English for Business Communication

2012 ◽  
Vol 45 (4) ◽  
pp. 410-445 ◽  
Author(s):  
Vijay K. Bhatia ◽  
Stephen Bremner
Keyword(s):  
State Of The Art ◽  
Business Communication ◽  
Genre Theory ◽  
Professional Communication ◽  
Genre Analysis ◽  
Extensive Review ◽  
Business English ◽  
Business World ◽  
Design And Implementation ◽  
Gradual Shift

The concept of Business English has undergone some major shifts in the last few years because of a number of developments, such as advances in genre theory and the coming together of English for Business Purposes and Business Communication, inspired by the realization that there is a gap to be bridged between the academy and the globalized business world. Drawing on advances in the analysis of business discourses, especially in applied genre analysis, this state-of-the-art review revisits the frameworks currently used in English for Business Purposes and Business Communication (or, more generally, Professional Communication) to suggest an integration of the two approaches for the design of English for Business Communication (EBC) programmes. The study incorporates an extensive review of much of the relevant published work in all the three areas mentioned above to identify some of the main issues in EBC, and illustrates a gradual shift in the rationale for the design and implementation of EBC programmes.

scholarly journals Interdiscursivity in Public Relations Communication: Appropriation of Genre and Genre Resources

2015 ◽  
Vol 27 (54) ◽  
pp. 21 ◽  
Author(s):  
Jane Lung
Keyword(s):  
Public Relations ◽  
Genre Theory ◽  
Professional Communication ◽  
Genre Analysis ◽  
Discursive Practices ◽  
Situation Analysis ◽  
Executive Summary ◽  
Workplace Environment ◽  
Public Relations Practitioners ◽  
Communicative Actions

<p>Undoubtedly, in recent years, the world as a whole, as well as the present world of work, has seen rapid changes which have served to bring about fundamental changes to work practices. Employees and trainers are thus facing greater challenges to achieve the required competency needed in this changing workplace environment. Bhatia (2013) observes that while the analyses of legal discourse have focused largely on ‘discursive practices’, very little effort has been given to studying ‘critical performance’ in professional legal practices, which is distinct from discursive practices. For this reason, this paper aims to show why discursive output has proved insufficient in the dynamic and complex discourse world of the present day workplace, as well as how the application of Critical Genre Analysis (CGA) greatly assists our understanding of it. By using critical genre theory, this paper looks more closely at interdiscursivity in public relations (PR) involving professional communication and how this in turn results in greater understanding of the changing workplace environment of the PR profession and helps individual PR practitioners cope with the challenges that they face. To achieve these aims, this study includes (i) in-depth interviews with public relations practitioners to gain their perceptions of their daily activities and the language and communication skills required by public relations practitioners to improve their effective professional communication, and (ii) critical genre analysis of the production of PR/communication plans, in particular, the Executive Summary and the Situation Analysis Section of the plans, to show the interaction between discursive and professional practices in the “socio-pragmatic space” of public relations contexts and how interdiscursivity is built into PR genres. For example, in order to examine the appropriation of genre and genre resources, it is interesting to consider: (i) in what way the Executive Summary of the PR/communication plans satisfies the requirements of sales promotional materials, and (ii) how in a very subtle manner, promotional elements are incorporated in the Situation Analysis Section, resulting in a mixed and embedded genre and discourse, achieving a mixture of  communicative purposes in the communicative context: to report and to recommend communicative actions as well as to achieve ‘private intentions’ within the context of ‘socially recognized communicative purposes’ (Bhatia 2002).</p>

Bahasa Inggris Bisnis dari Perspektif Alumni Jurusan Akuntansi Politeknik Negeri Padang

2015 ◽  
Vol 4 (1) ◽  
pp. 10-16
Author(s):  
Martini Martini
Keyword(s):  
Graduate Students ◽  
Language Skills ◽  
Descriptive Analysis ◽  
Business Communication ◽  
Educational Institutions ◽  
Teaching Material ◽  
Business English ◽  
Reading And Writing ◽  
English Curriculum ◽  
English Class

As a part of dissertaion research entitled “Developing A Model Of Business English Teaching Material For Students Of Politeknik Negeri Padang”. This article tells about the needs of Business English in workplaces from the graduate students persperctive. The information gottten can be used as inputs is designing Business English curriculum which in based on Link and Match concept between the needs of workplaces and educational institutions. A survey was done by spreading online questionnaires by using Google drive to the graduates of accounting department, who work for some companies in Indonesia. By using descriptive analysis, finding of the research obtains an overview that four language skills (speaking, listening, reading, and writing) are very impportant in business communication. It menas that they must be taught in Business English class. Next, it is also obtained that grammar, vocabulary, pronounciation, and translation are also very important to be taughy. Besides, this study can determine some business topics that are needed for Business English class.

PROFESSIONALLY-ORIENTED TEACHING AS A FACTOR OF MOTIVATION TO LEARNING ENGLISH IN NON-LINGUISTIC HIGH SCHOOLS (FROM THE EXPERIENCE OF DIFFERENT DIDACTIVE METHODS USING ON ENGI NEERING FACULTY)

2020 ◽  
Keyword(s):  
High Schools ◽  
Foreign Language ◽  
Business Communication ◽  
Professional Communication ◽  
Active Teaching ◽  
English Classes ◽  
Individual Knowledge ◽  
Approach To Teaching ◽  
The University ◽  
Oriented Approach

This article is devoted to the features and benefits of a professionally-oriented approach to teaching a foreign language in non-linguistic high schools on the example of engineering education. According to the latest standards of higher education (FSES 3++), students must have sufficient knowledge of a foreign language for business communication in oral and written forms. However, teachers of high schools face a number of difficulties in the formation of a foreign language communicative competence offuture engineers, namely: a constant decrease of a number offoreign language practical classes in a curriculum of a high school and a weak motivation of students. In our opinion, a professionally-oriented approach to teaching helps to solve these problems and make the process of learning a foreign language more intensive, focused and effective. That is, now, the development of strategies, methodological models and tools for teaching English, with a focus on professional communication, is an actual task for an English teacher at the University. This article presents some methods and techniques that stimulate students of engineering faculty to professionally oriented communication in English. Much attention is paid to both active teaching methods used during practical English classes, and individual work, which allows students to get more useful information and skills within the practical classes given, and also allows students to develop the need for individual knowledge acquisition and comprehension, thereby providing the increased interest of communication in a foreign language and increasing motivation to learn a foreign language.

scholarly journals Design and implementation of E-discovery as a service based on cloud computing

2013 ◽  
Vol 10 (2) ◽  
pp. 703-724 ◽  
Author(s):  
Taerim Lee ◽  
Hun Kim ◽  
Kyung-Hyune Rhee ◽  
Uk Shin
Keyword(s):  
Cloud Computing ◽  
Direct Contact ◽  
State Of The Art ◽  
Service Systems ◽  
Target System ◽  
Design And Implementation ◽  
Discovery Service ◽  
New Type ◽  
It Compliance ◽  
Network Device

Recently, as IT Compliance becomes more diverse, companies have to take a great amount of effort to comply with it and prepare countermeasures. Especially, E-Discovery is also one of the most notable compliances for IT and law. In order to minimize the time and cost for E-Discovery, many service systems and solutions using the state-of-the-art technology have been competitively developed. Among them, Cloud Computing is one of the most exclusive skills as a computing infrastructure for E-Discovery Service. Unfortunately, these products actually do not cover all kinds of E-Discovery works and have many drawbacks as well as considerable limitations. This paper, therefore, proposes a new type of E-Discovery Service Structure based on Cloud Computing called EDaaS(E-Discovery as a Service) to make the best usage of its advantages and overcome the limitations of the existing E-Discovery solutions. EDaaS enables E-Discovery participants to smoothly collaborate by removing constraints on working places and minimizing the number of direct contact with target systems. What those who want to use the EDaaS need is only a network device for using the Internet. Moreover, EDaaS can help to reduce the waste of time and human resources because no specific software to install on every target system is needed and the relatively exact time of completion can be obtained from it according to the amount of data for the manpower control. As a result of it, EDaaS can solve the litigant?s cost problem.

scholarly journals The School of Business English

2014 ◽  
pp. 206-208
Author(s):  
L. S. Pichkova
Keyword(s):  
English Language ◽  
Training Programs ◽  
Business Communication ◽  
Teaching Profession ◽  
Common Language ◽  
Object Language ◽  
Business English ◽  
Economic Texts ◽  
The Common

School of Business English prepare students for translation and abstracting economic texts, business correspondence and business communication originated in the late 1950s. Department of English Language № 2 pioneered the creation of the school of business English at MGIMO and made the largest contribution to its development. Developing and using the latest educational technology, actively participating in many innovative projects, responsive to changes in the economic and socio-political sphere and carefully studying the international experience, the Department has become the undisputed leader in language teaching profession. The emphasis is on the use of the advantages of a new method of object-language integrated learning, in which the program of teaching business English are built in close coordination with training programs on special subjects, and sometimes supplement them. Business games, round tables, student conferences in English have become long-term practice of the English Language № 2. Specialty permeates all stages and aspects of learning, including the common language practice.

Unheard Complaints: Integrating Captioning Into Business and Professional Communication Presentations

2018 ◽  
Vol 81 (1) ◽  
pp. 100-122 ◽  
Author(s):  
Geoffrey M. Clegg
Keyword(s):  
Hard Of Hearing ◽  
Business Communication ◽  
Professional Communication ◽  
Critical Awareness ◽  
Current Trends ◽  
Pedagogical Frameworks

This article explores pedagogical frameworks closely associated with d/Deaf and hard-of-hearing persons from the perspective of a disabled instructor to increase student awareness of the needs of diverse audiences they will encounter in the workforce. The author argues that students and instructors can use captioning theory to strategize one of the harder business communication genres, the presentation, for d/Deaf audiences to make communication more accessible. By raising critical awareness of the limits of technology, current trends in pedagogy, and disability, this article seeks to further the conversation about providing accessibility for disabled users in the classroom.

Revisiting the Business English Courses to Meet the Stakeholers’ Demand

2019 ◽  
Vol 9 (2) ◽  
pp. 43
Author(s):  
Titien Indrianti
Keyword(s):  
Business Communication ◽  
Skills Acquisition ◽  
Business English ◽  
Global Business ◽  
Knowledge And Skills ◽  
Global Challenge ◽  
English Usage ◽  
The Subject ◽  
Communication Practices ◽  
Character Building

In the international business communication, English has become a medium of communication. To respond to such a global challenge, it is vital to equip students with Business English courses to prepare them to be more competitive worldwide. Nevertheless, studying Business English is quite problematic to many non-native learners since they have to focus both on the subject matter and the language. The present study is conducted to investigate the perspectives of the students and alumni on the Business English courses at the Business Administration Department, State Polytechnic of Malang. A survey on the second year students and the alumni was conducted. The questionnaires were distributed to elicit their views on the courses, as well as their recommendations. The existing English syllabuses and materials were collected to be overviewed. The findings indicate most students are in favor of the course. Their motivation and interest in the course are good that they make some attempts to support their Business English skills acquisition. The business English competences, like: business presentation, business meeting, business socializing, negotiation, business correspondence, and knowledge, like global business issues are of their benefits to prepare them to work and develop their career in the future. The alumni claim they apply the Business English knowledge and skills in their workplace. However, the level of the application is different following their job position in the workplace. The students’ proposals for the course are that it should be presented in a more fascinating way and business communication skills are more emphasized. Besides, global business materials and vocabulary in business are to be more inserted. The alumni recommend providing more business communication practices and vocabulary enrichment. Showing the formal and informal English usage is also necessary. Besides, character building related to business needs to be inserted.  The Business English syllabuses and materials were in line with the students’ and alumni’s expectation. The content and materials have already covered business knowledge and skills as expected by the stakeholder.

Rule by law versus rule of law: A multimodal analysis of persuasion and legal ideologies in anti-corruption discourse in China

2021 ◽  
pp. 263497952110607
Author(s):  
Chuanyou Yuan ◽  
Yufei He ◽  
Yujie Liu
Keyword(s):  
Rule Of Law ◽  
Legal Education ◽  
Genre Theory ◽  
Genre Analysis ◽  
Rule By Law ◽  
Multimodal Analysis

The authors conduct a multimodal analysis of the anti-corruption discourse in China by employing the SFL genre theory and the SF-MDA approach. Anti-corruption discourse that popularizes the anti-corruption mechanism and educates the officials constitutes an important part of China’s anti-corruption campaign. This paper first presents a genre analysis of a corpus of 51 anti-corruption videos on the official public legal education website to examine how these videos are designed in their overall organization to achieve the persuasion purpose—alert officials to stay away from corruption. It is found that most anti-corruption videos are expositions that are embedded with different story genres and emphasize the negative consequence of corruption on one’s family. Using Multimodal Analysis Video software, the authors then analyze the different reader stances enacted through a range of multimodal resources in three representative anti-corruption videos. Based on the detailed multimodal analysis, the authors finally explain how the use of linguistic and visual resources in the videos realizes the underlying ideologies of rule by law and rule of law and future implications of this study.

scholarly journals Harry Potter and the First Order of Business: Using Simulation to Teach Social Justice and Disability Ethics in Business Communication

2018 ◽  
Vol 81 (1) ◽  
pp. 85-99 ◽  
Author(s):  
Stephanie K. Wheeler
Keyword(s):  
Social Justice ◽  
Business Communication ◽  
Harry Potter ◽  
Professional Communication ◽  
Business Writing ◽  
Communication Course ◽  
Simulation Based ◽  
Excellent Work ◽  
Communication Pedagogy

Despite the excellent work by scholars who invite us to consider disability, social justice, and business and professional communication pedagogy, little attention has been given to what a disability- and social-justice-centered business and professional communication course might look like in design and implementation. This case study offers an example of a simulation based within the Harry Potter universe that emphasizes the ways disability advocacy and civic engagement manifest themselves in foundational business writing theories and practices. This simulation enabled students to engage with social justice issues by understanding access as an essential part of business and professional communication.

Sign in / Sign up

Export Citation Format

Share Document