An ethnography of communication approach to mobile product testing

Using the ethnography of communication approach as the research construct, an examination is made of the domain of writings and stickers on vehicles that communicate moral and cultural values to the type of reader who constitutes the major audience for this type of vehicle insignia. The data used were drawn from face-to-face interviews and questionnaires, as well as from writings on commercial vehicles in southwestern Nigeria. Findings show that writings on vehicles that convey moral and cultural values are veritable linguistic instruments for imparting edifying messages that can help in redirecting and reorientating the general public.

Download Full-text

Gethok Tular, Pola Komunikasi Gerakan Sosial Berbasis Kearifan Lokal Masyarakat Samin di Sukolilo

Jurnal ASPIKOM ◽

10.24329/aspikom.v3i1.103 ◽

2016 ◽

Vol 3 (1) ◽

pp. 104

Author(s):

Rini Darmastuti ◽

Atwar Bajari ◽

Haryo S Martodirdjo ◽

Eni Maryani

Keyword(s):

Social Movement ◽

Communication Strategy ◽

Communication Pattern ◽

Cement Plant ◽

Informal Communication ◽

Ethnography Of Communication ◽

Central Java ◽

The Social ◽

Communication Approach ◽

Depth Interviews

The social movement that strongly opposed the construction of cement plant in Sukolilo, Pati, Central Java constitutes a unique social movement. This movement, which is known as protest action, was conducted in a non violent way. One of the ways to embrace people in Sukolilo is by using communication strategy, called as ‘gethok tular’. This is a communication strategy based on local wisdom owned by Samin community. In its growth, gethok tular has formed communication pattern in Samin’s social movement. The communication pattern of gethok tular is in the form of informal communication. This paper was based on the result of constructivist research using ethnography of communication approach. Direct and in-depth interviews were employed to collect data.

Download Full-text

Supportive Communication In Developing Housewife’s Entrepreneurial Of Home-Based Industry

MIMBAR Jurnal Sosial dan Pembangunan ◽

10.29313/mimbar.v34i1.3107 ◽

2018 ◽

Vol 34 (1) ◽

pp. 61-71

Author(s):

Ike Junita Triwardhani ◽

Wulan Tri Gartanti

Keyword(s):

Interpersonal Communication ◽

Communication Skills ◽

Communication Style ◽

Business Success ◽

Ethnography Of Communication ◽

Supportive Communication ◽

Good Communication ◽

Home Based ◽

Communication Approach

The role of women in the family is very important. In addition of taking care their household, women are also able to perform variety of other jobs, such as supporting the household economy by opening a home-based business. The effort to increase a home-based business’ success can be supported by the ability to build relationships with others. Supportive communication is a communication style at interpersonal communication level when someone wants to build a relationship. This study is based on framework of ethnography of communication and housewife’s entrepreneurial. Research method used is qualitative method with ethnographic communication approach. The subject of this research is housewife entrepreneurs of home-based industry. As home-based industry entrepreneurs, they always try to build relationships with employees, consumers, or suppliers as partners. Building and maintaining relationships to develop the business require good communication skills. Supportiveness becomes a key requirement of communication to develop the relationship. The supports are given by delivering a good motivation for self and business partner, developing creativity according to the typical of each relationship, and also improving communication skills in marketing the products.

Download Full-text

Communicative Pattern of Sebar Punjen Tradition in Srobyong Village, Jepara

E3S Web of Conferences ◽

10.1051/e3sconf/202131701033 ◽

2021 ◽

Vol 317 ◽

pp. 01033

Author(s):

Elly Fardzilatin ◽

Agus Subiyanto

Keyword(s):

Qualitative Research ◽

Data Collection ◽

Secondary Data ◽

Communication Patterns ◽

Primary Data ◽

Ethnography Of Communication ◽

Wedding Ceremony ◽

Communication Approach

There are various cultures in Indonesia, one of which is the tradition of sebar punjen in the wedding ceremony. The aim of this research is to find out the communication patterns in the sebar punjen tradition. This study used qualitative research with ethnography of communication approach. In this study, researchers applied data collection techniques using observation, interview, record, and note. The data used in this study consisted of two types, namely primary data and secondary data. This research used Dell Hymes' SPEAKING theory. The results of this study indicate that there is a communicative situation in the tradition of sebar punjen. That tradition is performed at the house of the bride with the last child and is held at night. This communicative event is preceded by an opening which is done by the elders, the parents of their son-in-law, and the grandchildren then form a line. Elders give advice to their children, children-in-law, and grandchildren. After the prayer from the elders is finished, the line goes around uborampe (offerings) in unison. Then the elders spread coins mixed with yellow rice and spices to relatives and neighbors and then scramble to take coins.

Download Full-text

Environmental Metaphors in Randai Traditional Performance in Minangkabau: Ethnographic Study

E3S Web of Conferences ◽

10.1051/e3sconf/202131701050 ◽

2021 ◽

Vol 317 ◽

pp. 01050

Author(s):

Riskia Siiti Velini ◽

Deli Nirmala

Keyword(s):

Video Recording ◽

Ethnographic Study ◽

Ethnography Of Communication ◽

Unit Of Analysis ◽

Communicative Acts ◽

Theater Music ◽

Library Research ◽

Communication Approach ◽

Traditional Performance ◽

Traditional Arts

Minangkabau Randai is one of the traditional arts from West Sumatera, Indonesia that combines four different aspects: silat, theater, music and dancing. The purpose of Randai is to spread moral values of Minangkabau tradition by using a story called kaba. This research discusses the communication patterns used in Randai. Descriptive qualiative method is used in the research and the data collection is done by doing library research. Because of the COVID-19 pandemic, Randai could not be performed and thus the data are taken from video recording. The title of the Randai performance discussed is Rambun Pamenan and ethnography of communication approach is used to analyze the data by using Hymes’ theory of unit of analysis. The result of the research shows that the communicative event takes place on an open field and there are five communicative events done by the speakers: the opening of Randai, the opening for kaba, dendang, the play for kaba and closing. The communicative acts in the play for kaba are in the form of dialogue, which contain verses and environmental metaphors. The position of women in Minangkabau culture is represented through the environmental metaphors in the dialogue.

Download Full-text

On Virtual Face-Work: An Ethnography of Communication Approach to a Live Chat Reference Interaction

The Library Quarterly ◽

10.1086/661654 ◽

2011 ◽

Vol 81 (4) ◽

pp. 431-453 ◽

Cited By ~ 12

Author(s):

Marie L. Radford ◽

Gary P. Radford ◽

Lynn Silipigni Connaway ◽

Jocelyn A. DeAngelis

Keyword(s):

Ethnography Of Communication ◽

Chat Reference ◽

Live Chat ◽

Communication Approach ◽

Virtual Face

Download Full-text

Playful Uses of Literacy Among Urban Adolescents

Practicing Anthropology ◽

10.17730/praa.7.1-2.n4w74x46t8123673 ◽

1985 ◽

Vol 7 (1-2) ◽

pp. 12-13

Author(s):

Amy Shuman

Keyword(s):

Urban Adolescents ◽

Cross Cultural ◽

Education History ◽

Ethnography Of Communication ◽

Literacy Studies ◽

Psychology Education ◽

Reading And Writing ◽

Folklore Studies ◽

Communication Approach ◽

The Relationship

One of the least studied domains of literacy is its artistic and playful use in everyday life. In this folkloric domain, oral and written forms co-exist as part of a larger system of communication. Although literacy studies have been decidedly inter-disciplinary, combining cross-cultural cognitive psychology, education, history, classic literature, and ethnography, only the ethnography of communication approach enlarges the scope from a study of reading and writing to include studies of the relationship between oral and written forms. A few folklorists have investigated some areas where writing crossed the path of traditional verbal arts (Rosenberg in Folklore Studies in Honor of Herbert Halpert, 1980; Dundes and Pagter, Work Hard and You Shall Be Rewarded, 1979; and Stahl in Folklore Studies Reprint Series, No 3, 1974), but folklorists have not entered the debates on the consequences of literacy, and Albert Lord's (The Singer of Tales, n.d.) important discoveries concerning epic transmission remain the only discussion of verbal arts in literacy scholarship.

Download Full-text

Environmental Local Wisdom Represented in Communication Patterns of Batimbang Tando in Minangkabau’s Culture

E3S Web of Conferences ◽

10.1051/e3sconf/202131701043 ◽

2021 ◽

Vol 317 ◽

pp. 01043

Author(s):

Adnania Nugra Heni ◽

Agus Subiyanto

Keyword(s):

Participant Observation ◽

Communication Patterns ◽

Communication Process ◽

Areca Nut ◽

Note Taking ◽

Ethnography Of Communication ◽

Betel Leaf ◽

Cultural Life ◽

Wedding Ceremony ◽

Communication Approach

The forms of culture are diverse. One of them is a wedding ceremony. In Minangkabau’s culture, several processes have to be done before the wedding ceremony, and one of them is Batimbang Tando (engagement). This research aims to discuss the communication patterns in the process of Batimbang Tando in Minangkabau’s culture. This research is descriptive qualitative using ethnography of communication approach. The data in this research were obtained from the informants involved in the events. To collect the data, the researchers used non-participant observation by interviewing with note-taking technique. To analyze the data, the researchers used Hymes’s theory of SPEAKING. The result shows that the Batimbang Tando event took place in the boy’s house. In this event, there are several communicative events, such as; Pasambahan, batuka tando, makan bajamba and manantuan ari. In this event, the communication process (pasambahan) uses subtle Minangkabau languages in the form of pantun and talibun. The use of plants like Siriah (betel leaf) and Pinang (areca nut) to symbolize life in Pasambahan indicated that culture and environment could not be separated as they function to preserve harmonious relations between nature and cultural life.

Download Full-text

The Symbolic Relation Between Human and Nature in Palembang Traditional Marriage of Suap-Suapan and Cacap-Cacapan

E3S Web of Conferences ◽

10.1051/e3sconf/202131701009 ◽

2021 ◽

Vol 317 ◽

pp. 01009

Author(s):

Jeni Arasyita Tazami ◽

Nurhayati

Keyword(s):

Fresh Water ◽

Qualitative Method ◽

Traditional Values ◽

Ethnography Of Communication ◽

Marriage Ceremony ◽

Traditional Marriage ◽

Communication Approach ◽

Human And Nature ◽

Communicative Actions

Palembang's traditional marriage ceremonies, which are to be studied here, are suap-suapan and cacap-cacapan. The background of choosing this subject is to introduce the marriage ceremony back, which is lately being forgotten. The method used in this research is the qualitative method with an ethnographic communication approach. This study aimed to describe the ethnography of communication using Hymes theory. The results showed that the communicative situation of suap-suapan and cacap-cacapan happened after the solemnization of marriage had been done and took place in the groom house. The communicative events of suap-suapan and cacap-cacapan contain roasted chicken turmeric rice symbolized prosperity and grandeur. At the same time, fresh water in a bowl filled with setaman nature flowers symbolized the purity of the noble ideals of beauty and fragrance that blends in life. The communicative actions started with 1. Opening 2. Suap-suapan then followed by Cacap-cacapan. 3. Prayer, and 4. Closing. Suap-suapan and cacap-cacapan are some of the customs that contain traditional values. However, along with the development era, it is less noticed. Therefore, hopefully, this paper could be helpful to introduce this marriage ceremony back to be understood and lived until finally, it will evoke pride in the Palembang community towards its own culture.

Download Full-text