Redefining the Farmer-Processor Relationship: The Story of Organic Cow

2016 ◽  
Vol 17 (2) ◽  
pp. 358-392
Author(s):  
OLIVIA R. SAUCIER ◽  
ROBERT L. PARSONS ◽  
SHOSHANAH INWOOD
Keyword(s):  
Food Systems ◽  
Organic Food ◽  
Business Relationship ◽  
Dairy Farmers ◽  
Organic Foods ◽  
Organic Milk ◽  
Core Group ◽  
Milk Processing ◽  
Organic Dairy

This article examines, from the viewpoint of a core group of Vermont milk producers, the period in the mid-1990s when organic dairy became mainstream. We look at the rise and subsequent takeover of one of the first organic milk-processing companies, The Organic Cow of Vermont, through the eyes of the farmers involved. In so doing, we provide needed perspective on the role of food producers working in industries subject to growth and consolidation. As producers of a commodity that grew out of the conventional system, organic dairy farmers faced unique choices that set them apart from other organic producers at that time. We demonstrate that the market for organic milk and dairy provided the opportunity for a new kind of farmer-processor relationship in which producers were supported through stable pay-prices and an intimate business relationship with processors. This article challenges the idea that the organic dairy industry was built by corporations trying to profit from booming consumer demand for organic foods and offers important contributions to debates surrounding the growth and conventionalization of organic food systems.

Determining the Role of Communication and Distribution Channels for Organic Foods

2017 ◽  
pp. 149-164
Author(s):  
V. Aslihan Nasir ◽  
Suphan Nasir
Keyword(s):  
Information And Communication Technologies ◽  
Online Social Networks ◽  
Organic Food ◽  
Great Majority ◽  
Distribution Channels ◽  
Organic Foods ◽  
Information And Communication ◽  
Organic Food Consumption ◽  
Source Of Information

While, the market for organic foods is growing; the proportion of consumers who buy organic foods is still considered low. The role of communication activities is very important for promoting the organic food consumption. In order to create awareness and generate demand for organic foods, companies need to use effective communication tools. Companies in the agribusiness sector try to take advantage of the information and communication technologies in the digital era with the purpose of communicating the value of their offer to consumers. Companies need to know which information sources (channels) are most influential in purchase decision while communicating with consumers. Thus, the aim of this study is to examine consumers' credibility perceptions of communication channels that are used to promote organic food. The great majority of the respondentsin this study mentioned that they had never seen organic food ads. However, a significant number of consumers who had seen organic food ads declared Internet as the medium they had exposed to organic food ads. Nevertheless, our study revealed that the respondents did not perceive Internet as a credible source of information about organic foods. Yet, online social networks were perceived as more reliable source of information about organic foods when compared to majority of traditional media such as radio and newspaper ads. The distribution channels that consumers prefer to purchase organic foods was also investigated; and it is found that a significant portion of the consumers choose supermarkets and neighborhood bazaars for their organic food shopping whereas Internet/online shops and pharmacy stores were shown as the least preferred shopping alternatives. Finally, a substantial majority of the consumers mentioned high prices and availability as the main barriers against buying organic foods.

scholarly journals Role of Public Organic Procurement Policies (POPP’s) in the implementation of organic food and farming strategies:

2016 ◽  
Vol 36 (2) ◽  
pp. 45-54
Author(s):  
Bent Egberg Mikkelsen ◽  
Martin Lundø
Keyword(s):  
Monitoring System ◽  
Food Consumption ◽  
Food Systems ◽  
Public Procurement ◽  
Organic Food ◽  
Monitoring Program ◽  
Armed Forces ◽  
Policy Mix ◽  
The Public

Targeting public procurement policies has become an important goal for European policy makers since it is believed to contribute to more sustainable food systems and food consumption patterns. Food purchased by the public for institutions such as hospitals, care homes, universities, prisons, schools, armed forces and canteens represent a significant part of the food economy in European countries. As a result governments at different levels have adopted policies that promote organic food and farming in many countries. Since agencies and institutions of the public can be expected to be influential by setting good examples of food consumption, the food for the public plate has come to take a much more visible role in public service provision policymaking over the past decades. However, for such strategies to be effective the right policy mix is essential. This paper reports on the Danish case of Public Organic Procurement Policy (POPP’s) and its role in organic food and farming strategies. It gives a brief account on component of the policy mix including the setting up of a labelling system, a monitoring system for sales volumes and a foodservice workers training program. The paper examines the first results from the monitoring system and provides insight in the progress of POPP’s. It details the implementation and maintenance of the monitoring program and discusses the role of metrics in relation to other policy tools as well as the contribution that monitoring can make in terms of policy implementation.

scholarly journals Observing the observers: uncovering the role of values in research assessments of organic food systems

2014 ◽  
Vol 19 (2) ◽  
Author(s):  
Martin Hvarregaard Thorsøe ◽  
Hugo F. Alrøe ◽  
Egon Noe
Keyword(s):  
Food Systems ◽  
Organic Food

A Longitudinal Study of Factors Explaining Attitude of Organic Foods

10.31355/34 ◽  
2018 ◽  
Vol 2 ◽  
pp. 121-129
Author(s):  
Zul Ariff Abdul Latiff ◽  
Intan Zawani Othman ◽  
Nursalwani Muhamad
Keyword(s):  
Descriptive Analysis ◽  
Critical Role ◽  
Organic Food ◽  
Future Research ◽  
Consumer Attitude ◽  
Organic Foods ◽  
Policy Makers ◽  
Market Growth ◽  
The Government

NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................. The objective of this study is, for a given set demographics, to investigate the effect of knowledge, awareness and perception of consumers on the attitude/preferences of consumers for organic product in Kelantan. Background................................................................................................................................................................................................. Organic foods are food products which are free from any chemicals and are safe to be consumed by consumers. The consumers are getting more health conscious and the awareness about the harmful effects of chemical is incrassating. However, the trend towards purchasing organic food is now growing among Malaysians. This leads to the decline of market growth and therefore there is a need to study consumer attitude towards organic food. Methodology................................................................................................................................................................................................. This study predicts consumer attitude based on their awareness, knowledge and perception. Data was collected through a self-administered questionnaire where 144 consumers where randomly selected in the supermarkets. The data were analyzed by using descriptive analysis and regression analysis to test the hypotheses. Contribution................................................................................................................................................................................................. This paper studies the effect of demographic factor, knowledge, perception, awareness on the attitude of consumers with respect to organic foods in Kelantan. This research demonstrates the critical role of knowledge and education in shaping the attitude towards organic food.This research is useful to fill the gaps in the Malaysian literature regarding the importance of the knowledge and its relationship with the attitude. Findings....................................................................................................................................................................................................... The findings suggested the significant and positive relationship between knowledge, education level, occupation sector and the respondents’ attitude towards organic food. Recommendations for Practitioners: The consumer knowledge about the benefits of organic foods in Malaysia should be promoted more through television and social media as this influences their attitude when purchasing organic foods at the market. The quantity and the availability of the organic foods should be based on the demand of the consumers. The government should promote the benefits of organic foods to consumers more often to change their perceptions about organic foods in Malaysia. Recommendation for Researchers............................................................................................................................................................... More studies can be done regarding the behavior and intention of consumers with respect to organic foods either in Kelantan or other states in Malaysia. Impact on Society.......................................................................................................................................................................................... The findings can help consumers in understanding the benefits and advantage of organic foods toward health. Hence, all parties, including the government, policy makers and manufacturers should encourage and grow consumer interest in organic food by making the food more accessible and available. Future Research.............................................................................................................................................................................................. This study focuses on Kelantan only and does not represent other states. Due to this, further research is required in order to generalize the findings of this study aimed at determining the effect of demographic factors on the behavior of consumers with respect to organic foods.

scholarly journals Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits

2018 ◽  
Vol 10 (10) ◽  
pp. 3597 ◽  
Author(s):  
Samia Ayyub ◽  
Xuhui Wang ◽  
Muhammad Asif ◽  
Rana Ayyub
Keyword(s):  
Personality Traits ◽  
Food Consumption ◽  
Organic Food ◽  
Consumer Trust ◽  
Organic Foods ◽  
Mediating Role ◽  
Building Trust ◽  
Organic Food Consumption ◽  
Related Personality

The current study focuses on identifying the factors responsible for building trust in organic foods. This study also attempted to establish the mediating role of food-related personality traits in building such trust. The quantitative data was collected from the Liaoning province of China through a structured questionnaire (n = 420). Established scales were adopted for measuring constructs. The Structural Equation Modeling (SEM) was used to test the hypotheses. The results indicated that consumer trust towards retailers was found to be highly significant in creating trust of customers regarding organic food products, followed by information on the label. The trust of consumers towards food manufacturer was also found to be a significant predictor, while the perceived knowledge of customers about organic food products was found to be a weak contributor towards building trust. Furthermore, food-related personality traits were found to mediate the hypothesized model. This study extends the literature on trust in organic food consumption by intending to provide a detailed analysis of the factors that build trust in organic food consumption in China. The findings of this study will help producers, retailers, and marketers to identify the appropriate strategies to establish and improve the consumer trust in organic food.

scholarly journals Milk Quality from Organic Farm

2018 ◽  
Vol 27 (3) ◽  
pp. 125
Author(s):  
Veronica Wanniatie
Keyword(s):  
Animal Welfare ◽  
Organic Food ◽  
Dairy Farm ◽  
Organic Farms ◽  
Organic Milk ◽  
Organic Farm ◽  
Sustainable Environment ◽  
Organic Dairy ◽  
The Difference

<p>Nowdays, people prefer to consume safe and healthy food such as organic food and milk. Organic milk comes from organic farms applying sustainable environment and animal welfare. Consumers choose organic milk because it provides health benefits and comes from farm that applying animal welfare and green environment. Organic milk contains no pesticide residues, antibiotics and other contaminants. This paper describes the comparison of conventional and organic dairy farm and the quality of organic milk in terms of nutrition and contaminant. Organic farming that implements a production system for premium market with special requirements of production process and product quality, demands high management qualification. The difference between organic and conventional milk is the higher level of conjugated linoleic acid (CLA) because of rich forage feed in an organic livestock raising system.</p>

The Role of Research and Innovation in the Transformation of Agri-Food Systems

2018 ◽  
Vol 12 (2) ◽  
pp. 60-63
Author(s):  
Mariana Sandu ◽  
Stefan Mantea
Keyword(s):  
Technological Progress ◽  
Food Systems ◽  
Food System ◽  
Agricultural Research ◽  
Research And Innovation ◽  
And Performance ◽  
The Impact ◽  
Determinant Factor ◽  
Rapid Transformation

Abstract Agri-food systems include branching ramifications, which connect in the upstream the input suppliers with farmers, and downstream farmers, processors, retailers and consumers. In the last decades, at the level of the regions, food systems have undergone rapid transformation as a result of technological progress. The paper analyzes the changes made to the structure, behavior and performance of the agri-food system and the impact on farmers and consumers. Also, the role of agricultural research as a determinant factor of transformation of agri-food system is analyzed. The research objective is to develop technologies that cover the entire food chain (from farm to fork) and meet the specific requirements of consumers (from fork to farm) through scientific solutions in line with the principles of sustainable agriculture and ensuring the safety and food safety of the population.

Consumer Behaviour of Organic Food: A Developing Country Perspective

2015 ◽  
Vol 4 (4) ◽  
Author(s):  
Mehree Iqbal
Keyword(s):  
Consumer Behaviour ◽  
Family Income ◽  
Organic Food ◽  
Education Level ◽  
Capital City ◽  
Market Opportunity ◽  
Traditional Foods ◽  
Organic Foods ◽  
Environment Friendly ◽  
Synthetic Chemicals

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.

Population survey of attitudes and beliefs regarding organic, genetically modified, and irradiated foods

2017 ◽  
Vol 23 (1) ◽  
pp. 7-11 ◽  
Author(s):  
Jane A Gwira Baumblatt ◽  
L Rand Carpenter ◽  
Caleb Wiedeman ◽  
John R Dunn ◽  
William Schaffner ◽  
...  
Keyword(s):  
Telephone Survey ◽  
Genetically Modified ◽  
Organic Food ◽  
Prevalence Ratio ◽  
Attitudes And Beliefs ◽  
Consumer Health ◽  
Organic Foods ◽  
Gm Foods ◽  
Irradiated Foods ◽  
Organic Food Consumption

Background: Sales of organic foods are increasing due to public demand, while genetically modified (GM) and irradiated foods are often viewed with suspicion. Aim: The aim of this research was to examine consumer attitudes toward organic, GM and irradiated foods to direct educational efforts regarding their consumption Methods: A telephone survey of 1838 residents in Tennessee, USA was conducted regarding organic, GM, and irradiated foods. Results: Approximately half of respondents (50.4%) purchased organic food during the previous 6 months (‘consumers’). The most common beliefs about organic foods by consumers were higher cost (92%), and fewer pesticides (89%). Consumers were more likely than non-consumers to believe organic food tasted better (prevalence ratio 3.6; 95% confidence interval 3.02–4.23). A minority of respondents were familiar with GM foods (33%) and irradiated foods (22%). Conclusion: Organic food consumption is common in Tennessee, but knowledge about GM and irradiated foods is less common. Consumer health education should emphasize the benefits of these food options, and the safety of GM and irradiated foods.

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