Laura Aguilar-Maya
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Martha Gabriela García-Guerrero
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Ana Bertha López-Laguna
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José César Ávila-Hernández
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Araceli Hernández-Chávez
Mexico's Academic Synergy Network-MyPyMES developed a project called "The Intellectual Capital of mSMEs of the area of influence of the Technological Universities" to carry out an analysis of the indicators that make up the Intellectual Capital: active intangible value-added and competitive advantages for business development; was done to determine the value of the Skandia Browser Model approaches with a web-mobile application. The type of research was exploratory, cross-cutting and with a mixed approach, the survey technique was used by applying a questionnaire to 32 MSMEs of the Tula-Tepeji area. As a result, it was found that most do not have financial data or administrative procedures to determine the five approaches of Skandia Browser, the most important thing for companies is to sell; however, they do not conduct market research, very few are led by a professional who applies strategic planning, or have a definite mission or vision; Managers also do not know what Intellectual Capital is, do not attach importance to the development and training of staff, do not use ICT's as a management tool, do not evaluate processes or implement continuous improvement. It was concluded that the MSMEs in the buffer area present an area of opportunity to develop their intellectual capital, therefore higher education institutions must assist in the training of entrepreneurs and design a model to implement appropriate methodologies and procedures that promote intellectual capital.