Cracking the Case, and Cases to Consider

2020 ◽  
pp. 151-170
Author(s):  
Larry R. Churchill
Keyword(s):  
Social Media ◽  
Global Warming ◽  
Student Athletes ◽  
Final Section ◽  
Moral Problem ◽  
School Teachers ◽  
Vaccine Refusal ◽  
Case Presentations ◽  
Self Driving Cars ◽  
Ethics Cases

This concluding chapter deals with the nature and usefulness of ethical cases, and it opens with a prompt to readers to describe a moral problem relevant to their lives. It is argued that the most helpful ethical cases are the ones closest to home, which we have experienced or conceivably could experience. In the first section of this chapter, readers are taught to interrogate case presentations for their assumptions and biases, and some measures of effective ethics cases are offered. In the final section, 12 wide-ranging, contemporary cases are presented, along with prompts for how to explore them further. These are nonprescription use of Adderall; self-driving cars; vaccine refusal; arming school teachers; businesses that provide services selectively; paying student-athletes; cows and global warming; the effects of social media; choosing the sex of one’s children; age as a screen for expensive therapies; buying and selling organ; and divisive monuments.

Twitter Users’ Displays of Affect in the Global Warming Debate

2021 ◽  
pp. 004728162110078
Author(s):  
Shanna Cameron ◽  
Alexandra Russell ◽  
Luke Brake ◽  
Katherine Fredlund ◽  
Angela Morris
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Global Warming ◽  
Content Analysis ◽  
Technical Communication ◽  
Research Team ◽  
Future Research ◽  
Climate Change Research ◽  
Quantitative Content ◽  
Twitter Users

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

scholarly journals Cardiotwitter: New virtual tools to advance skillsets in Interventional Cardiology

2019 ◽  
Vol 15 ◽  
Author(s):  
David L. Fischman ◽  
Michael P. Savage
Keyword(s):  
Social Media ◽  
Interventional Cardiology ◽  
Interventional Cardiologist ◽  
Virtual Tools ◽  
Use Of Social Media ◽  
Case Presentations ◽  
Practicing Physicians

Aims: To understand the use of social media to advance skillsets in Interventional Cardiology. Background: Traditionally, the means to stay current in cardiology have been subscription journals and both local and national symposiums. Objective: To demonstrate the use of the Twitter platform to disseminate procedural techniques, discuss interesting cases and quiz practicing physicians and trainees as a means to educate and advance the science and skills of this subspecialty. Method: Review the specific methods by Twitter is used to stay current in Interventional Cardiology Result: Twitter has helped to advance practice techniques, assess opinions and educate Interventional Cardiologist and trainees with case presentations. Conclusion: Twitter represents an excellent interactive educational modality for the global interventional community to share procedural techniques, share opinions and stay current on topics in interventional cardiology

Consideration of a Grass-Roots Space Program

2019 ◽  
pp. 1-35
Keyword(s):  
Social Media ◽  
Global Warming ◽  
Sea Level ◽  
Space Exploration ◽  
Space Program ◽  
The Moon ◽  
Grass Roots ◽  
Economic State ◽  
New Space ◽  
Human Space Exploration

Human space exploration has historically provided a great many people with a positive vision of the future. At this time, society faces many 21st century problems (global warming, sea level rise, etc.) and could use some of that vision. The economic state of the nations that historically paid for this exploration does not currently allow for a large and expensive new space initiative, like Apollo to the Moon or a trip to Mars. Nevertheless, there have been great strides in computing and resulting social media. Could a very large number of dedicated people self-organize into a grassroots human space program? This story envisions such a movement and the lessons today's students could learn from the attempt.

Student Athlete Activism in a Millennial World

2019 ◽  
pp. 167-182
Author(s):  
Myron L. Pope ◽  
Darnell Smith ◽  
Shanna Pope
Keyword(s):  
Social Media ◽  
College Student ◽  
Student Athletes ◽  
Student Athlete ◽  
University Administration ◽  
Political Issues ◽  
The Past ◽  
The World ◽  
History Of ◽  
College Student Athletes

College student athletes are among the most recognized students in their communities, across the country, and in some cases around the world. Their voices hold a significant esteem, and they can impact many societal and political issues. Some have postulated that college student-athletes are hesitant to be a part of these politics, but during the past few years, many have taken stands through social media and through protests on their campuses that have been in opposition to the stances of their coaches, their university's administration, and their teammates. Many, however, challenge the role that student athletes have in these protests. This chapter will explore the history of student athlete activism and its developmental aspects, highlight the more recent instances of such activism, and finally discuss how university administration and others can support and be responsive to the concerns that are expressed by this unique set of students.

#NCAAInclusion: Using Social Media to Engage NCAA Student-Athletes in Strategic Efforts to Promote Diversity and Inclusion

2020 ◽  
Vol 9 (S1) ◽  
pp. S35-S43 ◽  
Author(s):  
Yannick Kluch ◽  
Amy S. Wilson
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Planning Process ◽  
Student Athlete ◽  
Media Campaign ◽  
Sports Industry ◽  
Diversity And Inclusion ◽  
Starting Point ◽  
Inclusive Excellence

In an increasingly diverse sports industry, inclusive excellence becomes an important axiom to engage a variety of stakeholders. This case study outlines the development of the National Collegiate Athletic Association’s (NCAA) inaugural Diversity and Inclusion Social Media Campaign launched by the NCAA’s Minority Opportunities and Interest Committee in partnership with the national Student-Athlete Advisory Committees. The goals of this campaign were to provide the more than 500,000 student-athletes in the NCAA with a platform to create a dialogue on diversity and inclusion on their campuses as well as to communicate the benefit of inclusive environments to the student-athlete experience. By outlining the steps from the campaign idea to its implementation, this case study provides students with the ability to (a) understand a major sport organization’s planning process for a national social media campaign focused on diversity and inclusion, (b) analyze current diversity trends in the sports industry using the NCAA as an example, (c) trace the NCAA membership’s engagement with the campaign, and (d) determine to which extent a campaign such as this one can serve as a starting point for anchoring inclusive excellence in the fabric of intercollegiate athletics departments.

“Digital buddies”: parasocial interactions in social media

2016 ◽  
Vol 10 (4) ◽  
pp. 305-320 ◽  
Author(s):  
Mujde Yuksel ◽  
Lauren I. Labrecque
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Future Research ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Personal Accounts ◽  
Parasocial Interactions

Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

Interview With Chris Yandle, Assistant Athletic Director of Communications, University of Miami Athletics

2013 ◽  
Vol 6 (4) ◽  
pp. 388-390 ◽  
Author(s):  
Brandon Boatwright
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Media Education ◽  
First Year ◽  
Athletic Director ◽  
University Of Miami ◽  
Day To Day Operations ◽  
The University

Chris Yandle is in his first year as the director of communications at the University of Miami, joining the Hurricanes program on July 14, 2012. Yandle serves as the Hurricanes’ primary football contact and also oversees day-to-day operations of the athletics communications office. Since arriving in Miami, he has implemented a communications style guide for clean, consistent style usage across all platforms and a streamlined social-media approach that has seen Hurricane sports Twitter followers surpass 30,000 and its Facebook page reach 200,000 likes. He also oversees social-media education of Hurricanes student-athletes, coaches, and staff.

scholarly journals UTILIZATION OF INSTRUCTIONAL MEDIA IN TEACHING SCIENCE

2017 ◽  
Vol 5 (3(SE)) ◽  
pp. 51-56
Author(s):  
S. Jamuna ◽  
Pankajam R
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Science Teachers ◽  
Strong Influence ◽  
Teaching Science ◽  
Research Tool ◽  
Moderate Level ◽  
Instructional Media ◽  
School Teachers ◽  
Short Time

There is no doubt that instructional media has gained wider acceptability and usability. Instructional media has the potentials of influencing decision-making in a very short time regardless of the distance. The aim of the study was to analyze the utilization of social media among school teachers in Tirupur District. School teachers working in Tirupur District constitute the population of the study. From the population 150 schools Teachers working in Tirupur district were randomly selected as sample. A Questionnaire on the utilization of instructional media in teaching science developed by Babyrani.A (2010) has been adopted as research tool to collect the data. Findings of the study reveal that majority of science teachers was found on moderate level in utilization of instructional media in teaching science. Gender has no influence but locality has strong influence in utilization of instructional media in teaching science.

scholarly journals Being Social: Why the NCAA Has Forced Universities to Monitor Student-Athletes' Social Media

2013 ◽  
Vol 13 (2) ◽  
Author(s):  
Jamie P. Hopkins ◽  
Katie Hopkins ◽  
Bijan Whelton
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
National Collegiate Athletic Association ◽  
Public Image ◽  
Legal Rights ◽  
Privacy Laws ◽  
Social Media Monitoring ◽  
Media Monitoring ◽  
Free Speech Rights ◽  
The University

On June 21, 2011, the National Collegiate Athletic Association (NCAA) charged the University of North Carolina at Chapel Hill (UNC) with a number of NCAA legislation violations, including “not adequately and consistently monitor[ing] social networking activity that visibly illustrated potential amateurism violations within the football program[.]” While the NCAA’s bylaws regarding member institution conduct indirectly impacts social media oversight, the NCAA’s lack of a social media monitoring policy creates uncertainty as to how member institutions should deal with potential violations of a non-existing policy. Coupled with concerns about their public image, tort liability, and their student-athletes’ safety, NCAA member institutions must develop a social media monitoring policy that does not infringe on constitutional free speech rights or more specific social media privacy laws. Ultimately, monitoring publicly available social media might be the safest and the best way to protect the institutions’ interests without violating their student-athletes’ legal rights.

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