Product Purchase Decision-Making Behavior and Gender Role Stereotypes: A Content Analysis of Advertisements inEssenceandLadies’ Home Journal, 1990–1999

2004 ◽  
Vol 15 (4) ◽  
pp. 229-243 ◽  
Author(s):  
Teresa Mastin ◽  
Alison Coe ◽  
Sheri Hamilton ◽  
Shiela Tarr
Keyword(s):  
Decision Making ◽  
Content Analysis ◽  
Gender Role ◽  
Purchase Decision ◽  
Gender Role Stereotypes ◽  
And Gender ◽  
Decision Making Behavior

scholarly journals Analysis of Influencing Factors Tourists’ Purchase Decision-making Behavior in Kunming

2018 ◽  
Vol 2 (3) ◽  
pp. 87
Author(s):  
Bin Feng ◽  
Hua Chen ◽  
Qinglei Li ◽  
Wei Li
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Influencing Factors ◽  
Questionnaire Survey ◽  
Current Situation ◽  
High Price ◽  
Purchase Decision ◽  
Shopping Experience ◽  
Countermeasures And Suggestions ◽  
Decision Making Behavior

Based on the theory of consumer behavior, this paper analyzes the current situation of tourism shopping market in Kunming, and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey, and clarifies the influencing factors of the decision-making behavior of visitors to Kunming. In the future, the influencing factors of Kunming tourists' shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market. The problems of cheating-induced shopping, the high price of shopping products, the low level of tourism shopping experience and the imperfect after-sales service are analyzed. Finally, the corresponding countermeasures and suggestions are proposed from four aspects: rectifying the tourism shopping market, establishing a sound price supervision mechanism, strengthening the tourism shopping experience, and improving after-sales service.

Women and Men in Accounting Textbooks: Exploring the Hidden Curriculum

2007 ◽  
Vol 22 (3) ◽  
pp. 459-480 ◽  
Author(s):  
Wendy M. Tietz
Keyword(s):  
Content Analysis ◽  
Gender Role ◽  
Gender Stereotypes ◽  
Hidden Curriculum ◽  
Qualitative Approach ◽  
Accounting Faculty ◽  
Introductory Accounting ◽  
And Gender

The purpose of this study is to examine the representation of gender in introductory accounting textbooks. A content analysis of the homework items, the pictures, and the stories contained in 19 introductory accounting textbooks was conducted using both a quantitative and a qualitative approach. The results show that women and men are represented very differently throughout textbooks, thereby reinforcing gender stereotypes and gender role stratification. Given the accounting profession's explicit desire to increase diversity, accounting faculty need to be more aware of the implicit messages conveyed by our pedagogical materials.

The Influence of Sport Appropriateness and Image on the Status of Female Athletes

1995 ◽  
Vol 4 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Brenda A. Riemer ◽  
Deborah L. Feltz
Keyword(s):  
Gender Role ◽  
Female Athletes ◽  
Visual Image ◽  
Visual Images ◽  
Basketball Player ◽  
Control Group ◽  
Gender Role Stereotypes ◽  
Active Involvement ◽  
Males And Females ◽  
And Gender

The purpose of this study was to investigate the effect of stereotyped visual images (pictures) on the friendship status ranking of females in “gender-appropriate” and “gender-inappropriate” sports. The study employed a 2×2×3 (sex × sport × image) ANOVA between subjects design, with tennis and basketball being the “appropriate” and “inappropriate” sports chosen respectively. The visual image was manipulated by having a picture of a stereotypical feminine female versus a stereotypical androgynous female. The control group did not have a visual image. We hypothesized that image would interact with sport appropriateness such that the feminine image would enhance the friendship status of the hypothetical basketball player; whereas the androgynous image would lower the hypothetical tennis player’s status. A “sex-byimage” interaction as well as a “sex-by-sport” trend supported the hypothesis for males; males used the perceived femininity/androgyny stereotype to influence their decision about friendship status.Over the last two decades, women’s active involvement in sport has increased. For example, since the 1972 passage of Title IX, participation has increased by over 600% for girls in interscholastic school programs (Boutilier & SanGiovanni, 1983). Despite an increase in the sport opportunities available to women, stereotypes about what is socially appropriate influence how females in sport are perceived. Gender-role stereotypes have been identified as some of the influencing factors in the perception of appropriate sports for males and females (Metheny, 1965) and in one’s social status (Coleman, 1961). Avariable which may enhance the perception of appropriate sports for males and females is the addition of a visual image. Duncan & Sayaovong (1990) have suggested that visual images have the ability to reinforce or contradict gender-role stereotypes. The purpose of this study was to determine how visual images may affect the perceived status of female high school athletes in “gender-appropriate” and “gender-inappropriate” sports.

scholarly journals Gender role stereotypes and frames used by advertisers between portrayals of women, men, and non-binary individuals in Facebook advertising

2021 ◽  
Author(s):  
◽  
Lindsey Howard
Keyword(s):  
Literature Review ◽  
Gender Role ◽  
Online Advertising ◽  
Framing Effects ◽  
Television Advertising ◽  
Gender Role Stereotypes ◽  
The Social ◽  
And Gender ◽  
Facebook Advertising ◽  
Over Time

The purpose of this study is to investigate the gender role stereotypes and framing effects in online digital advertisements. The literature review provides information about Framing theory and gender role stereotypes of women, men, and non-binary individuals portrayed in online advertisements as a means to push for further research in the field of online digital advertising. The effectiveness of Facebook for businesses will also be discussed in the literature review. Prior completed studies are referenced to show both framing as a theory and gender role stereotypes as broad enough to effect online advertising as it does print or television advertising. The predominant results show that gender role stereotypes in digital advertising have improved over time as the social atmosphere has began to equalize between the genders. Engagement metrics are also studied to determine if engagement (i.e. views) is increased for posts using traditional stereotypes. This leads to the need for further research of these gender role stereotypes and frames in the online medium of advertising to better understand what effects it may have on consumers.

Impact of Socialized Uncertainty on Group Decision Making

2019 ◽  
pp. 547-562 ◽  
Author(s):  
Kenneth David Strang ◽  
Narasimha Rao Vajjhala
Keyword(s):  
Decision Making ◽  
University Students ◽  
Group Decision Making ◽  
Risk Taking ◽  
Group Decision ◽  
Controlled Experiment ◽  
And Gender ◽  
Complex Project ◽  
Decision Making Behavior ◽  
The Impact

Many stakeholders in society are concerned about the effectiveness of decision making behavior for our future generation of leaders. Risk taking behavior has been studied in the context of cultural factors (including gender) or decision making but rarely have both of these dimensions been examined simultaneously especially with emerging business leaders. Decision making behavior has not been studied at the group level of analysis in the context of socialized culture using samples of young emerging executives. Therefore, the authors conducted a controlled experiment with senior university students to test the impact of risk taking culture and gender on group decision making behavior in a complex project. In their experiment gender did not impact decision making behavior but the socialized uncertainty was a statistically significant casual factor. The authors conducted a controlled experiment with senior university students to test the impact of risk taking culture and gender on group decision making behavior in a complex project. Although their results agreed with the literature, one finding was completely opposite from their hypothesis. In the authors' experiment, the participant's gender did not impact decision making behavior but the socialized uncertainty factor was statistically significant in the logistic regression models.

scholarly journals Consumers’ Eco-product Purchase Decision-Making Behavior from the Perspective of Ecological Awareness

2020 ◽  
Keyword(s):  
Decision Making ◽  
Rating Scale ◽  
Product Information ◽  
Positive Impact ◽  
Two Dimensions ◽  
Purchase Decision ◽  
Ecological Knowledge ◽  
Consumer Decision Making ◽  
Ecological Awareness ◽  
Decision Making Behavior

<p>In this study, an ecological awareness rating scale and an eco-product purchase decision-making rating scale were developed based on literature and interviews with experts. The ecological awareness variables were subdivided into three aspects: ecological knowledge, ecological emotion, and ecological perception. The eco-product purchase decision-making behavior was also divided into eco-product information gathering behavior and eco-product scheme evaluation behavior. According to consumer decision-making theories, an ecological awareness-ecological product purchase decision-making behavior model was constructed to verify the relationships between variables. Based on regression analysis, the effects of ecological knowledge, ecological emotion, and ecological perception on the two dimensions of consumers’ eco-product purchase decision-making behavior were discussed. It is concluded that ecological awareness has a significant positive impact on the eco-product purchase decision-making behavior, which provides a reference for the development of ecological society and the cultivation of consumers’ ecological consumption habits and methods.</p>

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