scholarly journals Prospects for development of inbound tourism in Ukraine with using of digital marketing tools

2020 ◽  
pp. 205-219
Author(s):  
Olga Nazarenko
Keyword(s):  
Life Quality ◽  
Geographical Location ◽  
Climatic Conditions ◽  
Tourism Industry ◽  
Online Marketing ◽  
Theory And Practice ◽  
Digital Marketing ◽  
Necessary Condition ◽  
Inbound Tourism ◽  
Tourism Enterprises

The article considers the issues of theory and practice of digital marketing to solve the problems of the tourism business. It is shown that the use of online marketing tools is a necessary condition for the successful development of tourism enterprises. The current state, problems and prospects of development of tourist services market of Ukraine are analyzed. It was found that the priority directions are the development of both inbound and domestic tourism, which are important factors in improving of life quality in Ukraine, creating additional jobs, replenishing the foreign exchange reserves of the state and improving the brand image of Ukraine in the international arena. It has been determined that the strategy of inbound tourism development should provide for the use of a structural and functional method that allows combining various components of the tourism industry and its infrastructure. The main problems that hinder the development of the tourism industry in the country and require further solutions are considered. It is proved that it is possible to stimulate the development of inbound tourism possibly by improving the information and technical infrastructure, improving the service quality, and development of international tourist routes. According to the results of the study, it is proposed ways to increase the subscriber base, create valuable and relevant content for customers, personalize communication with customers and automate this process, as well as formulate recommendations for turning a new customer into a loyal one. It is proved that there are all prerequisites for the tourism sphere development in Ukraine, since Ukraine has significant recreational potential: favorable geographical location, favorable climatic conditions, varied relief, an extensive transport network and preserved monuments of cultural heritage.

scholarly journals Risk factors for failure in newly established small, micro and medium-sized enterprises in the tourism sector of Gauteng Province, South Africa

2015 ◽  
Vol 5 (4) ◽  
pp. 8-18
Author(s):  
Zeleke Worku
Keyword(s):  
South Africa ◽  
South African ◽  
Geographical Location ◽  
Tourism Industry ◽  
The South ◽  
Gauteng Province ◽  
Entrepreneurial Skills ◽  
Tourism Sector ◽  
Networking Ability ◽  
Tourism Enterprises

The annual report issued for the financial year 2013/2014 by the South African Chamber of Commerce and Industry (2015) shows that the business confidence index of South Africa was equal to 89.3% in January 2015. According to the South African National Department of Tourism (2015), the tourism sector contributed 93 Billion Rand (3%) to the South African GDP in the year 2012. The contribution of the tourism sector was equal to 189.4 Billion Rand in the year 2009. This figure is projected to grow to 499 Billion Rand by the year 2020. According to the South African Small Enterprise Development Agency (2015), newly established and emerging business enterprises conducting business in the tourism sector of Gauteng Province are less viable and efficient in comparison with well-established tourism enterprises. The objective of this study was to identify and quantify risk factors for underperformance and bankruptcy in the tourism sector of Gauteng Province in South Africa. The study was based on data collected from a stratified random sample of size 311 tourism enterprises that operate in Gauteng Province, South Africa. Data was collected on a large number of socio-economic factors that adversely affect entrepreneurial activities in the tourism sector of Gauteng Province. A combination of quantitative and qualitative methods of data collection and analyses was used in the study. Examples of variables on which data was gathered was level of entrepreneurial skills, level of formal education, location of business, duration of experience, amount of capital, number of employees, ability to network with other tourist operators, degree of competition from rival operators, geographical location, category of business, category of entrepreneurial skills, average number of visitors per month, net profit, size of business, market share, access to finance, and degree of support from Government agencies. Results obtained from the study showed that the long-term survival and viability of African entrepreneurs in the tourism industry of Gauteng Province was significantly and adversely affected by the degree of competition from rival operators, poor networking ability, lack of entrepreneurial skills, low capital, and geographical location. The study found that African entrepreneurs in the tourism industry of Gauteng Province lagged behind their white counterparts significantly in terms of networking ability, capital and entrepreneurial skills. In addition, 82% of the 311 African entrepreneurs who participated in the study lacked suitable skills due to their poor and irrelevant academic and vocational background, and that 59% of entrepreneurs had received little or no assistance in terms of mentoring or training opportunities from South African Government agencies.

scholarly journals Repositioning of Romanian Seaside Tourism as an Effect of Climate Change

Information ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 108
Author(s):  
George-Cornel Dumitrescu ◽  
Simona Moagar Poladian ◽  
Alina-Cerasela Aluculesei
Keyword(s):  
Climate Change ◽  
Geographical Location ◽  
Secondary Data ◽  
Climatic Conditions ◽  
Tourism Industry ◽  
Summer Season ◽  
Exploratory Research ◽  
Economic Activities ◽  
Long Run ◽  
Negative Effect

The present paper examines the evolution of Romanian seaside tourism between 2008–2018 to find the connection between climate change and the number of total tourist arrivals. The vicious cycle of greenhouse gas emissions and climate change has become one of the most critical topics discussed due to its negative effect on the wellbeing of the planet and its impact on sustainable economic development in the long run. Various economic activities, including tourism, could be subject to dramatic changes due to global warming. Depending on the geographical location of tourist destinations, and the degree of fluctuation in climate indicators, there have been dramatic shifts in visitor flow. This situation has been aggravated as countries that were once famous for their summer season and seaside holidays are now affected by high temperatures. Such temperatures can hardly be tolerated by tourists, particularly those from the Nordic countries. By comparison, there are countries that have been known to have only two or three full summer months suitable for tourism at the seaside and which in the last years have had a more extended summer season. This situation could turn into a significant competitive regional economic advantage for countries such as Romania, at least in the short- and medium-term. In this context, we aim to investigate whether there are climatic conditions, such as the extension of the tourist season on the coast (in the case of destinations that have four seasons and are known for having a shorter number of summer days), that can be turned into advantages. In this regard, we have conducted exploratory research to analyse if there is a statistically significant correlation between the indicators regarding climate change and tourism arrivals on the Romanian seaside, namely Constanta county. For our study, we used secondary data, provided by the Romanian National Meteorological Administration and the National Institute of Statistics, and accumulated a detailed profile of Romanian seaside summer tourism in the context of actual climate changes and challenges. Climate change may have significant consequences on the tourism industry and economic growth as well. Information on the direct effects higher temperatures could have on tourism is lacking. Improving policy analysis is necessary to reduce uncertainties, further understanding, assess implications and enable the tourism industry to adapt to changing circumstances.

scholarly journals Innovations and Online Marketing Services Trends in Albanian Tourism Sector

2016 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Elton Noti ◽  
Brunela Trebicka
Keyword(s):  
Tourism Industry ◽  
Online Marketing ◽  
Communist Regime ◽  
The Internet ◽  
Economic Sectors ◽  
The Balkans ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Tourism Enterprises ◽  
Tourism Services

Albania is a rich country with a lot of nature and cultural tourism resources situated in the in the Balkans region where there are much opportunities for developing different types of tourism. After a long period of transition, since the fall of the communist regime in 1990, the tourism industry began to be considered as one of the economic sectors with potential for development in the future. But, tourism enterprises had to be faced with a high competition from other countries in the region and a lack of experience in the field of tourism services. This study aims to identify the attitudes of senior management of tourism enterprises (Accommodation units, Travel Agencies and Restaurants) on the adoption of new services on the Internet, the use of ICT to sell the services offered and how much they were aware of the benefits that online marketing brought using their websites etc. To realize the aim, are raised the research questions and hypotheses. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of tourism enterprises at five districts of Albania, respectively: Tirana, Durres, Shkodra, Vlore and Saranda .The results show that the entrepreneurs/managers make a very good job for the creation of new services via the Internet, also they support significantly the use of ICT-s to sell their services, they were aware of the benefits that brought a website to the marketing of tourism services and there was a great interest to learn more about the internet.

GEOINFORMATION MAPPING OF TOURIST CLUSTERS IN THE NORTH-WESTERN CASPIAN REGION

2021 ◽  
Vol 81 (2) ◽  
pp. 86-92
Author(s):  
KARABAEVA ALTYNGANYM Z. ◽  
◽  
GAIDUKOV NIKOLAY A. ◽  
KUSKOVA POLINA P. ◽  
◽  
...  
Keyword(s):  
Geographical Location ◽  
Climatic Conditions ◽  
Tourism Industry ◽  
Economic Potential ◽  
Fish Stocks ◽  
The North ◽  
Recreation Centers ◽  
Tourist Accommodation ◽  
First Time ◽  
North Western

Currently, recreational tourism is one of the most exciting and affordable types of recreation in Russia. It is popular in all regions of our country, including the Astrakhan region. The Astrakhan region has a huge natural and socio-economic potential for the development of this type of tourism. The peculiarities of the geographical location, the abundance of reservoirs with a variety of fish stocks, the duration of favorable climatic conditions contribute to the formation of sports and amateur tourism in the region. The tourist market today offers a wide variety of recreation centers. Currently, a significant part of the recreation centers is focused primarily on customers arriving for the purpose of recreation and fishing. In addition to recreation centers, there are excursion programs and special fishing or hunting tours. The presence of specialized recreation centers allows you to effectively influence the demand for relevant services and contribute to the development of the tourism industry. To get information about the territorial location of recreation centers in the study area, tourists need a resource that displays the presence of existing objects, with which they can easily navigate in the choice of vacation spots. In this regard, the question arose about the creation of such a cartographic product. The purpose of this work: geoinformation mapping of tourist clusters of the Northwestern Caspian Sea (on the example of the Astrakhan region). As a result of the conducted research, based on the obtained scientific and aerospace data of the GoogleEarth program, a map of collective tourist accommodation facilities using the Quantum GIS (QGIS) program was compiled for the first time). The created electronic map is of great importance for obtaining information about the territorial location of recreation centers.

scholarly journals Empowerment of Digital Inclusive Finance and Development of Tourism Industry-Empirical Evidence from Prefecture-level Cities

2021 ◽  
Vol 04 (05) ◽  
Author(s):  
Minghui T ◽  
Keyword(s):  
Financial Services ◽  
Fixed Effect Model ◽  
Tourism Industry ◽  
Western China ◽  
Vulnerable Groups ◽  
Effect Model ◽  
Domestic Tourism ◽  
Inbound Tourism ◽  
Tourism Enterprises ◽  
The Relationship

Based on the panel data of 297 prefecture-level cities from 2011 to 2018, this paper uses fixed effect model to empirically analyze the relationship between digital inclusive finance and development of tourism industry. The results show that, First, digital inclusive finance has significantly promoted the development of tourism industry, and this promotion effect is more obvious in the inbound tourism market compared to the domestic tourism market. Second, dimensional heterogeneity analysis shows that the coverage and popularization of digital inclusive finance have improved the possibility of vulnerable groups obtaining tourism financial services. The deepening of its use has met the escalating demand of mainstream market for the tourism consumption, and lowered the financing difficulty for micro and small tourism enterprises. Third, the analysis of regional heterogeneity shows that the promotion of digital inclusive finance to tourism industry is only reflected in the eastern and western China. For the domestic tourism market, digital inclusive finance has produced stronger benefits in the east than in the west, while for the inbound tourism market, it shows the opposite conclusion.

scholarly journals OVERCOMING CRISIS PHENOMENA OF TOURISM ENTERPRISES THROUGH APPLICATION OF MODERN MARKETING TECHNOLOGIES

2021 ◽  
Vol 2 (162) ◽  
pp. 105-111
Author(s):  
V. Svitlychna
Keyword(s):  
Negative Impact ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Marketing Environment ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Pull Marketing ◽  
Marketing Activities ◽  
Tourism Enterprises ◽  
Priority Needs

The issues of finding new ways to overcome the crisis of tourism enterprises are studied. The factors of negative impact of the Covid pandemic on the tourism industry are revealed. Attention is focused on the study of marketing activities in the process of survival of tourism enterprises. Emphasis is placed on studying the peculiarities of the use of digital marketing tools by tourist enterprises. The aim of the work is to study digital marketing activities to ensure the sustainability and full functioning of the tourism sector on the basis of flexibility and adaptability to changes in internal and external environment. The article presents the thesis that the successful functioning of enterprises is based on the skillful use of market patterns, forecasting its priority needs and available resources, competent competition for the consumer. The author of the article states that marketing is a managerial creative activity aimed at increasing the volume of production (goods, works, services), their sales, based on a thorough study of consumer needs and which ensures the achievement of strategic goals of enterprise development. Acting as a lever to regulate the processes of production and sales, marketing constantly monitors existing markets and searches for new markets, new consumers, new products (goods, works, services), analyzes their requirements and requests, explores all alternatives and offers the most appropriate. The author emphasizes that tourism marketing is a process of organizing the activities of a tourism enterprise to develop, form and promote new types of tourism services by meeting the needs of tourists in order to provide the highest quality tourism product and profit for the tourism enterprise. The article substantiates that the stagnation of tourism enterprises exacerbates the issue of finding and implementing anti-crisis measures for the tourism business. In this direction, we believe that a significant role belongs to the use of tourism marketing tools. The content of specific features of marketing in the field of tourism is revealed. Emphasis is placed on the fact that digitalization has directly affected the marketing activities of tourism enterprises. The author substantiates that this gave impetus to the rapid spread of digital marketing. Qualitatively new conditions of the growing volumes of the digital marketing environment force marketers to solve difficult tasks on attraction of attention of new and new consumers. In such circumstances, we can safely say that the tools and technologies of digital marketing play a major role in influencing consumer behavior. In addition, modern marketing can no longer work effectively without the use of modern digital technologies. The article proposes a range of digital marketing tools for tourism enterprises. These are: the transition from website marketing to social networking; creation of high-quality, cognitive, interesting content; transition of marketing policy from push-marketing to pull-marketing; promoting the formation of the most positive personal feedback in electronic form; application of online video broadcasting technologies. The author emphasizes that the enterprises of the tourist sphere in the conditions of rapidly changing epidemiological circumstances are forced to radically restructure their activities taking into account significant changes in consumer requirements and the spread of digitalization of the world economy. In order to prevent destructive phenomena, the tourism business must be flexibly and dynamically transformed, ensuring its sustainable operation and increasing the potential for post-quarantine recovery.

The Importance of Intercultural Communicative Competences for Tourism Labour Market: Students’ Views and their Self-Assessment

2019 ◽  
Vol 7 (1) ◽  
pp. 103-117
Author(s):  
Zuzana Sándorová
Keyword(s):  
Foreign Language ◽  
Self Esteem ◽  
Daily Basis ◽  
Tourism Industry ◽  
Theory And Practice ◽  
Self Assessment ◽  
Current Trends ◽  
Migration Flows ◽  
Globalized World ◽  
The Given

Abstract The present paper is founded on two pillars. Firstly, it is one of the current trends in education worldwide, i.e. to connect theory and practice. Secondly, it is the need to be interculturally competent speakers of a foreign language in today’s globalized world of massive migration flows and signs of increasing ethnocentrism. Based upon these two requirements, the ability to communicate in a FL effectively and interculturally appropriately in the tourism industry is a must, since being employed in whichever of its sectors means encountering other cultures on a daily basis. Therefore, the aim of the present study was to find out undergraduate tourism students’ opinion on the importance of intercultural communicative competences for their future profession as well as their self-assessment in the given field. The findings of the research, which are to be compared to employers’ needs, revealed that there is considerable difference between the respondents’ views on the significance of the investigated issues and their self-esteem.

Technological and Economic Aspects of Intensive Gardening Development in Russia

2020 ◽  
pp. 28-36
Author(s):  
L.A. Velibekova ◽  
◽  
Sh.M. Magomedgadgiev ◽  
Keyword(s):  
Climatic Conditions ◽  
Necessary Condition ◽  
Healthy Lifestyles ◽  
Current State ◽  
Nursery Management ◽  
The Russian Federation ◽  
The Republic ◽  
Further Development ◽  
Key Industry ◽  
Fruit Plantations

The article notes that the growing popularity of healthy lifestyles contributes to the increase in consumption of fruits and berries. At the same time, the analysis of the dynamics of the gardening industry for 2000-2018 shows that the problem of providing fresh fruits and berries to the population remains one of the most important. Based on actual data, linear and logarithmic models of time series of key industry indicators for the period 2010 – 2019 have been compiled. Calculations showed that in the Russian Federation as a whole the trend of reduction of sown areas of perennial fruit plantations will continue with growth of yield and gross fees. In this regard, the issues of distribution and introduction of gardens of intensive type are updated. An overview of the views of domestic scientists-gardeners on the concept of “intensive garden” is given. It has been established that the distribution of intensive gardens is possible only if there are favorable natural and climatic conditions and a developed scientific and production base of nursery management. The current state and problems of gardening in one of the leading regions – the Republic of Dagestan - are considered. A significant technological lag of region in the further development of intensive horticulture has been identified. Various directions of intensification process in horticulture as the main and necessary condition of growth of efficient and sustainable production are summarized.

scholarly journals The Perspective of Croatian Old Apple Cultivars in Extensive Farming for the Production of Functional Foods

Foods ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 708
Author(s):  
Boris Duralija ◽  
Predrag Putnik ◽  
Dora Brdar ◽  
Anica Bebek Markovinović ◽  
Sandra Zavadlav ◽  
...  
Keyword(s):  
Functional Foods ◽  
Geographical Location ◽  
Nutritional Composition ◽  
Climatic Conditions ◽  
Biologically Active ◽  
Biological Potential ◽  
Apple Cultivars ◽  
The Republic ◽  
Processed Form ◽  
Extensive Farming

The Republic of Croatia has a long tradition of fruit growing due to its geographical location, climatic conditions, and high quality of fruit crops, especially apple fruits. Apples can be used for the formulation of functional foods either in processed form (e.g., juice), or as a by-product (e.g., apple pomace). However, there is a growing demand for functional foods derived from ancient and traditional plant sources as they are recognized as a very valuable source of health-promoting bioactive ingredients. Similarly, old apple cultivars (Malus domestica Borkh.) are characterized by good morphological and pomological properties, less need for chemicals during cultivation and the higher share of biologically active compounds (BACs) with better sensory acceptability compared to commercial cultivars. However, their nutritional and biological potential is underestimated, as is their ability to be processed into functional food. The importance in preserving old apple cultivars can also be seen in their significance for improving the nutritional composition of other apple cultivars through innovative cultivation strategies, and therefore old local apple cultivars could be of great importance in future breeding programs.

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