scholarly journals The role of social media as a learning environment in the fully functioning university: preparing for Generation Z

2019 ◽  
Vol 27 (4) ◽  
pp. 429-431 ◽  
Author(s):  
Pericles asher Rospigliosi
Keyword(s):  
Social Media ◽  
Learning Environment ◽  
Generation Z ◽  
Fully Functioning

Using Memes to Carve a Space for Undocumented Latino/a Visibility and to Tackle Fossilized Myths

2021 ◽  
Vol 3 (4) ◽  
pp. 12-34
Author(s):  
Kaitlin E. Thomas
Keyword(s):  
United States ◽  
Social Media ◽  
Nonprofit Organization ◽  
The United States ◽  
Generation Z ◽  
The Social ◽  
Online Activism ◽  
Cultural Functions ◽  
The Impact

This article considers the impact of memes shared among Millennial and Generation Z–oriented Latino/a social media outlets during the years 2014–17, and proposes reading memes as viable microliterary texts. Through the examination of many dozens of memes and hundreds of Facebook posts from the nonprofit organization UndocuMedia, I have identified two themes that reoccur with notable frequency: (in)visibility and knowledge. As expressed within the memetic platform, these themes have cultural functions beyond superficial banter: humor detracts from political absurdity, arguing points permits one to assume defensive and protective postures, and connecting with friends expands the network of allies. I first define memes and explain how they might be read as socially conscious microliterary texts. I then examine selected meme examples to illustrate how they are shared with the intent to challenge the social and political marginalization that has long plagued the undocumented Latino/a demographic in the United States and to debunk long–held fossilized myths. I conclude by discussing the role of accompanying hashtags and emoji in the process of transplanting online activism to the offline world.

Pre-Service Teachers Engaging with Twitter as a Professional Online Learning Environment

2016 ◽  
pp. 1434-1464
Author(s):  
Narelle Lemon
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Online Learning ◽  
Learning Environment ◽  
Peer Interactions ◽  
Online Learning Environment ◽  
Learning Content ◽  
Teachers And Students ◽  
Over Time

New ways of utilizing technology in the online space are challenging different ways teachers and students can interact with each other and learning content. Social media is one such technology that is a flexible and powerful tool in higher education; however, as yet, it is still under-researched. Twitter challenges notions of public global dialogue, continuous discussions in the online space beyond the four walls of a physical classroom, and the role of peer-to-peer interactions. This chapter discusses a project that aimed to address the need to understand more deeply what happens pedagogically in the classroom when integrating Twitter into learning activities. The case shared is of one undergraduate second-year class located in Teacher Education. The change over time with students' ability to professionally engage with Twitter demonstrated a shift in being able to confidently participate and critically think about this social media as a valuable online learning environment.

scholarly journals The role of Instagram influencers as a source of fashion information

2020 ◽  
Vol 68 (4) ◽  
pp. 58-64
Author(s):  
Elena Tomovska
Keyword(s):  
Social Media ◽  
Cluster Analysis ◽  
Information Channel ◽  
Fashion Industry ◽  
Electronic Questionnaire ◽  
Generation Z ◽  
Global And Local

Social media has become a powerful communicating tool for the fashion industry, providing an instant, democratic, user-generated dissemination of fashion trends, particularly with the younger generations. Image-centred social media, such as Instagram are particularly well adopted for fashion communication. This research aims to investigate the role of Instagram on the dissemination of fashion trends amongst Generation Z. The research used an electronic questionnaire distributed to 120 participants, aged 16 to 23 years. A commercially available tool for measuring the reach of global and local fashion influencers was used to comprise a list of influencers used in the research. Cluster analysis was used to identify Instagram influencers impacting fashion and the use of Instagram as a fashion information channel.

scholarly journals Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT

2021 ◽  
Vol 11 (1) ◽  
pp. 19
Author(s):  
Bambang Arianto ◽  
Andriya Risdwiyanto
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Building Relationships ◽  
Generation Z ◽  
Service Brand ◽  
Social Media Platforms ◽  
Use Of Social Media

<em><span lang="EN-US">This study aims to determine the role of netizen actors on social media in the digital marketing of a product brand, like #HondaBeAT. Nowadays, the use of social media to exchange information is increasing for the dissemination of messages and other contents. In the digital marketing ecosystem, social media plays an important role in introducing products, enhancing a positive image, and building relationships with customers. The use of social media platforms, such as Twitter and Instagram, has attracted the attention of the younger generation, especially the millennial generation (Y) and the post-millennial generation (Z). The level of effectiveness of digital marketing is also influenced and determined by the progress of netizen actors, such as followers, influencers, and buzzers. Their role is increasingly important to convey information more effectively through various product and service brand content on various social media platforms. This study uses a qualitative approach to analyze data from social media conversations on Twitter and Instagram within a certain period of time with the help of the Drone Emprit Academic (DEA) application. This research reveals the progress of netizen actors on the company’s official accounts of Twitter and Instagram as a basic understanding for designing and compiling digital marketing strategies using product brand hashtags. This study also found that the netizen actors studied had their respective roles in strengthening the delivery of messages and content on social media.</span></em>

scholarly journals The Role of Consumer Pleasure Moderating the Effect of Content Marketing and Price Discount on Online Shopping Decision and Loyalty of Generation Z

2022 ◽  
Vol 27 (1) ◽  
pp. 35
Author(s):  
Abdul Halik ◽  
Mulyanto Nugroho
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Online Shopping ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Price Discounts ◽  
Generation Z ◽  
Positive Effect ◽  
Content Marketing

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirically about the role of online shopping as mediation, the effect of content marketing, and price discounts on loyalty. consumers, as well as testing consumer pleasure as a moderator. This study uses a population of students who have shopped online at least 3 times using a sample of 100. Using the incidental sampling technique, you are ready to fill out the google form link. The results of this study found that online shopping has a positive effect on consumer loyalty, but online shopping needs encouragement from content marketing and price discounts that make consumers interested. The finding from moderation is that consumer pleasure weakens the effect of content marketing on online shopping, although not significantly. Meanwhile, consumer pleasure strengthens the effect of price discounts on online shopping, although it is not significant. Based on this research, it is proven that discounted prices are more attractive to consumers because they can perform efficiently during this pandemic.

Pre-Service Teachers Engaging with Twitter as a Professional Online Learning Environment

2015 ◽  
pp. 204-234 ◽  
Author(s):  
Narelle Lemon
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Online Learning ◽  
Learning Environment ◽  
Peer Interactions ◽  
Online Learning Environment ◽  
Learning Content ◽  
Teachers And Students ◽  
Over Time

New ways of utilizing technology in the online space are challenging different ways teachers and students can interact with each other and learning content. Social media is one such technology that is a flexible and powerful tool in higher education; however, as yet, it is still under-researched. Twitter challenges notions of public global dialogue, continuous discussions in the online space beyond the four walls of a physical classroom, and the role of peer-to-peer interactions. This chapter discusses a project that aimed to address the need to understand more deeply what happens pedagogically in the classroom when integrating Twitter into learning activities. The case shared is of one undergraduate second-year class located in Teacher Education. The change over time with students' ability to professionally engage with Twitter demonstrated a shift in being able to confidently participate and critically think about this social media as a valuable online learning environment.

scholarly journals What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

2016 ◽  
Vol 55 (4) ◽  
pp. 495-525 ◽  
Author(s):  
José L. Arquero ◽  
Salvador del Barrio-García ◽  
Esteban Romero-Frías
Keyword(s):  
Social Media ◽  
Learning Environment ◽  
Learning Experience ◽  
Need For Cognition ◽  
Personal Learning ◽  
Personal Learning Environment ◽  
Use Of Social Media ◽  
Media Learning ◽  
Moderating Role

Our study analyzes an educational experience based on the integrated use of social media within a higher education course under a personal learning environment approach and investigates the factors that determine students' loyalty to social media learning. We examined the moderating role of need for cognition (NFC) in students' formation of attitudes, satisfaction, and loyalty toward this learning experience. The results indicate that NFC has an influence on these variables, significantly moderating how loyalty toward social media learning is formed. For high-NFC students, satisfaction with the learning experience is the most important variable to explain loyalty; whereas for low-NFC students, attitudes have a stronger effect. Different strategies are suggested, according to the learners' NFC levels, for increasing the use of social media in personal learning environments. Practical implications for improving the integration of such informal resources into formal education are discussed.

scholarly journals Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality and E-Satisfaction for Generation Z Students?

The Winners ◽  
2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Freddy Pandapotan Simbolon ◽  
Lena Yanti
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Service Quality ◽  
Digital Technology ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Generation Z ◽  
Use Of Social Media ◽  
Service Strategies

The industrial era 4.0 had lead big changes for companies in managing their business, such as carrying out marketing and service strategies. Social media and digital technology provided faster and more responsive service to customers. The use of social media was considered important to increase engagement of students from Generation Z and to improve academic achievement. The objective of the research was to examine the effect of social media marketing, e-service quality, and e-satisfaction on customer engagement. The research was conducted at Bina Nusantara University (Binus) with a sample of 100 students from Generation Z using quantitative approach with data collection by distributing questionnaires to be analyzed using path analysis. The findings show that social media marketing and e-service quality significantly have impacts on e-satisfaction and customer engagement, while the e-satisfaction does not significantly impact customer engagement. Therefore, the development of digital technology in higher education becomes the main focus for supporting services and activities.

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