scholarly journals Research on Tourist Attractions Performance Promoting Method Based on the SWOT Analysis Method

IERI Procedia ◽  
2012 ◽  
Vol 1 ◽  
pp. 254-260 ◽  
Author(s):  
Qiufen Zhang
Author(s):  
Tita Juwita ◽  
Reiza D. Dienaputra ◽  
Awaludin Nugraha ◽  
Evi Novianti ◽  
Rusdin Tahir

This study aims to find out how the development strategy of Lembang Dano situ in Village of Cipada, and to get the right strategy for the development of Lembang Dano tourist attractions. The data has taken of primary data and secondary data, where primary data is obtained from questionnaires and interviews to predetermined sources and secondary data obtained from agencies and agencies related to this study. The analytical tool used the SWOT analysis method the results of the research show that the development strategy needs to first determine the factors that are strengths and weaknesses (internal environment) ourism potential in Lembang Dano Cipada Village, then combines with the opportunities and threats from outside (external environment). Keywords: development strategy, Tourism, Situ lembang Dano, Village of Cipada


2021 ◽  
Vol 8 (1) ◽  
pp. 41
Author(s):  
Nurul Syamsiah ◽  
Yudi Satriadi ◽  
Ahmad Fauzul Azhim

This study aims to determine the strength, the weaknesses, the opportunities and the threats in the development  of special interest tours for rafting on the Citarum River, and to formulate strategies in developing  of potential tourist attractions on the Citarum. The research method is the qualitative research. The source of data in the study is the stakeholders of rafting tourism activities on the Citarum. The data are collected by doing observation and by conducting the structured interviews. The data are analyzed using the SWOT analysis method. Based on the IFAS and EFAS results and based on the position of the SWOT diagram, the rafting tour of the Citarum River is in quadrant II, which means  although the Citarum rafting tour faces threats, it has good internal strength.


2019 ◽  
Vol 2 (2) ◽  
pp. 404-412
Author(s):  
Gentur Hutomo Rahadyan

This study aims to identify the contribution of new tourism objects around the Borobudur Temple area in increasing Magelang Regional Revenue (PAD), identifying driving and inhibiting factors to optimize the attractiveness of tourists in new tourist attractions around the Borobudur Temple, as well as develop integration strategies that can be carried out by the Magelang Regency government in developing new Tourism Objects around the Borobudur Temple using the SWOT analysis method. The expert respondents in this study were 2, namely Bappeda and the Magelang Regency Culture and Tourism Office. The results showed that the contribution given could boost the tourism sector to Magelang regency's regional income. It was seen from the percentage of contributions from several new tourism objects that were higher than the existing cultural tourism, Pawon and Mendut Temple. The inhibiting factor is road access to some tourist attractions in the less adequate district in Borobudur. The driving factor in the development of tourist attraction is the level of tourist arrivals has increased in each year (due to the) location of strategic tourist attractions and close to each other. The integration strategy of developing tourist attraction in Borobudur Subdistrict in order to increase the local revenue of Magelang Regency by optimizing the development of tourist attraction to become a superior tourist attraction in order to evenly distribute tourist visits to the Borobudur District is not only focused on Borobudur Temple. Penelitian ini bertujuan untuk mengidentifikasi kontribusi objek wisata baru di sekitar kawasan Candi Borobudur dalam meningkatkan Pendapatan Asli Daerah Magelang, mengidentifikasi faktor pendorong dan penghambat untuk mengoptimalkan daya tarik wisatawan di tempat wisata baru di sekitar Candi Borobudur, serta mengembangkan integrasi strategi yang dapat dilakukan oleh pemerintah Kabupaten Magelang dalam mengembangkan Objek Wisata baru di sekitar Candi Borobudur menggunakan metode analisis SWOT. Responden ahli dalam penelitian ini adalah 2, yaitu Bappeda dan Dinas Kebudayaan dan Pariwisata Kabupaten Magelang. Hasil penelitian menunjukkan bahwa kontribusi yang diberikan dapat meningkatkan sektor pariwisata untuk pendapatan daerah Kabupaten Magelang. Itu terlihat dari persentase kontribusi dari beberapa objek wisata baru yang lebih tinggi dari wisata budaya yang ada, Pawon dan Candi Mendut. Faktor penghambatnya adalah akses jalan ke beberapa tempat wisata di kabupaten Borobudur yang kurang memadai. Faktor pendorong dalam pengembangan objek wisata adalah tingkat kedatangan wisatawan yang meningkat setiap tahunnya (karena) lokasi tempat wisata yang strategis dan berdekatan satu sama lain. Strategi integrasi pengembangan objek wisata di Kecamatan Borobudur dalam rangka meningkatkan pendapatan daerah Kabupaten Magelang dengan mengoptimalkan pengembangan objek wisata.  


2019 ◽  
Vol 1 (2) ◽  
pp. 141
Author(s):  
Iis Yeni Sugiarti

Abstrak. Desa Trusmi merupakan sentra batik sekaligus kuliner di Kabupaten Cirebon. Banyaknya pemegang usaha di bidang produksi batik mengakibatkan persaingan dagang diwilayah tersebut. Penelitian ini bertujuan untuk menganalisis SWOT (Strength, Weakness, Opportunities, Threats)  di salah satu usaha batik milik H. Edi Baredi atau sering dikenal dengan EB Batik Tradisional melalui inkuri terbimbing. Analisis meliputi profil usaha, aspek produksi, aspek tenaga kerja, aspek pemasaran dan aspek keuangan. Jenis penelitian ini menggunakan pendekatan kualitatif dengan metode deskripstif analisis. Berdasarkan analisis internal dan eksternal analisis SWOT, strategi yang  dilakukan oleh EB Batik Tradisional yaitu menghindari kehilangan penjualan dan profit yang disebabkan banyaknya persaingan dagang di kawasan sentra batik Trusmi dengan munculnya inovasi baru. Penguatan karakter pada produksi batiknya dapat mengatasi pesaingan dagang dan menambah daya tarik pembeli. Kata Kunci: SWOT, Inkuiri Terbimbing, dan Kegiatan Ekonomi Abstract. Trusmi village is a center of batik as well as culinary in Cirebon Regency. A large number of business holders in the field of batik production has resulted in trade competition in the region. This study aims to analyze SWOT (Strength, Weakness, Opportunities, Threats) in one of the batik business owned by H. Edi Baredi or often known as EB Traditional Batik through guided injury. The analysis includes the business profile, production aspects, labor aspects, marketing aspects, and financial aspects. This type of research uses a qualitative approach with descriptive analysis method. Based on internal and external analysis of the SWOT analysis, the strategy carried out by EB Traditional Batik is to avoid losing sales and profits due to the high level of trade competition in the Trusmi batik center area with the emergence of innovations. Strengthening the character of batik production can overcome trade competition and increase the attractiveness of buyers. Keywords: SWOT, Guided Inquiry, and Economic Activities


2012 ◽  
Vol 204-208 ◽  
pp. 1848-1856
Author(s):  
Wu Gong Wang ◽  
Rong Guo Ma ◽  
Kun Feng ◽  
Guo Hua Liang

On the basis of defining the concept of rural highway project performance, the necessity of the project performance evaluation of rural highway is analyzed. According to the theories of government's public function, fiduciary responsibilities accountability and public finance, the relation between rural highway and public finance are made researches on. Furthermore,with the application of the demand level theory of Maslow, the interrelationship among objects of the rural highway project performance evaluation is made an analysis of, and on top of that, combined with SWOT analysis method, the demand and goal of rural highway project performance evaluation are put forward.


2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.


Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion


2019 ◽  
Vol 3 (1) ◽  
pp. 22-28
Author(s):  
Muhammad Rasyid Ridho Lubis ◽  
Dwi Kartikasari

Dendang Melayu Beach is a public beach that is being developed by the Batam City Government. Although various efforts have been made by the government to increase the number of visitors to this beach, it turns out that the number of visitors has not necessarily increased consistently but fluctuated up and down. Therefore, this research was carried out to further explore the behavior of visitors in the hope that it could become a material evaluation of the government in developing this tourist attraction. This study aims to examine the effect of consumer behavior on the selection of Dendang Melayu Beach tourist attractions. The respondents of this study were 100 tourists who visited the Batam Dendang Beach. The data analysis method used is inductive statistics using multiple linear regression. The results of this study are the four variables of consumer behavior namely cultural, social, personal and psychological factors partially positive and significant effect on the choice of tourist attractions.


2019 ◽  
Vol 10 (01) ◽  
pp. 21219-21228
Author(s):  
Ni Luh Putu Suratini ◽  
I Ketut Arnawa ◽  
I Gusti Ngurah Alit Wiswasta

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.


2021 ◽  
Author(s):  
Nuryadi Wijiharjono

This title of article is Business Analytics for Higher Education Institutions. By taking a case study at the Universitas Muhammadiyah Prof. Dr. Hamka (UHAMKA), this article aims to analyze and provide recommendations for the plan to establish a new academic of undergraduate degree program. Analysis of the institutional and technical environment that affects the legitimacy and sustainability of the university. This study uses the SWOT analysis method in the perspective of Business Analytics, where data availability plays a key role.


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