Structure, Engagement, and Evolution
This chapter provides a structural description of movie units, defends the notion that movies have evolved in the direction of fitting better our capacities and preferences, and summarizes evidence that the evolved changes have encouraged narrative engagement by viewers. Arguments against any true evolution of cinema concern reproduction, genes, random variation and selection, fashion, progression, speciation, and directionality, and these are discussed and all but the means of reproduction countered. The chapter then summarizes results of the previous chapters about how narrative engagement is attained through sustained attentional focus, understanding the narrative, emotional commitment, and a feeling of presence. It also warns the reader that increased engagement does not mean better movies. Engagement is driven by the narration; the quality of the movie is surely driven by the narrative.