Attitudes in the Social Context: The Impact of Social Network Composition on Individual-Level Attitude Strength.

2004 ◽  
Vol 87 (6) ◽  
pp. 779-795 ◽  
Author(s):  
Penny S. Visser ◽  
Robert R. Mirabile
Keyword(s):  
Social Network ◽  
Social Context ◽  
Attitude Strength ◽  
Individual Level ◽  
The Social ◽  
Network Composition ◽  
The Impact

ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

scholarly journals The switching mechanisms of social network densification

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Teruyoshi Kobayashi ◽  
Mathieu Génois
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Context ◽  
Social Interactions ◽  
Regime Switching ◽  
Face To Face ◽  
The Social ◽  
Switching Property ◽  
Distinctive Type ◽  
Insight Into

AbstractDensification and sparsification of social networks are attributed to two fundamental mechanisms: a change in the population in the system, and/or a change in the chances that people in the system are connected. In theory, each of these mechanisms generates a distinctive type of densification scaling, but in reality both types are generally mixed. Here, we develop a Bayesian statistical method to identify the extent to which each of these mechanisms is at play at a given point in time, taking the mixed densification scaling as input. We apply the method to networks of face-to-face interactions of individuals and reveal that the main mechanism that causes densification and sparsification occasionally switches, the frequency of which depending on the social context. The proposed method uncovers an inherent regime-switching property of network dynamics, which will provide a new insight into the mechanics behind evolving social interactions.

scholarly journals Spanish communication academia: Scientific productivity vs. Social activity

Comunicar ◽  
2013 ◽  
Vol 21 (41) ◽  
pp. 61-70 ◽  
Author(s):  
Cristóbal Casanueva-Rocha ◽  
Francisco-Javier Caro-González
Keyword(s):  
Social Network ◽  
Social Factors ◽  
Social Activity ◽  
Scientific Productivity ◽  
Scientific Activity ◽  
Redes Sociales ◽  
International Scope ◽  
The Social ◽  
La Red ◽  
The Impact

At a time when academic activity in the area of communication is principally assessed by the impact of scientific journals, the scientific media and the scientific productivity of researchers, the question arises as to whether social factors condition scientific activity as much as these objective elements. This investigation analyzes the influence of scientific productivity and social activity in the area of communication. We identify a social network of researchers from a compilation of doctoral theses in communication and calculate the scientific production of 180 of the most active researchers who sit on doctoral committees. Social network analysis is then used to study the relations that are formed on these doctoral thesis committees. The results suggest that social factors, rather than individual scientific productivity, positively influence such a key academic and scientific activity as the award of doctoral degrees. Our conclusions point to a disconnection between scientific productivity and the international scope of researchers and their role in the social network. Nevertheless, the consequences of this situation are tempered by the nonhierarchical structure of relations between communication scientists. En un momento en que la actividad académica en el ámbito de la comunicación se valora principalmente por el impacto de las revistas y los medios de comunicación científica y por la productividad de los investigadores, surge la cuestión de si los factores sociales pueden condicionar la actividad científica con la misma fuerza que estos elementos objetivos. Esta investigación analiza la influencia de la productividad científica y de la actividad social en el ámbito de la comunicación. Se ha identificado la red social de los investigadores de comunicación a partir de las tesis doctorales. Para los 180 investigadores más activos en los tribunales de tesis se ha calculado su producción científica. Se utiliza el análisis de redes sociales para estudiar las relaciones que se producen en los tribunales de tesis doctorales. Los resultados muestran que los factores sociales influyen positivamente en una actividad académica y científica tan relevante como la obtención del grado de doctor, mientras que la productividad científica individual no lo hace. Como conclusiones cabe señalar que existe una desconexión entre la productividad científica y la proyección internacional de los investigadores y su papel en la red social. Las implicaciones de este hecho están matizadas por una estructura no jerarquizada de las relaciones entre los científicos de comunicación.

The impact of the social network, stigma and empowerment on the quality of life in patients with schizophrenia

2011 ◽  
Vol 26 (1) ◽  
pp. 28-33 ◽  
Author(s):  
I. Sibitz ◽  
M. Amering ◽  
A. Unger ◽  
M.E. Seyringer ◽  
A. Bachmann ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Social Network ◽  
Structural Equation ◽  
Internalized Stigma ◽  
Stigma Reduction ◽  
Equation Modelling ◽  
The Social ◽  
Recovery Approach ◽  
The Impact

Abstract:Objective:The quality of life (QOL) of patients with schizophrenia has been found to be positively correlated with the social network and empowerment, and negatively correlated with stigma and depression. However, little is known about the way these variables impact on the QOL. The study aims to test the hypothesis that the social network, stigma and empowerment directly and indirectly by contributing to depression influence the QOL in patients with schizophrenia and schizoaffective disorders.Method:Data were collected on demographic and clinical variables, internalized stigma, perceived devaluation and discrimination, empowerment, control convictions, depression and QOL. Structural equation modelling (SEM) was applied to examine the impact of the above-mentioned constructs on QOL.Results:The influences of the social network, stigma, empowerment and depression on QOL were supported by the SEM. A poor social network contributed to a lack of empowerment and stigma, which resulted in depression and, in turn, in poor QOL. Interestingly, however, the social network and stigma did not show a direct effect on QOL.Conclusions:Following a recovery approach in mental health services by focusing on the improvement of the social network, stigma reduction and especially on the development of personal strength has the potential to reduce depression in patients with psychosis and improving their QOL.

scholarly journals Social origin and educational attainment in China: a historical analysis of 70 birth cohorts

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Changchun Fang ◽  
Xiaotian Feng
Keyword(s):  
Social Context ◽  
Educational Attainment ◽  
Educational Inequality ◽  
Historical Analysis ◽  
Chinese Society ◽  
Structural Factors ◽  
Social Origin ◽  
Birth Cohorts ◽  
The Social ◽  
The Impact

Abstract The impact of social origin on educational attainment is conditioned on the social context in which people live. In recent decades, with changes in the Chinese society, how has the impact of social origin on educational inequality changed? Based on an analysis of 70 birth cohorts, this study details the effect of social origin on educational inequality and its trends over the past 70 years. The results of this study also indicate that the historical stages hypothesis (HSH) and model-shift hypothesis (MSH) emphasized in previous studies cannot fully describe the historical changes in educational inequality. In addition to macrosocial processes, there may exist other structural factors that also affect educational inequality but are neglected. The social context and its transformation, which shaped the relationship between social origin and educational inequality, need to be examined in more detail.

Factors Affecting Individual Level ERP Assimilation in a Social Network Perspective

2017 ◽  
Vol 25 (3) ◽  
pp. 21-39 ◽  
Author(s):  
Luan Gao ◽  
Luning Liu ◽  
Yuqiang Feng
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Interactive Learning ◽  
Influential Factors ◽  
Three Dimensions ◽  
Organizational Level ◽  
Key Factors ◽  
Factors Affecting ◽  
Individual Level ◽  
The Social

Prior research on ERP assimilation has primarily focused on influential factors at the organizational level. In this study, the authors attempt to extend their understanding of individual level ERP assimilation from the perspective of social network theory. They designed a multi-case study to explore the relations between ERP users' social networks and their levels of ERP assimilation based on the three dimensions of the social networks. The authors gathered data through interviews with 26 ERP users at different levels in five companies. Qualitative analysis was used to understand the effects of social networks and interactive learning. They found that users' social networks play a significant role in individual level ERP assimilation through interactive learning among users. They also found five key factors that facilitate users' assimilation of ERP knowledge: homophily (age, position and rank), tie content (instrumental and expressive ties), tie strength, external ties, and centrality.

scholarly journals The use of social network methodological framework in nursing care to breastfeeding women

2009 ◽  
Vol 17 (3) ◽  
pp. 354-360 ◽  
Author(s):  
Maria Helena do Nascimento Souza ◽  
Ivis Emília de Oliveira Souza ◽  
Florence Romijn Tocantins
Keyword(s):  
Social Network ◽  
Social Context ◽  
Network Analysis ◽  
Nursing Care ◽  
Nursing Practice ◽  
Methodological Framework ◽  
Strong Bond ◽  
The People ◽  
Primary Network ◽  
The Social

This study aimed to discuss the contribution of the social network methodological framework in nursing care delivered to women who breastfeed their children up to six months of age. This qualitative study aimed to elaborate the social network map of 20 women through tape-recorded interview. Social network analysis evidenced a "strong" bond between these women and members from their primary network, especially friends, neighbors, mothers or with the child's father, who were reported as the people most involved in the breastfeeding period. The contribution of this framework to nursing practice is discussed, especially in care and research processes. We believe that nurses' appropriation of this framework can be an important support for efficacious actions, as well as to favor a broader perspective on the social context people experience.

scholarly journals LIFE ON DISPLAY: WHY IT IS IMPORTANT TO EXPOSE YOUR ACTIONS ON THE SOCIAL NETWORK

2021 ◽  
Vol 6(72) (4) ◽  
pp. 41-48
Author(s):  
A. E. Starchenko ◽  
M. V. Semina
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Network ◽  
Reference Group ◽  
Human Life ◽  
Sociological Study ◽  
The Social ◽  
Personal Accounts ◽  
The Impact ◽  
To Receive

Social networks have emerged relatively recently in human life, but have already become an integral part of it. Companies tell about themselves, their activities, innovations, promotions and events in their profiles. This helps increase audience coverage, tell more about your brand, products, services. People in personal accounts have the opportunity to share their lives and creativity through photos, videos and texts. Now it is not necessary to receive higher education to become an operator, director or actor whose talent is recognized by society. It is enough to start a page on the social network and start sharing your knowledge and creativity. To find out why people post photos, videos and write texts on their social networks, a pilot sociological study was carried out. The method of deep interview with active users of social networks was chosen to carry out the study. The interview allowed getting unique information, to learn the opinion of users about social networks, the impact of the new way of communication on their life, to identify the reasons why users start and maintain profiles. The respondents were 20 users of social networks between the ages of 19 and 22. Interviewees have profiles on the most popular Instagram and Vkontakte networks. As a result of the analysis of the interview, a tendency was revealed to differ in the perception of users of their actions on the social network and similar actions of other users. Their content is perceived by them as opportunities to be in sight, as a resource to form their social status and an element of influence on their reference group. And the same content published by others is perceived as boasting.

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