The visual representation of metaphor

2013 ◽  
Vol 11 (2) ◽  
pp. 320-335 ◽  
Author(s):  
Dezheng Feng ◽  
Kay O’Halloran
Keyword(s):  
Visual Representation ◽  
Visual Images ◽  
Visual Metaphor ◽  
Cultural Contexts ◽  
Comprehensive Account ◽  
Visual Metaphors ◽  
The Social ◽  
Cognitive Theories ◽  
Semiotic Perspective ◽  
Cognitive Explanation

Complementing cognitive theories which attribute the understanding of visual metaphors to situational and cultural contexts, this study adopts a social semiotic perspective to investigate how visual images themselves are constructed to cue conceptual metaphors. The visual realization of metaphors in representational, interactive and compositional meaning structures is elucidated based on Kress and van Leeuwen’s (2006) visual grammar. It is found that most types of visual metaphor identified by cognitive linguists can be explained within the framework. Instances of visual metaphor in advertisements are analyzed in terms of their persuasive effects. It is concluded that the social semiotic framework is able to provide a comprehensive account of the visual realization of metaphor, and in addition, the study also offers a cognitive explanation of how resources like camera positioning and composition acquire meanings.

scholarly journals Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements

2020 ◽  
Vol 18 (4) ◽  
pp. 441-451
Author(s):  
Ilze Oļehnoviča ◽  
Jeļena Tretjakova ◽  
Solveiga Liepa
Keyword(s):  
Animal Rights ◽  
Conceptual Metaphor ◽  
Visual Representation ◽  
Visual Metaphor ◽  
Rights Protection ◽  
Visual Metaphors ◽  
Linguistic Research ◽  
Source Field ◽  
Research Programmes ◽  
Metaphor Use

Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.

Metonymy and visual representation: towards a social semiotic framework of visual metonymy

2017 ◽  
Vol 16 (4) ◽  
pp. 441-466 ◽  
Author(s):  
William Dezheng Feng
Keyword(s):  
Meaning Making ◽  
Visual Representation ◽  
Visual Media ◽  
Visual Design ◽  
Visual Images ◽  
Abstract Concepts ◽  
Moving Images ◽  
The Social ◽  
The One ◽  
Tv Commercial

This study proposes that metonymy is fundamental to visual meaning making and develops a social semiotic framework to elucidate how conceptual metonymies are realized in both static and moving images. While we all accept that visual images are iconic, this study demonstrates systematically that they are also indexical (i.e. metonymic), in terms of their representation of both objects/events and abstract concepts. Based on the social semiotic visual grammar of Kress and Van Leeuwen’s Reading Images: The Grammar of Visual Design (2006), systems of metonymy in actional, reactional, classificational and analytical processes are developed to map out the types of metonymies in visual representation. The metonymy systems bring a wide array of resources under a coherent framework for analysts to scrutinize the choices of representation in visual media such as comics, film and TV commercial. This study develops current theories of multimodal metaphor and metonymy, on the one hand, and provides new insights into the process of visual meaning making, on the other.

scholarly journals Artistic aspects of the design of information messages against Covid-19

2021 ◽  
Author(s):  
Antonina Dubrivna ◽  
Khrystyna Senchak
Keyword(s):  
Scientific Knowledge ◽  
Graphic Design ◽  
Compositional Analysis ◽  
Visual Image ◽  
Comprehensive Analysis ◽  
Visual Images ◽  
Visual Metaphors ◽  
The Social ◽  
Social Advertising ◽  
Epidemiological Situation

The purpose of the article is to identify effective artistic and figurative approaches in the system of designing information messages aimed at increasing the social responsibility of the population for the period of the epidemiological situation associated with the spread of Covid-19 infection. The methodology is based on the general principles of scientific knowledge that correspond to art discourse: system-analytical, comparative, and formal methods, as well as on artistic-compositional analysis, synthesis, and generalization. Scientific novelty. A comprehensive analysis of anti-antiquity information messages was conducted. Shaping features and the most commonly used visual images contribute to the formation of adequate behavior, activating the attention of the population to those protected from the effects of coronavirus threats. Conclusions. It is determined that the information messages of antiquity direction created by means of visual metaphors, associations, and comparisons are the most expressive and effective in the context of influence on the target audience.Key words: information messages, graphic design, visual image, social advertising, coronavirus threat.

Liszt at the Piano: The Impact of Iconography on mid-Nineteenth Century Musicology

2014 ◽  
Vol 55 (1-2) ◽  
pp. 131-144
Author(s):  
Suzanne Marie Francis
Keyword(s):  
Nineteenth Century ◽  
Music History ◽  
Collective Identities ◽  
Cultural Contexts ◽  
Maximum Benefit ◽  
Starting Point ◽  
The Social ◽  
Iconic Status ◽  
The Impact

By the time of his death in 1827, the image of Beethoven as we recognise him today was firmly fixed in the minds of his contemporaries, and the career of Liszt was beginning to flower into that of the virtuosic performer he would be recognised as by the end of the 1830s. By analysing the seminal artwork Liszt at the Piano of 1840 by Josef Danhauser, we can see how a seemingly unremarkable head-and-shoulders bust of Beethoven in fact holds the key to unlocking the layers of commentary on both Liszt and Beethoven beneath the surface of the image. Taking the analysis by Alessandra Comini as a starting point, this paper will look deeper into the subtle connections discernible between the protagonists of the picture. These reveal how the collective identities of the artist and his painted assembly contribute directly to Beethoven’s already iconic status within music history around 1840 and reflect the reception of Liszt at this time. Set against the background of Romanticism predominant in the social and cultural contexts of the mid 1800s, it becomes apparent that it is no longer enough to look at a picture of a composer or performer in isolation to understand its impact on the construction of an overall identity. Each image must be viewed in relation to those that preceded and came after it to gain the maximum benefit from what it can tell us.

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

Adolescent Development and Capacity Building

2018 ◽  
Author(s):  
Esther F. Akinsola ◽  
Anne C. Petersen
Keyword(s):  
Capacity Building ◽  
Adolescent Development ◽  
Developmental Stages ◽  
Decision Makers ◽  
Developmental Tasks ◽  
Cultural Contexts ◽  
Global Policy ◽  
Development Capacity ◽  
The Social ◽  
Late Stages

This chapter describes adolescent development within the context of capacity building, reviews the global adolescent capacity-building initiatives, and provides a link between developmental tasks of adolescence and capacity building. It highlights the importance of incorporating assessment of adolescents’ capacity-building needs at individual, community, and organizational levels into global policy and programs and suggests effective approaches to building adolescent development capacity that include adopting the “stage–environment–fit,” in which stage represents the developmental stages (early, middle, late stages) of adolescents and emphasizes developmental tasks of adolescence, while environment represents the social and cultural contexts in which the adolescents live. That adolescents need to be engaged as planners, decision-makers, and participants in programs that build their capacity and translation of global policies into policies of governments is emphasized.

Serpent Handling: Toward a Cognitive Account – Honoring the Scholarship of Ralph W. Hood Jr.

2021 ◽  
Vol 21 (5) ◽  
pp. 414-430
Author(s):  
Thomas J. Coleman ◽  
Christopher F. Silver ◽  
Jonathan Jong
Keyword(s):  
Social Functions ◽  
University Of Tennessee ◽  
Cultural Form ◽  
Speaking In Tongues ◽  
The Social ◽  
Cognitive Theories ◽  
Current Article ◽  
The University ◽  
Serpent Handling

Abstract The ritual handling of serpents remains an unnoticed cultural form for the explanatory aims and theoretical insights desired by cognitive scientists of religion. In the current article, we introduce the Hood and Williams archives at The University of Tennessee at Chattanooga that contains data culled from Hood’s 40-plus year career of studying serpent handlers. The archives contain hundreds of hours of interviews and recordings of speaking in tongues, handling fire, drinking poison, and taking up serpents by different congregants and congregations. The archive remains a rich but untapped source of data for building, testing, and refining cognitive theories of ritual in general, and serpent handling in specific. We connect Hood’s work to current cognitive theories and engage critically with research on the social functions of ritual. Finally, we discuss several further reasons to pay more attention to SHS communities and practices in cognitive theories of ritual.

scholarly journals Investigating Curatorial Voice with Corpus Linguistic Techniques

2020 ◽  
Vol 18 (2) ◽  
pp. 151-169
Author(s):  
Andrew Salway ◽  
James Baker
Keyword(s):  
Informational Content ◽  
Cultural Contexts ◽  
Corpus Linguistic ◽  
Comprehensive Account ◽  
Curatorial Practice ◽  
New Knowledge

We seek to demonstrate how corpus linguistic techniques can facilitate a comprehensive account of curatorial voice in a large digitised museum catalogue and hence leverage its value as a resource for generating new knowledge about: curatorial practice; the historical and cultural contexts of curation; and, the content of collections. We worked with 1.1 million words written by the historian M. Dorothy George between 1930 and 1954 to describe 9330 late-Georgian satirical prints. George’s curatorial descriptions were analysed in terms of their typical informational content and with regards to the extent George included interpretation and evaluation in her descriptions. We discuss how results from such analyses can provide a basis for addressing questions about George’s curatorial voice and, more generally, suggest how this approach could benefit museological practice around the production of descriptions and the re-purposing of legacy catalogues for digital access and analysis of collections.

scholarly journals Visual Metaphors in Posters during the Coronavirus Pandemic in China

2021 ◽  
pp. 15-23
Author(s):  
М.Н. Дубинина
Keyword(s):  
Social Networks ◽  
Chinese Character ◽  
Large Degree ◽  
Emotional Impact ◽  
Visual Metaphor ◽  
Visual Metaphors ◽  
The Media

В период борьбы с коронавирусом в Китае, благодаря большой степени информационного и эмоционального воздействия, распространение получили плакаты. В рамках данного исследования было проанализировано более 70 плакатов и постеров, опубликованных в СМИ и социальных сетях. Целью данного исследования является рассмотрение особенностей визуальной метафоры китайских плакатов, в частности анализ возможности корреляции иероглифа с семиотическим пространством плаката. In the period of fighting the coronavirus in China, posters became widespread due to a large degree of informational and emotional impact. As part of this study, more than 70 posters published in the media and social networks were analyzed. The purpose of this study is to examine the features of the visual metaphor of Chinese posters, in particular, to analyze the possibility of correlating a Chinese character with the semiotic space of a poster.

scholarly journals How origin stories shape children's social reasoning

2020 ◽  
Author(s):  
Emily Foster-Hanson ◽  
Marjorie Rhodes
Keyword(s):  
Social World ◽  
Social Reasoning ◽  
Common Mechanism ◽  
Social Category ◽  
Cultural Contexts ◽  
Explicit Information ◽  
Origin Stories ◽  
Embedded Knowledge ◽  
The Social ◽  
The Many

How do we explain the behavior of the many people we meet throughout our lives? Children and adults sometimes consider other people in terms of their social category memberships (e.g., assuming that a girl likes pink because she is a girl), but people view some categories as more informative than others, and which people think of as informative varies across cultural contexts. One type of culturally-embedded knowledge that appears to shape whether people view particular categories as providing explanations for behavior are beliefs about how the category came to be. In the current studies with 4- to 5-year-old children (N = 206), we ask how learning about quasi-scientific or supernatural causal origins of a category shapes young children’s use of categories to predict and explain what category members are like. In Study 1, children more often used a category to explain behavior when they heard the category described as intentionally created by a powerful being than when they heard no explicit information about its origins. In Studies 2 and 3, learning about both quasi-scientific and supernatural causal origins shaped children’s social category beliefs via a common mechanism: by signaling that the category marked a non-arbitrary way of dividing up the social world.

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