Brand New Party: Political Branding and the Conservative Party of Canada

2013 ◽  
Vol 46 (4) ◽  
pp. 951-972 ◽  
Author(s):  
Alex Marland ◽  
Tom Flanagan

Abstract. Little has been written about the use of branding by Canadian political parties. We draw on interviews with 30 party elites to document the branding of the Conservative party of Canada from 2003 to 2006. We disclose that preparations to re-brand the Canadian Alliance party were subsumed into the new party and that the colour of the maple leaf in the Conservative logo was a contentious topic because of its political symbolism. We conclude that partisans' attachment to colours and the use of negative advertising constitute important differences between the practice of branding in the political and business spheres.Résumé. Fort peu d'écrits ont été consacrés au processus de développement d'images de marque (ou branding) par les partis politiques canadiens. Cet article présente des données tirées d'entrevues réalisées auprès de 30 dirigeants et stratèges du Parti conservateur du Canada sur cette question entre 2003 et 2006. Les entretiens révèlent que les préparatifs menant au repositionnement de l'image de l'Alliance canadienne ont mené à la création de la nouvelle formation et qu'un débat important sur l'arrimage chromatique de la feuille d'érable présente dans le nouveau logo conservateur a secoué le parti en raison de sa symbolique politique. En conclusion, nous posons que l'identité partisane liée à certaines couleurs et le recours à la publicité négative représentent des différences notables dans l'exercice de développement d'images de marque entre les sphères politiques et commerciales.

Author(s):  
Angela Alonso

The Second Reign (1840–1889), the monarchic times under the rule of D. Pedro II, had two political parties. The Conservative Party was the cornerstone of the regime, defending political and social institutions, including slavery. The Liberal Party, the weaker player, adopted a reformist agenda, placing slavery in debate in 1864. Although the Liberal Party had the majority in the House, the Conservative Party achieved the government, in 1868, and dropped the slavery discussion apart from the parliamentary agenda. The Liberals protested in the public space against the coup d’état, and one of its factions joined political outsiders, which gave birth to a Republic Party in 1870. In 1871, the Conservative Party also split, when its moderate faction passed a Free Womb bill. In the 1880s, the Liberal and Conservative Parties attacked each other and fought their inner battles, mostly around the abolition of slavery. Meanwhile, the Republican Party grew, gathering the new generation of modernizing social groups without voices in the political institutions. This politically marginalized young men joined the public debate in the 1870s organizing a reformist movement. They fought the core of Empire tradition (a set of legitimizing ideas and political institutions) by appropriating two main foreign intellectual schemes. One was the French “scientific politics,” which helped them to built a diagnosis of Brazil as a “backward country in the March of Civilization,” a sentence repeated in many books and articles. The other was the Portuguese thesis of colonial decadence that helped the reformist movement to announce a coming crisis of the Brazilian colonial legacy—slavery, monarchy, latifundia. Reformism contested the status quo institutions, values, and practices, while conceiving a civilized future for the nation as based on secularization, free labor, and inclusive political institutions. However, it avoided theories of revolution. It was a modernizing, albeit not a democrat, movement. Reformism was an umbrella movement, under which two other movements, the Abolitionist and the Republican ones, lived mostly together. The unity split just after the shared issue of the abolition of slavery became law in 1888, following two decades of public mobilization. Then, most of the reformists joined the Republican Party. In 1888 and 1889, street mobilization was intense and the political system failed to respond. Monarchy neither solved the political representation claims, nor attended to the claims for modernization. Unsatisfied with abolition format, most of the abolitionists (the law excluded rights for former slaves) and pro-slavery politicians (there was no compensation) joined the Republican Party. Even politicians loyal to the monarchy divided around the dynastic succession. Hence, the civil–military coup that put an end to the Empire on November 15, 1889, did not come as a surprise. The Republican Party and most of the reformist movement members joined the army, and many of the Empire politician leaders endorsed the Republic without resistance. A new political–intellectual alignment then emerged. While the republicans preserved the frame “Empire = decadence/Republic = progress,” monarchists inverted it, presenting the Empire as an era of civilization and the Republic as the rule of barbarians. Monarchists lost the political battle; nevertheless, they won the symbolic war, their narrative dominated the historiography for decades, and it is still the most common view shared among Brazilians.


UK Politics ◽  
2021 ◽  
pp. 121-143
Author(s):  
Andrew Blick

This chapter switches the focus to political parties. It looks at their individual roles and how they operate. The chapter discusses the parties that constitute the ‘party system’. It considers the two main parties operating at the UK level: the Conservative Party and the Labour Party. It also looks at the smaller parties, such as the Liberal Democrats. The chapter considers the political approach of the various parties and the type of support they attract. It also looks at how parties are funded. The chapter provides a number of theoretical perspectives to help with an analysis of political parties. These are: the extent to which parties pursue values or power; the respective roles of their members and leaders; groupings within parties; how far the UK has a two-party system or whether our definition of the party system should be revised; and the relationships between the various parities. The chapter then gives examples of how these ideas play out with specific focus on recent events involving the Conversative and Labour parties. The chapter asks: do members have too much influence over their parties? The chapter ends by asking: where are we now?


2019 ◽  
pp. 288-303
Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar ◽  
Anindya Dutta

India demographic pattern is changing so fast with the growth of youth segment. it is true that today youth generation of Indian are not interested in politics or in casting the votes. There may be a possible reason the political parties are not able to understand the requirements of the Indian youth segment. This research article is a sincere attempt to study the political brand perception and political brand selection behaviour of Indian youth with the empirical data. RIDIT approach is being used to analyse the empirical data. The results of this present study have depicted a deep insights of Indian political branding aspect from the voice of the Indian youth voters'.


2019 ◽  
Vol 20 (4) ◽  
pp. 225-239
Author(s):  
Waikeung Tam

AbstractThis research note studies the political representation of racial minorities in Singapore. Specifically, it analyzes whether racial minority members of parliament (MPs) are more likely than Chinese MPs to represent the interests of racial minorities in the Parliament. I answer this question through conducting content analyses of the parliamentary questions raised during the plenary meetings of the 10th–12th Parliament of Singapore (2002–2015). In total, 6,678 questions were asked. Our results show that racial minority MPs were significantly more likely (21.79 times) than Chinese MPs to ask questions related to racial minorities. While this study shows that racial minority MPs were significantly more likely than Chinese MPs to ask questions related to racial minorities, it also highlights the inadequacy of representation of racial minority interests in the Parliament of Singapore. During our period of study, only 1.2% of the total number of parliamentary questions focused on racial minorities. Besides MPs' race, this study finds that partisan affiliation crucially influenced the likelihood of MPs to represent racial minority interests. Political parties played an important role in shaping MPs' representational behavior. Compared to the People's Action Party (PAP) MPs, opposition MPs were significantly more likely to raise racial minority-related questions. One possible explanation could be that opposition MPs used parliamentary questions as an important tool to challenge and criticize the governing party's policies on racial minorities. Another explanation could be that PAP racial minority MPs' first loyalty has to be to the party and government rather than their co-ethnics, given that they are beholden to party elites for their seats.


Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar ◽  
Anindya Dutta

India demographic pattern is changing so fast with the growth of youth segment. it is true that today youth generation of Indian are not interested in politics or in casting the votes. There may be a possible reason the political parties are not able to understand the requirements of the Indian youth segment. This research article is a sincere attempt to study the political brand perception and political brand selection behaviour of Indian youth with the empirical data. RIDIT approach is being used to analyse the empirical data. The results of this present study have depicted a deep insights of Indian political branding aspect from the voice of the Indian youth voters'.


Author(s):  
Russell J. Dalton

Political parties define the supply of policy choices for voters. This chapter uses the three Candidates to the European Parliament (CEP) studies to determine the political views of elites and thereby the policy positions of their respective parties. As for European citizens, CEPs’ issue opinions are structured by a two-dimensional space defined by the economic and cultural cleavages. The analyses also show that many of the demographic forces, such as social class or religious background, which reshaped public opinion, also influence the views of party elites on both cleavage dimensions. The chapter maps the distribution of national party elites on both cleavages. The analyses are based on CEP studies in 1979, 1994, and 2009.


2021 ◽  
Author(s):  
Ryan Thomas Hill

On May 2, 2011, the Conservative Party of Canada won its first majority government in decades. Throughout the last decade, the Conservatives have actively targeted 'ethnic voters' in order to achieve electoral victories over the Liberals and become the political voice of 'ethnic voters'. This research study deconstructs the practice of targeting 'ethnic voters' during Canadian federal election campaigns and analyzes the party identification of 'ethnic voters'. The research was executed using a combination of one-on-one key informant interviews and a selective constituency analysis. Some of the questions directing the research study include but are not limited to: Who are 'ethnic voters'? Through what means do Canadian federal political parties court 'ethnic voters'? Does the increased attention paid to 'ethnic voters' translate into substantive representation in the Canadian House of Commons? The findings suggest that the party identification of 'ethnic voter' constituencies has transformed over the last decade in large part due to the courting strategy employed by the Conservative Party.


2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Desriadi Desriadi

Abstract Individual candidacy in local elections is expected to produce more aspirational, qualified, and strongly committed regional leaders. Individual candidates in the Regional Head Election are also an alternative to accommodate the human rights of every Indonesian Citizen who does not run through a political party. The existence of individual candidates will surely break the partitocracy (political party dominated democracy) and the oligarchy of political parties so that the aspirations of the bottom get a place in the political process. With the allowance of individual candidates, it will enable the birth of candidates from the public who are considered more qualified public than just a figure who carried a handful of political party elites. On the other hand, the increased support of the people towards the existence of individual candidates should be seen as an effort to increase people's political participation in the regional head elections and the implementation of more accommodative and democratic regional elections. Up to now it should be recognized that the nomination of regional head is dominated by political parties. The absence of a transparent and democratic recruitment system led to this process being influenced more by political party elites and political brokers. The position of the political party becomes very central because all candidates must pass there and of course a candidate will not get the ticket of the political party for free. With the regulation allowing individual candidates will directly push the process of internal democratization of political parties to be more selective and democratic in determining the candidates. The type of research conducted is descriptive qualitative research, namely research conducted describes the situation of elections of regional heads. The analysis conducted in this research is qualitative analysis by drawing deductive conclusions that is drawing conclusions from things that are general to things that are special. Keywords: pemilukada, regional autonomy Abstrak Pencalonan perseorangan dalam pemilihan kepala daerah diharapkan menghasilkan pemimpin daerah yang lebih aspiratif, berkualitas, dan berkomitmen kuat menyejahterakan rakyat. Calon perseorangan dalam Pilkada juga sebagai alternatif untuk mengakomodasi Hak Asasi Manusia (HAM) politik setiap Warga Negara Indonesia (WNI) yang tidak mencalonkan diri melalui partai politik. Adanya calon perseorangan tentunya akan mendobrak partitokrasi (demokrasi yang didominasi partai politik) dan oligarki partai politik agar aspirasi dari bawah mendapatkan tempat dalam proses politik. Dengan diperkenankannya calon perseorangan, maka akan memungkinkan lahirnya calon dari masyarakat yang dianggap publik lebih berkualitas daripada sekedar figur yang diusung segelintir elit partai politik. Di sisi lain, meningkatnya dukungan rakyat terhadap keberadaan calon perseorangan harus dilihat sebagai upaya meningkatkan partisipasi politik rakyat dalam pemilihan kepala daerah dan terselenggaranya pemilihan kepala daerah yang lebih akomodatif dan demokratis. Hingga kini harus diakui pencalonan kepala daerah lebih banyak didominasi partai politik. Tidak adanya sistem rekuitmen yang transparan dan demokratis menyebabkan proses ini lebih banyak dipengaruhi oleh elit partai politik dan para broker politik. Posisi partai politik menjadi sangat sentral karena semua calon harus lewat sana dan tentunya seorang calon tak akan memperoleh tiket partai politik tersebut dengan gratis. Dengan adanya regulasi yang memperkenankan calon perseorangan secara langsung akan mendorong proses demokratisasi internal partai politik untuk lebih selektif dan demokratis dalam menentukan calon-calonnya. Jenis Penelitian yang dilakukan adalah penelitian deskriptif kualitatif, yaitu penelitian yang dilakukan menggambarkan situasi pemilihan kepala daerah. Analisis yang dilakukan dalam penelitian ini adalah analisis kualitatif dengan menarik kesimpulan secara deduktif yaitu menarik kesimpulan dari hal-hal yang bersifat umum kepada hal-hal yang bersifat khusus. Kata Kunci : pemilukada, otonomi daerah


2015 ◽  
Vol 57 (3) ◽  
pp. 357-394 ◽  
Author(s):  
Christopher Pich ◽  
Guja Armannsdottir ◽  
Dianne Dean

There is a paucity of research that outlines how to understand the image of political brands. Responding to this identified gap in the literature, this research seeks to demonstrate the elicitation capabilities of qualitative projective techniques to explore the political brand image of the UK Conservative Party. This paper highlights that projective techniques can provide a greater understanding of underlying feelings and deep-seated attitudes towards political parties, candidates, and the positive and negative aspects of brand image. Many of the associations and perceptions may have been overlooked if other research methods had been adopted. Projective techniques may be adopted by political actors to assess how their brands are understood and, if required, make adaptations to their communicated brand identity.


2011 ◽  
Vol 3 (6) ◽  
pp. 97-126 ◽  
Author(s):  
Juan Guillermo Zapata Avila

 El presente artículo expone cómo se produjo en Antioquia el proceso de reacción conservadora a las reformas liberales que se emprendieron en la Nueva Granada a mediados de siglo XIX. En el contexto histórico se referencia un discurso político que enfrentaba dos ideologías que comenzaban a consolidarse, a partir de la emergencia de los partidos políticos. El texto analiza los diferentes discursos que se emitieron a lo largo de la revolución conservadora, que en buena medida configuraron la conciencia política de Antioquia. Provincia que se convirtió en epicentro del accionar conservador en el país, ya que, después se crean las bases, no sólo para asegurar un discurso y una ideología política propiamente conservadora en esta provincia, sino también, una serie de estrategias electorales que favorecieron al conservatismo en esta parte del país.  Palabras claves: reacción conservadora, federalismo, religión, liberalismo y Antioquia. Conservative Reaction: Ideological Processes and Referents from the Conservative Party Opposition to the Liberal Party Reformism AbstractThis article shows how it was originated in Antioquia the conservative party reaction process against liberal party reforms; reforms undertaken along the New Granada in the mid 19th century. In the historical context it is mentioned a political speech which faced two ideologies that were starting to be shaped due to the political parties emergency. The text analyses the different speeches broadcasted during the conservative party revolution that in a large extent shaped the political conscience in Antioquia. Antioquia became the headquarters  for the conservative party, as later are created the basis for ensuring not only an strictly conservative political view, but also the election strategies that helped the conservative party in that region of the country.Keywords: Conservative Reaction, Federalism, Religion, Liberal Party and Antioquia.


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