scholarly journals The “Don Valley” the territorial cluster tourist destination media promotion specifics

2021 ◽  
Vol 273 ◽  
pp. 09029
Author(s):  
Olga Druzhba ◽  
Kseniya Druzhba ◽  
Olga Zarubina ◽  
Larisa Orekhova
Keyword(s):  
Social Media ◽  
Structural Changes ◽  
Tourism Industry ◽  
Tourist Industry ◽  
Tourist Destination ◽  
Media Usage ◽  
Existing Problems ◽  
The Social ◽  
Media Space ◽  
The Media

This article deals with the “Don Valley” the territorial cluster tourist destination media promotion specifics and such a tourist product as the enotours. The authors allocate the features of enological tourism promotion in the region. Structural changes in the tourism industry led to search for new forms of promotion of both traditional directions of tourism and the new tourist products. The pandemic 2020 largely paralyzed the tourist industry while the state measures taken to support this industry are insufficient. There is a need to make active use of all available resources to support tourism and the media resource in particular. The media promotion specifics of the “Don Valley” tourist destination of the territorial cluster have been investigated within the study, existing problems were identified and approaches were developed to solve them. The media promotion today is a promising method for promoting the tourist product. The social media usage problems in terms of promoting the wine tours and developing the “Don Valley” enogastronomic tourism of the territorial cluster are identified. The algorithm of work in a media space allowing attractivation of enological tourism, wine tours promotion, as well as solving some tasks to restore the tourist sector in the region, has been conceived.

Pedagogical context of mercantile orientation of the youth active in social media

2019 ◽  
Vol 579 (4) ◽  
pp. 3-10
Author(s):  
Adam Andrzejewski
Keyword(s):  
Social Media ◽  
The Social ◽  
Media Space ◽  
The Media ◽  
People’S Attitudes ◽  
The Impact ◽  
Theoretical Considerations

The publication concerns theoretical considerations on the mercantile orientation of active youth in social media. The theoretical aspects of pedagogy in the context of the impact of the media on people are presented. The phenomenon of cyberculture appearing in the social media space was interpreted. The mercantile orientation was analyzed and its role in shaping young people's attitudes in relation to social media was defined.

scholarly journals The Role and Functions of Social Media in Modern Society. Is social Media Worthwile for Local Media?

2013 ◽  
Vol 6 ◽  
pp. 43-62
Author(s):  
Sandra Murinska Gaile
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Modern Society ◽  
Traditional Media ◽  
The Social ◽  
Local Media ◽  
Media Space ◽  
The Media ◽  
Use Of Social Media ◽  
Media Experience

[straipsnis ir santrauka anglų kalba] The purpose of this article is to explore if the social media are worthwile for the local media. Currently, all types of the mass media under the influence of the social media experience changes caused by the technologies in the processes of obtaining and consuming the information. The article reveals the representation of the local media of Latvia in the electronic environment, mainly in social networks. The use of social media is analysed in the context of theory of innovations diffusion, considering social media as a novelty in the local media space. The empirical research has revealed that the local media do not implement all the advantages which are possible to develop within the digital environment. First of all, at the level of interactivity, the media do not offer the material which may provoke a comment or a feedback from the user. Secondly, the personalization allows seeing in detail whether the local media were able to adopt innovation and to inform the audience about it or not. It means that a particular interest is necessary to adopt an innovation. Thirdly, the potential convergence of the Internet and the traditional media mostly is seen at the level of images and text. The social networks for local media in this case use the most necessary opportunities; wider activities are performed in the traditional environment.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals The Personality of the Influencers, the Characteristics of Qualitative Discussions and Their Analysis for Recommendations to Cultural Institutions

Heritage ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 239-253 ◽  
Author(s):  
Vassilis Poulopoulos ◽  
Costas Vassilakis ◽  
Angeliki Antoniou ◽  
George Lepouras ◽  
Anastasios Theodoropoulos ◽  
...  
Keyword(s):  
Social Media ◽  
Experimental Evaluation ◽  
Cultural Institutions ◽  
Experimental Procedure ◽  
Media Usage ◽  
Cultural Institution ◽  
Cultural Organization ◽  
The Social ◽  
Funded Project ◽  
Museum Experience

Social media usage is affecting peoples’ views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors’ hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum’s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a “serious” conversation. “Serious” conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research.

scholarly journals ‘Rival visions of reality’: An analysis of the framing of Boko Haram in Nigerian newspapers and Twitter

2018 ◽  
Vol 11 (4) ◽  
pp. 392-406 ◽  
Author(s):  
Mercy Ette ◽  
Sarah Joe
Keyword(s):  
Social Media ◽  
Reliability And Validity ◽  
Research Tool ◽  
Terrorist Group ◽  
Framing Analysis ◽  
Boko Haram ◽  
Media Space ◽  
Social Media Platforms ◽  
The Media

This article focuses on the framing of Boko Haram, a transnational terrorist group, in legacy and social media platforms. The discussion is predicated on the understanding that in spite of its popularity as a research tool, the concept of framing is still problematic. One area of contention has been the reliability and validity of framing analysis. Drawing on Robert Entman’s seminal definition, this study investigates the viability of two innovative framing approaches and explores the intersection of the framing of Boko Haram in four Nigerian newspapers and Twitter. The authors argue that, while newspapers continue to dominate the media space, it is important to acknowledge the growing relevance of social media in shaping and influencing the opinion of their users. The study’s findings support the viability of these approaches and come to the conclusion that exploring the differences between the platforms can unearth different versions of reality.

scholarly journals A Study on the Rationale of Social Media Use by the Students of King Khalid University

2017 ◽  
Vol 10 (8) ◽  
pp. 43 ◽  
Author(s):  
Sayed Salahuddin Ahmed ◽  
Abdulkhaleq Q. A. Hassan
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Undergraduate Students ◽  
English Language ◽  
Smart Phone ◽  
Language Preference ◽  
Subject Knowledge ◽  
Knowledge And Skills ◽  
The Social ◽  
The Media

s not it deplorable that in a country that tops in the entire world in using several social media sites does not utilize the same media in acquiring knowledge and skills? In Saudi Arabia, undergraduate students spend a significant amount of time on social media every day, but they are reluctant (or not motivated enough) to use the same media for educational purposes. This study was carried out on the undergraduate English majors of King Khalid University in Muhayil Asir in Saudi Arabia. In the English department, every student carries at least one smart phone with Internet connection, and they are found occupied with their phones on the campus, sometimes even in classrooms, but they are weak both in subject knowledge and skills of English language. The teachers-cum-researchers were baffled with students’ competence because regular users of Internet and social media are supposed to be updated with the subject knowledge as well as confident in using English language. The researchers designed an empirical study to explore students’ rationale of using the social media and their language preference. The study concludes with gloomy findings that students use the media mainly for entertainment and ineffective communication in English language. The worst fact is: they are not motivated enough to use the social media for educational purposes.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals TOURIST DESTINATION AS AN OBJECT OF RESEARCH OF SOCIAL AND ECONOMIC GEOGRAPHY

2021 ◽  
Vol 58 (1) ◽  
pp. 2058-2067
Author(s):  
Nilufar Kh. Komilova Et al.
Keyword(s):  
Economic Geography ◽  
Basic Concept ◽  
Geographical Location ◽  
Tourism Industry ◽  
Geographical Region ◽  
Social Aspect ◽  
Tourist Destination ◽  
Regional Context ◽  
The Social ◽  
Tourist Demand

 This article describes the basic concept of "tourist destination" in the tourism system, its content and essence, the definition given by various scholars, that destination is a geographical region with a certain attractiveness for tourists. The definitions of the concept of "destination" proposed by the authors in scientific sources are based on the division into four groups according to their important aspects: territorial, economic, social, administrative. While the assessment of the concept of "tourist destination" in the regional context is based primarily on the criterion of "dependence" on the specific geographical location of the region, economically tourist destination is considered as a specific destination for tourists and is considered an economic category. one is that there is a tourist demand. While the social aspect is the interpretation of a tourist destination as a specific socio-geographical place, it is conceived that any system is governed by forces of a natural nature as a subject of management that characterizes the concept of a tourist destination. The article also touches on the concept of "tourism industry" and the work on the development of tourism in Uzbekistan today.

Sign in / Sign up

Export Citation Format

Share Document