Evidence-Based Information Presentation Matters
This chapter, “Evidence-Based Information Presentation Matters,” introduces the problem: poorly presented numbers, widespread innumeracy, and barriers introduced by the communicators themselves. These issues combine to produce negative consequences for health and financial well-being and for shared decisions about public resources. Because risk and other numbers can be confusing and overwhelming, the challenge is not merely to provide them accurately. Instead, the communication challenge includes presenting them so that consumers can comprehend and use them and thus increase control over their experiences and outcomes. Chapter 15 links earlier chapters on the psychology of how decision makers process information to five evidence-based strategies for how to present numbers to increase how well people comprehend and use them in judgments and decisions. Strategically choosing information-formatting techniques allows abstract and impotent data to become useable information that facilitates informed decisions that concord with what people value.