scholarly journals Editorial introduction: Advances in theory and practice of digital marketing

2020 ◽  
Vol 53 ◽  
pp. 101909 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Nripendra P. Rana ◽  
Emma L. Slade ◽  
Nitish Singh ◽  
Hatice Kizgin
Keyword(s):  
Theory And Practice ◽  
Digital Marketing ◽  
Editorial Introduction

scholarly journals Omnicanal marketing tools in the political sphere

2021 ◽  
Vol 5 (1) ◽  
pp. 74-100
Author(s):  
Mykhailo Oklander ◽  
◽  
Mykyta Haidaienko ◽  
Keyword(s):  
Local Level ◽  
Marketing Research ◽  
Theory And Practice ◽  
Digital Marketing ◽  
The Political ◽  
Marketing Communication ◽  
Election Campaigns ◽  
Communication Policy ◽  
Electoral Process ◽  
Political Sphere

Aim of the article. The purpose of the article is to substantiate the scientific, methodological and practical provisions for the use of omnichannel marketing tools in the political sphere. Achieving the goal of the work necessitated the solution of the following tasks: to analyze the evolution of marketing tools in modern market conditions; determine the content of the marketing complex in the political sphere; to investigate the effectiveness of the use of marketing research to study the political sphere; determine the feasibility of applying the tools of marketing communication policy in the electoral process; substantiate the criteria for selecting priority marketing tools in the political sphere. Analyses results. Modern world trends in the development of society and market relations update digital marketing and its main tools, including targeting technology, which are used to link the success of marketing communication policy in any business project. Political advertising today is a prerequisite for a successful campaign and victory, so politicians are actively using the services of marketers. Election campaigns do not last long, but their success depends on the quality of previous work of the politician in the district, which should be based on marketing research of the main factors, study of possible competitors and requests from voters for goods (deputy). Only marketing research can answer all these questions. Advancing a candidate to win an election requires a well-structured communication policy, where marketing tools are most effective. Politicians actively use the services of PR-managers, but the greatest demand is for quality advertising. Emphasis is transferred to social networks, and the effectiveness of their application directly depends on quality targeting. Conclusions and directions for further research. The study of the experience of marketing tools in the political sphere suggests its universal nature, which, despite all the specifics of the policy and the high level of legal restrictions on its use, proves its effectiveness and is the key to the success of election campaigns. Proven effectiveness of the use of marketing tools in the electoral process at the local level can be fully applied to national elections. Each of these areas, of course, contributes its own features and specifics to its application, but it only enriches the theory and practice of modern marketing. Keywords: marketing, omnichannel marketing, digital marketing, targeting, marketing research, local elections, advertising campaign

scholarly journals PEMANFATAN MEDIA SOSIAL UNTUK DIGITAL MARKETING KERAJINAN VINIL DI DUSUN CODE, TRIRENGGO KABUPATEN BANTUL, DIY

2021 ◽  
Vol 6 (2) ◽  
pp. 155
Author(s):  
Saptaningsih Sumarmi ◽  
Suryo Wisnu Wicaksono ◽  
Dindo Wahyu Prakoso ◽  
Dwi Alrasta Lutfionesti ◽  
Koko Endra Saputra ◽  
...  
Keyword(s):  
Community Service ◽  
Program Implementation ◽  
Theory And Practice ◽  
Digital Marketing ◽  
Online Media ◽  
Service Activities ◽  
Service Activity ◽  
Media Creation

<p class="StyleAuthorBold"><strong><em>Abstract</em><em>. </em></strong><em>Vinyl crafts Jogja in Code hamlet, Trirenggo, Bantul district, still produces products according to orders and markets products traditionally. This service activity aims to provide knowledge to digital marketing, online media creation, and implementation assistance.</em><em> The method of implementing community service activities is carried out offline and online, by combining theory and practice, and showing assistance in program implementation until it is successful. A program that offers training and mentoring related to digital marketing, logo creation is the solution offered to solve problems that have been identified. The result of this activity is that producers are able to create online media for digital marketing, have company logos, create marketplace stalls on Instagram and Facebook. The conclusion of this activity is digital marketing can be a solution to increase the marketing reach of Vinyl Jogja crafts.</em><em></em></p><p class="abstrak" align="left"> </p><p class="abstrak"> </p><p class="abstrak"><strong>Abstrak</strong>. Kerajinan Vinyl Jogja di dusun Code, Trirenggo, kabupaten Bantul, masih memproduksi produk sesuai pesanan, dan memasarkan produk secara tradisional. Kegiatan pengabdian ini bertujuan untuk memberikan pengenalan tentang <em>digital marketing</em>, pembuatan media <em>online</em>, dan pendampingan implementasinya. Metode pelaksanaan kegiatan pengabdian dilakukan secara daring dan luring, dengan mengkombinasikan teori dan praktik, serta dilanjutkan dengan pendampingan implementasi program sampai berhasil. Program pemberian pelatihan dan pendampingan terkait <em>digital marketing</em>, pembuatan logo menjadi solusi yang ditawarkan untuk mengatasi permasalahan yang sudah diidentifikasi. Hasil dari kegiatan ini adalah produsen mampu membuat media online untuk <em>digital marketing</em>, memiliki logo perusahaan, membuat lapak <em>marketplace </em>di Instagram dan <em>facebook</em>. Kesimpulan kegiatan ini adalah <em>digital marketing</em> dapat menjadi solusi untuk peningkatan jangkauan pemasaran kerajinan Vinyl Jogja. <strong><em></em></strong></p><div id="gtx-trans" style="position: absolute; left: -54px; top: 385px;"> </div>

scholarly journals Prospects for development of inbound tourism in Ukraine with using of digital marketing tools

2020 ◽  
pp. 205-219
Author(s):  
Olga Nazarenko
Keyword(s):  
Life Quality ◽  
Geographical Location ◽  
Climatic Conditions ◽  
Tourism Industry ◽  
Online Marketing ◽  
Theory And Practice ◽  
Digital Marketing ◽  
Necessary Condition ◽  
Inbound Tourism ◽  
Tourism Enterprises

The article considers the issues of theory and practice of digital marketing to solve the problems of the tourism business. It is shown that the use of online marketing tools is a necessary condition for the successful development of tourism enterprises. The current state, problems and prospects of development of tourist services market of Ukraine are analyzed. It was found that the priority directions are the development of both inbound and domestic tourism, which are important factors in improving of life quality in Ukraine, creating additional jobs, replenishing the foreign exchange reserves of the state and improving the brand image of Ukraine in the international arena. It has been determined that the strategy of inbound tourism development should provide for the use of a structural and functional method that allows combining various components of the tourism industry and its infrastructure. The main problems that hinder the development of the tourism industry in the country and require further solutions are considered. It is proved that it is possible to stimulate the development of inbound tourism possibly by improving the information and technical infrastructure, improving the service quality, and development of international tourist routes. According to the results of the study, it is proposed ways to increase the subscriber base, create valuable and relevant content for customers, personalize communication with customers and automate this process, as well as formulate recommendations for turning a new customer into a loyal one. It is proved that there are all prerequisites for the tourism sphere development in Ukraine, since Ukraine has significant recreational potential: favorable geographical location, favorable climatic conditions, varied relief, an extensive transport network and preserved monuments of cultural heritage.

scholarly journals The digital marketing with the application of cloud technologies

2019 ◽  
Vol 65 ◽  
pp. 04019
Author(s):  
Mykola Ivanov
Keyword(s):  
Marketing Research ◽  
Theory And Practice ◽  
Digital Marketing ◽  
Multidimensional Data ◽  
The Internet ◽  
Target Market ◽  
Product Range ◽  
Internet Market ◽  
Market Promotion ◽  
Cloud Technologies

In the article, the author provides an analysis of the state of the digital economy, when the dynamics of processes in the economy are quite high and a quick analysis of multidimensional data is required, where the strategy for the production of goods and market promotion, as well as pricing, depends on consumers. The author determined that the activity of modern trading platforms is aimed at the formation of the product range and its product range with the most advantageous characteristics of the product. These requirements have a direct impact on marketing strategy and pricing at the Internet-market. The author proposed the concept of building a digital marketing system based on the theory and practice of market segmentation, which takes into account many factors: geographical, costs, time, and others. The formation of similarities in consumption and pricing in the Internet market is the unifying factor in marketing research. In this concept, the author applied the method of assessing consumer efficiency, which is based on the use of rating estimates obtained on the basis of the ranking of expert opinion. Thus, the proposed concept and method for assessing consumer demand in the target market is aimed at the perspective management of trading platforms using cloud technologies.

Editorial Introduction: Advances in Theory and Practice of Policy Research from National to Local Level

2020 ◽  
Vol 48 (4) ◽  
pp. 866-872
Author(s):  
Michael D. Jones ◽  
Geoboo Song ◽  
Gwen Arnold ◽  
Aaron Smith‐Walter ◽  
Manjusha Surampalli ◽  
...  
Keyword(s):  
Local Level ◽  
Policy Research ◽  
Theory And Practice ◽  
Editorial Introduction

scholarly journals Editorial Introduction to the First Issue of Theory and Practice in Child Development

2021 ◽  
Vol 1 (1) ◽  
pp. i-iv
Author(s):  
Nefise Semra Erkan
Keyword(s):  
Child Development ◽  
Open Access ◽  
Theory And Practice ◽  
Editorial Introduction

This is the Editorial Introduction to the first issue of Theory and Practice in Child Development (T&PICD). The T&PICD is an international, open access, peer-reviewed journal devoted to child development related issues. This inaugural issue features five articles prepared by 14 authors. We would like to extend our appreciations to all who contributes by submitting or reviewing manuscripts or have been readers of T&PICD.   

Addressing the Content Vocabulary With Core: Theory and Practice for Nonliterate or Emerging Literate Students

2012 ◽  
Vol 21 (3) ◽  
pp. 74-81 ◽  
Author(s):  
Debbie Witkowski ◽  
Bruce Baker
Keyword(s):  
Communication Skills ◽  
High Performance ◽  
Theory And Practice ◽  
Written Communication ◽  
Academic Tasks ◽  
Meaningful Participation ◽  
Core Theory ◽  
Communication Needs ◽  
Core Vocabulary ◽  
Personal Success

Abstract In the early elementary grades, the primary emphasis is on developing skills crucial to future academic and personal success—specifically oral and written communication skills. These skills are vital to student success as well as to meaningful participation in the classroom and interaction with peers. Children with complex communication needs (CCN) may require the use of high-performance speech generating devices (SGDs). The challenges for these students are further complicated by the task of learning language at a time when they are expected to apply their linguistic skills to academic tasks. However, by focusing on core vocabulary as a primary vehicle for instruction, educators can equip students who use SGDs to develop language skills and be competitive in the classroom. In this article, we will define core vocabulary and provide theoretical and practical insights into integrating it into the classroom routine for developing oral and written communication skills.

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