scholarly journals Campaigning on Facebook: Posts and online social networking as campaign tools in the 2017 general elections in the Republic of Kosovo

2019 ◽  
Vol 12 (1) ◽  
pp. 92-109
Author(s):  
Dren Gërguri

The 2017 general elections in Kosovo are the first to be considered for the high use of Facebook by political parties. Kosovo has nearly 1 million Facebook users, and this is one reason that has pushed all political parties, without distinction, to include Facebook in their electoral strategies. The paper analyses the use of Facebook by political parties in the 2017 general election and deals with the adaptation of Kosovar political parties with this new form of political communication and their popularity on Facebook. Data were collected during the campaign using the software R. In the fourth age of political communication, the web 2.0 has changed political  campaigns and the flow of information now is more dynamic than in the past. The paper presents the flow of information/messages through Facebook, with politicians connecting directly with citizens, bypassing traditional media. Through a quantitative content analysis of the seven parties’ Facebook pages, it is analysed how they used Facebook as a campaigning tool and based on the findings, the mobilisation function was the dominant one. 

2021 ◽  
Vol 75 (3) ◽  
pp. 34-39
Author(s):  
М.А. Altybassarova ◽  
◽  
G.М. Кappasova ◽  

Currently, research in the field of political communication in a multicultural society has intensified in the Republic of Kazakhstan, the Russian Federation and other CIS countries. The study of the socio-political and cultural foundations of political communication in the post-Soviet space, through the prism of the peculiarities of the political system of the Republic of Kazakhstan, is an important step for predicting the further development of political communication in a multicultural society. Reforms in this area require a detailed study of this problem in a multicultural society. In the modern conditions, some trends in political communication in multicultural pluralism are decisive. At the same time, it consists in the transformation of digital messages. People often cant adequately navigate modern political technologies. A large flow of information is regularly covered in the mass media. Another trend of political communication in a multicultural society is the complete subordination of the available information to the ideological plan. The republican mass media for the development of political communication in a multicultural society are characterized by the following features: the creation of creative publications, social movements, the strengthening of a civilized civil society, the exclusion of unfair PR technologies in pre-election political campaigns.


2021 ◽  
Vol 9 (1) ◽  
pp. 217-228
Author(s):  
Lorena Cano-Orón ◽  
Dafne Calvo ◽  
Guillermo López García ◽  
Tomás Baviera

As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but also because they address intriguing questions about the regulation of disinformation on social networking sites. This research employs a corpus of 14,684 Facebook ads published by the major national political parties during their campaigns leading up to the two Spanish general elections held in 2019. A manual content analysis was performed on all the visually identical ads so as to identify those containing disinformation and those denouncing it. The topics addressed in these ads were then examined. The results show that the political parties’ Facebook ad strategies were akin to those of conventional advertising. Disinformation messages were infrequent and mainly posted by Ciudadanos and VOX. Nonetheless, it is striking that the main topic addressed in the ads was the unity of Spain—precisely the issue of Catalonia’s independence. In light of this, it can be deduced that ‘traditional’ parties are taking longer to renounce classical forms of campaigning than their ‘new’ counterparts, thus demonstrating that the actors implementing disinformation strategies are not only restricted to the extreme right of the ideological spectrum.


Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.


2020 ◽  
Vol 13 (1) ◽  
pp. 55-76
Author(s):  
Flavia Ţăran ◽  
Alexandra Catalina Ormenișan

Politicians and political campaigns are not inadvertent to the development of social media platforms as environments that allow access to a larger audience. Not relying solely on the traditional media as a mouthpiece for their messages and taking matters into their own hands offers new segues for analyzing political communication. However, not all elections are of equal interest, both for the electorate and for the candidates, as second-order election theory suggests (Reif & Schmitt, 1980; Hix & Marsh, 2004). This paper investigates the area situated at the intersection of these two research directions. This quantitative study aims to analyze how Romanian political parties and candidates used Facebook in the electoral campaign for the European Parliament, in May 2019. Th e study follows the correlation between Facebook metrics, like frequency of posts and the popularity of the pages, and the political agendas reflected in each party’s Facebook posts. The conclusions are consistent with second-order elections theory, but raise questions about the dependable nature of Facebook metrics.


2009 ◽  
Vol 45 (3) ◽  
pp. 307-328 ◽  
Author(s):  
Peter Nugus

Research on the Australian monarchy—republican debate has considered arguments for and against the republic, the 1999 referendum and interpretations of the republic. Little attention has been paid to the debate’s discursive construction. Therefore, this article analyzes the rhetorical strategies with which political parties and organized movements sought to persuade the public to adopt their position in the debate in the 1990s. The article discerns and analyzes various rhetorical strategies in terms of the patterns in their use among these elites. In contrast to the cognitive bias of much research in political communication, the article accounts for the embeddedness of these strategies in their public political, national-cultural and popular democratic contexts. It shows that the use of such strategies is a function of the socio-political context of actors’ statuses as parties or movements. The article recommends combining deliberative democracy with discourse analysis to comprehend the dynamics of public political language.


2017 ◽  
Vol 6 (1) ◽  
pp. 155-158
Author(s):  
Erindi Bejko

Abstract Political parties in Albania on several occasions during the past two decades have won the election in certain areas over 3 times in a row. While victory and governance of the same area, for sure creates a margin consumption which has affected the dynamics of the bastions at least in the recent national election. Parties are consumed in their strongholds if they decide the same candidates, either as a political force. In the focus of this article, will be the consuming steps of political parties in their stronghold areas, either reflecting the fall results during the election process. Will we have a final rupture in Albania consumption bastions of political parties and how would be the future of dynamic bastion, will be the question of this article scientific research. A fracture would have strongholds in shqipare perfuindimtare the consumption of political parties and how will be the future of dynamics will be bastions of this artikulil question scientific research. Bastion’s consumption occurs mainly from major political forces on the left if either of right on the study will be taken 4 constituencies which voted for the same party in three elections one by one. In our focus will be general elections, not local elections.


Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.


2017 ◽  
Vol 4 (1) ◽  
pp. 26-50 ◽  
Author(s):  
Asel Doolotkeldieva ◽  
Alexander Wolters

The parliamentary elections in Kyrgyzstan in October 2015 garnered widespread approval from commentators for the level of fairness and freedom maintained throughout the campaign. However, the results of the vote do not provide a clear indication of the current state of affairs of parliamentarism in the republic. Focusing on the commercialization of party lists, we argue that neither identity politics nor the logic of neopatrimonialism adequately explain the dynamics of political competition in Kyrgyzstan. Instead, we see perpetual uncertainty emerging from contradicting yet increasing attempts to harness the capital of privatized party lists and to impose discipline. Eventually, and beyond short-term threats of an emerging super-presidentialism, Kyrgyzstan risks suffering from hollow parliamentarism, with political parties persistently failing to supply legislative initiatives with substantial agendas and adequate professionals. The weakly institutionalized political parties and their short-sighted electoral strategies undermine both the parliamentary system and its political pluralism.


2021 ◽  
Vol 12 ◽  
Author(s):  
Araceli Galiano-Coronil ◽  
Gloria Jiménez-Marín ◽  
Rodrigo Elías Zambrano ◽  
Luis Bayardo Tobar-Pesántez

The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties to development processes in the online environment. Social networks have been characterised as a part of the strategies of political campaigns, as it allows political leaders to establish bidirectional communication with citizens. In this context, the present study aims to empirically explore the leading Spanish political formations' publications from a social marketing perspective. In this way, it will be possible to verify how issues related to the Sustainable Development Goals (SDGs) are addressed. On the one hand, this requires elaborating the communication profiles of the main political parties presented to the Spanish General Elections from 2015 to 2019. On the other hand, to analyse whether social themes better discriminate or distinguish one political party from another. For this purpose, a methodology based on text mining, content analysis from a quantitative and qualitative approach, and simple correspondence analysis has been used. Finally, it should be noted that the results of this research show that there are differences between political parties according to the social issues published, with a divergence between the social issues that provoke a better reaction from the public and those most published on Facebook.


Obra digital ◽  
2016 ◽  
pp. 39-59 ◽  
Author(s):  
Laura Alonso-Muñoz ◽  
Susana Miquel-Segarra ◽  
Andreu Casero-Ripollés

El uso de Twitter como herramienta estratégica para la comunicación política se ha incrementado notablemente durante los últimos años, especialmente en periodo de campaña electoral. El objetivo de esta investigación es examinar el grado de cumplimiento de los principios dialógicos atribuidos a las redes sociales. Para ello se aplica la técnica del análisis de contenido cuantitativo a los tuits publicados por los principales partidos españoles (PP, PSOE, Podemos y Ciudadanos) durante las elecciones generales de 2015. Los resultados demuestran que pese al elevado número de publicaciones realizadas por los cuatro partidos, ninguno aprovecha el potencial dialógico de Twitter.Untapped communication potential. Twitter as a mechanism for generating dialogue in an electoral campaignAbstractThe use of Twitter as strategic tool for political communication has increased considerably in recent years, particularly during electoral campaigns. The main goal of this paper is to examine the degree of compliance with the principles of dialogue attributed to social media. To achieve this, a quantitative content analysis was carried out on the tweets shared by the main Spanish political parties during the 2015 General Elections. The results show that although a high number of tweets were made by the four political parties during this period, none of them took advantage of the full potential of dialogue on Twitter.Keywords: Twitter, social media, political communication, electoral campaign, digital media


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