Cultural Relatedness and Human Social Evolution
Humans often set aside their own self-interest to help others and punish free riders, even when interacting with strangers. To explain the origin of these ‘broad-scope prosocial preferences’, we should consider the processes of cultural evolution that might have acted in early human populations. Two types of cultural selection can be distinguished: CS1, in which cultural differences between individuals cause differences in their reproductive success; and CS2, in which cultural differences between individuals cause differences in their ‘cultural fitness’. This chapter proposes, speculatively, that human social evolution involved a gradual decoupling of cultural fitness from reproductive success. A cultural version of Hamilton’s rule, in which the coefficient of genetic relatedness is replaced by a coefficient of cultural relatedness, provides a helpful organizing framework for thinking about the evolution of social behaviour by CS1, and leads to a ‘cultural relatedness hypothesis’ regarding the origins of human prosociality.