Journalism’s Imagined Audiences

2021 ◽  
pp. 45-64
Author(s):  
Jacob L. Nelson

This chapter offers an overview of the primary differences in imagined audiences between production-oriented audience engagement news organizations like Hearken and City Bureau and more traditional news organizations like the Chicago Tribune. Because City Bureau and the Tribune both focus on Chicago, each organization’s conceptualization of its specific audience demonstrates how profound differences can unfold even when audiences overlap. Hearken, however, does not publish news. Instead, it provides tools and services to newsrooms to help them improve their relationships with their audiences. Hearken’s imagined news audience is, therefore, a general one. The author concludes that, despite the fact that the journalists diverge dramatically when it comes to news audience composition and expectations, they see eye to eye on one important thing: Their imagined audiences emphasize the audience’s relationship with news above all else.

Author(s):  
Karin Wahl-Jorgensen ◽  
Allaina Kilby

The relationship between journalism and its audience has undergone significant transformations from the earliest newspapers in the 18th century to 21st-century digital news. The role of the audience (and journalists’ conceptions of it) has been shaped by economic, social, and technological developments. Though the participation of the audience has always been important to news organizations, it has taken very different forms across times, genres, and platforms. Early newspapers drew on letters from their publics as vital sources of information and opinion, while radio established a more intimate relationship with its audience through its mode of address. Though television news genres may not have emphasized audience engagement, research on the medium was heavily invested in understanding how it affected its audience. The rise of the Internet as a platform for journalism has represented a significant turning point in several respects. First, it has challenged conventional hierarchies of news production and value by facilitating user-generated content and social media, enhancing opportunities for audience contributions. This presents new opportunities for engagement but also challenges journalists’ professional identities, compelling them to assert their authority and skill sets. Further, digital journalism has led to the rise of the quantified audience, leading to the increased role of metrics in driving the behavior of journalists. As the audience and its behavior are shifting, so are the practices of journalism. The two actors—journalists and audiences—remain interlocked in what may be a troubled marriage, but one which is structurally compelled to change and grow over time.


Journalism ◽  
2020 ◽  
pp. 146488491989241
Author(s):  
Neil Thurman ◽  
Thiemo Hensmann ◽  
Richard Fletcher

Amidst the financial crisis affecting UK newspapers, one area of optimism is their online overseas audiences. These foreign visitors often outnumber their domestic equivalents, and some newspapers have made the ‘long-distance’ market a key component of their commercial strategies. Overseas news audiences are, however, under-researched, an omission this study aims to help remedy via an investigation into the audiences for 7 UK newspaper brands (and a public-service broadcaster) across 10 countries using data from a leading source of Internet audience measurement, Comscore. The study uses an innovative, multidimensional model (derived from work by Zheng et al.) to analyse audience engagement across the dimensions of visibility, popularity, depth, loyalty and stickiness. The results reveal that there are significant differences in how audiences behave from country to country, dependent on language and culture. The study has implications for how news organizations serve their overseas audiences and suggests new directions for research into audiences for globalized online journalism.


2021 ◽  
pp. 107769902110278
Author(s):  
Víctor García-Perdomo

This research takes a socio-technical approach and uses participant observation and in-depth interviews to explain how two major TV news organizations from Colombia utilize social media to distribute video and engage TV audiences in online settings. Findings show that social media, particularly Facebook, are changing how television channels think of videos and their perceptions of audience engagement at the organizational level. Social media not only play a dominant role for distributing video but they influence with their recommendations and metrics TV decisions regarding content production. Finally, this research discusses the implication of these findings for the future of TV journalism.


2021 ◽  
pp. 27-44
Author(s):  
Jacob L. Nelson

Though there is widespread agreement surrounding the problems journalism faces, there also is a growing rift among journalism professionals and researchers about how best to solve them. A growing number of journalism stakeholders argue that the news should focus more on “audience engagement,” a loosely defined term that generally involves journalists’ incorporating more audience input in news production to more accurately reflect their lived experiences. Those at City Bureau and Hearken believe this more collaborative form of news production will increase the audience’s trust in news as well as the amount of value they derive from it. Others, including many at the Chicago Tribune, disagree. In addition to offering a comprehensive definition of audience engagement, this chapter also traces the disagreement surrounding it to enduring differences in how journalists perceive the public.


2021 ◽  
pp. 85-104
Author(s):  
Jacob L. Nelson

This chapter draws on Hearken’s efforts to challenge journalism’s audience perceptions—as well as the audience pursuits unfolding within City Bureau and the Chicago Tribune—to explore the connection between the way journalists imagine their audiences and the steps they take to reach them. This chapter also explores another dispute unfolding throughout the news industry: the lens through which journalists conceptualize their own expertise. Traditional journalists tend to take for granted the assumption that their professional training and skills make them significantly better equipped to report the news than the people they hope to reach. This is different from those advocating for more audience engagement, who see their audiences as being more valuable as news collaborators than they are typically given credit for and also view journalists themselves as being in need of exactly this sort of collaboration.


2021 ◽  
pp. 1-10
Author(s):  
Jacob L. Nelson

This chapter introduces the book’s overarching questions: How do journalists conceptualize their audiences? Who gets included in these conceptualizations, and who is left out? Perhaps most important, how aligned are journalism’s “imagined” audiences with the real ones? It also introduces the book’s ethnographic data, collected from three news organizations: the Chicago Tribune, City Bureau, and Hearken. Both the Tribune and City Bureau publish news, while Hearken offers tools and services to newsrooms interested in improving their relationship with their audiences. Each has its own distinct take on what people expect from news, which leads all three to chart remarkably different paths in their shared quest to make high-quality, valuable, and publicly appreciated journalism. Taken together, these data reveal how journalists’ assumptions about their audiences shape their approaches to their audiences.


Journalism ◽  
2019 ◽  
pp. 146488491986237 ◽  
Author(s):  
Jacob L Nelson

As news organizations struggle to overcome losses in revenue and relevance, academics and professionals have pinned their hopes for salvation on increasing ‘audience engagement’. Yet few agree on what audience engagement means, why it will make journalism more successful, or what ‘success’ in journalism should even look like. This article uses Williams and Delli Carpini’s ‘media regimes’ as a theoretical framework to argue that studying the current open-arms approach to the news audience – and the ambiguity surrounding it – is vital to understanding journalism’s transition from one rapidly disappearing model to one that is yet to fully emerge. In doing so, it offers a definition of audience engagement that synthesizes prior literature and contributes an important distinction between reception-oriented and production-oriented engagement. It concludes with a call for more research into audience engagement efforts to better understand what journalism is and what it might become.


Author(s):  
Ria Hayatun Nur ◽  
Indahwati A ◽  
Erfiani A

In this globalization era, health is the most important thing to be able to run various activities. Without good health, this will hinder many activities. Diabetes mellitus is one of the diseases caused by unhealty lifestyle.There are many treatments that can be done to prevent the occurrence of diabetes. The treatments are giving the insulin and also checking the glucose rate to the patients.Checking the glucose rate needs the tools which is safety to the body. This research want to develop non invasive tool which is safety and do not injure the patient. The purpose of this research is also finding the best model which derived from Linear, Quadratic, and Cubic Spline Regression. Some respondents were taking to get the glucose measuring by invasive and non invasive tools. It could be seen clearly that Spline Linear Regression was the best model than Quadratic and Cubic Spline Regression. It had 70% and 33.939 for R2 and RMSEP respectively.


2018 ◽  
Vol 2 (1) ◽  
pp. 63-69
Author(s):  
Muhammad Zarlis ◽  
Sherly Astuti ◽  
Muhammad Salamuddin

In education, for educational instruments scientific writing is a very important thing. It requires an information management skill, information management is a library search, which can be done through a computer and guided by the internet. It can also be through the quality of reading used as a reference for scientific writing. In addition, in producing a paper also must know the management of writing, not only required to pay attention to the rules of standard language, but also must be able to convey ideas and ideas well and meet scientific criteria, such as making a quote or reference list used. This paper was written with the aim of improving the quality of research through reading material, making notes and avoiding plagiarism, references using the Harvard system for journals, books, and articles. Management of citing articles either CD or internet, writing, editing, storing references electronically, writing bibliography, and quotations.


Sign in / Sign up

Export Citation Format

Share Document