scholarly journals Social media enhances languages differentiation: a mathematical description

2017 ◽  
Vol 4 (5) ◽  
pp. 170094 ◽  
Author(s):  
Ignacio Vidal-Franco ◽  
Jacobo Guiu-Souto ◽  
Alberto P. Muñuzuri
Keyword(s):  
Mathematical Model ◽  
Social Networks ◽  
Social Media ◽  
Mathematical Description ◽  
High Interest ◽  
System A ◽  
High Degree

Understanding and predicting the evolution of competing languages is a topic of high interest in a world with more than 6000 languages competing in a highly connected environment. We consider a reasonable mathematical model describing a situation of competition between two languages and analyse the effect of the speakers' connectivity (i.e. social networks). Surprisingly, instead of homogenizing the system, a high degree of connectivity helps to introduce differentiation for the appropriate parameters.

scholarly journals Oversharenting and family life

2020 ◽  
Vol 8 (11) ◽  
pp. 155-170
Author(s):  
Renata Soares Martins ◽  
Suely Aparecida do Nascimento Mascarenhas ◽  
Gisele Cristina Resende
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Interpersonal Relationships ◽  
Family Life ◽  
Online Social Networks ◽  
The Internet ◽  
Communications Technology ◽  
The Social ◽  
The Family ◽  
High Degree

This article invites us to reflect on oversharenting and family life that, owing to the proliferation of communications technology and the internet, is intersected by digital cyberculture. The research was carried out on the social network, using the method of searching by hashtag. The results showed that during 2018 in two weeks, 20,781 posts were made using the hashtag “minidiva” and 1,679 with the hashtag “miniblogger”, from which three posts were collected each day. Netnography was used to analyze the images and categorize them: (1) oversharenting and family life, (2) social media and child consumption, (3) child adultization. It was concluded that online social networks (Instagram) are spaces where interpersonal relationships; it was seen that the act of consuming gained relevance in the family and that the child’s exposure occurs without awareness, which can cause a high degree of exposure and consequently have adverse effects for everyone.

scholarly journals The Impact of Social Media Adoption by Companies. Digital Transformation

2020 ◽  
Vol 30 (2) ◽  
pp. 83-96
Author(s):  
Darius Daniel Onețiu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Sales Performance ◽  
Business Environment ◽  
Digital Transformation ◽  
Theoretical Research ◽  
Special Importance ◽  
And Performance ◽  
High Degree ◽  
The Impact

AbstractThis article highlights the adoption of social media by organizations and its consequences on the company’s performance. These topics of debate are becoming more and more common in the business environment. In fact, it is the main argument for which this paper relates the particularly important aspects of the adoption of social media (social networks) by organizations. In the following, important aspects that bring value to the organization, both by acquiring and by adopting social media in sales performance, have been structured. This research is built on a theoretical study, including as main terms of discussion: social media adoption and digital transformation. In the last part of the article, we have summarized and concluded these factors. We have identified how they can contribute to a more efficient orientation of sales performance, to increase the organizational management of the relationship and the connection between customers and the organization. Referring to the orientation towards “use of social networks” by organizations, we demonstrate that organizations are required to give high importance to understanding the organization’s customers and, of course, a high degree of relational performance. Another factor encountered in this theoretical research is ―digital transformation”. We debated this topic in order to easily make the transition to the adoption of “social media” by organizations. Following the theoretical research, we can say that today, digital transformation has special importance in the organization and the fact that a strong link has been created among social media, reality management and performance in relational sales.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

A psychologically-inspired fuzzy-based approach for user personality prediction in rumor propagation across social networks

2021 ◽  
pp. 1-15
Author(s):  
V. Indu ◽  
Sabu M. Thampi
Keyword(s):  
Social Networks ◽  
Factor Model ◽  
Five Factor Model ◽  
Principal Component ◽  
Common People ◽  
Rumor Propagation ◽  
Usage Patterns ◽  
User Personality ◽  
Personality Prediction ◽  
High Degree

Social networks have emerged as a fertile ground for the spread of rumors and misinformation in recent times. The increased rate of social networking owes to the popularity of social networks among the common people and user personality has been considered as a principal component in predicting individuals’ social media usage patterns. Several studies have been conducted to study the psychological factors influencing the social network usage of people but only a few works have explored the relationship between the user’s personality and their orientation to spread rumors. This research aims to investigate the effect of personality on rumor spread on social networks. In this work, we propose a psychologically-inspired fuzzy-based approach grounded on the Five-Factor Model of behavioral theory to analyze the behavior of people who are highly involved in rumor diffusion and categorize users into the susceptible and resistant group, based on their inclination towards rumor sharing. We conducted our experiments in almost 825 individuals who shared rumor tweets on Twitter related to five different events. Our study ratifies the truth that the personality traits of individuals play a significant role in rumor dissemination and the experimental results prove that users exhibiting a high degree of agreeableness trait are more engaged in rumor sharing activities and the users high in extraversion and openness trait restrain themselves from rumor propagation.

Political Interaction Beyond Party Lines: Communication Ties and Party Polarization in Parliamentary Twitter Networks

2021 ◽  
pp. 089443932098756
Author(s):  
Marc Esteve Del Valle ◽  
Marcel Broersma ◽  
Arnout Ponsioen
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Geographical Area ◽  
Political Polarization ◽  
Exponential Random Graph Models ◽  
Party Polarization ◽  
Exponential Random Graph ◽  
Political Networks ◽  
Use Of Social Media ◽  
High Degree

A growing body of research has examined the uptake of social media by politicians, the formation of communication ties in online political networks, and the interplay between social media and political polarization. However, few studies have analyzed how social media are affecting communication in parliamentary networks. This is especially relevant in highly fragmented political systems in which collaboration between political parties is crucial to win support in parliament. Does MPs’ use of social media foster communications among parliamentarians who think differently, or does it result in like-minded clusters polarized along party lines, confining MPs to those who think alike? This study analyzes the formation of communication ties and the degree of homophily in the Dutch MPs’ @mention Twitter network. We employed exponential random graph models on a 1-year sample of all tweets in which Dutch MPs mentioned each other ( N = 7,356) to discover the network parameters (reciprocity, popularity, and brokerage) and individual attributes (seniority, participation in the parliamentary commissions, age, gender, and geographical area) that facilitate communication ties among parliamentarians. Also, we measured party polarization by calculating the external–internal index of the mentions. Dutch MPs’ communication ties arise from network dynamics (reciprocity, brokerage, and popularity) and from MPs’ participation in the parliamentary commissions, age, gender, and geographical area. Furthermore, there is a high degree of cross-party interactions in the Dutch MPs’ mentions Twitter network. Our results refute the existence of “echo chambers” in the Dutch MPs’ mentions Twitter network and support the hypothesis that social media can open up spaces for discussion among political parties. This is particularly important in fragmented consensus democracies where negotiation and coordination between parties to form coalitions is key.

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