Business Anthropology

Author(s):  
Ann T. Jordan

Business anthropology is a fast-evolving field. Social sciences such as sociology, psychology, and anthropology each have a unique set of constructs and theories for studying human behavior and each brings special insights to understanding business. Anthropologists are skilled in observing and learning from the rich interaction of social beings in their environment. With methods based in techniques for first-hand observation and interviewing of participants, and with theoretical knowledge gleaned from studying human societies across the world, anthropologists are the social scientists uniquely situated by training to analyze the social milieu and group-patterned interaction in any human setting. Simply, business anthropology is the use of anthropological constructs, theory, and methods to study its three subfields: organizations, marketing and consumer behavior, and design. Organizational anthropology is the study of complex organizations from an anthropological perspective to solve organizational problems or better understand the nature and functioning of the organizational form within and across organizations. In marketing and consumer behavior anthropology’s methods allow one to get close to consumers and understand their needs, while anthropology’s theoretical perspectives allow one to understand how human consumption plays out on the world stage. In the design field anthropologists use their methods to observe and learn from the detailed interaction of social beings in the designed environments in which we all live. They use their theoretical perspectives to develop a holistic analysis of the rich data to develop new products and evaluate and improve existing ones whether they be refrigerators or office buildings. The field of business anthropology is difficult to define because the moniker “business anthropology” is a misnomer. This field, as most anthropologists practice it, is not limited to work in for-profit businesses. Business anthropologists work with for-profit organizations, but also non-profit ones, government organizations and with supranational regulatory bodies. In addition to working for a business, an organizational anthropologist might be working in a non-profit hospital to improve patient safety, a design anthropologist might be working for an NGO to develop a less fuel-intensive cooking system for refugee camps and an anthropologist in marketing might be working in a government agency to develop ways to advertise new vaccines.

2006 ◽  
Vol 6 (1) ◽  
pp. 51-59 ◽  
Author(s):  
adrian peace

The concept of regional cooking plays a prominent part in the rhetoric of the Slow Food movement. But how is the notion of a regional cuisine translated into practice by the organizers of events which must satisfy the expectations of an informed and a discerning membership? This essay examines one such Australian event from an anthropological perspective. It is argued that ideas about region and community, heritage and tradition, the authentic and the original, were as carefully attended to by the organizers of Barossa Slow as the rich foods and fine wines that were put on the table. Particular attention is accorded to the part played by organized tours in which prominent artisans detailed the local materials, the well-tried technologies and the social relations which were brought together in the production of regionally specific foods and wines. In order to satisfy the cultural expectations of Slow Food's predominantly middle class membership, the manufacture of myth proved quite as significant as the consumption of cuisine in the success of this particular occasion.


Matatu ◽  
2006 ◽  
Vol 33 (1) ◽  
pp. 179-192 ◽  
Author(s):  
Sule E. Egya

Ezenwa–Ohaeto is one of the modern Nigerian poets who, in their creative endeavours, have continued to tap the rich sources of orature in their culture, in what is now known as 'the minstrelsy tradition'. The maturity of his explorations of the minstrelsy tradition comes through in the last volume of poetry he published before his death, (2003). In a close reading of some selected poems from this volume, this contribution not only looks at the minstrelsy tradition so central to Ezenwa–Ohaeto's poetry, but, more broadly, explores the social vision of Ezenwa–Ohaeto as an African poet. Unlike his earlier volumes of poetry, takes a critical swipe at the inadequacies of advanced countries in Europe and America in what we may call the poet's transnational imagination. In his chants across the world (the volume is an outcome of his many travels), Ezenwa–Ohaeto examines the issues of racism, equity in international relationships and, as is characteristic of his oeuvre, the moral and ethical failures of leaders in Africa.


2021 ◽  
Vol 12 ◽  
Author(s):  
Vivian C. Medina-Hernandez ◽  
Berta Ferrer-Rosell ◽  
Estela Marine-Roig

Value co-creation, in the sharing accommodation sector, has been extensively analyzed but mainly with Airbnb as a reference and focusing mostly on guests’ perceptions. The aim of this study is to analyze the value co-created for users (guests and hosts) in the non-profit sharing accommodation platforms Couchsurfing and HomeExchange. This study also aims to analyze whether the co-created value of these platforms differs from that of for-profit platforms, along with how the outcomes, resources, and practices of the value co-creation process can help create wellbeing for individuals involved in the accommodation experience. Given that most of the existing literature on value co-creation in sharing accommodation platforms is based on Airbnb and guest perspectives, this study is a pioneer in analyzing how guests and hosts co-create value in the context of non-profit accommodation platforms using online travel reviews (OTRs) from non-profit platforms, and how the co-created value contributes to the wellbeing of the individuals involved. Results show that a set of tangible and intangible resources, such as the home and its amenities, helps users on non-profit platforms co-create value and that interaction and social practices between guests and hosts help co-create value for both groups. This implies that non-profit accommodation platforms may contribute more to the social dimensions of wellbeing of their users than for-profit platforms such as Airbnb where the host is typically absent from the experience. In addition, this study demonstrates that the co-created value in non-profit platforms depends on the modus operandi of each platform. On Couchsurfing, guests and hosts co-create more value from their social practices, and on HomeExchange, value co-creation depends more on tangible and intangible resources.


2016 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Budiono Kusumohamidjojo

<p><em>This paper is based on a two decade observation on the dilemma of order and justice, leading to an attempt to analyze the social-economic factors underlying the historical roots of injustice. On its course it attempted to take lessons from historically proven axioms provided by certain heavy weight thinkers. While trying to make the best out of those axioms, the analysis could not ignore the hard facts of the daily life of the billions of people suffering from unending injustice in most parts of the world, in the rich and let alone in the poor parts of it. Neither could it escape from criticizing the ubiquitous mess in the justice system, almost universally. Although the overall problem of injustice does not seem to provide much hope for a better life of the people at large, the conclusion of this paper tried to distant away from a pessimistic stance and instead proposed an agenda for those who may concern to be carried out. This paper contains forethoughts of a book in the making regarding basically the same problem.  </em></p><p><em> </em></p><p align="right"><strong><em>Keywords</em></strong><em>:</em></p><em>history, authority, rationality, law, order, equality, justice</em>


Author(s):  
Belgin Arslan-Cansever

In today's information society, the media have important functions in the formation of certain perceptions by regulating the social lives of individuals. This occurs through messages that come in different formats (verbally, audibly, visually etc.) from the media. It is through the media literacy that enables reading messages from the media and interpreting them critically. The aim of this chapter is to provide some theoretical perspectives on media literacy. In this context, media literacy has been explained in detail. For this, primarily the differences between reading-writing and literacy are revealed. Besides conceptual media literacy, its necessity and some examples of practices in the world related to its education are mentioned. The chapter also addresses the basic paradigms in media literacy.


2020 ◽  
Vol 109 (165) ◽  
pp. 173-192
Author(s):  
Halina Waniak-Michalak ◽  
Ivana Perica ◽  
Sviesa Leitoniene

Purpose: The paper aims to find a link between the level of NGO accountability and the social trust for non-governmental organisations (NGOs). We will investigate if the accounting regulations and transpa-rency rules for NGOs in particular countries influence the social trust for NGOs. We will follow the process of the creation of accounting law for NGOs in three CEE countries: Lithuania – one of the Baltic states, which is in last place in the World Giving Index ranking, and Poland, and Croatia – the two best post-communist countries in the World Giving Index ranking. We will analyse the change in social trust in these countries in line with the development of legal and accounting rules and norms for NGOs. Methodology/approach: The design and methodology approach includes a literature review and compa-rative analysis. We supported our findings with panel regression analysis. Research limitations include the selection of only a few countries for the analysis and only nine years of observation per country. Findings: The results of our research indicate that accounting regulations are of marginal importance for social trust. We conclude that accountability alone does not solve the social trust problems faced by non- -profit organisations. Other factors affect social trust, such as lack of institutional mechanisms, lack of anempathic society, and negative media coverage. Originality/value: The originality and value of this paperlie in the fact that we explain how NGOs’ accountability and revenues influence social trust in NGOs.Furthermore, we refer to CEE countries where – due to their historical heritage – both social trust andtransparency were deeply affected.


Social media represents emerging phenomena that proliferates through military, government, corporate, and non-profit organizations, as well as tens of millions of households around the world. Politicians, entertainers, revolutionaries, grandparents, and grandchildren alike are all participating in various aspects of the social media phenomena. Understanding how knowledge flows influence and are influenced by these phenomena is important for harnessing the power of dynamic knowledge principles for competitive advantage in our current, technology-driven, and socially connected world. As discussed in Chapter 11, these phenomena have both technical (esp. involving information technology) and non-technical (esp. involving people and organizations) aspects, which come together, through the process, for productive and goal-oriented action. Indeed, the process is where the socio and the technical parts come together: how people in organizations employ technologies to perform goal-oriented activities. Because the process provides an action-focused interface between fast-moving technologies and comparatively slow-moving people and organizations, it governs the proliferation and change of emerging phenomena. As such, technologically enabled, organizational, knowledge, and work processes in particular are key to leveraging emerging phenomena for competitive advantage. In this chapter, the authors employ familiar principles for understanding and analysis of social media as emerging knowledge phenomena.


Author(s):  
Antonio Fici

Co-operative identity is complex and consists of several, at times interrelated, aspects, which distinguish it from non-profit associations and from for-profit companies. Co-operatives are characterized by a specific purpose, and when a legal entity has a defining feature that relates to the objective pursued, the organizational law of that entity has to define its particular identity in light of that objective. Given this assumption, this chapter states the importance of co-operative law in stipulating the co-operative identity and preserving its distinguishing features. It therefore outlines the essential elements which characterize co-operative enterprises: the mutual purpose, co-operative transactions, co-operative activities with non-members, and the social function of co-operatives.


2000 ◽  
Vol 42 (1-2) ◽  
pp. 235-239 ◽  
Author(s):  
K. H. Mancy ◽  
B. Fattal ◽  
S. Kelada

The reuse of wastewater in fish farming is widely practiced to varying degrees in different regions of the world. Recently, the University of Michigan, in collaboration with the National Institute of Oceanography and Fisheries in Egypt, and the Hebrew University of Jerusalem, Israel, conducted a full-scale demonstration study in Egypt where raw sewage was treated and used in fish farming and the irrigation of crops and trees. The whole operation was carefully monitored for microbial pathogens, parasites, and toxic chemicals in the water and the fish. In spite of the fact that the produced fish were quite suitable for human consumption, consumers in Egypt did not accept them. While public health and safety concerns have traditionally been the main reason for resisting wastewater reuse, cultural and consumer behavior seem to be the overriding factors. International guidelines for hazard control in fish farming are not sufficient to change consumer behavior in certain regions of the world.


Author(s):  
Zacharias Kotze

The nature and function of Evil Eye Belief and Practice (EEBP) in the world of the Old Testament has been understudied. The majority view has been that the belief was limited to the notion of largesse in this collection of literature. This article demonstrated that the idiom  םינעב  ללק in Genesis 16:4-5, routinely interpreted as a metaphor for scorn on the part of Hagar, could in fact be interpreted as a linguistic vehicle for the concept of the malevolent eye of Sarai. The author argued for an interpretation wherein Sarai, driven by envy, accused Hagar of casting the evil eye on her and used this alleged transgression as an excuse to abuse her slave. The evil eye in the Old Testament was not restricted to the idea of generosity, but was also closely associated with the concept of envy, as has been the case in the majority of ancient and modern cultures in which EEPB has featured. It further confirmed that the social function of the evil eye in the ancient world was not only constrained to the avoidance of envy-related violence but also served as an instrument of oppression in the hands of the rich and privileged. The key method utilised in this study was the social-scientific approach to the interpretation of biblical literature.


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