Social Media Mix in the University Communication Plan: A Bridge Towards Public Engagement: Structured Abstract

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

Download Full-text

Undoing Difference: Academic Historians and theDownton AbbeyAudience

Journal of British Cinema and Television ◽

10.3366/jbctv.2019.0454 ◽

2019 ◽

Vol 16 (1) ◽

pp. 28-41

Author(s):

Charles Upchurch

Keyword(s):

Public Engagement ◽

First World War ◽

Fan Culture ◽

World War ◽

Academic History ◽

Voting System ◽

Popular Interest ◽

The 2008 Financial Crisis ◽

The University ◽

First World

A number of proposals have been put forward in recent years by historians in both the British and American academies for increasing the audience for academic history. In part this is due to the significant reduction in support for history programmes in both countries since the 2008 financial crisis. Absent from those proposals, however, is a call to use the popular interest generated by programmes such as Downton Abbey to foster an appreciation for academic history outside the university. Drawing on theories of fan culture developed within media and cultural studies, this article argues for the compatibility of academic history and communities created by fans. It discusses my experience of using Downton Abbey to lecture on the pre-First World War British voting system, utilising the biographies of the show's characters to demonstrate the ways in which British voting was far more restricted in practice than it seemed. The article argues that even those committed to the most traditional forms of academic history can take advantage of opportunities presented by shows like Downton Abbey. It then explores the connections between this method of public engagement and Judith Butler's arguments in Undoing Gender, which examine how conditions for recognition and communication across ideological and cultural divisions can be created.

Download Full-text

Industrial Technology Graduates’ Acquired Skills and Competencies from the University

Journal of Educational Science and Technology (EST) ◽

10.26858/est.v5i3.9558 ◽

2019 ◽

Vol 5 (3) ◽

pp. 189

Author(s):

Amado C Gequinto ◽

Do Mads

Keyword(s):

Social Media ◽

Text Messaging ◽

Global Market ◽

The Other ◽

Global Markets ◽

Industrial Technology ◽

The University ◽

Descriptive Method

Skills and competencies are highly regarded in todays global market. Different agencies specifically those seeking for technologists, technicians, and engineers, have stressed out that skills and competencies as major components for individual workers. This aimed to determine the relevance and appropriateness of acquired skills and competencies by industrial technology graduates, and determine the extent of use of skills and competencies in the current employment. Review of related literatures and studies have been considered in the realization, understanding, analysis, and interpretation of this research exploration. A descriptive method of research was used with 78 graduates from 2015-2016 and 117 graduates from 2016-2017, who participated in the study survey process. The BatStateU Standardized Questionnaire was used to gather data. A brief interview and talk during the visit of alumni in the university was also considered, as well as the other means of social media like email, facebook, messenger, and text messaging. Results show that skills and competecnices acquired by industrial technology graduates are all relevant and appropriate. The study also found that there is some to great extent use of acquired skills and competencies to their current employment. The study implies that the acquired skills and competencies from the university significantly provided the graduates the opportunities ins the national and global markets and industries.

Download Full-text

Decolonizing Science, Digitizing the Occult: Theory from the Virtual South

African Studies Review ◽

10.1017/asr.2020.87 ◽

2021 ◽

Vol 64 (1) ◽

pp. 86-104

Author(s):

Sasha Newell

Keyword(s):

Social Media ◽

Intimate Relationships ◽

Digital Technology ◽

World Wide ◽

Western Science ◽

The World ◽

University Of Cape Town ◽

The University ◽

Second World ◽

Forms Of Knowledge

AbstractIn this article Newell uses two case studies to explore one of the central threads of Mbembe’s Abiola lecture, the idea that there is a relationship between the plasticity of digital technology and African cosmologies of the deuxième monde. One case concerns the viral YouTube video #sciencemustfall, in which students at the University of Cape Town criticize “Western” science and demand that African forms of knowledge such as witchcraft be incorporated into the meaning of science. The second case considers fieldwork among the brouteurs of Côte d’Ivoire, internet scammers who build intimate relationships on false premises using social media. They acquire shocking amounts of wealth in this way which they display on their own social media accounts. However, they are said to use occult means to seduce and persuade their virtual lovers, trapping their prey in the sticky allure of the world wide web. Newell uses both examples to highlight the overlaps between the transformational efficacies embedded in both occult ontologies and digital worldings, calling for the possibility of using African cosmologies of the second world to produce a ‘theory from the south’ of virtual sociality.

Download Full-text

Producing deflective online strategies: Lessons from New Zealand women’s management of social media engagement

Information Polity ◽

10.3233/ip-210320 ◽

2021 ◽

pp. 1-16

Author(s):

Sarah Hendrica Bickerton ◽

Karl Löfgren

Keyword(s):

Social Media ◽

New Zealand ◽

Public Engagement ◽

Analytical Approach ◽

Gender Effect ◽

Social Location ◽

Strategic Approach ◽

Online Strategies ◽

Twitter Users ◽

Different Levels

Public engagement is a gendered experience, whether offline or online, something which is reflected in women’s experiences of social media. In this article, we seek to systematically explore the experiences from politically engaged women twitter users in New Zealand in order to draw some lessons, through a thematic and interpretative analytical approach, at four different strategic levels on how to deflect intimidating and aggressive behaviour. We conclude that understanding strategically how structural social locations like gender effect the ability to contribute to political participation and engagement, if addressed, can produce more inclusive and productive online political and policy spaces. Further, this strategic approach involves connecting together different levels of response to online negativity such as platform tools, space-curation, and monitoring, having these made coherent with each other, as well as with this strategic understanding of how structural social location plays into access and use of online political and policy spaces.

Download Full-text

From Organizational-Centric Engagement to Network-Centric Engagement: The Role of Autonomous Public Communities in a Mediated Public Policy Advocacy Network

Social Media + Society ◽

10.1177/20563051211038262 ◽

2021 ◽

Vol 7 (3) ◽

pp. 205630512110382

Author(s):

Aimei Yang ◽

Maureen Taylor

Keyword(s):

Public Policy ◽

Social Media ◽

New Deal ◽

Public Engagement ◽

Policy Advocacy ◽

Social Movement Organization ◽

Advocacy Network ◽

Movement Organization ◽

Nuanced Understanding

In this study, we explore how a social movement organization ( Sunrise.org ) and its autonomous public community advocated for the Green New Deal on social media. An autonomous public community is a group of publics that initially connect with each other through their engagement with a focal organization. Then, they go on to develop ties among themselves that go beyond simply responding to organizations’ messages. Autonomous public communities are ubiquitous on social media. Our research identifies unique patterns of interactions in an autonomous public community and finds that the Tertius Iungens orientation brings the network together. We also find that while the focal organization is not centralized in an autonomous public community, it still significantly affects tie formation and discourse as the networks evolve. Our study reveals a nuanced understanding of networked organization–public engagement where network structure and discourse are co-created by the organizations and the communities that they engage.

Download Full-text

Fannish boy: Examining blues fandom through British music periodicals

The Journal of Fandom Studies ◽

10.1386/jfs_00033_1 ◽

2021 ◽

Vol 9 (1) ◽

pp. 75-88

Author(s):

Alan Munshower ◽

Greg Johnson

Keyword(s):

Social Media ◽

Music Appreciation ◽

Online Forums ◽

University Of Mississippi ◽

Large Collection ◽

Performance History ◽

Sound Recordings ◽

British Music ◽

The University

Before online forums and social media groups allowed spaces for blues fans to share their love of the music, newsletters and periodicals created by blues societies and fans provided outlets for blues aficionados to connect with other fans, discographers, musicians and scholars through performance and album reviews, pilgrimage storytelling, descriptions of recent discoveries of rare sound recordings and much more. The University of Mississippi Blues Archive holds a large collection of blues periodicals, covering over 1000 unique titles, from over 25 countries, with a bulk date of 1963 to the present. Historically of interest to researchers of blues performance history, the collection also contains a wealth of insight to blues fandom and communities of music appreciation worldwide. This article explores pathways for examining blues fandom studies through the newsletter collection and highlights unique issues and perspectives found in the collection.

Download Full-text

Sabiedrības iesaistes akcija “Lasi skaļi”: estētiskie un izglītojošie dzejas ieskaņošanas aspekti

Letonica ◽

10.35539/ltnc.2021.0042.e.e.k.s.r.0005 ◽

2021 ◽

Author(s):

Eva Eglāja Kristsone ◽

Signe Raudive

Keyword(s):

Cultural Heritage ◽

Public Engagement ◽

Read Aloud ◽

Sound Processing ◽

The Public ◽

Recording Process ◽

Audio Recordings ◽

Classical Poetry ◽

Societal Participation ◽

The University

Keywords: children’s poetry, public engagement, reading aloud, recording of poetry, Veidenbaums The development of public engagement technologies has provided new ways of ensuring societal participation. Public engagement events developed by various institutions provide ways to combine learning about cultural heritage with individual participants. Poetry readings serve as one of the ways the sound of Latvian literature and particularly Latvian classical poetry can be updated. The authors of this article analyse the first two public engagement actions (“Skandē Veidenbaumu” and “Lasīsim dzejiņas” of the series “Lasi skaļi” (Read Aloud) launched by the Institute of Literature, Folklore, and Art of the University of Latvia. During these events, participants were given the opportunity to record thematically-selected poems in the audio recording booth of the Latvian National Library or, as an alternative, to record a poem on their computer or mobile device and upload them to the action site. The events combined the creation of a recorded body of poetry readings with related educational content and represent one of the newer educational methods for reaching the general public and some of its subgroups (children, pupils, students, etc.). Through these events, the public was given the opportunity to become acquainted with Latvian cultural heritage while simultaneously creating new cultural artifacts. The participants creatively used different approaches of performance, recording the poems in a variety of voices, singing, or even incorporating digital sound processing programmes. They actively seized on the opportunity to create new versions of poems that had already been set to music. The main reasons for rejecting any particular recording were buffoonery or cursing during the recording process, or having left the recording unfinished. Both events resulted in more than 4,500 audio recordings which were then stored in the digital archive of the Institute. The set of recordings could be of interest to researchers in the fields of linguistics, sociolinguistics and computer linguistics, as it provides a unique representation of pronunciation during a specific period of time performed by people of different ages, genders, and nationalities.

Download Full-text