Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

2021 ◽  
Vol 14 (1) ◽  
pp. 42-53
Author(s):  
Raditya Pratama Putra ◽  
Indri Rachmawati ◽  
Yuristia Wira Cholifah
Keyword(s):  
Digital Media ◽  
Communication Process ◽  
Digital Marketing ◽  
Communication Media ◽  
Digital Information ◽  
The Public ◽  
Study Approach ◽  
Marketing Performance ◽  
Information Media ◽  
Ease Of Access

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.

Of Digital Images and Digital Media

2018 ◽  
Vol 21 (3) ◽  
pp. 74-102
Author(s):  
Nicole Karapanagiotis
Keyword(s):  
United States ◽  
New Jersey ◽  
Digital Media ◽  
Digital Images ◽  
The United States ◽  
Digital Marketing ◽  
The Public ◽  
Media Imagery

This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I argue that by attending to the vastly different ways in which these temples present and portray ISKCON online—including the markedly different media imagery by which they aim to draw the attention of the public—we can learn about an ideological divide concerning marketing within American ISKCON. This divide, I argue, highlights different ideas regarding how potential newcomers become attracted to ISKCON. It also illuminates an unexplored facet of the heterogeneity of American ISKCON, principally in terms of the movement’s public face.

scholarly journals Traditional Ulama', Islamic Traditions, and Ngaji Pasanan within the Networked Society

2021 ◽  
Vol 19 (2) ◽  
pp. 266-304
Author(s):  
Mohamad Sobirin
Keyword(s):  
Digital Media ◽  
Live Streaming ◽  
Digital Information ◽  
Political Issues ◽  
The Public ◽  
Digital Space ◽  
Digital World ◽  
Two Samples ◽  
Long Time ◽  
Digital Information Technology

In Ramadan, kiai in various pondok pesantren (Indonesian Islamic Boarding Schools) conduct lecturing activities known as "Ngaji Pasanan". This tradition has been going on for a long time ago till today. However, since 2017 up to now, it has been seen to be held by taking advantage of digital information technology through live streaming via Facebook, YouTube or other media platforms. In 2020, online “Ngaji Pasanan” has become a trend nationwide. This study aims to reveal the context of the online “Ngaji Pasanan phenomenon, which is carried out by the ulama' in pondok pesantren, by taking two samples, namely K.H. Mustofa Bisri and K.H. Said Aqil Siradj. Data collection and analysis used a netnographic approach. This study found that: First, Ngaji Pasanan of the two traditional Ulama' who used digital media were actually conducted offline, but were mediated by the internet and broadcast online. Second, through the online “Ngaji Pasanan”, the two traditional Ulama' not only convey the teachings in the kitab kuning but also contextualize them into socio-religious issues within the digital world, beside they also produce religious discourses and actual nationalities that are being debated by the public, whether in the online or offline context. Third, the presence of traditional Ulama' in the digital space, on the other hand, has been used by netizens to support their opinions by framing their positions on controversial religious and political issues. Fourth, the presence of traditional ulama' in the digital space is more driven by their insistence on addressing the flow of religious and national discourse in the digital space compared to their affirmation of the use of digital technology to carry out the academic tradition of pondok pesantren in Ramadan, namely "Ngaji Pasanan".

scholarly journals THE ROLE OF “INCAR” (SMART INFORMATION BY ADOLESCENTS) IN THE GENRE PROGRAM (PLANNING GENERATION) IN NUNUKAN DISTRICT

2018 ◽  
Vol 5 (2) ◽  
pp. 126-138
Author(s):  
Tri Noor Aziza ◽  
Itcianday Itcianday
Keyword(s):  
Digital Media ◽  
Program Planning ◽  
Counseling Services ◽  
Digital Information ◽  
Community Based ◽  
Remote Areas ◽  
Existing Problems ◽  
Perceived Benefit ◽  
Information Media

Abstract This study aims to see the benefits of INCAR in the implementation of the National Program of Generation Plans (GenRe) for youth and the community. Based on the results of the analysis, the program allows teenagers / peers to pulse to "Duta GenRe". Teens are given information by peers about the importance of health, skills and life skills, and counseling services. The implementation constraints of GenRe in the regions, especially the outer regions of Indonesia are not running smoothly due to risk factors and transportation. Therefore, BPPKB performs a method of delivering information called INCAR (Intelligent Smart Information) to convey the information needed to attract and modernize to solve existing problems using digital media. The result, has formed a variety of digital information media and social networking in the form of Teen PIK Blog, teen sites on Facebook, Twitter, Whatsapp, Instagram and others. In conclusion, the perceived benefit of INCAR in the GenRe Program is that BPPKB has succeeded in delivering information to teenagers in outer areas. With INCAR the teenagers in the remote areas can update the latest info. Benefits felt by the community, especially the school and parents is channeled teenagers activities in a positive container and monitored the activities of children and adolescents Another party and parents no longer feel worried about the association of teenagers.  Keywords: youth, GenRe, INCAR   Abstrak Kajian ini bertujuan melihat kemanfaatan INCAR dalam pelaksanaan Program Nasional Generasi Berencana (GenRe) bagi remaja dan masyarakat. Berdasarkan hasil analisis, program ini melibatkan remaja/anak sebaya berpotensi menjadi “Duta GenRe”. Remaja diberikan informasi oleh teman sebayanya tentang pentingnya kesehatan reproduksi, keterampilan dan kecakapan hidup, serta pelayanan konseling. Kendala pelaksanaan GenRe di daerah, khususnya daerah terluar Indonesia tidak berjalan mulus dikarenakan hambatan faktor geografis dan transportasi. Karena itu BPPKB meluncurkan suatu metode penyampaian informasi disebut INCAR (Informasi Cerdas Ala Remaja) untuk menyampaikan informasi yang bernilai positif namun tetap dalam kemasan menarik dan modern untuk mengatasi permasalahan remaja yang kompleks dengan memanfaatkan media teknologi digital. Hasilnya, telah terbentuk berbagai media informasi digital dan jejaring sosial dalam bentuk Blog PIK Remaja, komunitas remaja di Facebook, Twitter, Whatsapp, Instagram dan lainnya. Kesimpulannya, manfaat yang dirasakan dengan adanya INCAR dalam Program GenRe adalah BPPKB berhasil mengatasi kendala penyampaian informasi kepada remaja di daerah sulit dijangkau. Dengan adanya INCAR para remaja yang berada di pedalaman dapat meng-update info-info terbaru. Manfaat yang dirasakan masyarakat khususnya sekolah dan orang tua adalah tersalurkannya kegiatan remaja di dalam wadah yang positif dan terpantaunya kegiatan anak dan remaja sehingga pihak sekolah dan para orang tua tidak lagi merasa khawatir dengan pergaulan remaja.  Kata Kunci: remaja, GenRe, INCAR.

scholarly journals CONTENT MANAGEMENT SYSTEM FOR SCHOOL INFORMATION WEBSITE

2021 ◽  
Vol 1 (1) ◽  
pp. 28-35
Author(s):  
Muhammad Yani ◽  
Fahru Rizal ◽  
Muhammad Reza Padillah
Keyword(s):  
Management System ◽  
System Development ◽  
Content Management ◽  
Digital Information ◽  
Content Management System ◽  
Development Method ◽  
The Public ◽  
Information Center ◽  
Information Media ◽  
School Websites

The website is one of the digital information media used by schools to display their profiles so that they can be known by the public. Some SMP Negeri in Kota Samarinda do not yet have a website as a media or school information center. This could be due to difficulties in creating and on the website of each school. From these problems, in this study researchers innovated to create a Content Management System (CMS) for school websites, especially at SMP Negeri 29 Samarinda. Laravel PHP framework is used with the system development method is the Waterfall method.

scholarly journals If Walls Could Talk: Augmented space designed to enhance physical and social engagement.

2021 ◽  
Author(s):  
◽  
Holly Chan
Keyword(s):  
Built Environment ◽  
Digital Media ◽  
Social Engagement ◽  
The Body ◽  
Human Interaction ◽  
Digital Information ◽  
The Public ◽  
Built Form ◽  
Physical Form ◽  
Augmented Space

<p><b>This thesis addresses the issue of the change in Human Interaction with the built environment. Over the past 20 years, technology has become increasingly prevalent in our lives. With the current advancements of mobile devices and social media, the public’s attention is captured in the virtual environment. The mind has become separated from the physical realm and designers must now compete with technology for the public’s attention.</b></p> <p>This thesis explores the development of Augmented space, which involves overlaying the built environment with digital information. Digital media provides the opportunity to enhance physical space with the element of interaction, which results in a high level of user engagement.</p> <p>Many architectural spaces are designed as passive space, serving no pragmatic purpose. Through the addition of digital media, emotional and reflective value can be added to the built form. If space is designed to be reactive, rather than passive, a dialogue can be formed between the user and the environment. This thesis explores how meaningful connection to place can be developed through the addition of interactive digital media.</p> <p>There is an opportunity to change architecture as a practice to consider digital technology as a tool rather than a threat. This thesis proposes that digital media can be used to re-engage the public with the built environment and increase interaction with physical form with the development of augmented space. The body of research explores how digital media can become embedded in the built form and can be used as a form of materiality by the designer. As new interactions are formed with the built environment, the public can form meaningful relationships with space and create stronger emotional connections with the spaces they inhabit.</p>

scholarly journals If Walls Could Talk: Augmented space designed to enhance physical and social engagement.

2021 ◽  
Author(s):  
◽  
Holly Chan
Keyword(s):  
Built Environment ◽  
Digital Media ◽  
Social Engagement ◽  
The Body ◽  
Human Interaction ◽  
Digital Information ◽  
The Public ◽  
Built Form ◽  
Physical Form ◽  
Augmented Space

<p><b>This thesis addresses the issue of the change in Human Interaction with the built environment. Over the past 20 years, technology has become increasingly prevalent in our lives. With the current advancements of mobile devices and social media, the public’s attention is captured in the virtual environment. The mind has become separated from the physical realm and designers must now compete with technology for the public’s attention.</b></p> <p>This thesis explores the development of Augmented space, which involves overlaying the built environment with digital information. Digital media provides the opportunity to enhance physical space with the element of interaction, which results in a high level of user engagement.</p> <p>Many architectural spaces are designed as passive space, serving no pragmatic purpose. Through the addition of digital media, emotional and reflective value can be added to the built form. If space is designed to be reactive, rather than passive, a dialogue can be formed between the user and the environment. This thesis explores how meaningful connection to place can be developed through the addition of interactive digital media.</p> <p>There is an opportunity to change architecture as a practice to consider digital technology as a tool rather than a threat. This thesis proposes that digital media can be used to re-engage the public with the built environment and increase interaction with physical form with the development of augmented space. The body of research explores how digital media can become embedded in the built form and can be used as a form of materiality by the designer. As new interactions are formed with the built environment, the public can form meaningful relationships with space and create stronger emotional connections with the spaces they inhabit.</p>

scholarly journals Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk Agrowisata

2018 ◽  
Vol 11 (2) ◽  
pp. 203-213
Author(s):  
Femi Oktaviani
Keyword(s):  
Public Relations ◽  
Communication Media ◽  
Case Study Approach ◽  
The Public ◽  
Study Approach ◽  
External Communication ◽  
Building Trust ◽  
And Function ◽  
Role And Function

Public Relations has an important role and function in managing business activities. One of which is relied on to develop agro tourism products that can create a branding reinforcement of a product to the public. Performing a public relations strategy is done so that perception value can be well received by the public. This study aims to study the branding strategy of public relation of window Jendela Alam in developing agrotourism products that focus on building trust with stakeholders, conducting external activities and choosing the communication media. This study uses qualitative methods with a case study approach. Data collection techniques used are observation, interviews, and literature studies. The results show that building trust with various stakeholders is needed in strengthening the branding. This can be done with integrity, credibility and capability. External communication is carried out as a means for companies to establish and develop relationships with stakeholders, as well as the use of communication media to publish all forms of the Jendela Alam activities in developing agro-tourism products so that the public knows various information about agrotourism products while strengthening the Jendela Alam agrotourims products.

scholarly journals Pembuatan Buku Digital pada Ekowisata Mangrove Wonorejo Surabaya

2018 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Vivine Nurcahyawati ◽  
Erwin Sutomo ◽  
M. J. Dewiyani Sunarto
Keyword(s):  
Digital Media ◽  
Forest Area ◽  
City Government ◽  
Digital Information ◽  
Ecological Functions ◽  
Information Center ◽  
Physical Functions ◽  
The Media ◽  
Information Media ◽  
Digital Book

ABSTRACTMangrove forests is one of the potential resources of some coastal areas of Indonesia that have ecological functions, social and economic functions, and physical functions. Good management will make the mangrove forest area as an attractive tourist area with many visitors. To make the forest area of Mangrove become an attractive tourist spot, it is needed an information media that can provide information clearly and completely. As an effort to develop the potential of ecotourism in Surabaya, Surabaya city government has established a regional technical implementation unit that is Mangrove Information Center (MIC). To help MIC, it has been made an information media that can be widely accessed by visitors with easy and interesting. The media is a digital information book about the area of Mangrove tourism, which can be accessed widely.Keywords: Mangrove, Digital Book, Information Media ABSTRAKHutan mangrove adalah salah satu sumber daya yang berpotensi di area pesisir Indonesia yang memiliki fungsi ekologis, fungsi sosial dan ekonomi, serta fungsi fisik. Pengelolaan yang baik akan membuat wilayah hutan mangrove menjadi area pariwisata yang diminati banyak pengunjung. Agar hutan Mangrove dapat menjadi kawasan tempat wisata yang menarik, maka diperlukan sebuah media informasi yang dapat menyediakan informasi secara jelas dan lengkap. Sebagai salah satu usaha pengembangan potensi lokasi ekowisata di Surabaya., pemerintah kota Surabaya telah membentuk unit pelaksana teknis daerah (UPTD) Mangrove Information Center (MIC). Untuk mengatasi permasalahan dari MIC di atas, maka telah dibuat sebuah media informasi yang dapat diakses secara luas oleh pengunjung dengan mudah dan menarik. Media tersebut adalah terbentuknya buku informasi berbentuk digital tentang kawasan wisata Mangrove, yang dapat diakses secara luas. Kata Kunci: Mangrove, Buku Digital, Media Informasi

scholarly journals Dampak Konvergensi Media Terhadap Pola Menonton Televisi Indonesia di Era Digital

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Muhammad Zamroni
Keyword(s):  
New Media ◽  
Digital Media ◽  
Media Convergence ◽  
Digital Information ◽  
Television Programs ◽  
The Public ◽  
Digital Era ◽  
Electronic Access ◽  
The Impact ◽  
Television Characters

The present digital era is marked by the emergence of computer technology and other technologies that support electronic access to information. Various digital media that are connected to each other form a new media that is more compatible, easily and quickly accessed, which is then called media convergence. During its development, this has led to various changes in the mass media on how information is presented to the public. In this regard, the television media is no exception, which has undergone several changes due to media convergence. YouTube is a platform that is considered to be one of the most compatible forms of media convergence with television characters. This research focuses on how audiences or television viewers enjoy Indonesian television programs on the YouTube platform, which is analyzed from the number of viewers to see the viewing patterns and measure the impact of media convergence on television. The results of this study can provide an up-to-date picture of how Indonesians watch television and what steps have been taken by television stations in dealing with these impacts. Keywords: media convergence, television, YouTube, digital, information.

Im Archiv der Öffentlichkeit

2013 ◽  
Vol 4 (2) ◽  
Author(s):  
Rudolf Maresch
Keyword(s):  
Mass Media ◽  
Public Sphere ◽  
Digital Media ◽  
Structural Transformation ◽  
The Internet ◽  
Human Beings ◽  
Oder Eine ◽  
The Public ◽  
Postal Services ◽  
The Public Sphere

Durch den digitalen Medienwandel ist der Begriff der Öffentlichkeit problematisch geworden. Die Debatte fokussiert sich zumeist auf die Frage, ob die sogenannte bürgerliche Öffentlichkeit durch das Internet im Niedergang begriffen ist oder eine Intensivierung und Pluralisierung erfährt. Rudolf Maresch zeichnet die berühmte Untersuchung der Kategorie durch Jürgen Habermas nach und zieht den von ihm konstatierten Strukturwandel der Öffentlichkeit in Zweifel. Dagegen verweist er auf die gouvernementalen und medialen Prozesse, die jede Form von Kommunikation immer schon gesteuert haben. Öffentlichkeit sei daher ein Epiphänomen nicht allein des Zeitungswesens, sondern der bereits vorgängig ergangenen postalischen Herstellung einer allgemeinen Adressierbarkeit von Subjekten. Heute sei Öffentlichkeit innerhalb der auf Novitäts- und Erregungskriterien abstellenden Massenmedien ein mit anderen Angeboten konkurrierendes Konzept. Mercedes Bunz konstatiert ebenfalls eine Ausweitung und Pluralisierung von Öffentlichkeit durch den digitalen Medienwandel, sieht aber die entscheidenden Fragen in der Konzeption und Verteilung von Evaluationswissen und Evaluationsmacht. Nicht mehr die sogenannten Menschen, sondern Algorithmen entscheiden über die Verbreitung und Bewertung von Nachrichten. Diese sind in der Öffentlichkeit – die sie allererst erzeugen – weitgehend verborgen. Einig sind sich die Autoren darin, dass es zu einer Pluralisierung von Öffentlichkeiten gekommen ist, während der Öffentlichkeitsbegriff von Habermas auf eine singuläre Öffentlichkeit abstellt. </br></br>Due to the transformation of digital media, the notion of “publicity” has become problematic. In most cases, the debate is focused on the question whether the internet causes a decline of so-called civic publicity or rather intensifies and pluralizes it. Rudolf Maresch outlines Jürgen Habermas's famous study of this category and challenges his claim concerning its “structural transformation,” referring to the governmental and medial processes which have always already controlled every form of communication. Publicity, he claims, is an epiphenomenon not only of print media, but of a general addressability of subjects, that has been produced previously by postal services. Today, he concludes, publicity is a concept that competes with other offers of mass media, which are all based on criteria of novelty and excitement. Mercedes Bunz also notes the expansion and pluralization of the public sphere due to the change of digital media, but sees the crucial issues in the design and distribution of knowledge and power by evaluation. So-called human beings no longer decide on the dissemination and evaluation of information, but algorithms, which are for the most part concealed from the public sphere that they produce in the first place. Both authors agree that a pluralization of public sphere(s) has taken place, while Habermas's notion of publicity refers to a single public sphere.

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