The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex‐Zara case

2003 ◽  
Vol 21 (4) ◽  
pp. 220-229 ◽  
Author(s):  
Andrés Mazaira ◽  
E. González ◽  
Ruth Avendaño
Keyword(s):  
Market Orientation ◽  
Case Method ◽  
Company Performance ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
University Environment ◽  
The Difference ◽  
The University ◽  
A Company

This paper has been developed as a part of research seeking to verify the effects of organisational culture in general, and market orientation in particular, on the behaviour and results of managerial organisations. The difference with other existing work on the same subject is that this work uses the case method to bring managerial reality into closer contact with the university environment. This report contains the first of the case studies carried out in the context of this research, and examines Zara, a strategic unit in the Inditex group, which is shown to be a paradigmatic example of the development of market orientation in a company, as a basis for the company’s performance and competitive advantages.

scholarly journals The mediating effect of agility at relationship between market orientation and marketing performance

2020 ◽  
Vol 13 (1) ◽  
pp. 65
Author(s):  
Lutfi Nurcholis
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Mediating Effect ◽  
Sustainable Competitive Advantage ◽  
Marketing Performance ◽  
Research Gap ◽  
The Relationship ◽  
A Company

<p><a name="_Hlk23623753"></a><span lang="EN-US">Market orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existence of a research gap on the relationship between market orientation and marketing performance. This paper aims to test empirically the mediating effect of agility on the relationship between market orientation and marketing performance</span><span lang="EN-US">. Data were collected from 190 SMEs in Pekalongan. The result shows that market orientation significantly affects agility and marketing performance, and agility significantly affects marketing performance. Furthermore, agility mediates the correlation between market orientation and marketing performance. The Marketing performance of Batik SMEs can be improved by developing market orientation and agility simultaneously. The role of market orientation in improving marketing performance will be more effective if it is done indirectly through agility.</span></p>

Role of Servicescape on Student Institution Choice

2021 ◽  
pp. 271-278
Author(s):  
Ravi Kumar J S ◽  
T. Narayana Reddy ◽  
Syed Mohammad Ghouse
Keyword(s):  
Student Choice ◽  
Prospective Students ◽  
University Environment ◽  
University Marketing ◽  
Sociological Factors ◽  
Emotional Factors ◽  
Physical Environments ◽  
The University ◽  
The Impact

In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However, there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice. In-depth interviews with prospective students revealed that first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly, the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging. This paper contributes to broadening the application of the servicescape model and to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.

scholarly journals The Role of Business Ethics in the Relationship between Market Orientation and Business performance

2015 ◽  
Vol 4 (1) ◽  
pp. 70-94
Author(s):  
Gusti Oka Widana ◽  
Sudarso K Wiryono ◽  
Mustika S Purwanegara ◽  
Mohamad Toha
Keyword(s):  
Business Ethics ◽  
Market Orientation ◽  
Business Performance ◽  
Islamic Banks ◽  
Managerial Implication ◽  
Strategic Actions ◽  
Islamic Business Ethics ◽  
The Relationship ◽  
A Company

The positive of impact of market orientation toward business performance of a company is a common wisdom in the marketing literatures. Hence the prior studies recommend that the connection will depend on other strategic actions. In this regards, this study tries to assess the construct of business ethics as the precedent of market orientation in the context of Indonesia Islamic banks. Upon assessing data using SmartPLS, this study finds that market orientation is the determinant of business performance and Islamic business ethics is the precedent of market orientation. However, market orientation is not effective as the mediator in the relationship between Islamic business ethics and business performance. The discussion of this finding is provided as well as the managerial implication at the end of this paper.

scholarly journals The Political Knowledge of University Students (A Comparative Study between Jordan and Libya)

2017 ◽  
Vol 13 (11) ◽  
pp. 13
Author(s):  
Alfeetouri Salih Mohammed Alsati ◽  
Al-Sayed Abd ulmutallab Ghanem
Keyword(s):  
University Students ◽  
Political Institutions ◽  
Parental Education ◽  
Political Process ◽  
Political Knowledge ◽  
The Political ◽  
The Social ◽  
The Difference ◽  
The University

The current research aims at identifying and measuring the political knowledge of the students of the two universities of Al- Balqaa in Jordan and Omar Al- Mokhtar in Libya. The two communities are almost similar in terms of the social formation, Arab customs and traditions, the Bedouin values, the difference in the institutional age and the political stability.The study attempts to measure and compare the political knowledge in the communities of the two universities using the descriptive and comparative analytical method. The study uses a 400 random questionnaire of 30 paragraphs to measure eight indicators divided into internal and external political knowledge, and other aspects of knowledge: general political knowledge, knowledge of the political institutions and leaders, the political interest, the geographical and historical knowledge, and knowledge of the methods of exercising the political process. The study also attempts to identifying the most important sources and the role of the university in university students’ political knowledge.The results show that the level of the political knowledge is medium while its level in the sample of the Jordanian students is high. According to the samples, the internal political knowledge is more than the external knowledge with a lack of interest in the political matters. The samples do not consider the political matters as their priorities. The political knowledge as a whole needs to much effort to be exerted to confront the current circumstances. The variables of the place of resident, age and the educational level make big difference in the political knowledge. In contrast, the level of the parental education does not create big differences.

Building New Knowledge and the Role of Synthesis in Innovation

2009 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Bill Burnett
Keyword(s):  
Competitive Advantage ◽  
Sustainable Competitive Advantage ◽  
New Knowledge ◽  
Big Picture ◽  
A Company

We innovate to create competitive advantage. Competitive advantage is found in new knowledge, which solves the buyer's problem. Humans create new knowledge in three ways: through Discovery - stumbling upon something that solves a problem; through Experimentation - trying different approaches to a problem until the solution is found; and through Synthesis - combining existing knowledge to create new knowledge. Today, Synthesis is the most common way we solve problems. Everyone synthesizes, but some people are extraordinarily good at it. They see the big picture, and how all the pieces fit together. Their brains have the ability to reach great mental distances to find remote metaphors which presents knowledge that turns into great solutions. Mixing your experts with people who are novice super-synthesizers can create best in class solutions and give a company a sustainable competitive advantage.

The University of Colorado Certificate Program in Bioinnovation and Entrepreneurship: An interdisciplinary, cross-campus model

2012 ◽  
Vol 18 (1) ◽  
Author(s):  
Madhavan Parthasarathy ◽  
David Forlani ◽  
Arlen Meyers
Keyword(s):  
Market Orientation ◽  
Business Education ◽  
Adoption Process ◽  
Industrial Products ◽  
Certificate Program ◽  
University Of Colorado ◽  
The University ◽  
Program Expansion ◽  
The Way

In keeping with an emerging literature on the role of business education in the development of entrepreneurially-intentioned biotechnologists, this paper describes the actions and experiences of an entrepreneurship program that began in the late 1990’s. Along the way it illustrates how a business-centric approach can shift the budding entrepreneur’s perspective from a product to a market orientation when considering an innovation’s commercialization. While the developmental timeline and specific stages of the adoption process for biotechnology-based products vary from traditional consumer or industrial products, there many similarities, foremost is the notion that to be successful the market must perceive significant advantage to the new offering. Lastly, this paper provides thoughts on potentially profitable areas for program expansion and new foci, especially regarding the globalization of biotechnology innovation and international opportunities.

scholarly journals Estudio correlacional entre la modalidad de educación pública o privada y el estilo de aprendizaje

2015 ◽  
Vol 6 (1) ◽  
pp. 69
Author(s):  
Gerson Adriano Rincón-Álvarez ◽  
Daniel Villamizar-Jaimes ◽  
Carlos Antonio Pabón-Galán
Keyword(s):  
Learning Styles ◽  
Pedagogical Practices ◽  
Pedagogical Practice ◽  
Public And Private ◽  
University Environment ◽  
Arts And Humanities ◽  
Study Population ◽  
The Difference ◽  
Faculty Of Education ◽  
The University

ResumenSiempre ha existido una gran discusión sobre, la diferencia entre la educación pública y privada, referente a muchos tópicos de enseñanza aprendizaje como: la metodología, la filosofía, la preparación de los estudiantes, y en lo referente a este artículo, las diferentes estrategias que emplean los estudiantes para adquirir y fortalecer sus aprendizaje. La identificación de los estilos de aprendizaje y el cómo se desenvuelve el estudiante en el medio universitario es de gran importancia para la adecuación de las prácticaspedagógicas del docente y la construcción de los micro-currículos de las asignaturas, que conforman el pensum académico del programa. Con el fin de generar un mejor ambiente de aprendizaje, esta investigación identifica los estilos de aprendizaje de los estudiantes del programa académico de Licenciatura en Matemáticas de la Facultad de Educación, Artes y Humanidades de la UFPS, enmarcado en la teoría del modelo de Kold. Se concluye que el estilo predominantes en la población objeto de estudio fue el reflexivo  seguido del pragmático y por último el activo y el teórico respectivamente. Se finaliza con la aplicación de las pruebas de independencia y correlación de Spearman, hallando alta relación entre los estilos reflexivo y pragmático dentro del modelo de Kold, pero ninguna relación entre el estrato social y los estilos de aprendizaje.Palabras claves: estilos de aprendizaje, modelo, pensum, micro-currículo, Practica PedagógicaAbstractThere has always been a big discussion about the difference between public and private education regarding many topics of learning as the methodology, philosophy, preparing students, and in relation to this article, the different strategies employ students to acquire and strengthen their learning. The identification of learning styles and how the student develops in the university environment is of great importance to the adequacy of the pedagogical practices of teachers and the construction of micro-curriculum subjects that make up the academic curriculum of the program. In order to create a better learning environment, this research identifies learning styles of students of the academic Bachelor of Mathematics, Faculty of Education, Arts and Humanities UFPS, framed in the theory of model Kold. We conclude that the predominant style in the study population was followed by the pragmatic and thoughtful finally assets and theoretical respectively. It ends with the application of the tests of independence and correlation of Spearman, finding high relationship between pragmatic and thoughtful styles within the model Kold, but no relationship between social class and learning styles.Keywords: learning styles, model, curriculum, micro-curriculum Pedagogical Practice

scholarly journals Understanding the layers of a market-oriented organisational culture

2019 ◽  
Vol 37 (1) ◽  
pp. 16-30 ◽  
Author(s):  
Jacqueline Byrne ◽  
Tomás Dwyer ◽  
Declan Doyle
Keyword(s):  
Synergistic Effect ◽  
Market Orientation ◽  
Mixed Method ◽  
Organisational Culture ◽  
Successful Implementation ◽  
Company Performance ◽  
The Core ◽  
Cultural Layers ◽  
Survey Interviews ◽  
A Company

Abstract Organisations with market-oriented cultures outperform other organisations. Thus, the creation of such a culture is paramount. This paper details how distinct layers of an organisation’s culture can in combination influence market-oriented behaviours. The importance of organisational culture in the successful implementation of a market orientation strategy has been recognised. However, an awareness of how the layers of organisational culture, such as values, norms and artefacts, can contribute to market-oriented behaviour is still under research. The layers of organisational culture were thus investigated in three mixed-method case studies of Irish companies utilising a questionnaire survey, interviews and observations. The core conclusion of the study is that the combined synergistic effect of the particular unique organisational cultural layers in a company encourages market-oriented behaviours. This research adds necessary details for managers who seek to develop and create a market-oriented culture to improve company performance.

scholarly journals A Comparative and Narrative Analysis: Executive Leader as Team Builder at the University Level

2019 ◽  
Vol IV (III) ◽  
pp. 39-47
Author(s):  
Uzma Syeda Gilani ◽  
Umar Ali Khan
Keyword(s):  
Narrative Analysis ◽  
Team Building ◽  
Sampling Technique ◽  
Team Leadership ◽  
Executive Leaders ◽  
The Difference ◽  
Vice Chancellors ◽  
Executive Leader ◽  
The University

This study was to compare and narrate the difference in the role of team building, through self-assessed inventory by VC (Executive Leader), observation sheet filled by co-workers as well as the narrated view of executive leaders regarding team-building of the newly established University of the region. Concurrent triangulation mixed-method design was followed. Vice-Chancellors of all Public universities of Khyber Pakhtunkhwa, Pakistan constitutes the population of the study. According to the design, the same sampling technique was used. Four ViceChancellors of newly established Universities and five observers among their co-workers of each VC were taken as respondents of the study. There were significant differences among the self-assessed views of VCs regarding team building and views of their coworkers and narrative views of executive leaders at newly established universities. For team leadership, egalitarian style, knowledge of emotional intelligence and target-oriented communication are recommended

scholarly journals The Role of Critical Thinking in Helping Students Cope with Problems

2020 ◽  
Vol 1 (2) ◽  
pp. 198-217
Author(s):  
Violla Makhzoum ◽  
Lama Komayha
Keyword(s):  
Higher Education ◽  
Critical Thinking ◽  
Problem Solving ◽  
Private Universities ◽  
Education Programs ◽  
Problem Solving Skills ◽  
American System ◽  
The Difference ◽  
The University

Purpose: This research study aims to address the role of higher education programs in developing students’ critical thinking and problem-solving skills, emphasizing on the importance of the university professors’ role in nurturing these skills through the means they use in the classroom. The research also aims to highlight the difference in developing these skills among students between universities that follow the Francophone system and universities that follow the American system. Approach/Methodology/Design: To achieve the goal of this research, a descriptive approach was adopted to test the validity of the research hypotheses which are based on correlations between research variables related to higher education programs and the skill of critical thinking. A questionnaire was employed to collect data from the sample, which consisted of four private universities, divided into two groups which are two private universities that follow the American system, and two private universities that follow the Francophone system. The sample consisted of 120 students from universities that follow the American system, and 132 students from universities that follow the Francophone system. The students were selected from the Faculty of Economics and Business Administration. Findings: It was found out that there are statistically significant differences between the students’ answers regarding the extent of their ability to possess the skills of critical thinking and problem-solving in concerning to the universities in which they study, and we have also found that there are statistically significant differences in the student’s acquisition of these skills between the programs of Francophone and American universities according to their demographic characteristics and majors. Practical Implications: The study will be of great use for concerned authorities, emphasizing on critical thinking and problem-solving skills. Originality/value: The findings revealed a significant correlation between university programs and critical thinking and problem solving skills.

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