scholarly journals In Stars We Trust – A Note on Reputation Portability Between Digital Platforms

2021 ◽  
Author(s):  
Maik Hesse ◽  
Timm Teubner ◽  
Marc T. P. Adam
Keyword(s):  
Research Note ◽  
Online Experiment ◽  
Digital Platforms ◽  
Potential Effectiveness ◽  
Online Platforms ◽  
Regulatory Bodies ◽  
Online Reputation

AbstractComplementors accumulate reputation on an ever-increasing number of online platforms. While the effects of reputation within individual platforms are well-understood, its potential effectiveness across platform boundaries has received much less attention. This research note considers complementors’ ability to increase their trustworthiness in the eyes of prospective consumers by importing reputational data from another platform. The study evaluates this potential lever by means of an online experiment, during which specific combinations of on-site and imported rating scores are tested. Results reveal that importing reputation can be advantageous – but also detrimental, depending on ratings’ values. Implications for complementors, platform operators, and regulatory bodies concerned with online reputation are considered.

scholarly journals Making fans go "GAGA": intimacy, identity and brand building through Twitter

2021 ◽  
Author(s):  
Laura D’angelo
Keyword(s):  
Social Media ◽  
Intimate Relationships ◽  
Brand Management ◽  
Music Industry ◽  
Social Medium ◽  
Digital Platforms ◽  
Fan Identification ◽  
Brand Building ◽  
Online Platforms ◽  
Lady Gaga

While the use of digital platforms has harmed some aspects of the music industry, it has also created new opportunities for artists to prosper in terms of marketing, branding, communication and to ultimately become cultural entrepreneurs. Twitter in particular is a social networking service (SNS) that is ideal for studying fan celebrity interactions, as it is a safe space for celebrities to market, brand and communicate with fans through strategic discourse in an informal environment. With SNS such as Twitter, fans now have the opportunity to build seemingly intimate relationships with celebrities, becoming cocreators of content. Widely acknowledged for her unparalleled relationships and interactions with fans on Twitter, singer Lady Gaga, has achieved success and long term viability amidst digitalization through her strategic use of online platforms to not only promote and strengthen her brand, but to build intimate relationships with her fans. Lady Gaga exemplifies how the digitalization of the music industry and growth of online platforms drive artists to take on new roles as entrepreneurs marketers and as conversationalists with fans. As such, this paper presents a review of the extant literature of studies that have explored the connection between celebrity brand building and representation on social media and how fan identification, interaction and intimacy are forged via social media discourse. This is followed by a qualitative discourse analysis of 904 tweets and retweets collected from Lady Gaga’s Twitter account from May 31st, 2015 until April 31st, 2016. This analysis serves to develop an understanding of how language is being used actively, persuasively and to isolate patterns in Lady Gaga’s Twitter discourse. This includes key terms, phrases and overall frequency of these. In analyzing how Lady Gaga uses strategic discourse on Twitter, we can build a greater understanding of how this social medium is used to build intimacy with fans. From this knowledge, both artists and marketers can emulate this model for effective brand management on social media, particularly on Twitter.

Possibilities of using usability testing for scientific research in assessing user satisfaction with the activities of environmental digital platforms

2020 ◽  
pp. 45 (86)-54 (94)
Author(s):  
Polina Olegovna Ermolaeva ◽  
Olga Aleksandrovna Basheva ◽  
Yulia Vyacheslavovna Ermolaeva
Keyword(s):  
Information And Communication Technologies ◽  
User Satisfaction ◽  
Scientific Research ◽  
Usability Testing ◽  
Environmental Problems ◽  
Digital Platforms ◽  
Environmental Initiatives ◽  
Advantages And Disadvantages ◽  
Online Platforms ◽  
Information And Communication

This article is aimed at demonstrating the possibilities of using the usability testing method in the framework of research to determine the features of the new forms of digital urban participation by Russians in solving social and environmental problems and conflicts. In particular, the authors investigated the effectiveness of environmental online platforms in the UX research methodology through usability testing of these sites from the perspective of their users. The results of testing showed that both the functionality of these platforms to involve the population in environmental practices and technical limitations prevent users from putting environmental initiatives into practice. The data obtained in the framework of the UX study will allow us to compare the perception of users of online platforms with the conceptual vision of their developers to identify potential biases in the perception of these products by their ideologues and users in order to minimize these gaps. In terms of the increase of scientific knowledge, this study will allow to assess the effectiveness of the use of information and communication technologies (ICTs) for digital ecoactivists in comparison with traditional (offline) forms of urban participation, to analyze the new strategies and forms of digital participation, and to identify the main advantages and disadvantages of ICTs in minimizing socio-environmental problems and conflicts in the tradition of M. Castells, digital environmental humanities/ English version of the article on pp. 86 - 94 at URL: https://panor.ru/articles/possibilities-of-using-usability-testing-for-scientific-research-in-assessing-user-satisfaction-with-the-activities-of-environmental-digital-platforms/50575.html

Inundated with Online Antisemitism

2020 ◽  
Vol 3 (3.1) ◽  
pp. 55-58
Author(s):  
Keith Kahn-Harris
Keyword(s):  
Social Media ◽  
Rapid Growth ◽  
Labour Party ◽  
Research Note ◽  
Online Technology ◽  
Online Platforms ◽  
Jewish Experience

Online technology has produced expressions of antisemitic abuse that, whether or not they are novel in content, do have novel experiential consequences. Online platforms have broadened, although not necessarily deepened, the Jewish experience of antisemitism. At the same time, they have multiplied the opportunities for Jewish action against antisemitism. However, the rapid growth in “decentralized” Jewish activism against antisemitism raises questions about its efficacy and the consequences for Jews who engage in this kind of activism. Thus, the practice of countering online antisemitism is therefore nascent, ill-understood, and imperfectly mapped. Above all, the experience of those engaged in this world is under-researched. This research note sketches agendas for research and Jewish communal action that might respond to these developments at a time when “exhaustion” has become a key experiential component of the contemporary Jewish experience of antisemitism and the fight against it. Keywords: social media, health, experience, internet, Labour Party

Digital Advertising Narration and Online Reputation Management

2019 ◽  
pp. 219-226
Author(s):  
Murat Koçyiğit
Keyword(s):  
Consumer Behavior ◽  
Human Behavior ◽  
Reputation Management ◽  
Buying Behavior ◽  
Value Judgments ◽  
Attitudes And Behaviors ◽  
Online Platforms ◽  
And Behaviors ◽  
Online Reputation

Consumer behavior is a human behavior. Therefore, every factor influencing the consumer also affects buying behavior and preference. Thus, the messages in the digital advertising narrative can affect the attitudes and behaviors of the consumers by moving the emotions. The digital advertising narrative is increasing the interaction between the customer and the brand. In this direction, digital advertising messages make consumers the brand's fan or follower. The digital advertising narrative increases the attention of the consumer. The brand is increasing interest. Also, digital advertising increases the familiarity to the brand and contributes to the online reputation. By means of online platforms, consumers have become a brand's reputation support. Digital advertising narrative increases the memorability of brand messages. It convinces and informs the consumer. In addition, it must be compatible with the value judgments of that consumer. In this respect, the brand can provide significant contributions to online reputation management.

THE COMPETITION ECONOMICS OF ONLINE PLATFORMS

2021 ◽  
pp. 1-26
Author(s):  
CENTO VELJANOVSKI
Keyword(s):  
Vertical Integration ◽  
Structural Features ◽  
Digital Platforms ◽  
General Theme ◽  
Online Platforms ◽  
Hard Evidence ◽  
Asean Countries

This paper provides an overview of the competitive issues surrounding online platforms. The general theme is that while much has been made of the structural features of online platforms, there is little hard evidence that these are durable monopolies. Nonetheless, there are concerns about the behavior of large online digital platforms arising from their vertical integration, self-preferencing, killer acquisitions, and agglomeration. Developments in and relevance to ASEAN countries are discussed.

Adapting the social, managerial and communication activities of Chinese organizations to the digital industry

2021 ◽  
pp. 80-84
Author(s):  
T.V. Karlova ◽  
◽  
A.Yu. Bekmeshov ◽  
E.A. Kirillova ◽  
Tingwei He ◽  
...  
Keyword(s):  
Higher Education ◽  
Web Services ◽  
Education System ◽  
Viral Infections ◽  
Digital Technologies ◽  
Digital Platforms ◽  
Higher Education System ◽  
Online Platforms ◽  
The Social ◽  
Amazon Web Services

The article highlights issues related to the transition of Chinese organizations to digital technologies during the crisis period of the pandemic. The article deals with the development of digital platforms in education, medicine and business.The research examines the development of online platforms conducted by Amazon Web Services, Microsoft, Tencent and Alibaba. Special attention is paid to the development of the protection of the population from viral infections on a corporate basis.In addition, questions on the latest developments of virtual technologies in the higher education system in China are considered. Special difficulties of functioning in the period of a pandemic in the organizations of tourist and logistics directions are designated.

scholarly journals The social turn of artificial intelligence

AI & Society ◽  
2021 ◽  
Author(s):  
Nello Cristianini ◽  
Teresa Scantamburlo ◽  
James Ladyman
Keyword(s):  
Artificial Intelligence ◽  
Intelligent Systems ◽  
Single System ◽  
New Paradigm ◽  
Digital Platforms ◽  
Online Platforms ◽  
Large Numbers ◽  
The Social ◽  
Social Machines ◽  
New Phase

AbstractSocial machines are systems formed by material and human elements interacting in a structured way. The use of digital platforms as mediators allows large numbers of humans to participate in such machines, which have interconnected AI and human components operating as a single system capable of highly sophisticated behaviour. Under certain conditions, such systems can be understood as autonomous goal-driven agents. Many popular online platforms can be regarded as instances of this class of agent. We argue that autonomous social machines provide a new paradigm for the design of intelligent systems, marking a new phase in AI. After describing the characteristics of goal-driven social machines, we discuss the consequences of their adoption, for the practice of artificial intelligence as well as for its regulation.

scholarly journals Digital platforms and the rise of global regulation of hate speech

2019 ◽  
Vol 8 (2) ◽  
pp. 282-304
Author(s):  
Paolo Cavaliere
Keyword(s):  
Hate Speech ◽  
Code Of Conduct ◽  
Global Regulation ◽  
Digital Platforms ◽  
Legal Standards ◽  
Online Platforms ◽  
Global Trend ◽  
Scope Of Protection ◽  
The Eu

The EU Code of Conduct on hate speech requires online platforms to set standards to regulate the blocking or removal of undesirable content. The standards chosen can be analysed for four variables: the scope of protection, the form of speech, the nature of harm, and the likelihood of harm. Comparing the platforms' terms of use against existing legal standards for hate speech reveals that the scope of speech that may be removed increases significantly under the Code's mechanism. Therefore, it is legitimate to consider the platforms as substantive regulators of speech. However, the Code is only the latest example in a global trend of platforms' activities affecting both the substantive regulation of speech and its governance. Meanwhile, States' authority to set standards of acceptable speech wanes.

scholarly journals The Extent of Online Platforms Utilization for Scholarly Research Work Dissemination: A Survey of Academic Staff in African Universities

2021 ◽  
Author(s):  
Valentine Joseph Owan ◽  
Michael Ekpenyong Asuquo ◽  
Violet Makuku ◽  
Eno Etudor-Eyo
Keyword(s):  
Research Output ◽  
Academic Staff ◽  
Research Work ◽  
Sampling Technique ◽  
High Rate ◽  
Snowball Sampling ◽  
African Countries ◽  
Research Dissemination ◽  
Digital Platforms ◽  
Online Platforms

An assessment of the extent of the use of electronic platforms by African academic staff in universities to disseminate research was done in this study. The study is informed by the growing importance of online repositories and preprint servers in the scientific communication of scholarly output, especially in an era where the use of metrics for research appraisals and funding decisions is commonly practised. The quantitative research method was adopted, based on the descriptive survey research design. The snowball sampling technique was used for data collection. Data were collected from 1,977 respondents, distributed across 24 African countries, through the use of an electronic survey. There was a high rate of willingness among universities’ academic staff in Africa, to adopt various online platforms for research dissemination; ResearchGate is currently utilized the most for research dissemination, but Google Scholar is the platform respondents are more willing to adopt for research dissemination; the rate at which academic staff research output can be found online as a ratio of their total publication is 64.04% and in the ratio of 2.00:3.12; poor access to Internet facilities at home and workplaces are the major challenges academic staff face in the utilization of digital platforms for RD. It was recommended, amongst others that academic staff in universities should endeavour to explore and utilize at least ten of the online platforms mentioned in this study, to enable them disseminate their scholarly works to a wider audience and for increased visibility

A Multisided Value Proposition Canvas for Online Platforms

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Paul Belleflamme ◽  
Nicolas Neysen
Keyword(s):  
Business Models ◽  
Value Proposition ◽  
Digital Platforms ◽  
Online Platforms ◽  
Value Propositions ◽  
Satisfactory Answer ◽  
Additional Value ◽  
Do So

Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, the authors argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, they propose an alternative tool that overcomes the limitations they identified and is more appropriate for nascent multisided platforms. They argue that it is crucial to identify the complementarities and potential conflicts between the wants, needs, and fears of the different groups of users that the platform connects, so as to formulate a set of interlocked value propositions.

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