scholarly journals PEMANFATAN MEDIA SOSIAL UNTUK DIGITAL MARKETING KERAJINAN VINIL DI DUSUN CODE, TRIRENGGO KABUPATEN BANTUL, DIY

2021 ◽  
Vol 6 (2) ◽  
pp. 155
Author(s):  
Saptaningsih Sumarmi ◽  
Suryo Wisnu Wicaksono ◽  
Dindo Wahyu Prakoso ◽  
Dwi Alrasta Lutfionesti ◽  
Koko Endra Saputra ◽  
...  

<p class="StyleAuthorBold"><strong><em>Abstract</em><em>. </em></strong><em>Vinyl crafts Jogja in Code hamlet, Trirenggo, Bantul district, still produces products according to orders and markets products traditionally. This service activity aims to provide knowledge to digital marketing, online media creation, and implementation assistance.</em><em> The method of implementing community service activities is carried out offline and online, by combining theory and practice, and showing assistance in program implementation until it is successful. A program that offers training and mentoring related to digital marketing, logo creation is the solution offered to solve problems that have been identified. The result of this activity is that producers are able to create online media for digital marketing, have company logos, create marketplace stalls on Instagram and Facebook. The conclusion of this activity is digital marketing can be a solution to increase the marketing reach of Vinyl Jogja crafts.</em><em></em></p><p class="abstrak" align="left"> </p><p class="abstrak"> </p><p class="abstrak"><strong>Abstrak</strong>. Kerajinan Vinyl Jogja di dusun Code, Trirenggo, kabupaten Bantul, masih memproduksi produk sesuai pesanan, dan memasarkan produk secara tradisional. Kegiatan pengabdian ini bertujuan untuk memberikan pengenalan tentang <em>digital marketing</em>, pembuatan media <em>online</em>, dan pendampingan implementasinya. Metode pelaksanaan kegiatan pengabdian dilakukan secara daring dan luring, dengan mengkombinasikan teori dan praktik, serta dilanjutkan dengan pendampingan implementasi program sampai berhasil. Program pemberian pelatihan dan pendampingan terkait <em>digital marketing</em>, pembuatan logo menjadi solusi yang ditawarkan untuk mengatasi permasalahan yang sudah diidentifikasi. Hasil dari kegiatan ini adalah produsen mampu membuat media online untuk <em>digital marketing</em>, memiliki logo perusahaan, membuat lapak <em>marketplace </em>di Instagram dan <em>facebook</em>. Kesimpulan kegiatan ini adalah <em>digital marketing</em> dapat menjadi solusi untuk peningkatan jangkauan pemasaran kerajinan Vinyl Jogja. <strong><em></em></strong></p><div id="gtx-trans" style="position: absolute; left: -54px; top: 385px;"> </div>

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.


2019 ◽  
Vol 4 (2) ◽  
pp. 943-946
Author(s):  
Yuan Alfinsyah Sihombing ◽  
Nora Octavia Pasaribu ◽  
Nur Hizrah Aini ◽  
Al Trio Boy Beyto Lumban Gaol

Community Service Program (KKN) is a community service activity in certain areas as an implementation of the Tri Darma of Higher Education. Community service activities aim to provide field experience to students by assisting lecturers on the condition of the community directly and also to form an independent attitude and responsibility in carrying out community service activities. In addition, the service of KKN also aims to help the community in improving welfare. Community service activities are divided into three stages, namely preparation, implementation of activities on site, and evaluation. KKN educates students to continuously improve and maintain cooperation and a high level of social awareness to realize a work program that will be achieved. From this, students can increase their insight and experience that the success and success of a work program implementation is highly determined and influenced by good collaboration between fellow group members, supervisors and the local community. In this case we have proven that with good cooperation our work programs can be completed as expected.


WASANA NYATA ◽  
2018 ◽  
Vol 2 (2) ◽  
pp. 114-120
Author(s):  
Djoko Kristianto ◽  
Dora Kusumastuti

Batik Masaran Sragen regency is a batik industrial center that has great potential and has distinctive characteristics and is rich in both contemporary and modern motifs. However, from the potential of batik still has constraints and obstacles that are still found the low understanding of the importance of IPR protection both on copyright and brand rights, another constraint is the limited marketing is still using conventional models that do not have online media to reach the audience which is wider. The purpose of this community service activity is to conduct counseling and training on copyright and brand rights, as well as website creation training. The method used is through training, mentoring to partners and monitoring although community service activities have been completed to maintain the sustainability of the program. The impact of community service activities is that there has been a change of mindset about the importance of copyright and brand protection, as well as changes in marketing patterns from direct sales to sales through social media. Key Words : Copyrights Batik, Right Brand Batik, Marketing Batik


DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Dede Hendra ◽  
Ani Merati ◽  
Siti Aprilliani ◽  
Muhamad Faozan Afandi ◽  
Nardiono Nardiono

This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises


2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Erry Yudhya Mulyani ◽  
Erwan Baharudin ◽  
Ernawati Ernawati ◽  
Lukman Cahyadi ◽  
Yanuar Ramadhan

The period from November to the end of March is the process of laying eggs to the hatching of snakes. After hatching, they will scatter in the environment to find food and survive. So it is not surprising that during that month many snakes enter residential settlements. The purpose of holding this community service activity is to provide knowledge related to the existence and ins and outs of several reptiles that live and breed in an environment close to humans. The scope of this research was conducted on teachers and students at the Sekolah Kreativitas Anak Nusantara in Jagakarsa, South Jakarta. This method of implementing community service activities was carried out during the pandemic, so that this activity was not carried out face-to-face with students, but was carried out through recordings with several school teachers. The results of this recording will then be shared with online media which the students of this school participated in. This activity takes place on November 13, 2020, from 08.00 to 12.00. The result of this community service activity is the transfer of knowledge related to the ins and outs of reptiles in the environment so that it is hoped that values can be manifested in local wisdom from an early age in students and teachers of the Sekolah Kreativitas Anak Nusantara. This activity concludes that the teachers who were in the location where the video was taken of this activity could identify and handle reptiles, especially snakes that enter the settlement. However, the drawback of this activity is the lack of interaction between the material giver with students and teachers because this activity does not take place face-to-face. Keywords: Reptile introduction, reptile handling, pandemic era education Periode bulan November sampai dengan akhir Maret merupakan proses bertelur sampai dengan penetasan ular. Setelah menetas, mereka akan berpencar di lingkungan untuk mencari makan dan bertahan hidup. Jadi tidaklah mengherankan apabila pada periode bulan tersebut banyak dijumpai ular-ular yang masuk ke dalam pemukiman perumahan. Tujuan diadakannya kegiatan pengabdian masyarakat ini adalah untuk memberikan pengetahuan terkait dengan keberadaan dan seluk beluk beberapa reptile yang hidup dan berkembang biak di lingkungan yang berdekatan dengan manusia. Lingkup penelitian ini dilakukan kepada para guru dan murid di Sekolah Kreativitas Anak Nusantara yang berada di Jagakarta Jakarta Selatan. Metode pelaksanaan kegiatan pengabdian kepada masyarakat ini dilakukan pada masa pandemi, sehingga kegiatan ini tidak dilakukan secara tatap muka dengan para siswa, melainkan dilakukan melalui rekaman dengan beberapa guru sekolah. Hasil rekaman ini kemudian akan di share ke media online yang diikuti oleh para siswa sekolah ini. Kegiatan ini berlangsung pada tanggal 13 November 2020, pukul 08.00 sampai dengan 12.00. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu adanya transfer pengetahuan terkait dengan seluk beluk reptile yang ada dilingkungan, sehingga diharapkan terbentuknya nilai-nilai yang terwujud dalam kearifan lokal sejak dini pada siswa maupun guru Sekolah Kreativitas Anak Nusantara tersebut. Kesimpulan dari kegiatan ini adalah para guru yang berada ditempat pengambilan video kegiatan ini dapat mengidentifikasi dan menangani reptile khususnya ular yang masuk ke pemukiman. Namun, kekurangan dari kegiatan ini adalah kurangnya interaksi antara pemberi materi dengan siswa dan guru karena kegiatan ini tidak berlangsung secara tatap muka. Kata kunci: Pengenalan reptile, Penanganan reptile, edukasi era pandemi


2018 ◽  
Vol 1 (02) ◽  
Author(s):  
Anggia Cahyaningtyas

Kegiatan pengabdian pada masyarakat merupakan salah satu cara supaya mahasiswa Universitas Trilogi memiliki keterampilan bermasyarakat. Khalayak  sasaran  dari  pengabdian  ini  adalah  masyarakat RW 09 di  desa Ciasihan. Kegiatan pengabdian  telah  dilaksanakan  pada  tanggal  11 Agustus-11 September yang  bertempat  di desa Ciasihan Kecamatan Pamijahan Kabupaten Bogor, dengan diikuti oleh seluruh masyarakat RW 09. Dari  hasil  evaluasi  diperoleh  hasil  dan  manfaat  dari  kegiatan  pengabdian  ini diantaranya adalah meningkatkan motivasi masyarakat akan pentingnya koperasi, dan pentingnya akan pemanfaatan sampah organik  menjadi pupuk. Kegiatan pengabdian  ini  berjalan  dengan  lancar,  karena  berbagai  pendukung  terutama  partisipasi peserta yang cukup antusias dan berpartisipasi aktif dalam kegiatan pembentukan koperasi.. Tujuan  kegiatan  pengabdian  kepada  masyarakat  ini,  yang  dilaksanakan melalui kegiatan pembentukan koperasi adalah memotivasi masyarakat akan pentingnya koperasi, dan pentingnya akan pemanfaatan sampah organik  menjadi pupuk. Selain itu, Pengabdian Pada Masyarakat ini merupakan wahana bagi mahasiswa Universitas Trilogi untuk mengabdikan keilmuannya.Kata Kunci: Pembentukan Koperasi, Masyarakat RW 09Community service activities are one way for Trilogy University students to have social skills. The target audience of this service is the community of RW 09 in Ciasihan village. Community service activities were carried out on 11 August-11 September in Ciasihan Village, Pamijahan District, Bogor Regency, followed by all RW 09 people. From the results of the evaluation, the results and benefits of this service were obtained, including increasing community motivation for the importance of cooperatives, and the importance of using organic waste into fertilizer. This service activity went smoothly, due to various supporters, especially the participation of enthusiastic participants and actively participating in cooperative formation activities. The purpose of this community service activity, which was carried out through cooperative formation activities was to motivate the community on the importance of cooperatives, and the importance of waste utilization. organic into fertilizer. In addition, Community Service is a vehicle for Trilogy University students to devote their knowledge.Keywords: Formation of Cooperatives, Community RW 09


2021 ◽  
pp. 545
Author(s):  
Roswiyani Roswiyani ◽  
Jennifer Amanda

The Covid-19 pandemic has caused various impacts on the community's economy, especially for Usaha Mikro, Kecil, dan Menengah (UMKM) owner. Various impacts felt by the UMKM owner have affected their psychological health such as the emergence of stress, anxiety, fear, and symptoms of depression. Therefore, this Pengabdian Kepada masyarakat (PKM) activity aims to help UMKM to be able to maintain psychological health in stressful situations during the pandemic. The implementation of this community service activity is carried out online. The implementation of PKM is held in the form of an interactive webinar through the presentation of material related to stress and its management. The activity was attended by a psychologist, accompanying students, and two owners of UMKM. Based on the implementation of community service activities, it can be concluded that providing education around stress-management could help participants gain new knowledge about stress and also able to experience the benefit of stress-management technique such as relaxation exercises that could manage the stress they experience.Pandemi Covid-19 telah menimbulkan berbagai dampak pada perekonomian masyarakat terutama pada pengusaha Usaha Mikro, Kecil, dan Menengah (UMKM). Beragam dampak yang dirasakan oleh pengusaha UMKM telah mempengaruhi kesehatan psikologis seperti timbulnya stres, cemas, rasa takut, dan gejala depresi. Oleh karena itu kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk membantu pengusaha UMKM tetap dapat menjaga kesehatan psikologis dalam situasi stres di masa pandemi. Pelaksanaan kegiatan pengabdian kepada masyarakat ini dilaksanakan secara daring. Pelaksanaan PKM diselenggarakan dalam bentuk webinar secara interaktif melalui pemaparan materi terkait stres dan cara pengelolaannya. Kegiatan dihadiri oleh seorang psikolog, mahasiswa pendamping, dan dua pengusaha UMKM. Berdasarkan pelaksanaan dari kegiatan pengabdian kepada masyarakat, dapat disimpulkan bahwa pemaparan materi terkait stres membantu peserta memperoleh pengetahuan baru mengenai stres. Kemudian latihan relaksasi yang dilakukan pada saat webinar ditemukan bermanfaat untuk mengelola stres yang dialami oleh para peserta.


2021 ◽  
Vol 4 (4) ◽  
pp. 763-770
Author(s):  
Shanty Chloranyta

ABSTRAK Deteksi Dini penyakit Dengue Haemoragic Fever di Dusun 1 Desa Sukabanjar Kecamatan Gedong Tataan Kabupaten Pesawaran Bandar Lampung belum dilakukan dengan baik di Wilayah Kerja Puskesmas Bernung. Hambatan yang ditemukan yakni pengetahuan kader kesehatan tidak adekuat, belum tersedianya informasi yang adekuat tentang deteksi dini penyakit dengue haemoragic fever (DBD) pada kader kesehatan. Pelibatan kader kesehatan dalam edukasi mengenai deteksi dini penyakit DBD menentukan keberhasilan dalam penanganan awal DBD. Tujuan kegiatan pengabdian masyarakat yang dilakukan dalam pendampingan kader kesehatan untuk meningkatkan pengetahuan dan peran kader kesehatan dalam masyarakat dalam deteksi dini DBD. Kegiatan dilakukan di Kantor Kelurahan Dusun 1 Desa Sukabanjar Kota Bandar Lampung pada bulan Desember 2018. Metode yang dilakukan yakni ceramah, diskusi, praktek cara  melakukan rumpled test. Hasil dari kegiatan pengabdian masyarakat ini didapatkan peningkatan pengetahuan kader kesehatan tentang deteksi dini DBD. Kegiatan pengabdian masyarakat yang dilakukan adalah bentuk upaya dalam deteksi dini DBD dengan melibatkan kader kesehatan. Kata Kunci : Deteksi Dini, Kader Kesehatan, Rumpled Test  ABSTRACT Early detection of dengue hemorrhagic fever in Dusun 1, Sukabanjar Village, Gedong Tataan Subdistrict, Pesawaran Regency, Bandar Lampung, has not been carried out properly in the Work Area of the Bernung Health Center. The obstacles found were inadequate knowledge of health cadres, inadequate information on early detection of dengue hemorrhagic fever (DHF) among health cadres. The involvement of health cadres in education regarding early detection of dengue disease determines the success in the initial handling of dengue. The purpose of community service activities carried out in mentoring health cadres is to increase knowledge and the role of health cadres in the community in the early detection of dengue fever. The activity was carried out at the Subdistrict Office of Dusun 1, Sukabanjar Village, Bandar Lampung City in December 2018. The methods used were lectures, discussions, practice on how to do a rumpled test. The results of this community service activity were found to increase the knowledge of health cadres about the early detection of dengue. Community service activities carried out are a form of effort in early detection of dengue by involving health cadres. Keyword: early detection, Health cadres, rumpled test


2021 ◽  
Vol 2 (4) ◽  
pp. 321-329
Author(s):  
Arman Rifat Lette

Abstrak: Praktik bullying ataupun kekerasan di sekolah masih sering terjadi hingga saat ini. Sudah banyak kasus Bullying yang terungkap dan bahkan menyebabkan kematian bagi korban. Tujuan pengabdian ini adalah memberikan pengetahuan dan pemahaman kepada siswa tentang bullying dan cara pencegahannya. Bentuk kegiatan pengabdian yang dilakukan yaitu Penyuluhan kesehatan tentang bullying dan pencegahannya serta diskusi bersama. Kegiatan pengabdian masyarakat ini dilaksanakan pada hari Sabtu, tanggal 08 Februari 2020 pukul 09.20-11.00 WITA. Peserta kegiatan penyuluhan ini adalah siswa-siswi SMK Negeri 1 Lelogama, Kecamatan Amfoang Selatan, Kabupaten Kupang kelas XI-XII. Peserta penyuluhan sebanyak 68 peserta. Penyuluhan Kesehatan dapat berjalan dengan baik dan lancar. Pihak sekolah juga memberikan dukungan penuh dalam kegiatan pengabdian ini. Pengetahuan dan pemahaman siswa semakin bertambah terkait bullying dan cara pencegahannya, dibuktikan dari hasil pre-test dan post-test dimana terjadi peningkatan pengetahuan sebesar 30% setelah diberikan penyuluhan. Perlu dilakukan pengabdian lanjutan dengan waktu yang lebih lama untuk advokasi aturan/kebijakan terkait pencegahan dan penanganan bullying di sekolah.Abstract: The practice of bullying or violence in schools was still common today. There have been many cases of bullying that have been revealed and have even caused death to victims. The purpose of this service was to provide knowledge and understanding to students about bullying and how to prevent it. The form of service activities carried out was health counseling about bullying and its prevention and discussion together. This community service activity was held on Saturday, February 8, 2020 at 09.20-11.00 WITA. The participants of this counseling activity were students of SMK Negeri 1 Lelogama, Amfoang Selatan District, Kupang Regency in class XI-XII. There were 68 extension participants. Health education can run well and smoothly. The school also provides full support in this service activityStudents' knowledge and understanding is increasing regarding bullying and how to prevent it, as evidenced by the results of the pre-test and post-test where there is an increase in knowledge of 30% after being given counseling. Further service needs to be done with a longer time for advocating for rules / policies related to the prevention and handling of bullying in schools. 


2020 ◽  
Vol 1 (2) ◽  
pp. 89
Author(s):  
Mohammad Dian Kurniawan ◽  
Deny Andesta ◽  
Nina Aini Mahbubah

Fertilization is an action in plant care. Fertilization provides additional nutrients for the soil. Fertilization has a large influence on plant growth and production. Fertilization consists of organic and inorganic fertilizers. Both of these fertilizers must be balanced so that the nutrient content can be maintained properly. The use of fertilizers an organic fertilizer that is widely used, but the use of chemical fertilizers on an ongoing basis will reduce the level of soil fertility. This must be balanced with organic fertilizer. One of the organic fertilizer is guano fertilizer. This fertilizer is fertilizer made from animal waste, namely bats. This fertilizer has a very good content including nitrogen, phosphorus, and potassium. Knowledgethis fertilizer will still be low, so that an introduction and practice about guano fertilizer is needed. Therefore a community service activity was carried out on the development of the manufacture of guano fertilizer. Guano fertilizer development is carried out in the form of granules (granules). The targets of this service are vocational students who are related to agriculture. Vocational students are selected as the young generation to know about organic fertilizers and are able to contribute to the implementation of the agricultural industry. Community service activities were carried out with a presentation of the theory and practice of making guano fertilizer. As a result of this activity, students learned about organic fertilizer, namely guano fertilizer and its contents, nutrient content in the soil, balance in maintaining nutrient content in the soil, the practice of making guano fertilizer, and the creation of granule form from guano fertilizer.


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