Brick, Mortar, and Screen: Networked Digital Media, Popular Music, and the Reinvention of the Public Radio Station

2020 ◽  
Vol 27 (1) ◽  
pp. 74-92
Author(s):  
Christopher Cwynar
Author(s):  
Kip Lornell

This book documents the history and development of bluegrass music in and around Washington, DC. It begins with the pre-bluegrass period of country music and ends with a description of the local scene near the end of the 2010s. Capital Bluegrass details the period when this genre became recognized locally as a separate genre within country music, which occurred shortly after the Country Gentlemen formed in 1957. This music gained a wider audience during the 1960s, when WAMU-FM began broadcasting this music and the nationally recognized magazine Bluegrass Unlimited was launched in suburban Maryland. Bluegrass flourished during the 1980s with dozens of local venues offering live bluegrass weekly and the public radio station featuring forty hours a week of bluegrass programming. Although it remains a notable genre in the Washington, DC, metropolitan area, by the 1990s bluegrass began its slow decline in popularity. By 2019, the local bluegrass community remains stable, though graying. Despite the creation of both bluegrasscountry.org and the DC Bluegrass Union, it is abundantly clear that general recognition and appreciation for bluegrass locally is well below the heights it reached some thirty-five years earlier.


2014 ◽  
Vol 32 (1-2-3) ◽  
pp. 123-142
Author(s):  
Chris Taylor

Research on reflexivity in communication has shown that speakers leverage a range of semiotic strategies to segment and characterize linguistic variability. My work explores how entextualization and intertextuality play key roles in dialogically managing interpretations of sociophonetic variability (cf. Schilling-Estes 1998). I examine how speakers “voice” and comment on vocalic variation by employing interrelated modes of metapragmatic typification, including eye-dialect spelling, (explicit) metapragmatic discourse, constructed dialogue (Tannen 1989), and parodic double-voicing (Bakhtin 1981; Sclafani 2009). These strategies prove indispensable to the metapragmatic framing of phono-indexicals because most phonetic features in speech become objects of metasemiotic activity by virtue of their realization in specific words and salient texts, which in turn serve as sign vehicles for vocalic variables and other “semiotic hitchhikers” (Mendoza-Denton 2011). Accordingly, our capacity to reflexively model the pragmatics of sociophonotic variables derives in large part from our ability to segment and evaluate the more metalinguistically-available structures in which these phono-indexicals occur. The case of /aw/ monophthongization in the speech of many young black women and men in Houston, Texas supports this position. Drawing on five years of ethnographic research at a public radio station in Houston, I consider how this pronunciation feature becomes tethered indexically to contested formulations of authenticity and indigineity by virtue of its occurrence in a locally-salient idiom, COMIN’ DINE ([kʌmn dãːn] “coming down”). This idiom has become an enregistered emblem of a street-savvy “gangsta” persona in the popular music of Houston-based hip hop cultures. In this music, recontextualized across globally-circulating media, the expression of COMIN’ DINE puts sociophonetic variation on display, rendering it available for metasemiotic negotiation through “Bakhtinian voicing” (Jaffe 2009).


2013 ◽  
Vol 4 (2) ◽  
Author(s):  
Rudolf Maresch

Durch den digitalen Medienwandel ist der Begriff der Öffentlichkeit problematisch geworden. Die Debatte fokussiert sich zumeist auf die Frage, ob die sogenannte bürgerliche Öffentlichkeit durch das Internet im Niedergang begriffen ist oder eine Intensivierung und Pluralisierung erfährt. Rudolf Maresch zeichnet die berühmte Untersuchung der Kategorie durch Jürgen Habermas nach und zieht den von ihm konstatierten Strukturwandel der Öffentlichkeit in Zweifel. Dagegen verweist er auf die gouvernementalen und medialen Prozesse, die jede Form von Kommunikation immer schon gesteuert haben. Öffentlichkeit sei daher ein Epiphänomen nicht allein des Zeitungswesens, sondern der bereits vorgängig ergangenen postalischen Herstellung einer allgemeinen Adressierbarkeit von Subjekten. Heute sei Öffentlichkeit innerhalb der auf Novitäts- und Erregungskriterien abstellenden Massenmedien ein mit anderen Angeboten konkurrierendes Konzept. Mercedes Bunz konstatiert ebenfalls eine Ausweitung und Pluralisierung von Öffentlichkeit durch den digitalen Medienwandel, sieht aber die entscheidenden Fragen in der Konzeption und Verteilung von Evaluationswissen und Evaluationsmacht. Nicht mehr die sogenannten Menschen, sondern Algorithmen entscheiden über die Verbreitung und Bewertung von Nachrichten. Diese sind in der Öffentlichkeit – die sie allererst erzeugen – weitgehend verborgen. Einig sind sich die Autoren darin, dass es zu einer Pluralisierung von Öffentlichkeiten gekommen ist, während der Öffentlichkeitsbegriff von Habermas auf eine singuläre Öffentlichkeit abstellt. </br></br>Due to the transformation of digital media, the notion of “publicity” has become problematic. In most cases, the debate is focused on the question whether the internet causes a decline of so-called civic publicity or rather intensifies and pluralizes it. Rudolf Maresch outlines Jürgen Habermas's famous study of this category and challenges his claim concerning its “structural transformation,” referring to the governmental and medial processes which have always already controlled every form of communication. Publicity, he claims, is an epiphenomenon not only of print media, but of a general addressability of subjects, that has been produced previously by postal services. Today, he concludes, publicity is a concept that competes with other offers of mass media, which are all based on criteria of novelty and excitement. Mercedes Bunz also notes the expansion and pluralization of the public sphere due to the change of digital media, but sees the crucial issues in the design and distribution of knowledge and power by evaluation. So-called human beings no longer decide on the dissemination and evaluation of information, but algorithms, which are for the most part concealed from the public sphere that they produce in the first place. Both authors agree that a pluralization of public sphere(s) has taken place, while Habermas's notion of publicity refers to a single public sphere.


2021 ◽  
pp. 136754942110086
Author(s):  
Paulo Nunes ◽  
Carolyn Birdsall

In recent years, music festivals have grown in significance within local cultural policy, city branding and tourism agendas. Taking the Mexefest festival in Lisbon as a case in point, this article asks how, in the digital streaming era, music festivals in urban environments are framed, curated and experienced. Drawing on ethnographic fieldwork, our analysis examines how music festival programmers curate the urban festival experience, for both locals and tourists alike. First, we identify the emergence of urban music festivals in recent decades, and how modern festival programmes have adopted the cultural technique of the ‘shuffle mode’ as an influential principle. Second, we investigate the work of festival programmers through the lens of ‘cultural intermediaries’, and ask how their programming strategies, particularly through digital mobile media (such as music playlists), contribute to an aestheticised experience of the city during the festival. Third, we focus on how the Mexefest festival events are staged in tandem with brand activation by sponsors like mobile phone company Vodafone and their radio station Vodafone FM. In doing so, we highlight the participation of festival-goers through their embodied engagements with digital media, music listening and urban space, and evaluate the heuristic value of ‘shuffle curation’ as a tool for the understanding of music festivals as a distinctly global and networked form of leisure consumption in urban culture.


2021 ◽  
Vol 14 (1) ◽  
pp. 42-53
Author(s):  
Raditya Pratama Putra ◽  
Indri Rachmawati ◽  
Yuristia Wira Cholifah

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.


2018 ◽  
Vol 6 (3) ◽  
pp. 259-266
Author(s):  
Colin P. Amundsen ◽  
Cristina Belmonte

ABSTRACTThe problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcastCooking with Archaeologistswe are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.


2015 ◽  
Vol 88 (3) ◽  
pp. 759-793 ◽  
Author(s):  
Ayala Fader ◽  
Owen Gottlieb

2018 ◽  
Vol 21 (3) ◽  
pp. 74-102
Author(s):  
Nicole Karapanagiotis

This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I argue that by attending to the vastly different ways in which these temples present and portray ISKCON online—including the markedly different media imagery by which they aim to draw the attention of the public—we can learn about an ideological divide concerning marketing within American ISKCON. This divide, I argue, highlights different ideas regarding how potential newcomers become attracted to ISKCON. It also illuminates an unexplored facet of the heterogeneity of American ISKCON, principally in terms of the movement’s public face.


2015 ◽  
Vol 1 (2) ◽  
pp. 125-141
Author(s):  
G. Michael Bowen ◽  
Richard Zurawski ◽  
Anthony Bartley

News media presentations of STEM (and particularly science) in various formats have been critiqued for the many ways by which they misrepresent both the facts of the discipline and the practices of the discipline and the researchers in them. Another issue is that the material is presented in a format – basically a one-way transmission – with usually little opportunity for questions by the recipients (i.e., readers, listeners, viewers, etc.) to be addressed when they don’t understand something. One news media format which might allow this dialogic activity is the radio call-in show format which is structured so that the public can ask questions of a “scientist” with the opportunity for follow-up questions to address what are discontinuities in the listener’s understanding. In this paper we document the processes by which listener interests ultimately end up discussed in the radio broadcast and what influences the “science” that is presented on-air. Our analysis reports the ways in which the STEM topics and content are mediated by radio station personnel, often times distorting the factual content available to the public and misrepresenting the practices of the research fields, as they engage in information management practices which are typical of opinion-driven shows (such as those on the topics of politics or sports) which are designed to create controversy and drama to increase ratings.


2021 ◽  
Vol 19 (2) ◽  
pp. 266-304
Author(s):  
Mohamad Sobirin

In Ramadan, kiai in various pondok pesantren (Indonesian Islamic Boarding Schools) conduct lecturing activities known as "Ngaji Pasanan". This tradition has been going on for a long time ago till today. However, since 2017 up to now, it has been seen to be held by taking advantage of digital information technology through live streaming via Facebook, YouTube or other media platforms. In 2020, online “Ngaji Pasanan” has become a trend nationwide. This study aims to reveal the context of the online “Ngaji Pasanan phenomenon, which is carried out by the ulama' in pondok pesantren, by taking two samples, namely K.H. Mustofa Bisri and K.H. Said Aqil Siradj. Data collection and analysis used a netnographic approach. This study found that: First, Ngaji Pasanan of the two traditional Ulama' who used digital media were actually conducted offline, but were mediated by the internet and broadcast online. Second, through the online “Ngaji Pasanan”, the two traditional Ulama' not only convey the teachings in the kitab kuning but also contextualize them into socio-religious issues within the digital world, beside they also produce religious discourses and actual nationalities that are being debated by the public, whether in the online or offline context. Third, the presence of traditional Ulama' in the digital space, on the other hand, has been used by netizens to support their opinions by framing their positions on controversial religious and political issues. Fourth, the presence of traditional ulama' in the digital space is more driven by their insistence on addressing the flow of religious and national discourse in the digital space compared to their affirmation of the use of digital technology to carry out the academic tradition of pondok pesantren in Ramadan, namely "Ngaji Pasanan".


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