Journalism’s Imagined Audiences
This chapter offers an overview of the primary differences in imagined audiences between production-oriented audience engagement news organizations like Hearken and City Bureau and more traditional news organizations like the Chicago Tribune. Because City Bureau and the Tribune both focus on Chicago, each organization’s conceptualization of its specific audience demonstrates how profound differences can unfold even when audiences overlap. Hearken, however, does not publish news. Instead, it provides tools and services to newsrooms to help them improve their relationships with their audiences. Hearken’s imagined news audience is, therefore, a general one. The author concludes that, despite the fact that the journalists diverge dramatically when it comes to news audience composition and expectations, they see eye to eye on one important thing: Their imagined audiences emphasize the audience’s relationship with news above all else.