Strategies for building a customer base on the Internet: symbiotic marketing

2001 ◽  
Vol 9 (1) ◽  
pp. 47-68
Author(s):  
Andy Lockett, Ian Blackman
Keyword(s):  
The Internet ◽  
Customer Base

The Internationalization Efforts of Small Internet Retailers

2003 ◽  
pp. 246-258
Author(s):  
Anand Ramchand ◽  
Shan-Ling Pan
Keyword(s):  
Empirical Studies ◽  
The Internet ◽  
Foreign Markets ◽  
Customer Base ◽  
Internet Retail ◽  
Shed Light

For the Internet retailers that have managed to dominate through the dot.com fallout, the next step for many is to leverage the technology to expand their operations to a regional or global customer base. However, the internationalization of e-tail differs significantly from traditional retail because of the compounding effect of the Internet, and empirical studies are deficient in the field. This chapter studies the internationalization efforts of three small Internet retail enterprises, highlighting the issues they faced in expanding their operations to service an international customer base. The study reveals their insights and experiences in terms of access to foreign markets, infrastructure considerations, and localization strategies. Through an understanding of these issues, it is hoped that further research will shed light into the intricate relationship between internationalization and Internet retail and the factors that influence it.

The Role of SMEs in Promoting Electronic Commerce in Communities

2011 ◽  
pp. 209-226
Author(s):  
Celia Romm ◽  
Wal Taylor
Keyword(s):  
Electronic Commerce ◽  
Small And Medium Enterprises ◽  
Popular Media ◽  
The Internet ◽  
Customer Base ◽  
Short Period ◽  
Global Nature ◽  
Medium Enterprises ◽  
Virtual Business

The primary emphasis of much of the literature on electronic commerce (EC) is on its global nature. The literature is replete with examples of companies that, over a relatively short period of time, made a successful transition from a local, small business, to a global enterprise, with customers and suppliers based all over the world. The literature in EC, both in the popular media and the learned journals, attributes this phenomenon to the fact that with access to the Internet, many businesses can sell globally without having to make an investment in “bricks and mortar.” The rhetoric that EC is free from constraints of geography is, however, contradicted by a growing evidence that, particularly for small and medium enterprises (defined in this chapter as “organizations with less than 500 employees”), business on the Internet is not necessarily as profitable and risk free as it is supposed to be. Establishing an EC “shop-front” may be a relatively painless exercise, but having prospective customers notice that shop-front, having them actually transact with the virtual business, and setting the business so that it successfully copes with the demands of a virtual customer base are all challenges that most small and medium enterprises (SMEs) find difficult to meet.

Strategies for building a customer base on the Internet: symbiotic marketing

2001 ◽  
Vol 9 (1) ◽  
pp. 47-68 ◽  
Author(s):  
Andy Lockett ◽  
Ian Blackman
Keyword(s):  
The Internet ◽  
Customer Base

Blockchain Technology and Its Brunt on Digital Marketing

2021 ◽  
pp. 1-15
Author(s):  
Dhanabalan Thangam ◽  
Anil B Malali ◽  
S.Gopalakrishnan Subramaniyan ◽  
Sudha Mariappan ◽  
Sumathy Mohan ◽  
...  
Keyword(s):  
New Technology ◽  
Digital Marketing ◽  
The Internet ◽  
Customer Base ◽  
Blockchain Technology ◽  
Marketing Process ◽  
Information And Communication ◽  
Online Business ◽  
Smartphone Technology ◽  
Business To Consumer

The proliferation of information and communication technology and online business platforms joined together with smartphone technology and thereby changed the business-to-consumer business landscape, restructured organizations, and refurbished the process of value creation. Thus, it facilitates the businesspeople to reach a wider customer base by the customized customer targets; in so doing, it increases customers' trust and loyalty towards a brand. The internet-enabled technologies help the businesspeople to develop new digital markets and to make new demands for their products and services. Thus, the internet-enabled technologies are contributing a lot to the market engagement and customer target. Inline, a new technology called blockchain has transformed the digital marketing process completely and helps to do the business effectively with accurate and up-to-date data. With this backdrop, this chapter is designed to demonstrate how blockchain technology acts as a cutting edge technology in the consumer-centric pattern.

SMEs and Their E-Commerce

2005 ◽  
Vol 19 (3) ◽  
pp. 259-269
Author(s):  
Tim Beal ◽  
Moha Asri Abdullah
Keyword(s):  
New Zealand ◽  
Strong Relationship ◽  
Corporate Image ◽  
The Internet ◽  
Skilled Workers ◽  
Internal Resources ◽  
Customer Base ◽  
The World ◽  
Training Programmes ◽  
Almost All

One of the greatest challenges facing traditional small and medium-sized enterprises (SMEs) throughout the world is that posed by the Internet. While the Internet offers great potential to SMEs, from improving and cheapening production processes through to reaching global customers, it also poses great problems. SMEs' resources, human and financial, are usually very limited. This article examines the use of e-commerce, particularly via Websites, among SMEs in Wellington, New Zealand on the basis of a 2003 survey of 106 firms. Almost all the SMEs surveyed used computer technology and about 67% had their own Website. Moreover, 83.1% had launched their Website within the last five years, reflecting the influence of the recent and rapid growth of information and communication technology in New Zealand and around the world. Enhancement of corporate image, reaching new markets, product checking by customers and better communications with customer and suppliers were among the main objectives of the SMEs in setting up their Websites. The survey findings also indicate a strong relationship between the use of a Website and a widening customer base and improvements in turnover. While the presence of a Website is of the utmost important to an SME's development, problems such as the lack of internal resources, technical expertise and maintenance skills are common. The study concludes that appropriately skilled workers (designers, IT specialists, etc), technical training programmes and the availability of advisory services relating to e-commerce and Website operation are of great importance to SMEs.

A conceptual study of the formation of online brand equity: The role of online brand trust

2014 ◽  
Vol 2 (2) ◽  
pp. 69-76
Author(s):  
Lim Ying San ◽  
Azizah Omar ◽  
Ramayah Thurasamy
Keyword(s):  
Brand Equity ◽  
Information Overload ◽  
Search Costs ◽  
Physical Distance ◽  
The Internet ◽  
Brand Trust ◽  
Business World ◽  
Customer Base ◽  
Loyal Customer ◽  
A Company

Objective - This paper is to examine the importance of online brand trust towards the formation of brand equity on top of the factors used by Aaker in Brand Equity's Model. Methodology/Technique – Literature review Findings– Changing environment in the business world is affecting business and the advent of the Internet has also had an enduring effect in the way companies do business. In ensuring the continued survival of a company it becomes imperative that a company develop a loyal customer base. To this effect brand equity is a concept that has been looked at as a way of achieving a loyal customer base. Higher brand equity, leads to higher customers' repeat purchase, to pay more for the same value of quality and to create a long term relationship with the seller. Furthermore, the emergence of the Internet has made the brand equity concept become ever more important in helping the consumers to reduce their search costs and purchase risk in the world of information overload. However, the nature of the Internet also raises an issue of how marketers can build the online brand equity when the buyers and sellers have physical distance in cyberspace. As a result, trust becomes one of the fundamental elements in forming online brand equity. The purpose of this paper thus, is to examine the importance of online brand trust towards the formation of brand equity on top of the factors used by Aaker in Brand Equity's Model. Novelty – The formation of Online brand equity in Malaysia setting Type of Paper: Conceptual Keywords: Online Brand Association; Online Brand Equity; Online Brand Loyalty, Online Brand Trust

scholarly journals Technology Readiness and E-Commerce Adoption among Entrepreneurs of SMEs in Bandung City, Indonesia

2014 ◽  
Vol 16 (1) ◽  
pp. 69 ◽  
Author(s):  
Novika Candra Astuti ◽  
Reza Ashari Nasution
Keyword(s):  
Technology Use ◽  
Sampling Method ◽  
New Product ◽  
Technology Readiness ◽  
The Internet ◽  
Government Agencies ◽  
Internet Adoption ◽  
Factors Affecting ◽  
Customer Base ◽  
Convenience Sampling

The emergence of internet-based electronic commerce offers considerable opportunities for companies to expand their customer base, enter new product markets, and rationalize their business. The Indonesian government has initiated and implemented a series of plans and activities to promote technology use to increase SMEs’ performance. Despite such efforts, technology adoption rate are still low. Therefore, it is important to understand the factors affecting an entrepreneurs’ decision on internet adoption, by measuring technology readiness (TR). The purpose of this study is to investigate TR and the extent to which E-commerce is adopted amongst entrepreneurs. This study is replication of Parasuraman’s study on the Technology Readiness Index (TRI). Questionnaires were distributed using a convenience sampling method to 190 entrepreneurs of SME in Bandung city. The findings indicate that entrepreneurs are moderate in terms of their TR. There are significant differences in terms of TR across entrepreneurs’ backgrounds (gender, age, education, and income). In relation to internet adoption by those surveyed, as their use of media promotion is still low, there were only 36.3 percent who adopted it. The results clearly indicate the need to provide support to SMEs to adopt and use e-commerce. These results have implications not only for managers of SMEs but also for government agencies in developing countries such as Indonesia. The findings have implications for researchers and practitioners by identifying TR drivers (optimism and innovativeness), and barriers (discomfort and insecurity), that contribute to effectively leveraging the Internet in an important area for SMEs.     

Research on Jiangxi Tourism E-Commerce Site Planning

2013 ◽  
Vol 712-715 ◽  
pp. 2525-2528
Author(s):  
Zhou Yu Zeng ◽  
Jin Bo Song
Keyword(s):  
Rapid Development ◽  
The Internet ◽  
Website Design ◽  
Web Content ◽  
Customer Base ◽  
Rational Planning ◽  
Internet Users ◽  
Site Planning ◽  
Target Markets

With the surge in the rapid development of the Internet and the number of Internet users, Jiangxi tourism e-commerce sites should continue to improve, and to seize the online customer base. In this paper to determine the site Jianzhan purpose, three aspects of of Jiangxi tourism e-commerce website design to offer some suggestions to determine the website target markets and rational planning of web content.

A hitchhiker’s guide to microscopy and microanalysis using telecommunications, e-mail, and the Internet

1994 ◽  
Vol 52 ◽  
pp. 390-391 ◽  
Author(s):  
Nestor J. Zaluzec
Keyword(s):  
The Internet ◽  
Information Superhighway ◽  
The World ◽  
Exchange Information ◽  
On Line ◽  
Computer Based ◽  
Software And Hardware ◽  
Communication Software ◽  
Basic Ideas ◽  
E Mail

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.

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