How Social Media Influence TV Newsrooms Online Engagement and Video Distribution

2021 ◽  
pp. 107769902110278
Author(s):  
Víctor García-Perdomo

This research takes a socio-technical approach and uses participant observation and in-depth interviews to explain how two major TV news organizations from Colombia utilize social media to distribute video and engage TV audiences in online settings. Findings show that social media, particularly Facebook, are changing how television channels think of videos and their perceptions of audience engagement at the organizational level. Social media not only play a dominant role for distributing video but they influence with their recommendations and metrics TV decisions regarding content production. Finally, this research discusses the implication of these findings for the future of TV journalism.

Journalism ◽  
2021 ◽  
pp. 146488492199628
Author(s):  
Anja Salzmann ◽  
Frode Guribye ◽  
Astrid Gynnild

Due to the visual turn in journalism and the emergence of mobile journalism, many newspaper journalists have had to change the way they work and learn to use new tools. To face these changes, traditional news organizations apply different strategies to increase staff competencies in using new production tools and creating innovative content in new formats. In this paper, we investigate how a specific training arrangement was experienced by a group of 40 print editors and journalists in a German regional publishing house. The journalists were introduced to audio-visual storytelling and reporting with smartphones in a 2-week training course. The training arrangements were studied using participant observation and in-depth interviews, followed by a thematic analysis of the data. The study indicates that for print journalists and editors, the transition from the print to the mojo mindset depends on three dimensions: (i) mastering mojo skills, (ii) adopting visual thinking and (iii) integrating ethical and legal awareness.


2017 ◽  
Vol 20 (8) ◽  
pp. 2728-2744 ◽  
Author(s):  
Matthew Powers ◽  
Sandra Vera-Zambrano

This article examines journalists’ use of social media in France and the United States. Through in-depth interviews, we show that shared practical sensibilities lead journalists in both countries to use social media to accomplish routine tasks (e.g. gather information, monitor sources, and develop story ideas). At the same time, we argue that the incorporation of social media into daily practice also creates opportunities for journalists to garner peer recognition and that these opportunities vary according to the distinctive national fields in which journalists are embedded. Where American journalism incentivizes individual journalists to orient social media use toward audiences, French journalism motivates news organizations to use social media for these purposes, while leaving individual journalists to focus primarily on engaging with their peers. We position these findings in relation to debates on the uses of technologies across national settings.


2015 ◽  
pp. 884-900
Author(s):  
Imene Ben Yahia ◽  
Lilia El Ferci

In spite of the keen interest in empowerment, few authors have applied the concept to the characteristics of the Internet. This paper approaches it within consumption communities based in social media and explores its effects on consumers' behaviors towards firms. A participant observation was carried out and has lasted one year and a half in two consumption communities based in Facebook. Additionally, distant in-depth interviews have been conducted. Results give evidence for the existence of consumer empowerment online and highlight its complex multidimensional structure. Four dimensions are identified: informational, technological, social, and psychological. Results also underline that empowered consumers assess firms and call to reward some and to boycott others (1); negotiate to get better offerings (2) and demand cooperation (3).


Journalism ◽  
2017 ◽  
Vol 19 (2) ◽  
pp. 270-290 ◽  
Author(s):  
Sara Bentivegna ◽  
Rita Marchetti

This article aims to identify the hybridization that journalists have created to reconcile the pressures arising from the affirmation of the culture of participation and sharing of social media with the traditional norms and practices that are the basis of the journalistic identity. This study analyses the behavior of 1202 Italian journalists on Twitter between 1 January and 29 February 2016, focusing on the interpretation of the transparency norm, the gatekeeping function, and audience engagement. These are norms and practices that are both old and new and that allow us to understand the adaptations journalists make in order to respond to the technological transformations that have affected existing models of journalism and the degree of professionalization of journalists themselves. Through the analysis of the 23,515 tweets published by journalists of different media outlets (newspapers, wire services, TV news, and only-online media), this study has allowed to empirically test the existence of a general adoption of Twitter by Italian journalists, characterized by a ‘hybrid normalization’, that is, a combination of old practices with new modalities with the dual aim of sharing the culture of social media and legitimizing the professional position of journalism.


Author(s):  
Yonaira M Rivera

Latinos in the U.S. face a high burden of cancer, making it important to deliver evidence-based cancer prevention and screening information (CPSI) on social media to this group. However, there is a dearth in scholarship exploring how Latinos engage with and act upon cancer (mis)information encountered on social media. Cultural values may influence how Latinos engage with multi-lingual CPSI shared on Facebook. This study sought to understand how and why U.S. Latinos engage with and act upon CPSI on Facebook. During one-on-one, in-depth interviews, participants (n=20) logged onto their Facebook account alongside the researcher, typed “cancer” in the search bar, and discussed CPSI they engaged with during the past 12 months. Engagement prompted questions regarding the reasons for engagement and further action. Computer screen and audio were recorded. Interviews were analyzed thematically; CPSI was analyzed via content analysis. Participants mainly engaged with CPSI by viewing/reading content. Engagement was most common when individuals had personal relationships to the poster, when posts included videos/images, and when information promoted popular Latin American foods. Engagement often led to varying levels of action, both online and offline. Not all decisions were evidence-based, and some were potentially harmful (e.g. canceling mammogram after engaging with misinformation). Findings highlight the complex and interrelated ways in which cultural values, source factors and message factors contribute to engagement with health content on social media, which may lead individuals to bypass evidence-based procedures in favor of unproven approaches. Specific interdisciplinary recommendations to address these issues will be discussed.


Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 402
Author(s):  
Andre Wijaya ◽  
Muhammad Adi Pribadi

Marketing communication activities carried out to be able to increase sales and introduce a brand to the wider community, in the current technological era social media plays an important role in conducting marketing communication. Lots of people use social media, this is an opportunity to do marketing communication through social media. PT. MicroAd Indonesia is an advertising company engaged in digital. PT. MicroAd Indonesia has its own way of marketing communication that is different from other advertising companies. Symbolic interactions also affect the marketing communication of PT. MicroAd Indonesia. This research uses a qualitative methodology with ethnographic methods. Data collection was carried out using participant observation, in-depth interviews with several teams at PT. MicroAd Indonesia, and also document analysis. The conclusion of this study is that there are several stages of marketing communication planning consisting of first meeting with clients, Kick Off, Doing research such as searching for key messages, Content Pillar and Content Mapping and then creating content for on social media such as Instagram, Facebook and Twitter to the final stage that is Monitoring.Kegiatan komunikasi pemasaran dilakukan untuk dapat meningkatkan penjualan dan memperkenalkan sebuah merek kepada masyarakat luas, di era teknologi saat ini media sosial sangat berperan penting dalam melakukan komunikasi pemasaran, Banyak sekali orang-orang yang menggunakan media sosial, ini merupakan suatu kesempatan untuk melakukan komunikasi pemasaran melalui media sosial. PT. MicroAd Indonesia adalah suatu perusahaan periklanan yang bergerak dibidang digital. PT. MicroAd Indonesia memiliki cara tersendiri untuk melakukan komunikasi pemasaran yang berbeda dengan perusahaan periklanan lainnya. Interaksi simbolik juga mempengaruhi komunikasi pemasaran PT. MicroAd Indonesia. Penelitian ini menggunakan metodologi kualitatif dengan metode etnografi. Pengumpulan data dilakukan dengan menggunakan observasi partisipan, wawancara mendalam dengan beberapa tim di PT. MicroAd Indonesia, dan juga analisis dokumen. Kesimpulan dari penelitian ini yaitu terdapat beberapa tahapan perencanaan komunikasi pemasaran yang terdiri dari pertemuan pertama dengan klien, Kick Off, Melakukan riset seperti mencari key message, Content Pillar dan Content Mapping lalu pembuatan konten untuk di media sosial seperti Instagram, Facebook dan Twitter hingga ketahap akhir yaitu adalah Monitoring.


Journalism ◽  
2019 ◽  
Vol 21 (4) ◽  
pp. 489-506
Author(s):  
Patrick Ferrucci ◽  
Kathleen I Alaimo

This case study examines the social institutional influence on how a nonprofit community newspaper conducts newswork. Utilizing both in-depth interviews and participant observation, the data illustrate how the government, the audience, donors and advertising impact news construction processes. The results are analyzed through both management and media sociology theories. Finally, the authors elucidate how nonprofit news organizations can optimally operate as an open-system (or organism), allowing for all peripheral social institutions to impact newswork without losing any autonomy over the journalism.


Author(s):  
Edmund W. Cheng

This chapter examines the contingent and endogenous causes that sparked the Umbrella Movement in Hong Kong. Spurred by two contingent events generating pre-emptive and massive mobilization, the movement was a spontaneous transformation of the long-planned Occupy Central campaign. Networked efficiently through social media, autonomous individuals from diverse backgrounds rallied in various physical spaces, resulting in a self-mobilized and decentralized protest structure. These dynamics and ecology facilitated participatory practices and sustained a resilient occupation. Using an on-site survey, in-depth interviews, and participant observation, this chapter constructs a counter-frame conceptualizing the Umbrella Movement as a popular civil resistance, thereby contesting the official and media framings that regard the occupation as an illegal assembly, separatist movement, or social justice movement.


Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 112
Author(s):  
Cervia Ferdiana ◽  
Eko Harry Susanto ◽  
Sisca Aulia

Tinder is an online dating social media that is used by the majority of young people. The presence of Tinder at the moment, has an unconscious influence on daily life. The existence of Tinder can help someone to find a friend or life partner. However, now there is a phenomenon of the function of social media online dating that is misused by the public. The purpose of this study is to find out the shift in function of social media Tinder, the choice of social media Tinder as medium to find promiscuity friends, and an increase in promiscuity among young Indonesians using social media Tinder. This study is a qualitative study with phenomenological methods. Data collection techniques in this study were in-depth interviews, participant observation, literature and the online data article. The results of this study are that there is an increase in promiscuity among young people in Indonesia using social media dating online Tinder because the majority of Tinder users has an open mindset then has high curiosity of something that has never been felt, and last because the environmental factors that support the individual to enter promiscuity. Tinder merupakan media sosial kencan daring yang digunakan mayoritas kalangan anak muda. Media sosial kencan daring Tinder dapat membantu seseorang untuk menemukan teman ataupun pasangan hidup. Namun, kini muncul fenomena fungsi media sosial kencan daring Tinder yang disalahgunakan oleh masyarakat. Tujuan dari penelitian ini ingin mengetahui adanya pergeseran fungsi dari media sosial Tinder, pemilihan media sosial Tinder sebagai sarana untuk mencari teman pergaulan bebas, dan adanya peningkatan pergaulan bebas yang terdapat di kalangan anak muda Indonesia menggunakan media sosial Tinder. Penelitian ini merupakan penelitian kualitatif dengan metode fenomenologi. Teknik pengumpulan data berupa wawancara mendalam, observasi partisipan, studi pustaka dan juga penelusuran data secara daring. Hasil dari penelitian ini adalah terdapat adanya peningkatan pergaulan bebas di kalangan anak muda Indonesia dengan menggunakan media sosial kencan daring Tinder. Hal ini karena mayoritas pengguna Tinder mempunyai pemahaman atau pola pikir yang terbuka, rasa penasaran dan keingintahuan yang tinggi untuk mencoba sesuatu yang baru, dan faktor lingkungan yang mendukung individu untuk memasuki pergaulan bebas.


2020 ◽  
Vol 16 (1) ◽  
pp. 61-72
Author(s):  
Alif Alfi Syahrin ◽  
Bunga Mustika

Various kinds of religious contents were widely circulated in social media with various kinds of covers to attract users, especially the millennial generation as active users of social media. Especially for non-santri teenagers who had a high curiosity in religious insight. The method used was a qualitative research with descriptive research. Data collection techniques used were non-participant observation, in-depth interviews and documentation. The informants in this study were Muslim teenagers who were still studying. The findings indicated that their favorite social media were Instagram, What’s up, and YouTube. The impact of utilizing social media was to add religious insight to Muslim adolescents who were obtained the materials before and the obstacles faced by adolescents when deciding to ‘hijrah ‘; that was,  there were acts of bullying and were considered to only follow trends. The conclusion was the use of social media among non-santri teenagers is one way to answer curiosity about religious insight. Therefore, they realized new understanding in the form of ‘hijrah’. This condition was increasingly supported by the widespread of contents in social media and the presence of routine religious teachings in various mosques considered to represent the meaning of ‘hijrah’.


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