The use of AR to preserve and popularize traditional Chinese musical instruments as part of the formation of the tourist attractiveness of the national art of Guizhou province

Author(s):  
Xin Hong ◽  
Yuan-Hua Wu

Abstract This article explores augmented reality (AR) possibilities for the preservation of national cultural art, popularization of Chinese musical instruments among the youth, and meeting the tourist interest in the cultural heritage of China in a fascinating interactive form. Using the generated database containing information on traditional musical instruments of the Guizhou province, the authors have developed an AR application adapted for educational and tourist purposes. Its central aim was to acquaint people with traditional Chinese musical instruments in the context of familiarization with the national culture of China. Testing of the developed application was carried out by hundred students from Guizhou Minzu University (College of Tourism and Steward, the College of Media, the College of Music and Dance, and the College of Data Science and Information Engineering) as part of the National Culture and Art study course. As a result, the created AR app was proved to expand the understanding of the culture and traditions of the Chinese people, intensify the perception of national musical identity, increase interactivity-caused inspiration and involvement (89%), and enhance interest in new knowledge (93%). Based on the obtained research outcomes, a model for the popularization of traditional Chinese musical instruments in the structure of the integrated national tourism product of Guizhou province was developed. The article is believed to be useful for individuals studying the national cultural heritage of China and educators seeking innovative solutions that improve the educational practice.

2020 ◽  
Vol 3 (1) ◽  
pp. 83-88
Author(s):  
Abdirashid Mirzakhmedov ◽  
◽  
Khurshid Mirzakhmedov ◽  
Nasiba Abduholiqova

The article analyzes the culture and spirituality in the context of youth culture, those are the essence and content of the informal culture of youth and its influence on the development trends of national culture. In the formation of youth culture, new values and norms of the mutual influence of universal and national culture have been studied. In this regard, the national culture considers moral education of youth in the spirit of educating the centuries-old spiritual and cultural heritage of the Uzbek people


2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jane-Heloise Nancarrow ◽  
Chen Yang ◽  
Jing Yang

AbstractThe application of digital technologies has greatly improved the efficiency of cultural heritage documentation and the diversity of heritage information. Yet the adequate incorporation of cultural, intangible, sensory or experimental elements of local heritage in the process of digital documentation, and the deepening of local community engagement, remain important issues in cultural heritage research. This paper examines the heritage landscape of tunpu people within the context of digital conservation efforts in China and the emergence of emotions studies as an evaluative tool. Using a range of data from the Ming-era village of Baojiatun in Guizhou Province, this paper tests an exploratory emotions-based approach and methodology, revealing shifting interpersonal relationships, experiential and praxiological engagement with the landscape, and emotional registers within tunpu culture and heritage management. The analysis articulates distinctive asset of emotional value at various scales and suggests that such approaches, applied within digital documentation contexts, can help researchers to identify multi-level heritage landscape values and their carriers. This methodology can provide more complete and dynamic inventories to guide digital survey and representation; and the emotions-based approach also supports the integration of disparate heritage aspects in a holistic understanding of the living landscape. Finally, the incorporation of community participation in the process of digital survey breaks down boundaries between experts and communities and leads to more culturally appropriate heritage records and representations.


2019 ◽  
Vol 12 (1) ◽  
pp. 132 ◽  
Author(s):  
Qihang Qiu ◽  
Tianxiang Zheng ◽  
Zheng Xiang ◽  
Mu Zhang

Intangible cultural heritage (ICH) has recently become an important area of tourism development for many countries that are home to such cultural resources. Within this context, the value of an ICH site has often been used to guide tourism development and policy making. In addition, community residents’ attitude and perception of ICH contribute to tourism development. In this study, we used the traditional firing technology of Longquan celadon in Zhejiang Province, China, as a case study to understand the relationships between value recognition and attitude along with the intention to visit the heritage site. We surveyed 368 residents and conducted path analysis to test such relationships. Findings revealed significant positive correlations between residents’ cognition of ICH value, their attitudes and travel intentions. Among them, attitudes played a mediating role in the formation of value cognition to travel intention. These findings offer insights into ICH-related tourism development, particularly regarding tourism product design, marketing and post-development evaluation, as well as the conservation of ICH sites.


2020 ◽  
Vol 7 ◽  
pp. 103-112
Author(s):  
Chandra Kanta Baral ◽  
Basanta Kumar Neupane

This study aimed to understand the tourist attractions, major tourism products and their assessment in Manaslu Conservation Area of Nepal MCA). MCA is a place well known both, nationally and internationally, for its scenic beauty, unique ecology, and rich cultural heritage, given by its geographic position and unique topography. The number of tourists visiting this area has been increasing every year. In 2001 the tourist flow was only 798 whereas in 2019 it was 7655. Such tourism growth has several socio-economic and cultural consequences. Along with the increased number of tourists, tourism focused facilities and infrastructures like hotels and tea shops are also increasing in the area. There are 127 hotels with 1328 rooms and 2827 beds (as of 2019) providing food and accommodation services for the visitors. However, even though there are many potential areas for tourism development in the Manaslu Conservation Area, because of less promotional practices, there is very little tourism activity in the region. With the area's diverse physiography, unique landscape, biodiversity and the social-cultural dimension of the villages, the area could provide plenty of attractions for tourism.


2022 ◽  
Vol 14 (2) ◽  
pp. 915
Author(s):  
Klaudia Nowicka

All tangible and intangible elements of cultural heritage that the past has conceded to local communities create unique landscapes shaped by tightly connected anthropogenic and natural factors. This heritage is a keystone of local identity which plays a significant role in politics, economic development, society and world view. In some regions, such as in the Vistula delta in Poland, the cultural heritage has been created by consecutive groups of settlers who represented different values, beliefs and ways of life. On the one hand, such a rich heritage may be perceived as a valuable asset and become a landmark or tourism product of a region. On the other hand, it may be perceived as alien and unwanted by contemporary residents, especially when they are not descendants of the former communities. The main objective of the study presented herein is to analyse how the residents of the Vistula delta region, called Żuławy Wiślane, perceive and use cultural heritage of the Mennonites, representing the most extraordinary group of settlers who used to live in the region. The analysis covers original data gathered during survey research in the period of 2017–2018 under the project Miniatura I “Perception and usage of cultural heritage of the Vistula delta Mennonites” financed by the National Science Centre in Poland.


2020 ◽  
Vol 15 (1) ◽  
pp. 6-11
Author(s):  
Rully Aprilia Zandra ◽  
Rustopo Rustopo

Keroncong merupakan musik, instrumen musik, dan genre yang diklaim sebagai warisan budaya indonesia. Keroncong sebagai warisan budaya tentunya memiliki sejarah yang panjang.sejarah yang panjang juga tidak akan luput dari pasang surut dan perkembangan. Pasang surut dan perkembangan umumnya dipengaruhi politik dan situasi sosial. Untuk memetakan sejarah keroncong di Indonesia yang diwarnai politik dan situasi sosial, data dikumpulkan melalui dokumentasi, telaah pustaka, dan wawancara. Data valid dikonfirmasi dan dipaparkan secara kronologis berdasar periodesasinya. Hasil penelitian ini menunjukkan bahwa keroncong bermula dari diseminasi instrumen musik bangsa Portugis yang menjalin hubungan dengan Majapahit. Diseminasi instrumen fado di nusantara mengalami perubahan morfologi dan teknik perlakuan alatnya. Perubahan morfologi dan perlakuan alat ini melahirkan instrumen keroncong atau cukulele. Gaya lirik dibangun oleh kearifan lokal nusantara sesuai demografi dan situasi sosial di masing-masing lokasi penciptaannya. Gaya lirik dan pasang surut popularitas keroncong sebagai kelompok musik didorong dan dihentikan oleh naik turunnya kekuatan politik Portugis, Majapahit, Belanda, Jepang, dan Orde Lama dan Orde Baru. Political and Social Situations in the History of Keroncong in IndonesiaAbstract:Keroncong is music, musical instrument, and the genre that is claimed to be Indonesia's cultural heritage. Keroncong, as a cultural heritage, certainly has a long history. A long history will not escape its ups and downs and developments. Political and social situations generally influence the ups and downs and developments. In order to map the history of keroncong in Indonesia, which is colored by politics and social situations, data is collected through documentation, literature review, and interviews. Valid data are confirmed and presented chronologically based on the periodization. The results of this study indicate that keroncong originated from the dissemination of Portuguese musical instruments, which had a relationship with Majapahit. The dissemination of fado instruments in the archipelago has changed the morphology and treatment techniques of the tools. Changes in the morphology and treatment of this tool gave birth to the keroncong or Cukulele instrument. The local wisdom of the archipelago builds the lyric style according to the demographics and social situations in each location of its creation. The lyric style and the ebb and flow of keroncong's popularity as a musical group was driven and stopped by the ups and downs of the political power of the Portuguese, Majapahit, Dutch, Japanese, and the Old and New Order.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Héctor Moreno - Mendoza ◽  
Agustín Santana - Talavera ◽  
José Molina - González

PurposeThe purpose of this study is to affirm that it is possible to segment visitors of cultural heritage into homogeneous groups according to a series of characteristics to detect the variables that have statistical significance to identify visitor clusters.Design/methodology/approachFour case studies were selected, where a total of 500 questionnaires were made to visitors. The authors proceeded with cluster analysis using SPSS software to differentiate visitor segments. Four groups of visitors were first identified and which have subsequently been reduced to three, according to several factors.FindingsThe main contributions of this paper are: (1) the segment to which each one of the determinants of the cultural tourism product is dedicated; (2) the variable object of the analysis, i.e. the formation of visitor segments; and (3) the inclusion of less studied variables such as type of accommodation contracted, treatment offered in the museums or entrance price.Research limitations/implicationsThe analysis has been developed in different museums, with different management models, in a specific place. However, the results are generalizable to other places and to other institutions that manage cultural heritage. The implications are management strategies for a sustainable cultural development in institutions of tourism and heritage.Practical implicationsFrom a practical point of view, the results are useful for cultural managers, travel agencies, tour operators, tourism companies or political offices, among others, because they generate new ideas and strategies focused on maximizing the use of the resources of cultural institutions.Social implicationsFor both local and non-local agents, the knowledge of the factors that make up the groups of visitors in the heritage sites represents a strategy in aspects of marketing, promotion and distribution, thus generating capacities for the different intermediaries, and the possibility of negotiating lower prices with better benefits. It is also possible to create new products destined for other publics.Originality/valueThe study is original because this has not been published.


2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Qiuping Jia

Traditional Musical Instruments are a part of Chinese traditional culture, forming a series of intangible cultural heritage of related music. This project focuses on various traditional Musical Instruments in the traditional Chinese concert scene, providing background knowledge and audio files of relevant Musical Instruments. The project will involve digital formats such as audio, video, 3D, other images and virtual reality. The project integrates the information of intangible cultural heritage in various forms of media, and with the help of communication and social platforms, breaks the limitation of specific time and place, and makes it the technical condition of modern communication and quality should be in a new platform, which can better protect and develop traditional Musical Instruments.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gorazd Sedmak

Purpose Through investigation and comparisons between tourists and restaurant managers regarding their understanding of traditional music and their attitudes, expectations and assigned importance to it, this paper aims to identify the most problematic aspects of the (non)inclusion of traditional music in restaurant settings in tourist destinations. Design/methodology/approach Data were collected through a field survey of tourists and managers/owners of catering establishments in the four municipalities of Slovenian Istria. Findings The results show that tourists attach a relatively high importance to this element of cultural heritage and that it is not sufficiently included in the overall product of the destination and in the catering establishments. Differences in the understanding of traditional music between the two groups were also found. Research limitations/implications The research limitations are, namely, a relatively small sample of managers for the quantitative analysis, the particular nature of the chosen destination which does not allow generalization of the results and finally, the study was conducted in the high season when the structure of tourists is significantly different compared to that in the mid and low season. Practical implications The findings bring some useful insights into tourists’ expectations and understanding of traditional music as part of the tourism experience for catering establishments’ managers and destination management organizations. By addressing the identified gaps, they can enrich the overall tourism product of the destination, while catering operators can achieve better business results. Social implications The more frequent and cogent inclusion of traditional music in the hospitality sector would provide a new social function and raison d'être for this segment of cultural heritage, which is in danger of being forgotten in many tourist destinations. Originality/value This research addresses a widely overlooked area of two interrelated fields of research, namely, hospitality and cultural heritage. Unlike the majority of previous research on this topic, which only involves actual guests, the present research is designed as a comprehensive investigation and comparison of the attitudes of the general population of actual tourists in the destination (as potential guests of the inns/restaurants) and managers of catering businesses operating in the destination.


Author(s):  
Ursula Schadlich

In 1812 the creation of a public library was proposed for the encouragement of education and national culture. This was eventually to become the National Library of Chile. Its first Director, Manuel de Salas, was the author of the legal deposit law. For the first 100 years the library held the dual character of central collection library and public library. Gradually its public library functions were transferred to other bodies, under the administrative and technical control of the National Coordination of Public Libraries, which reports to the Director of the National Library. As it grew in importance and volume over the years, the library moved three times. The present building, begun in 1913, was completed in 1963, with some additional alterations in 1980 and 1981. The creation of the Office of Libraries, Archives and Museums in 1929 made possible an integrated policy for conserving, safeguarding and disseminating the national cultural heritage. The application of computer systems to bibliographic processes – notably the NOTIS system – has led to national network of bibliographic information (RENIB) that now includes academic and public libraries, the Library of Congress of Chile, and other documentation centres.


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