scholarly journals How social media crisis response and social interaction is helping people recover from Covid-19: an empirical investigation

2021 ◽  
Author(s):  
Umar Ali Bukar ◽  
Marzanah A. Jabar ◽  
Fatimah Sidi ◽  
RNH Binti Nor ◽  
Salfarina Abdullah ◽  
...  
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Empirical Investigation ◽  
Crisis Response

Socializing the web

2021 ◽  
Vol 27 (3) ◽  
pp. 32-36
Author(s):  
Judith Donath
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Applications ◽  
The Web

Though today we think of the web and social media as nearly synonymous, the technology of the early web made social interaction difficult. The author discusses her work creating some of the web's earliest social applications and asks why our interfaces for seeing and communicating with each other online are still so primitive.

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy, Source, and Brand Identification

2021 ◽  
pp. 232948842199969
Author(s):  
Hayoung Sally Lim ◽  
Natalie Brown-Devlin
Keyword(s):  
Social Media ◽  
Experimental Design ◽  
Crisis Communication ◽  
Word Of Mouth ◽  
Crisis Response ◽  
Response Strategy ◽  
Brand Identification ◽  
Communication Source ◽  
Practical Implications ◽  
Selection Of

Using a two (crisis response strategy: diminish vs. rebuild) × three (source: brand organization vs. brand executive vs. brand fan) experimental design, this study examines how brand fans (i.e., consumers who identify with a brand) can be prompted to protect a brand’s reputation during crises and how the selection of a crisis spokesperson can influence consumers’ evaluations of the crisis communication. Being buffers for their preferred brands, brand fans are more likely to accept their brand’s crisis response and engage in positive electronic word-of-mouth on social media. Brand fans are more likely to evaluate other brand fan’s social media accounts as a credible crisis communication source, whereas those who are not brand fans are more likely to evaluate brand and/or brand executives as credible. Findings provide theoretical applications in paracrisis literature pertaining to social media but also practical implications for brand managers to strategically utilize brand fans in crisis communication.

scholarly journals Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

2019 ◽  
Vol 83 (5) ◽  
pp. 78-96 ◽  
Author(s):  
Christian Hughes ◽  
Vanitha Swaminathan ◽  
Gillian Brooks
Keyword(s):  
Social Media ◽  
Empirical Evidence ◽  
Empirical Investigation ◽  
Social Media Platform ◽  
Firm Strategies ◽  
Brand Engagement ◽  
Response Data ◽  
Source Expertise ◽  
Online Engagement ◽  
Media Platform

Influencer marketing is prevalent in firm strategies, yet little is known about the factors that drive success of online brand engagement at different stages of the consumer purchase funnel. The findings suggest that sponsored blogging affects online engagement (e.g., posting comments, liking a brand) differently depending on blogger characteristics and blog post content, which are further moderated by social media platform type and campaign advertising intent. When a sponsored post occurs on a blog, high blogger expertise is more effective when the advertising intent is to raise awareness versus increase trial. However, source expertise fails to drive engagement when the sponsored post occurs on Facebook. When a sponsored post occurs on Facebook, posts high in hedonic content are more effective when the advertising intent is to increase trial versus raise awareness. The effectiveness of campaign incentives depends on the platform type, such that they can increase (decrease) engagement on blogs (Facebook). The empirical evidence for these findings comes from real in-market customer response data and is supplemented with data from an experiment. Taken together, the findings highlight the critical interplay of platform type, campaign intent, source, campaign incentives, and content factors in driving engagement.

Impact of social media usage on performance of construction businesses (CBs) in Abuja, Nigeria

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Luqman Oyekunle Oyewobi ◽  
Olufemi Seth Olorunyomi ◽  
Richard Ajayi Jimoh ◽  
James Olabode Bamidele Rotimi
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Structural Equation ◽  
Building Materials ◽  
Positive Impact ◽  
Research Approach ◽  
Cross Sectional ◽  
Content Type ◽  
Business Interest ◽  
The Impact

Purpose Many construction businesses are currently building and keeping social media pages for their enterprises to be visible to the public to improve their social interaction, promote business interest, build trust and relationships with their targeted audience on social media. The purpose of this study is to examine the impact of social mediausage on performance of construction businesses (CBs) in Abuja, Nigeria. Design/methodology/approach This study used a quantitative research approach by identifying constructs that reveal three aspects of organisation’s physiognomies that impact the process of espousing, implementing and using technological innovations in conducting businesses. Well-structured questionnaire was used to obtain data from 113 purposively sampled building materials’ merchant operating in Dei-Dei Market, Abuja, Nigeria. This study used partial least squares structural equation modelling technique to establish the relationship among the constructs. Findings The results of this study indicated that technology has significant relationship with social media adoption, whereas social media adoption has a very strong positive impact on organisation’s performance (P < 0.001) with respect to improved customer relations and services and enhanced information accessibility. Research limitations/implications This study has implications for CBs that wish to adopt social media to promote their businesses by presenting to them the opportunity to understand the impact of technology, environment and organisational potential in improving business performance. This study is cross-sectional in nature, and this calls for caution in interpreting the results. Originality/value This paper developed and tested a conceptual framework presented to understand the interrelationships amongst the constructs, which would be of great significance to business owners in developing their social interaction and promote business interest via social media. The outcome of this research is beneficial to researchers to further study how the different social media tools could help in influencing business decisions.

scholarly journals The Gender Factor Effect on Saudi Learners’ Perceptions of Using Social Media on Their Social Interaction

2018 ◽  
Vol 11 (10) ◽  
pp. 30
Author(s):  
Boushra Abdul-Aziz AlGhamdi ◽  
Shorouq Ali AL-Garni ◽  
Maysa M. Qutob
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Time Management ◽  
Real Life ◽  
Point Of View ◽  
Factor Effect ◽  
Males And Females ◽  
The Difference ◽  
Gender Factor ◽  
Positive Point

This study compares males and females perception of the effect of social media on their social interaction to understand the difference between both genders. The study follows a mixed-method methodology using a questionnaire with closed-ended items and open-ended questions. Responses to the questionnaire are collected form 207 male and female students from a public university in Saudi Arabia. In general, the results of the questionnaire are insignificant which indicate that there are no differences between both genders. However, the results of the open-ended questions show that females have a negative view of the effect of social media on human relations while males have a positive point of view. However, both genders have a positive point of view regarding balancing between friends and family in real life and virtual world through time management.

scholarly journals MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Internet Access ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Consumer Purchase Intention ◽  
The Subject ◽  
Use Of Social Media

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%

scholarly journals Peran Media Sosial Instagram dalam Membangun Kesadaran berdonasi di Lazis Darul Hikam

2021 ◽  
Vol 15 (1) ◽  
pp. 22-41
Author(s):  
Ditha Nurul Fazrin ◽  
Iwan Sukoco
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Qualitative Method ◽  
Symbolic Interaction ◽  
Interaction Theory ◽  
Institutional Interaction ◽  
Active User ◽  
The Social ◽  
Symbolic Interaction Theory

This study aims to determine the social interaction of Lazis Darul Hikam and the community through Instagram social media and to find out the role of social media Instagram in building awareness of donation in Lazis Darul Hikam. The research uses symbolic interaction theory to photograph how people interact using social media, define the meaning of the symbols conveyed and ultimately lead to actions in this case giving donations. The method used is a qualitative method, the donor Lazis Darul Hikam, an active user of Instagram, is an informant in this study. The results showed that social media has the following roles: (1) Instagram is a medium for inter-institutional interaction with the community to introduce programs and reporting media, (2) Instagram social media is also able to build awareness of donations by collecting funds obtained through social media.AbstrakPenelitian ini bertujuan untuk mengetahui interaksi sosial Lazis Darul Hikam dan masyarakat melalui media sosial Instagram serta untuk mengetahui peran media sosial Instagram membangun kesadaran berdonasi di Lazis Darul Hikam.  Penelitian menggunakan teori interaksi simbolik untuk memotret bagaimana masyarakat berinteraksi menggunakan media sosial, mendefinisikan makna dari simbol-simbol yang disampaikan dan akhirnya bermuara pada perbuatan dalam hal ini memberikan donasi. Metode yang digunakan adalah metode kualitatif, donatur Lazis Darul Hikam pengguna aktif Instagram menjadi informan dalam penelitian ini. Hasil penelitian didapatkan bahwa media sosial memiliki peran sebagai berikut: (1) Instagram menjadi media untuk berinteraksi antar lembaga dengan masyarakat untuk memperkenalkan program dan media pelaporan, (2) Media sosial Instagram juga mampu membangun kesadaran berdonasi dengan terkumpulnya dana yang didapatkan melalui media sosial

scholarly journals Religious moderation discourse in plurality of social harmony in Indonesia

2019 ◽  
Vol 3 (1) ◽  
pp. 160-170
Author(s):  
Yudhi Kawangung
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Life ◽  
Technology Development ◽  
Religious Tolerance ◽  
Social Harmony ◽  
Digital Era ◽  
Tolerance Model ◽  
Generation Technology

The study of religious tolerance this century has been entering the culmination point of saturation, in which it is no longer viewed relevantly with technology 4.0 or it is generally called millennium generation. Technology development is directly proportional to social life because humans enter the digital era in which the actualization and self-existence are prioritized. Therefore, in social interaction, it often makes friction and horizontal conflict and even social media felt more concerned about. Tolerance is gradually degraded in its implementation because it is assumed that tolerance givers have a higher level (majority) than the recipient of tolerance (minority). In this case, the tolerance model needs contextual modification, namely religious moderation as a fundamental of more acceptable social interaction among citizens and netizens.

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