scholarly journals Internet marketing and e-commerce – interaction

2021 ◽  
Vol 120 ◽  
pp. 02024
Author(s):  
Zvezdelina Bilnikova
Keyword(s):  
Present Report ◽  
Internet Marketing ◽  
Online Marketing ◽  
Internet Advertising ◽  
Communication Policy ◽  
Goods And Services ◽  
Use Of Social Media ◽  
Internet Shop ◽  
The Right ◽  
Market Relations

E-commerce has taken up an increasing share of market relations in recent years. The use of online marketing tools allows us to reach the right end consumer. In the present report we shall study part of them and more specifically those used in communication policy. The main aim of this work is to analyze the interaction between internet marketing and e-commerce on the end consumer of goods and services. The research methods used are: theoretical and empirical methods, such as analysis, synthesis, comparison, etc. The results achieved are related to the analysis of establishing an internet shop or a website where the producer and the consumer of the good or the service meet. The conclusion generalizes on the use of social media, e-mail marketing, VibeMarket, online display ads as the main channels for internet advertising - a means through which the consumer may widen their selection options and receive detailed information about the saught product or service. Internet advertising brings benefits for advertisers because it needs a lower budget and is flexible when directed to a specific target group.

scholarly journals Digital-Toolkit for Promoting Tourist Destinations

2019 ◽  
Vol 8 (12) ◽  
pp. 4982-4987
Keyword(s):  
Search Engine ◽  
Internet Marketing ◽  
Viral Marketing ◽  
Mobile Marketing ◽  
Goods And Services ◽  
Tourist Destinations ◽  
Video And Audio ◽  
The Right ◽  
Optimization Search ◽  
Content Marketing

As a result of the active development of tourism in the world, an increasing number of destinations have become available for tourists. At the same time, due to the growing competition, the individuality of special places of recreation sharply decreases. In the face of global competition, when tourist destinations become easily replaceable, destination controls are included in this battle for the attention and resources of tourists. The destination is a complex product, and it is necessary to engage in marketing with the same efforts as enterprises are marketing their goods and services. Due to global digitalization, Internet marketing has long become an integral part of any effective marketing campaign. Determining the goals, methods for achieving them and choosing the right Internet marketing tools are one of the main steps on the path of promoting tourist destinations. The following digital Internet marketing tools can be distinguished: Website, Content Marketing, Search Marketing (including Search Engine Optimization, Search engine marketing), Internet Advertising, Email-marketing, Social Media Marketing (SMM), Mobile Marketing, Viral Marketing, Video Marketing, Voice Search, Audio Content, Influencers and micro-influencers, End-to-end analytics. Creating an ideal digital marketing strategy is based on the use of a specific set of digital promotion tools. Along with the classic tools, such as website, e-mail marketing, SMM, SEO and SEM, content marketing, it is necessary to implement modern, rapidly gaining popularity in recent years: chatbots and instant messengers, optimization for voice search, video and audio content.

scholarly journals Model of Impact of Social Networks on Internet Marketing of Enterprises

2021 ◽  
Vol 92 ◽  
pp. 09020
Author(s):  
Rima Zitkiene ◽  
Vytautas Gircys ◽  
Monika Zitke ◽  
Ilona Bartuseviciene
Keyword(s):  
Social Networks ◽  
Small Businesses ◽  
Information Transfer ◽  
Value Added ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Marketing Environment ◽  
Goods And Services ◽  
The Impact

Research background. The electronic environment has become an integral part of today’s marketing environment. The transformation of information technology makes it possible to reach the desired customer through various business instruments, regardless of his location. The number of consumers using the Internet to search for goods and services is increasing. As a result, social networks are gaining in importance from both businesses and consumers. There are currently over 800 social networks in the world. Corporate social networking accounts where a variety of news can be posted: from company start-up history to the latest company prototype news, and often for small businesses, and represents the cost of the website. Most authors point out that the scope of e-marketing is wider than online marketing because online marketing refers only to the Internet. Businesses seek to disseminate information about goods through social networks, given their popularity and impact on consumers. Purpose of the article is to construct the theoretical model that would help to determine how the impact of social networks on online marketing of companies can be assessed. Methods: analysis of scientific literature, systematization, generalization. Findings and Value added. Based on the model, proposed by the authors, the elements of Internet marketing are analyzed, as well as research on the importance of social networks in information transfer and communication with the consumer is emphasized and the most commonly used indicators of social networks are singled out.

scholarly journals Internet Marketing as a Modern Enterprise Communication Tool

2020 ◽  
pp. 97-102
Author(s):  
I. Fomichenko ◽  
◽  
S. Barkova ◽  
A. Dykan ◽  
K. Kosik ◽  
...  
Keyword(s):  
Marketing Research ◽  
Internet Marketing ◽  
Marketing Communications ◽  
The Internet ◽  
Communication Policy ◽  
Communication Tool ◽  
Goods And Services ◽  
Modern Enterprise ◽  
Marketing Activities ◽  
Use Of Internet

The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studied. Current trends in Internet marketing communications are identified. The advantages of the use of Internet technologies in the marketing activities of enterprises are substantiated, which also affect the efficiency (or empowerment) not only in marketing activities, but also in other areas of the enterprise.

scholarly journals Legal aspects of some internet marketing instruments

2012 ◽  
Vol 60 (2) ◽  
pp. 117-124
Author(s):  
Hana Kelblová
Keyword(s):  
Sex Education ◽  
Search Engines ◽  
Privacy Protection ◽  
Internet Marketing ◽  
Legal Regulation ◽  
Legal Aspects ◽  
The Internet ◽  
Goods And Services ◽  
The Right Of Privacy ◽  
The Right

The development of the Internet and sophisticated search engines such as e.g. Google together with the spread of social networks have introduced new marketing possibilities of addressing potential clients with offer of goods and services. Unlike most traditional marketing procedures, these instruments allow for targeting the business information directly at concrete individuals, taking into consideration their age, sex, education, hobbies. All this is based on their choice of words keyed into the search engines. This is the targeted advertising where consumer response can be accurately measured, e.i. the so called context advertising.The purpose of this paper is to analyse the legal aspects of some of the above mentioned internet marketing instruments, as even in this sphere legal regulation clearly lags behind the dynamically developing possibilities of the Internet as a means of communication. These marketing methods being viewed from the perspective of valid laws, several problem areas may be detected, which concern the right of privacy protection of natural person, intellectual property, or legal regulation of implied or unsolicited advertising.This paper concentrates on the summary of rules of law which regulate internet users privacy protection with respect to the Czech and Community laws, assessment of their efficiency and de lege ferenda discretion.

scholarly journals A Study on Customer Perception of Online Marketing in Pondicherry

2020 ◽  
Vol 7 (4) ◽  
pp. 44-51
Author(s):  
D Poorani ◽  
J Vidhya
Keyword(s):  
Online Shopping ◽  
Internet Marketing ◽  
Online Marketing ◽  
Security And Privacy ◽  
The Internet ◽  
Buying Behavior ◽  
Privacy Concerns ◽  
Goods And Services ◽  
Purchasing Patterns ◽  
The Impact

The Internet has changed the traditional way of customers shopping and buying goods and services. Selling products and services directly to the consumer through the internet is online retailing. The usage of the internet in Pondicherry is growing high and usage of online purchasing is also high. This study focuses on the factors that online buyers take into consideration while shopping online. This study is to determine whether internet marketing will be beneficial and to examine the parameters for choosing the particular seller for the purchase of any product. Due to online shopping, it identifies the issues faced by the users while marketing through the internet and to analyses the attitude of customer towards internet marketing. This takes a look to know the customer’s interest in online purchasing and to know the opportunities for online shopping. Thisresearch will help in finding the impact of online marketing on customers’ purchasing patterns and how their security and privacy concerns about online marketing influence their online buying behavior.

Perancangan Strategi Penjualan Menggunakan Dinamika Sistem Pada CV. Gajah Mungkur

2020 ◽  
Vol 5 (4) ◽  
pp. 215
Author(s):  
Maulana Hassan Syafrudin ◽  
Nunung Nurhasanah
Keyword(s):  
Swot Analysis ◽  
Online Marketing ◽  
Dynamics Simulation ◽  
Scenario Simulation ◽  
Dynamic Approach ◽  
Product Price ◽  
Output Analysis ◽  
Uncertainty Factors ◽  
The Right ◽  
A Company

<p><em>Abstrak</em> – <strong>CV. Gajah Mungkur adalah salah satu perusahaan yang bergerak di bidang bordir kain. Perusahaan ini mengalami pasang surut penjualan produknya selama dua tahun terakhir. Untuk itu dalam penelitian ini menggunakan strategi seperti analisis SWOT sebagai pendekatan perusahaan menghadapi persaingan bisnis penjualan serta pendekatan dinamika sistem dalam memberikan rekomendasi terhadap keputusan atau kebijakan perusahaan terkait nilai omset penjualan dan nilai profit perusahan yang dipengaruhi oleh faktor ketidakpastian (uncertainty). Berdasarkan hasil pengolahan ANP dengan software Super Decisions, didapatkan bahwa alternatif strategi yang tepat bagi perusahaan CV. Gajah Mungkur untuk melanjutkan proses bisnisnya yang lebih baik adalah dengan cara memberikan promo diskon dan melakukan pemasaran secara online. Berdasarkan analisis output hasil simulasi skenario, bahwa bila perusahaan menerapkan skenario diskon harga produk sebesar 5% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 139.258 unit. Kemudian bila perusahaan menerapkan skenario diskon produk sebesar 10% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 151.918 unit. Selanjutnya adalah bila perusahaan menerapkan skenario diskon produk sebesar 15% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 164.577 unit. Selain itu bila perusahaan menerapkan pemasaran secara online, bila perusahaan menerapkan promosi online salah satunya di online shop shopee maka perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 174.533 unit.</strong></p><p><em>Abstract</em> - <strong>CV. Gajah Mungkur is one of the companies engaged in fabric embroidery. This company has experienced ups and downs in the sales of its products as per the data for the last two years. For this reason, this study uses strategies such as SWOT analysis as a company approach to dealing with sales business competition as well as a system dynamic approach in providing recommendations on company decisions or policies related to the value of sales turnover and the value of company profits which are influenced by uncertainty factors. The results of this study are based on the results of ANP processing with Super Decisions, it was found that the right alternative strategy for CV. Gajah Mungkur, to continue its better business process, is by providing discount promos and marketing online. Based on the output analysis scenario simulation results, that if the company applies a 5% discount on product price scenarios, the company will get an additional sales volume of 139,258 units. Then if the company applies a product discount scenario of 10%, the company will get an additional sales number of 151,918 units. Furthermore, if the company applies a product discount scenario of 15%, the company will get an additional sales number of 164,577 units. Besides, if the company implements online marketing, if the company implements online promotions, one of which is the online shopee, the company will get an additional sales number of 174,533 unit.</strong></p><p><strong><em>Keywords - </em></strong><em>SWOT, ANP, System Dynamics Simulation</em><em>.</em></p>

scholarly journals The Strategic Bias: How Journalists Respond to Antimedia Populism

2021 ◽  
pp. 194016122110226
Author(s):  
Ayala Panievsky
Keyword(s):  
Prime Minister ◽  
Press Freedom ◽  
Right Wing ◽  
Best Response ◽  
Semistructured Interviews ◽  
The Media ◽  
Right Wing Populism ◽  
Strategic Bias ◽  
Use Of Social Media ◽  
The Right

As populist campaigns against the media become increasingly common around the world, it is ever more urgent to explore how journalists adopt and respond to them. Which strategies have journalists developed to maintain the public's trust, and what may be the implications for democracy? These questions are addressed using a thematic analysis of forty-five semistructured interviews with leading Israeli journalists who have been publicly targeted by Israel's Prime Minister, Benjamin Netanyahu. The article suggests that while most interviewees asserted that adherence to objective reporting was the best response to antimedia populism, many of them have in fact applied a “strategic bias” to their reporting, intentionally leaning to the Right in an attempt to refute the accusations of media bias to the Left. This strategy was shaped by interviewees' perceived helplessness versus Israel's Prime Minister and his extensive use of social media, a phenomenon called here “the influence of presumed media impotence.” Finally, this article points at the potential ramifications of strategic bias for journalism and democracy. Drawing on Hallin's Spheres theory, it claims that the strategic bias might advance Right-wing populism at present, while also narrowing the sphere of legitimate controversy—thus further restricting press freedom—in the future.

Influence of Images in Online Reviews for Search Goods on Helpfulness

2020 ◽  
Vol 18 (1) ◽  
pp. 43-73
Author(s):  
Lars Osterbrink ◽  
Paul Alpar ◽  
Alexander Seher
Keyword(s):  
Consumer Choice ◽  
Online Reviews ◽  
Potential Interaction ◽  
Matched Pair ◽  
Social Commerce ◽  
Goods And Services ◽  
Matched Pair Analysis ◽  
The Right ◽  
Pair Analysis ◽  
Positive Effect

AbstractReviewing and rating are important features of many social media websites, but they are found on many e-commerce sites too. The combination of social interaction and e-commerce is sometimes referred to as social commerce to indicate that people are supporting each other in the process of buying goods and services. Rgeviews of other consumers have a significant effect on consumer choice because they are usually considered authentic and more trustworthy than information presented by a vendor. The collaborative effort of consumers helps to make the right purchase decision (or prevent from a wrong one). The effect of reviews has often been researched in terms of helpfulness as indicated by their readers. Images are an important factor of helpfulness in reviews of experience goods where personal tastes and use play an important role. We extend this research to search goods where objective characteristics seem to prevail. In addition, we analyze potential interaction with other variables. The empirical study is performed with regression analyses on 3,483 search good reviews from Amazon.com followed by a matched pair analysis of 186 review pairs. We find that images have a significant positive effect on helpfulness of reviews of search goods too. This is especially true in case of short and ambiguous reviews.

FEATURES OF MARKETING IN THE INFORMATION PRODUCT MARKET

2017 ◽  
Author(s):  
Larysa Getman ◽  
◽  
Hanna Pshynka ◽  
Keyword(s):  
General Definition ◽  
Information Market ◽  
Information Product ◽  
Goods And Services ◽  
Intellectual Labor ◽  
Information Products ◽  
Characteristic Features ◽  
Business Entities ◽  
Types Of Information ◽  
Market Relations

The information market has distinctive features in comparison with the market for industrial products due to the specificity of the object of market relations - an information product. An information product in a market environment becomes a commodity, while retaining the properties inherent in information. Based on the general definition of the market, the information market is a system of economic relations arising on the basis of commodity and money circulation, which cover the sphere of exchange, production, distribution and consumption of information goods and services. The informatization of society is inextricably linked with the emergence and development of the market for information products and services, which is a system of economic, legal and organizational relations in the field of free purchase and sale of intellectual labor goods and services between various business entities and consumers. This market, like other markets, is characterized by a certain range of products and services, conditions and mechanisms for their provision, prices. The characteristic features of market relations are: the presence of competition, free choice of partners, mutual agreements of the exchanging parties, equivalent exchange of goods and funds, etc., which provides an opportunity for an effective solution to socio-economic problems. Information products act as goods of intellectual labor in this market: knowledge, documents, information systems, information technology, licenses, patents, trademarks, know-how, engineering and technical services, various kinds of information and other types of information resources. The information resource market functions similarly to traditional markets, but under the influence of its characteristics, elements of novelty appear in the process of forming demand, supply and pricing for an information product.

scholarly journals Folded large-bore central catheter in the right internal jugular vein as shown by ultrasound: a case report

2018 ◽  
Vol 47 (2) ◽  
pp. 1005-1009
Author(s):  
Taehee Pyeon ◽  
Jeong-Yeon Hwang ◽  
HyungYoun Gong ◽  
Sang-Hyun Kwak ◽  
Joungmin Kim
Keyword(s):  
Central Venous Catheter ◽  
Internal Jugular Vein ◽  
Jugular Vein ◽  
Present Report ◽  
Large Diameter ◽  
Venous Catheter ◽  
Venous Access ◽  
Central Venous ◽  
The Right ◽  
Gain Access

Central venous catheters are used for various purposes in the operating room. Generally, the use of ultrasound to insert a central venous catheter is rapid and minimally complicated. An advanced venous access (AVA) catheter is used to gain access to the pulmonary artery and facilitate fluid resuscitation through the internal jugular vein. The present report describes a case in which ultrasound was used in a 43-year-old man to avoid complications during insertion of an AVA catheter with a relatively large diameter. The sheath of the catheter was so thin that a dilator was essential to prevent it from folding upon insertion. Despite the use of ultrasound guidance, the AVA catheter sheath became folded within the patient’s internal jugular vein. Mechanical complications of central venous catheter insertion are well known, but folding of a large-bore catheter in the internal jugular vein has rarely been reported.

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