The fading affect bias shows positive outcomes at the general but not the individual level of analysis in the context of social media

2017 ◽  
Vol 53 ◽  
pp. 47-60 ◽  
Author(s):  
Jeffrey A. Gibbons ◽  
Kyle A. Horowitz ◽  
Spencer M. Dunlap
Author(s):  
Barbara J. Risman

This chapter introduces the innovators and provides a portrait of them. The chapter analyzes these innovators at the individual, interactional, and macro level of the gender structure. The chapter begins at the individual level of analysis because these young people emphasize how they challenge gender by rejecting requirements to restrict their personal activities, goals, and personalities to femininity or masculinity. They refuse to live within gender stereotypes. These Millennials do not seem driven by their feminist ideological beliefs, although they do have them. Their worldviews are more taken for granted than central to their stories. Nor are they consistently challenging gender expectations for others, although they often ignore the gender expectations they face themselves. They innovate primarily in their personal lives, although they do reject gendered expectations at the interactional level and hold feminist ideological beliefs about gender equality.


Author(s):  
Nguyễn Hữu An ◽  
Lê Duy Mai Phương

Determinants of the variation of happiness have long been discussed in social sciences. Recent studies have focused on investigating cultural factors contributing to the level of individual happiness, in which the cultural dimension of individualism (IND) and collectivism (COL) has been drawing the attention of a large number of scholars. At the cultural level of analysis, happiness is associated with personal achievements as well as personal egoism in individualistic cultures, while it is related to interpersonal relationships in collectivistic cultures. Empirical research yields unconventional results at the individual level of analysis, that is, individuals in collectivistic cultures favor IND to be happy, in contrast, people in individualistic cultures emphasize COL be satisfied in life. Using data from the fifth wave of the World Values Survey (WVS), this study takes the cultural dimension of IND and COL at the individual level of analysis to detect its effects on happiness (conceptualized as subjective well-being – SWB) in the comparison between the two cultures. Multiple linear regression models reveal results that individuals from the “West” experience greater happiness when they expose themselves less individualist, while, individuals from the “East” feel more satisfied and happier in their life when they emphasize more on IND or being more autonomous.


2016 ◽  
Vol 43 (5) ◽  
pp. 583-600 ◽  
Author(s):  
John H. Benamati ◽  
Zafer D. Ozdemir ◽  
H. Jeff Smith

This study extends privacy concerns research by providing a test of a model inspired by the ‘Antecedents – Privacy Concerns – Outcomes’ (APCO) framework. Focusing at the individual level of analysis, the study examines the influences of privacy awareness (PA) and demographic variables (age, gender) on concern for information privacy (CFIP). It also considers CFIP’s relationship to privacy-protecting behaviours and incorporates trust and risk into the model. These relationships are tested in a specific, Facebook-related context. Results strongly support the overall model. PA and gender are important explanators for CFIP, which in turn explains privacy-protecting behaviours. We also find that perceived risk affects trust, which in turn affects behaviours in the studied context. The results yield several recommendations for future research as well as some implications for management.


Author(s):  
Maria Koinova

Chapter 2 is the first theoretical chapter developing the contours of the theory of socio-spatial positionality and how it applies to the four types of diaspora entrepreneurs—Broker, Local, Distant, and Reserved. They operate in transnational social fields, simultaneously embedded in different global contexts. The chapter builds on diaspora-, host-land-, and home-land-centric theories and further integrates three streams of thought that have not been in conversation with one another. First, it reimagines transnational social fields from a socio-spatial positionality perspective, considering earlier work in International Political Sociology. Secondly, it draws on scholarship on fragile and weak states in IR, especially on de facto states, and discusses their place in the international system and the rationales through which they engage diasporas abroad. Third, the chapter consults relational theories in IR, demonstrating that durable interactions among actors in international politics form structures spanning borders. These theories are useful to think about configurations of socio-spatial linkages of the four types of diaspora entrepreneurs, at the core of the typology. The chapter then lays out the socio-spatial positionality approach and its major features—relativity, power, fluidity, and perception—while delving deeper into the individual level of analysis. The four types of diaspora entrepreneurs have different socio-spatial positionalities at the intersection of various global contexts that empower them differently to pursue homeland-oriented goals. The chapter ends with a discussion about structure and agency in diaspora mobilizations.


2020 ◽  
Vol 38 (5) ◽  
pp. 587-601
Author(s):  
Helen Cripps ◽  
Abhay Singh ◽  
Thomas Mejtoft ◽  
Jari Salo

PurposeThe purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing.Design/methodology/approachThis study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling (STM), and then compared to the interview data. This method enabled triangulation between stated use of Twitter and respondent's actual tweets.FindingsThe research confirmed that individuals used Twitter as a source of information, ideas, promotion and innovation within their industry. Twitter facilitates building relevant business relationships through the exchange of new, expert and high-quality information within like-minded communities in real time, between companies and with their suppliers, customers and also their peers.Research limitations/implicationsAs this study covered five countries, further comparative research on the use of Twitter in the B2B context is called for. Further investigation of the formalisation of social media strategies and return on investment for social media marketing efforts is also warranted.Practical implicationsThis research highlights the business relationship building capacity of Twitter as it enables customer and peer conversations that eventually support the development of product and service innovations. Twitter has the capacity for marketers to inform and engage customers and peers in their networks on wider topics thereby building the brand of the individual users and their companies simultaneously.Originality/valueThis study focuses on interactions at the individual level illustrating that Twitter is used for both customer and peer interactions that can lead to the sourcing of ideas, knowledge and ultimately innovation. The study is novel in its methodological approach of combining structured interviews and text mining that found the topics of the interviewees' tweets aligned with their interview responses.


1982 ◽  
Vol 19 (1) ◽  
pp. 87-98 ◽  
Author(s):  
Morris B. Holbrook ◽  
William L. Moore

Given a set of attribute ratings of objects with known feature structures, one can construct product spaces by use of various compositional methods. Factor and discriminant analyses are two such well-known compositional approaches. A third, comparatively neglected, procedure involves the use of objects-, features-, or interactions-based canonical correlation analysis (CCA). These three CCA methods are compared and then illustrated by an application to data based on judgmental ratings of sweater designs. The comparative results of the three types of canonical correlation suggest the potential usefulness of CCA methods in deriving spatial representations to explore the nature of attribute judgments, particularly if one wishes to construct product spaces at the individual level of analysis or desires clarification of the judgmental effects of feature interactions.


2015 ◽  
Vol 19 (3) ◽  
pp. 239-253 ◽  
Author(s):  
Jie Xu ◽  
Yiye Wu

Purpose – The purpose of this paper is to investigate the effects of using Twitter on American stakeholders’ crisis appraisal for organizations originated from two foreign countries with distinctively different perceptions. Design/methodology/approach – This study uses a 2 (medium: Twitter vs news release)×2 (country-of-origin: China vs France) factorial experiment. The participants (n=393) are recruited through the Amazon Mechanical Turk system (Mturks). Findings – The findings suggest that using Twitter substantially mitigates participants’ negative evaluation of the organization undergoing a crisis. Country-of-origin affects how individuals perceive the organization after it has experienced a crisis. In addition, participants’ product involvement intensifies the reputational threat specifically for the organization with a less favorable country-of-origin perception. Originality/value – This study is one of the few empirically based studies in international public relations research, using an experiment to extrapolate the effects of social media and country-of-origin on consumers’ crisis appraisal. This investigation reinforces the need to consider social media not just at the individual level, but also as a form of communication that can have broader consequences at the organizational level. In addition, it is important for company leaders to understand that the organization’s home country image may exacerbate the negative management outcomes during a crisis. It is expected that this study yields theoretically indicative, empirically informative, and culturally relevant results.


2012 ◽  
Vol 110 (2) ◽  
pp. 527-534 ◽  
Author(s):  
John J. Sosik

Humor is a phenomenon that can simultaneously coexist at the individual, dyadic, and group levels, making its measurement and conceptualization complex. In a recent field study, Romero and Arendt (2011) examined relationships between four humor styles (i.e., affiliative, self-enhancing, aggressive, self-defeating) and four outcomes (i.e., stress, satisfaction with co-workers, team cooperation, organizational commitment), however, the latter was apparently measured as a self-report at the individual level of analysis. Their interesting results indicated different humor styles can have either positive or negative effects on these outcome variables. However, if their operational definition—and hence their conceptualization—of humor is based on self-report by the initiator, it may be problematic to use it at the dyadic and group levels because it potentially mixes levels of analysis and may cause misalignment between data and theory. Cautions and implications for future research are discussed.


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