The Impact of Sustainability Aspects in the Meat Sector: A Cluster Analysis Based on Consumer Attitudes and Store Format Choice

The aim of this study was to determine the impact of socio-demographic variables on consumer attitudes towards food with a reduced sugar content. The study was conducted in educational institutions, a university and educational centers for seniors located in the Warmia-Mazury, using a survey research method, indirect technique (an original interview questionnaire). In total, 750 respondents were interviewed. The majority of respondents, regardless of socio-demographic characteristics, assesses the health benefits of the sugar content reduction as large and rather large. Despite this, a relatively small portion of respondents, varied by gender and age, used in their diets sugar substitutes and was interested in products with a reduced sugar content. According to the most of the respondents, lowering the sugar content of a product affects the deterioration of its flavor.

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Overcoming resistance to product rebranding

Journal of Product & Brand Management ◽

10.1108/jpbm-10-2014-0730 ◽

2015 ◽

Vol 24 (6) ◽

pp. 621-632 ◽

Cited By ~ 3

Author(s):

Véronique Collange ◽

Adrien Bonache

Keyword(s):

Indirect Effect ◽

Consumer Attitudes ◽

Higher Order ◽

Brand Name ◽

Negative Effects ◽

Marketing Practice ◽

Content Type ◽

Name Change ◽

Marketing Managers ◽

The Impact

Purpose – The purpose of this article is to understand how and why consumers resist or accept product rebranding. It seeks to identify and to quantify the drivers of attitudes toward this marketing practice to guide marketing managers in the execution of an effective changeover. Design/methodology/approach – The research is conducted in three stages. First, a qualitative study is run among 45 consumers to identify variables that might influence attitudes toward product rebranding. Second, a review of literature on the emotion of surprise is carried out to specify the relationships between the variables previously identified and to formulate hypotheses. Third, a quantitative study is conducted among 480 consumers to test the hypotheses and to quantify the impact of each variable. Findings – Surprise impacts attitudes toward product rebranding through a three-way process (automatic, higher-order cognitive, higher-order affective): a direct negative effect, an indirect effect mediated by incomprehension about the reasons for the change and an indirect effect mediated by the negative emotions generated by the change. Moreover, trust in firms diminishes the negative effects of anger, fear and sadness on attitudes toward product rebranding. Research limitations/implications – The research offers a better understanding of processes involved in the building of consumer attitudes toward brand name change. However, it only constitutes a first step in the attempt to understand the phenomena. Practical implications – This practice of brand name change is increasingly popular, but marketing managers are skeptical about the best way to implement it. The paper provides a better understanding of consumer reactions to product rebranding, so that marketing managers can make better decisions. It reveals guidance for successful brand name changes. Originality/value – This paper is the first to propose and to test a comprehensive model of the mental processes involved in the building of consumer attitudes toward product rebranding.

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Psychological profiles derived by cluster analysis of Minnesota Multiphasic Personality Inventory and long term clinical outcome after coronary artery by pass grafting

Monaldi Archives for Chest Disease ◽

10.4081/monaldi.2012.141 ◽

2015 ◽

Vol 78 (1) ◽

Author(s):

Maddalena Modica ◽

Roberta Carabalona ◽

Rosa Spezzaferri ◽

Monica Tavanelli ◽

A. Torri ◽

...

Keyword(s):

Cluster Analysis ◽

Coronary Artery ◽

Clinical Characteristics ◽

Minnesota Multiphasic Personality Inventory ◽

Personality Inventory ◽

Psychological Characteristics ◽

Term Outcome ◽

Long Term Outcome ◽

The Impact

Background: To evaluate the psychological characteristics of coronary heart disease (CHD) patients after coronary artery bypass grafting (CABG) by cluster analysis of Minnesota Multiphasic Personality Inventory (MMPI-2) questionnaires and to assess the impact of the profiles obtained on long-term outcome. Methods: 229 CHD patients admitted to cardiac rehabilitation filled in self-administered MMPI-2 questionnaires early after CABG. We assessed the relation between MMPI- 2 profiles derived by cluster analysis, clinical characteristics and outcome at 3-year follow-up. Results: Among the 215 patients (76% men, median age 66 years) with valid criteria in control scales, we identified 3 clusters (G) with homogenous psychological characteristics: G1 patients (N=75) presented somatoform complaints but overall minimal psychological distress. G2 patients (N=72) presented type D personality traits. G3 subjects (N=68) showed a trend to cynicism, mild increases in anger, social introversion and hostility. Clusters overlapped for clinical characteristics such as smoking (G1 21%, G2 24%, G3 24%, p ns), previous myocardial infarction (G1 43%, G2 47%, G3 49% p ns), LV ejection fraction (G1 60 [51 – 60]; G2 58 [49- 60]; G3 60 [55-60], p ns), 3-vessel-disease prevalence (G1 69%, G2 65%, G3 71%, p ns). Three-year event rates were comparable (G1 15%; G2 18%; G3 15%) and Kaplan- Meier curves overlapped among clusters (p ns). Conclusions: After CABG, the interpretation of MMPI- 2 by cluster analysis is useful for the psychological and personological diagnosis to direct psychological assistance. Conversely, results from cluster analysis of MMPI-2 do not seem helpful to the clinician to predict long term outcome.

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The impact of the number of visits and the level of satisfaction on the intention to recommend a tourist destination. The example of Gdańsk

Journal of Geography Politics and Society ◽

10.26881/jpgs.2021.1.05 ◽

2021 ◽

Vol 11 (1) ◽

Author(s):

Tomasz Wiskulski

Keyword(s):

Cluster Analysis ◽

Logistic Regression ◽

Tourist Destination ◽

Entire Sample ◽

Level Of Satisfaction ◽

Number Of Visits ◽

The Impact

The article focuses on examining the intention to recommend Gdańsk as a tourist destination to family and friends. The study was based on the results of a survey (Bęben et al., 2018) conducted among 2,508 respondents visiting Gdańsk in 2017. The method of cluster analysis was applied, thanks to which it was possible to divide the respondents into three clusters. Then, logistic regression was used to analyze the variables influencing the intention to recommend a destination. The study shows that for the entire sample the level of satisfaction from a visit to Gdańsk remains the factor supporting the decision to recommend a destination. Importantly, the total number of visits to Gdańsk is negatively correlated with the intention to recommend the destination, which proves only partial loyalty.

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The impact of credibility of influencers recommendations on social media on consumers behavior towards brands

Informatologia ◽

10.32914/i.54.3-4.5 ◽

2021 ◽

Vol 54 (3-4) ◽

pp. 181-196

Author(s):

Piotr Kwiatek ◽

Radoslav Baltezarević ◽

Stavros Papakonstantinidis

Keyword(s):

Social Media ◽

Public Opinion ◽

Virtual Environment ◽

Word Of Mouth ◽

Consumer Attitudes ◽

Time Frame ◽

Target Market ◽

Online Environment ◽

Purchasing Decisions ◽

The Impact

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster and more efficiently with their consumers. In order to convey the message about the value of their brands to their target market, organizations hire influential people who are considered to be the creators of public opinion in a virtual environment. Nowadays, social media are crowded with micro and macro influencers, or at least those who present themselves as such. Their main job is to represent and recommend brands to other users (their followers) and thus influence consumer attitudes about brands and possibly strengthen their purchasing decisions. Very often, influencers on social media are hired by companies to promote their brands for a fee. In order to have more control over their communication activities, companies provide them, in advance, with the content they want to be conveyed to consumers, but also the time frame when the message should be launched. In this way, organizations try to reduce the risk of turning electronic word-of-mouth (EWOM) communication into a negative one. In order for consumers to trust the recommendations of influencers on social media, these people need to have significant expertise in a certain area, charisma and respect from other users, so that their credibility affects the value of content and recommendations they place in the online environment. The aim of this paper is to present the attitudes of respondents who use social media websites about the impact of the credibility of influencers' recommendations on social media, and their opinion on whether and in what way their credibility influences consumer attitudes towards brands.

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Acute Physiological and Thermoregulatory Responses to Extended Interval Training in Endurance Runners: Influence of Athletic Performance and Age

Journal of Human Kinetics ◽

10.1515/hukin-2015-0123 ◽

2015 ◽

Vol 49 (1) ◽

pp. 209-217 ◽

Cited By ~ 2

Author(s):

Felipe García-Pinillos ◽

Víctor Manuel Soto-Hermoso ◽

Pedro Ángel Latorre-Román

Keyword(s):

Cluster Analysis ◽

Athletic Performance ◽

Repeated Measures ◽

Perceived Exertion ◽

Interval Training ◽

Tympanic Temperature ◽

Physiological Level ◽

Thermoregulatory Responses ◽

Endurance Runners ◽

The Impact

Abstract This study aimed to describe the acute impact of extended interval training (EIT) on physiological and thermoregulatory levels, as well as to determine the influence of athletic performance and age effect on the aforementioned response in endurance runners. Thirty-one experienced recreational male endurance runners voluntarily participated in this study. Subjects performed EIT on an outdoor running track, which consisted of 12 runs of 400 m. The rate of perceived exertion, physiological response through the peak and recovery heart rate, blood lactate, and thermoregulatory response through tympanic temperature, were controlled. A repeated measures analysis revealed significant differences throughout EIT in examined variables. Cluster analysis grouped according to the average performance in 400 m runs led to distinguish between athletes with a higher and lower sports level. Cluster analysis was also performed according to age, obtaining an older group and a younger group. The one-way analysis of variance between groups revealed no significant differences (p≥0.05) in the response to EIT. The results provide a detailed description of physiological and thermoregulatory responses to EIT in experienced endurance runners. This allows a better understanding of the impact of a common training stimulus on the physiological level inducing greater accuracy in the training prescription. Moreover, despite the differences in athletic performance or age, the acute physiological and thermoregulatory responses in endurance runners were similar, as long as EIT was performed at similar relative intensity.

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Remote communication in Scrum teams – a COVID-19 preventive measure or work time optimisation?

e-mentor ◽

10.15219/em92.1546 ◽

2021 ◽

Vol 92 (5) ◽

pp. 81-90

Author(s):

Kamil Brodnicki ◽

Keyword(s):

Principal Component Analysis ◽

Cluster Analysis ◽

Principal Component ◽

Preventive Measure ◽

Remote Work ◽

Remote Communication ◽

Work Time ◽

Research Material ◽

And Cluster Analysis ◽

The Impact

The article presents the impact of remote work, resulting from the COVID-19 pandemic, on the functioning of Scrum teams. Attempts have been made to analyse the positive and negative aspects of remote work. The article also looks at the impact of remote work on the level of communication and efficiency of Scrum teams. For this purpose, the author conducted research on a sample of 40 organisations that declared to use Scrum methodology, using 187 questionnaires as the research material. The study was carried out at the turn of April and May 2021 and was carried out using the CAWI technique. The obtained results were analysed using the Principal Component Analysis and Cluster Analysis methods, and enable defining a picture of an organisation’s readiness to work remotely. In addition, they also allowed for an assessment of how the infrastructure used for remote work communication translates into the organisation of Sprint meetings. This paper presents conclusions aimed at counteracting the observed irregularities detected during the tests. At the end, the author proposes solutions that could improve communication within Scrum teams, with remote work in mind.

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The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention

Mobile Commerce ◽

10.4018/978-1-5225-2599-8.ch045 ◽

2018 ◽

pp. 960-981 ◽

Cited By ~ 1

Author(s):

Donald Louis Amoroso ◽

Pajaree Ackaradejruangsri ◽

Ricardo A. Lim

Keyword(s):

Information Systems ◽

Relationship Marketing ◽

Structural Equation ◽

Structural Equation Models ◽

Explanatory Power ◽

Consumer Attitudes ◽

Consumer Loyalty ◽

Direct Effects ◽

Continuance Intention ◽

The Impact

This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built from a survey of 458 mobile Thai consumers revealed that inertia was the strongest factor among all constructs in predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the hypothesized relationships for consumers using mobile wallet apps, except for the path between loyalty and continuance intention. Though the direct effects of consumer attitudes were more or less constant, satisfaction became insignificant when inertia acted as a mediator. As an antecedent to both consumer attitudes and satisfaction, inertia significantly increased the explanatory power of continuance intention and loyalty. This study provides new insights into factors that influence loyalty and continuance intention in the context of mobile wallet applications.

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Internet Trust as a Specific Form of Technology Trust and its Influence on Online Banking Adoption

Trust and Technology in a Ubiquitous Modern Environment ◽

10.4018/978-1-61520-901-9.ch011 ◽

2010 ◽

pp. 174-192

Author(s):

Sonja Grabner-Kräuter ◽

Rita Faullant

Keyword(s):

Empirical Study ◽

Interpersonal Relationships ◽

Consumer Attitudes ◽

Internet Banking ◽

Specific Form ◽

Online Banking ◽

Technological Systems ◽

Propensity To Trust ◽

The Impact

The construct of trust is important for online banking, because it underlines what is conducive to an enabling online banking environment. This chapter reports on an empirical study of 381 bank customers in Austria that investigates the role of Internet trust as a specific form of technology trust in the context of Internet banking. Furthermore the impact of propensity to trust as a facet of personality on Internet trust is investigated. The findings stress the importance of Internet trust as a determinant of consumer attitudes toward Internet banking and its adoption. In addition, the results show that propensity to trust is a determinant not only for trust in interpersonal relationships but also for trust in technological systems.

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