Mediatizing Taste
This chapter begins with an explanation of “elite authenticity” in full, including a definition of the five rhetorical strategies of which it is composed: historicity, simplicity, lowbrow appreciation, pioneer spirit, and locality/sustainability. Using theories pertaining to media discourse and mediatization, the author presents an analysis of the New York Times food section, relying on a corpus of 259 articles (including restaurant reviews and top-viewed articles). Throughout her analysis she demonstrates how the aforementioned interconnected rhetorical strategies are not only indexical of what is considered “authentic” in contemporary society, but also essential to the construction of status based on a purposeful distancing from traditional markers of eliteness. In sum, this chapter sets the groundwork for the simultaneous (dis)avowal of distinction which is integral to contemporary class maintenance.