New Media and Political Campaigns

2014 ◽  
Author(s):  
Diana Owen
Keyword(s):  
Political Parties ◽  
New Media ◽  
Media Coverage ◽  
Political Campaigns ◽  
Political Organizations ◽  
Traditional Media ◽  
Campaign Strategies ◽  
Form Function ◽  
Creative Research ◽  
American Elections

New media have been playing an increasingly central role in American elections since they first appeared in 1992. While television remains the main source of election information for a majority of voters, digital communication platforms have become prominent. New media have triggered changes in the campaign strategies of political parties, candidates, and political organizations; reshaped election media coverage; and influenced voter engagement. This chapter examines the stages in the development of new media in elections from the use of rudimentary websites to the rise sophisticated social media. It discusses the ways in which new media differ from traditional media in terms of their form, function, and content; identifies the audiences for new election media; and examines the effects on voter interest, knowledge, engagement, and turnout. Going forward, scholars need to employ creative research methodologies to catalogue and analyze new campaign media as they emerge and develop.

New Media and Political Campaigns

2014 ◽  
Author(s):  
Diana Owen
Keyword(s):  
Political Parties ◽  
New Media ◽  
Media Coverage ◽  
Political Campaigns ◽  
Political Organizations ◽  
Traditional Media ◽  
Campaign Strategies ◽  
Form Function ◽  
Creative Research ◽  
American Elections

New media have been playing an increasingly central role in American elections since they first appeared in 1992. While television remains the main source of election information for a majority of voters, digital communication platforms have become prominent. New media have triggered changes in the campaign strategies of political parties, candidates, and political organizations; reshaped election media coverage; and influenced voter engagement. This chapter examines the stages in the development of new media in elections from the use of rudimentary websites to the rise sophisticated social media. It discusses the ways in which new media differ from traditional media in terms of their form, function, and content; identifies the audiences for new election media; and examines the effects on voter interest, knowledge, engagement, and turnout. Going forward, scholars need to employ creative research methodologies to catalogue and analyze new campaign media as they emerge and develop.

SPECIFICITY OF IMAGE CONSTRUCTION OF POLITICAL PARTIES IN MODERN MEDIADISCURSIVE PRACTICE: EVOLUTION OF CONVERGENCE AND ANTINOMY

2020 ◽  
Vol 15 (6) ◽  
pp. 71-87
Author(s):  
A.V. TOLOCHKO ◽  
◽  
V.A. MATVIENKO ◽  
Keyword(s):  
Political Parties ◽  
Modern World ◽  
Political Organizations ◽  
Traditional Media ◽  
Image Construction ◽  
Effective Strategies ◽  
Discourse Practices ◽  
Media Space ◽  
The Media ◽  
The Given

The purpose of the study is to analyze the specifics of constructing the image of political parties in modern world media discourse practices. Achievement of this goal by the authors of this article determines the formulation of a number of important tasks, for the solution of which, first of all, the study of the image-making of political organizations is carried out, which is of interest to representatives of various worldview and social groups. The article examines the algorithm for constructing the image of parties and party coalitions, identifies the factors influencing their modifications. The authors determine the most effective strategies and tactics that influence the formation of a positive image during the electoral process, conduct a detailed analysis of the communication tools that generate a highly effective image of political parties using both traditional media practitioners and modern Internet agrigers. The work analyzes the main and auxiliary resources that have a multifaceted impact on the collaboration of party forces and their leaders with the media in the process of creating the given images, and broadcasting information to the target audience. As a result, a conclusion is made about the discursiveness of the image-making technologies existing in the media space, the presence of convergences and antinomies in them.

Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks

2017 ◽  
Vol 61 (6) ◽  
pp. 624-632 ◽  
Author(s):  
Xavier Ginesta ◽  
Enric Ordeix ◽  
Josep Rom
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Coverage ◽  
English Language ◽  
Cross Cultural ◽  
Social Dimension ◽  
Traditional Media ◽  
Mainstream Media ◽  
Starting Point ◽  
The Media

This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are the following: (a) the “message,” as the story based on organizational essentials, values and identity; (b) the publics in a media relations campaign: opinion leaders and opinion makers; (c) the social dimension and the agenda setting; (d) effectiveness versus excellence and vice versa; (e) role of the media: traditional media (or mainstream media) and new media; (f) trends and challenges for professionals. As we will see, new trends of communication are redirecting the media strategy in PR campaigns in terms of influencing other key publics that generates major engagement in institutional reputation. Hence, traditional media functions (setting agenda, transmitting values, and creating opinion) operate in a new digital context of mashup journalism where cross-cultural PR seeks to better align media agenda’s with public and political agenda’s in order to set frames of sociability and community engagement.

scholarly journals Campaigning on Facebook: Posts and online social networking as campaign tools in the 2017 general elections in the Republic of Kosovo

2019 ◽  
Vol 12 (1) ◽  
pp. 92-109
Author(s):  
Dren Gërguri
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Political Campaigns ◽  
Traditional Media ◽  
The Past ◽  
Electoral Strategies ◽  
General Elections ◽  
The Republic ◽  
Facebook Pages ◽  
Flow Of Information

The 2017 general elections in Kosovo are the first to be considered for the high use of Facebook by political parties. Kosovo has nearly 1 million Facebook users, and this is one reason that has pushed all political parties, without distinction, to include Facebook in their electoral strategies. The paper analyses the use of Facebook by political parties in the 2017 general election and deals with the adaptation of Kosovar political parties with this new form of political communication and their popularity on Facebook. Data were collected during the campaign using the software R. In the fourth age of political communication, the web 2.0 has changed political  campaigns and the flow of information now is more dynamic than in the past. The paper presents the flow of information/messages through Facebook, with politicians connecting directly with citizens, bypassing traditional media. Through a quantitative content analysis of the seven parties’ Facebook pages, it is analysed how they used Facebook as a campaigning tool and based on the findings, the mobilisation function was the dominant one. 

scholarly journals Türkiye’de Siyasal İletişimin Gelişim Süreci

2021 ◽  
Vol 7 (13) ◽  
pp. 607-620
Author(s):  
Umut Yıldız
Keyword(s):  
Political Parties ◽  
New Media ◽  
Political Communication ◽  
Conceptual Structure ◽  
The Political ◽  
Election Campaigns ◽  
Traditional Media ◽  
Political Communications ◽  
Communication Processes ◽  
Communication Work

In our age, new media provides the opportunity to reach much wider masses and segments in proportion to traditional media tools and equipment. Thanks to this opportunity, the dijital, which is accepted as the most important invention of the new media understanding, is used for many different purposes such as politics, entertainment, communication, commerce and education. Recently, the dijital has been used extensively for political communication, especially by political parties in terms of political election campaigns and initiatives. The dijital environment appears as an important medium that enables political parties and groups to meet and communicate with their stakeholders. For this reason, the communication work of political parties on the dijital should continue in a stable and determined manner in the process other than the election campaigns. Here, it is aimed to reveal how politically effective the political participation and communication processes of political parties and groups are with the opportunities provided by the new media patterned dijital. Within the framework of the study, the conceptual structure of political communication and the new media patterned dijital process were examined, and the purposeful status of their use by political parties was tried to be explained. Key Words: New Media Political Parties Political Communications.

A Unified Version of London 2012: New-Media Coverage of Gender, Nationality, and Sport for Olympics Consumers in Six Countries

2014 ◽  
Vol 28 (4) ◽  
pp. 457-470 ◽  
Author(s):  
Andrea Eagleman ◽  
Lauren M. Burch ◽  
Ryan Vooris
Keyword(s):  
New Media ◽  
Media Coverage ◽  
The United States ◽  
Historical Records ◽  
Traditional Media ◽  
Analysis Methodology ◽  
London 2012 ◽  
News Websites ◽  
Spatial Parameters ◽  
Setting Theory

Traditional media coverage of the Olympic Games has been shown to exhibit biases in terms of gender, nationality, and the type of sports covered, which can contribute to negative societal consequences and inaccurate historical records of such events. Scholars have suggested that because of the Internet’s expanded spatial parameters, new media have the ability to provide more equitable coverage of events such as the Olympics. In this study, we used agenda setting theory to employ a content analysis methodology to determine whether different constructions of the 2012 London Olympics were presented to media consumers on news websites in Australia, Brazil, China, Great Britain, Kenya, and the United States. Findings indicated that very few gender, nationalistic, or sport biases existed in any of the countries’ coverage, lending credence to the notion that the Internet affords media managers with an opportunity to provide more equitable coverage and thus a more accurate depiction of events.

Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective

2017 ◽  
Vol 12 (2) ◽  
pp. 134-149 ◽  
Author(s):  
Mitesh M. Jayswal
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Political System ◽  
Political Campaigns ◽  
The Political ◽  
Campaign Strategies ◽  
Political Advertisements ◽  
Indian State ◽  
Indian Perspective ◽  
Practical Implications

Nowadays, in Indian political system, it is common for the political parties to use the negative political advertisements to denigrate the opponent political party. Normally, such attacks are responded with the use of similar media either by retaliating or with putting fresh charges on the attacker. In this article, an experiment has been conducted in an Indian state ‘Gujarat’ to compare the effect of attack and rebuttal types of political television campaigns. After considering the literature pertaining to negative political advertisement, this research addresses four related issues. The first and second objectives of this study are to compare the effect of attack and rebuttal type of advertisements on attitude towards advertisement and political party subsequently. The third objective is to compare attack and rebuttal type of advertisements on the basis of intrusiveness effect. The final objective is to compare impact of both types of negative advertisements on intention to vote for sponsoring political party. The results indicate that the ‘attack advertisements’ prove effective in changing the attitude of citizens and intention to vote. The results of the study have practical implications for practitioners of political advertising and consultants of political campaigns. It will help them to create a link between voters’ attitudinal responses and creation of effective campaign strategies.

scholarly journals The Werther effect of celebrity suicides: Evidence from South Korea

PLoS ONE ◽  
2021 ◽  
Vol 16 (4) ◽  
pp. e0249896
Author(s):  
Jeongmin Ha ◽  
Hee-Seung Yang
Keyword(s):  
New Media ◽  
Media Coverage ◽  
Poisson Regression Model ◽  
Traditional Media ◽  
The Public ◽  
Contagious Nature ◽  
Werther Effect ◽  
Celebrity Suicide ◽  
Media Reports ◽  
Methods Of Suicide

Since 2003 Korea has experienced the highest suicide rate among OECD countries. One of the societal risk factors that triggers suicide is the contagious nature of suicide. This paper empirically examines the effect of celebrity suicide reports on subsequent copycat suicides, using daily suicide data and information of highly publicized suicide stories in Korea from 2005 to 2018. The findings from the Poisson regression model suggest that the number of public suicides soars after media reports on celebrity suicides. On average, the number of suicides in the population increased by 16.4% within just one day after the reports. Further analysis reveals that female and younger subgroups are more likely to be affected by celebrity suicides. Moreover, the public reacts more strongly to suicide incidents of celebrities of the same gender and even imitates the methods of suicide used by celebrities. This paper highlights the significance of careful and responsible media coverage of suicide stories to prevent copycat suicide. For policymakers, it is crucial to implement regulations not only for traditional media but also for new media where younger people can freely access unfiltered information.

An Insight into the Theoretical Perspectives of the Digital Media Strategies in the 21st Century Political Campaigns

2016 ◽  
Vol 11 (01) ◽  
Author(s):  
Manawwar Alam
Keyword(s):  
Political Parties ◽  
New Media ◽  
Digital Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Political ◽  
The Internet ◽  
Election Campaigns ◽  
Common People ◽  
Cultural Economic

In recent years, digital media have become an integral part of political communication during election campaigns. Internet has become an important platform for marginalized and fringed parties, candidates, groups and people to establish an alternative political dialogue to a wider section of society which was earlier not possible for them. Social media has turned a great boom when concerned to connect people. It has enabled us find countless area specific people in one click to target them for a specific programme or scheme. Digital media has changed the pattern of election campaigning. Youth have now joined the campaign and become the part of voting. The Internet provides an arena of informing, involving, mobilizing and connecting activity among the political parties, political candidates, party workers and followers and voters. New digital media has made it easier to get in touch, keep in touch with the party workers, prospective supporters and voters. The internet has become a vehicle through which the opinion of common people can be expressed on matters normally reserved for political leaders. The speed with which digital media communication is being adopted by political parties, representatives and electoral candidates varies according to social, cultural, economic and democratic context. The digital media can enable both politicians and citizens to communicate and serve democratic activities, such as election campaigns. Most of the new media applications and platforms like face book, twitter, multimedia mobile telephones have been used by the political parties and their candidates during elections.

Advances in Social Media and Political Campaigns in Elections: An Assessment of the 2016 General Elections in Ghana

2020 ◽  
pp. 20-28
Author(s):  
Harrison Kofi Belley
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Political Campaigns ◽  
Full Potential ◽  
Media Access ◽  
Traditional Media ◽  
Presidential Candidates ◽  
People's Party ◽  
Video Sharing

Initially meant for social networking and interacting with acquaintances, the new media in the form of Facebook, Twitter, and YouTube are now becoming crucial instruments in political communication. This is because social media has proven to be an effective format for political communication given its several features like photo sharing, status update, tags, post sharing, likes, live videos, video sharing amongst others. Furthermore, social media has democratised media access, and has afforded people who have previously been side-lined by traditional media an important platform for political mobilization. Most importantly, it has generated interest in politics among young people. The intersection between traditional media and other social media has augmented their efficiency by amplifying their reach. The study is an explorative one that adopted purposive sampling to select participants from the New Patriotic Party (NPP), National Democratic Congress (NDC) and the Progressive People’s Party (PPP). The findings revealed that although presidential candidates integrated social media into their campaign they are yet to exploit its full potential. However, social media by itself could not guarantee a candidate victory in the elections. Therefore, presidential candidates need to strike a balance between their campaigns on social media with the ground campaigns to ensure that they reach most of the electorate.

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