Election Poster Persuasion

2018 ◽  
Vol 49 (1) ◽  
pp. 3-15 ◽  
Author(s):  
Malte Schott ◽  
Jule Wolf

Abstract. We examined the effect of presenting unknown policy statements on German parties’ election posters. Study 1 showed that participants inferred the quality of a presented policy from knowledge about the respective political party. Study 2 showed that participants’ own political preferences influenced valence estimates: policy statements presented on campaign posters of liked political parties were rated significantly more positive than those presented on posters of disliked political parties. Study 3 replicated the findings of Study 2 with an additional measure of participants’ need for cognition. Need for cognition scores were unrelated to the valence transfer from political parties to policy evaluation. Study 4 replicated the findings of Studies 2 and 3 with an additional measure of participants’ voting intentions. Voting intentions were a significant predictor for valence transfer. Participants credited both their individually liked and disliked political parties for supporting the two unknown policies. However, the credit attributed to the liked party was significantly higher than to the disliked one. Study 5 replicated the findings of Studies 2, 3, and 4. Additionally, participants evaluated political clubs that were associated with the same policies previously presented on election posters. Here, a second-degree transfer emerged: from party valence to policy evaluation and from policy evaluation to club evaluation. Implications of the presented studies for policy communications and election campaigning are discussed.

2015 ◽  
Vol 18 (2) ◽  
pp. 115-128
Author(s):  
Irtanto Irtanto

The presence of democratization and the role of the mass media have an impact on the behavior of women voters. This research used a descriptive quantitative approach with the aim to identifying the role of institutions of socialization and media information on the legislative elections 2014, and to know the preferences of women’s voter in determining their political choice and to know the exposure of mass media and the appeal of political advertising from political parties. The results indicate that the institution of socialization and information media on the legislative elections 2014 was instrumental in disseminating information and introduce the candidates to the voters. The preferences of women’s voter in determining their political choices from the sociological side is more considering the religious background, professional organizations, origin of place, family information, and intellectuality of the candidates. From the psychological side, most women tend to consider the emotional closeness, similarity of political parties, the integrity, the same interest. The political preferences of rational considerations tend to the issue of the candidate experience and success in leading the organization, whether it locally or nationally, intellectuality and the quality of candidates, campaign issues, vision and mission, programs, credibility, commitment, personality, modest, good performance, good capability, clean image and performance, and closeness with ordinary people.


2008 ◽  
Vol 47 (2) ◽  
pp. 129-151 ◽  
Author(s):  
Zahid Hasnan

This paper examines the impact of the political party structure on the incentives for politicians to focus on patronage versus service delivery improvements in Pakistan. By analysing inter-provincial variations in the quality of service delivery in Pakistan, the paper argues that the more fragmented, factionalised, and polarised the party systems, the greater are the incentives for patronage, weakening service delivery improvements. Fragmentation and factionalism both exacerbate the information problems that voters have in assigning credit (blame) for service delivery improvements (deterioration), thereby creating the incentives for politicians to focus on targeted benefits. Polarisation, particularly ethnic polarisation, reduces the ability of groups to agree on the provision of public goods, again causing politicians to favour the delivery of targeted benefits.


Author(s):  
Elly Astuti ◽  
Nurharibnu Wibisono

Finance is one of the important aspects in determining the sustainability and credibility of political parties, and will indirectly affect the political quality of a country. For this reason, transparency in the financial management of political parties is required in accordance with applicable regulations. However, some cadres of political party administrators in the regions have difficulty in compiling accountability reports because they do not have an educational background in accounting. For this reason, assistance is needed to compile a simple accountability report with the help of a general cash book that is easy to understand and practical. The results of the activity showed that the preparation of the general ledger was able to increase participants' understanding of the procedures for preparing accountability reports more easily even though they did not previously have basic knowledge of accounting.


2020 ◽  
Author(s):  
Elizabeth Ann Harris ◽  
Philip Pärnamets ◽  
Anni Sternisko ◽  
Claire Robertson ◽  
Jay Joseph Van Bavel

Why have citizens become increasingly polarized? The answer is that there is increasing identification with political parties —a process known as partisanship (Mason, 2018). This chapter will focus on the role that social identity plays in contemporary politics (Greene, 2002). These party identities influence political preferences, such that partisans are more likely to agree with policies that were endorsed by their political party, regardless of the policy content, and, in some cases, their own ideological beliefs (Cohen, 2003; Samuels & Zucco Jr, 2014). There are many social and structural factors that are related to partisanship, including polarization (Lupu, 2015), intergroup threat (e.g., Craig & Richeson, 2014), and media exposure (Tucker et al., 2018; Barberá, 2015). Our chapter will focus on the psychology and neuroscience of partisanship within these broader socio-political contexts. This will help reveal the roots of partisanship across political contexts.


Author(s):  
Alexa Bankert

Partisanship is omnipresent in American politics. Even in European multiparty systems and emerging democracies in Africa, attachments to political parties form easily, enduringly, and almost instantly. Given its potent role in impacting citizens’ political attitudes and behavior, it is no surprise that political scientists have dedicated a tremendous amount of effort and time to examining the origins, conceptualization, and measurement of partisanship. Yet important questions remain: Is partisanship purely psychological, or is it grounded in strong political attitudes and ideologies? Is partisanship influenced by political preferences, or does partisanship influence political preferences? And how does partisanship influence attitudes toward the out-party? This bibliography will introduce readings that address these questions. At the same time, this entry will go beyond the canonical work on positive partisan attachments and introduce the work on negative partisanship—the notion that citizens increasingly feel lukewarm about their own party and primarily define themselves by which political party they do not belong to. The reader can utilize this overview to identify new research avenues.


Author(s):  
Dawn Langan Teele

In the 1880s, women were barred from voting in all national-level elections, but by 1920 they were going to the polls in nearly thirty countries. What caused this massive change? Contrary to conventional wisdom, it was not because of progressive ideas about women or suffragists' pluck. In most countries, elected politicians fiercely resisted enfranchising women, preferring to extend such rights only when it seemed electorally prudent and necessary to do so. This book demonstrates that the formation of a broad movement across social divides, and strategic alliances with political parties in competitive electoral conditions, provided the leverage that ultimately transformed women into voters. As the book shows, in competitive environments, politicians had incentives to seek out new sources of electoral influence. A broad-based suffrage movement could reinforce those incentives by providing information about women's preferences, and an infrastructure with which to mobilize future female voters. At the same time that politicians wanted to enfranchise women who were likely to support their party, suffragists also wanted to enfranchise women whose political preferences were similar to theirs. In contexts where political rifts were too deep, suffragists who were in favor of the vote in principle mobilized against their own political emancipation. Exploring tensions between elected leaders and suffragists and the uncertainty surrounding women as an electoral group, the book sheds new light on the strategic reasons behind women's enfranchisement.


2020 ◽  
Author(s):  
Yukihiko Hamada ◽  
Khushbu Agrawal

Money is a necessary component of any democracy: it enables political participation, campaigning and representation. However, if it is not effectively regulated, it can undermine the integrity of political processes and institutions, and jeopardize the quality of democracy. Therefore, regulations related to the funding of political parties and election campaigns, commonly known as political finance, are a critical way to promote integrity, transparency and accountability in any democracy. Political finance regulations must adapt and adjust to political, economic and societal changes. This report contributes to the discussion of the future of political finance by exploring the following trends, opportunities and challenges related to money in politics that need to be taken into consideration when improving political finance systems: • mainstreaming political finance regulations into an overall anti-corruption framework; • supporting the implementation of existing political finance regulations and monitoring their performance; • harnessing digital technologies to ensure transparency and accountability in political finance; and • designing targeted political finance measures to encourage the inclusion of underrepresented groups in politics.


Author(s):  
Piero Ignazi

Chapter 3 investigates the process of party formation in France, Germany, Great Britain, and Italy, and demonstrates the important role of cultural and societal premises for the development of political parties in the nineteenth century. Particular attention is paid in this context to the conditions in which the two mass parties, socialists and Christian democrats, were established. A larger set of Western European countries included in this analysis is thoroughly scrutinized. Despite discontent among traditional liberal-conservative elites, full endorsement of the political party was achieved at the beginning of the twentieth century. Particular attention is paid to the emergence of the interwar totalitarian party, especially under the guise of Italian and German fascism, when ‘the party’ attained its most dominant influence as the sole source and locus of power. The chapter concludes by suggesting hidden and unaccounted heritages of that experience in post-war politics.


Author(s):  
Piero Ignazi

Chapter 1 introduces the long and difficult process of the theoretical legitimation of the political party as such. The analysis of the meaning and acceptance of ‘parties’ as tools of expressing contrasting visions moves forward from ancient Greece and Rome where (democratic) politics had first become a matter of speculation and practice, and ends up with the first cautious acceptance of parties by eighteenth-century British thinkers. The chapter explores how parties or factions have been constantly considered tools of division of the ‘common wealth’ and the ‘good society’. The holist and monist vision of a harmonious and compounded society, stigmatized parties and factions as an ultimate danger for the political community. Only when a new way of thinking, that is liberalism, emerged, was room for the acceptance of parties set.


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