Role of social media in information-seeking behaviour of international students

2016 ◽  
Vol 68 (5) ◽  
pp. 643-666 ◽  
Author(s):  
Suraya Hamid ◽  
Sarah Bukhari ◽  
Sri Devi Ravana ◽  
Azah Anir Norman ◽  
Mohamad Taha Ijab

Purpose The purpose of this paper is to investigate the information-seeking behaviour of international students in terms of their information needs and to highlight the role of social media. Design/methodology/approach In this paper, a systematic literature survey was conducted in order to investigate information-seeking trends among international students while using social media. As a result, an exhaustive systematic literature review (SLR) was carried out in order to investigate social media as a source for the observation of the behaviours of international students. For this purpose, 71 articles were selected from various well-known sources after an intensive SLR process of searching, filtering and enforcing the inclusion and exclusion criteria. Findings As an outcome of this study, the information-seeking behaviour of international students was highlighted with respect to social media as a source of information. In addition, this research identifies the information needs of the international students and categorizes them by the roles played by the social media in fulfilling the information needs. Practical implications A comparative study that highlighted the dearth of studies which merge the social media and information-seeking behaviour of international students as well as identify the future direction for the researchers and for benefits of international students. Originality/value A detail SLR which highlights the need of shifting the information seeking behaviour from libraries to social media in regard to the new environment for international students.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Purvendu Sharma

PurposeThe present research aims to introduce and understand the promising nature of destination evangelism in the context of social media-based tourism communities (SMTCs). Further, factors that influence evangelism and information-seeking behaviors on SMTCs are examined.Design/methodology/approachA conceptual model is developed that features an interplay of destination distinctiveness, destination evangelism, travel commitment and information-seeking engagement. Data were collected from 215 active users of SMTCs and analyzed using structural equation models.FindingsThe research findings indicate that destination distinctiveness and information-seeking positively lead to destination evangelism. Information-seeking is found to mediate the relationship between (1) destination evangelism and travel commitment and (2) destination evangelism and distinctiveness.Research limitations/implicationsThe research offers meaningful insights into exploring constituents of destination evangelism. The research also understands and highlights the critical role of information-seeking engagement about distinct destinations.Practical implicationsThis research highlights key areas to build, improve and inspire destination evangelism on SMTCs.Originality/valueThis study offers a fresh contribution to tourism literature by investigating destination evangelism and its drivers. This is explained by closely uniting vital research streams of evangelism, tourism and engagement. It further highlights the dual mediating role of information seeking, suggesting that these engagements are critical to evangelizing destinations.


2016 ◽  
Vol 72 (6) ◽  
pp. 1134-1153 ◽  
Author(s):  
Petros Kostagiolas ◽  
Panagiotis Gorezis ◽  
Konstantina Martzoukou ◽  
Dimitrios Deligeorgis ◽  
Dimitris Niakas

Purpose Medical doctors seek information in order to satisfy their demanding everyday work practices and professional development endeavours. Information seeking is a continuous goal-related process that has impact on how they perceive and experience their job. The purpose of this paper is to explore the association of doctors’ awareness of medical practice information needs (MPIN), their frequency of using online information resources and the barriers they encountered during information seeking with their overall job satisfaction. More specifically, the research examined the mediating role of these information seeking related variables (information needs, online scholarly resources and information barriers) on doctors’ overall job satisfaction. Design/methodology/approach The study employed a questionnaire survey of 138 medical doctors working within the context of a University Hospital in Greece. The survey took place between February and March 2014. To test the hypotheses the authors conducted regression analysis, hierarchical moderated analysis and bootstrapping using SPSS macro developed by Preacher and colleagues. Findings The statistical analysis found that higher awareness of MPIN had an indirect effect on doctors’ overall job satisfaction when they used online information scholar resources. In addition, this indirect effect was contingent on information-related barriers. Originality/value This study provides evidence for supporting the pivotal role of doctors’ information seeking preferences in fostering job satisfaction. This is an understudied research area that deserves a unique focus particularly with the constantly expanding medical information space that has impact on doctors’ medical practices and professional activities.


2016 ◽  
Vol 50 (9/10) ◽  
pp. 1773-1788 ◽  
Author(s):  
Weng Marc Lim

Purpose This paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace. Design/methodology/approach This paper extensively reviews and draws themes from the extant literature on consumer identities in the social media marketplace to explain the selfie phenomenon and to identify potentially fruitful directions for further research. Findings Current insights into the selfie phenomenon can be understood from socio-historical, technological, social media, marketing and ethical perspectives. Research limitations/implications Despite the limitations of a general review (e.g. absence of empirical data and analysis), this paper identifies multiple avenues to extend existing lines of inquiry on the selfie phenomenon. Thus, this paper should encourage further research on the topic in the academic and scientific community. Practical implications The selfie can be used as a marketing tool to improve marketing performance and accomplish marketing-related goals. Originality/value This paper sheds light on how marketing academics and practitioners can better understand the impact of the selfie in the social media marketplace.


2019 ◽  
Vol 75 (6) ◽  
pp. 1298-1316 ◽  
Author(s):  
Morten Hertzum ◽  
Jette Seiden Hyldegård

Purpose The purpose of this paper is to investigate how four international students at a Danish university cope with their study-related and everyday information needs, behaviorally as well as affectively, and how their information seeking blends with their cross-cultural adaptation. Design/methodology/approach Each of the four participants contributed ten diaries and took part in three interviews during the first semester of their stay. Findings International students’ information needs and seeking behavior are shaped by their host university but also by cross-cultural, personal and situational issues. While the cross-cultural issues set international students apart from domestic students, the personal and situational issues create individual differences that call for more individually tailored support. The studied international students lacked information about both study-related and everyday issues. These two types of issues were intertwined and experienced as equally stressful. However, study-related information needs were more important, whereas everyday information needs were more difficult to resolve. In addition, participants tended to feel on their own when it came to finding needed information, but studying abroad also had elements of personal growth in meeting life’s challenges. Research limitations/implications More participants are needed to investigate how international students’ information seeking evolves over time. Originality/value This study contributes detailed information about international students’ study-related and everyday information seeking during their first semester abroad. The study has implications for everyday-life studies of international students’ information behavior and the international classroom in general.


2019 ◽  
Vol 11 (4) ◽  
pp. 378-391 ◽  
Author(s):  
Vikas Gupta

Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make the social media platform more efficient for consumers by providing inputs on the factors consumers consider while making online hotel purchase. Design/methodology/approach This study involves an exploratory qualitative approach which includes 32 face-to-face, semi-structured, in-depth individual interviews with the social media platform users. The selection of interviewees for this study has been done on the basis of a non-random purposive sampling approach. Findings The findings reveal that social media plays an important role in affecting the way consumers search, decide and book hotels. It also suggests that social media helps consumers in collecting information about products and services, assessing alternatives and making their choices. It confirms that while negative facets exist, the positive benefits outweigh the negative aspects of using social media when selecting a hotel. The results also reveal the impact of circumstantial influence related to social media on hotel selection, on the basis of content source and the level of trust and accuracy in the content. Practical implications This study has some strategic implications for hospitality marketing and management related to a better understanding of the influence of social media on the hotel customer decision-making process. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. Originality/value The study makes a contribution by addressing the existing gaps and bridging the arena of consumer behaviour and social media literature in a hotel context and sheds light on how consumer decisions while selecting a hotel are influenced through social media. The core contribution is the generation of factors through in-depth interviews which are based on real-life scenarios relating to the influence of social media on hotel decision-making.


2016 ◽  
Vol 26 (4) ◽  
pp. 963-981 ◽  
Author(s):  
Mahmud Hassan ◽  
Luis V. Casaló Ariño

Purpose – Effective handling of negative word of mouth in the social media has dramatic impact on customer retention, deflects potential damage and improves profitability. Although marketers enact various defensive strategies to combat such negative publicity, consumers are increasingly acting on behalf of marketers and new value creating behaviors are noticed within virtual brand communities. The purpose of this paper is to explore the kind of consumers’ defensive behaviors present within Facebook brand communities (FBCs). Design/methodology/approach – A netnographic approach guided the data collection. Data were gathered by downloading messages; only the threads related to member’s defensive behaviors were downloaded and archived. This resulted to 34 pages of data with 418 individual comments and 6,257 words in total. Findings – Data reveals that defensive behavior is practiced within Facebook, noticing that more diverse types of defensive behaviors are practiced in high involved products. Also, defensive behaviors are more prevalent within utilitarian rather than hedonic brands. Research limitations/implications – This study suggests that marketers should be open to engage and empower consumers to fulfill the role of defending the brand within brand communities first. Originality/value – This work adds to previous literature on handling complaints in social media by analyzing how devoted consumers may defend the brand against negative remarks done by other consumers in FBCs. This study not only confirms that defensive behaviors are apparent within the eight FBCs considered, but also investigates possible differences between high and low involved brands and also utilitarian and hedonic brands.


2016 ◽  
Vol 65 (8/9) ◽  
pp. 535-548 ◽  
Author(s):  
Pornpimol Sirikul ◽  
Dan Dorner

Purpose The purpose of this paper is to investigate how Thai immigrants who relocated to Auckland, New Zealand, looked for and found the information they needed during their settlement process. Design/methodology/approach The study used a qualitative methodology through semi-structured interviews with open-ended questions that were conducted with nine Thai immigrants living in the greater Auckland region. Mwarigha’s three stages of settlement and Dervin’s Sense-Making Methodology were used as theoretical frameworks for understanding the information-seeking behaviour of the Thai immigrants and their information needs and associated barriers to accessing information at different stages of the settlement process. Findings The information needs of Thai immigrants in Auckland were diverse based on the stage of each participant’s settlement process. The main information needs of the participants were for employment, English language-learning, housing, health and making connections. Their main information sources during settlement were family, friends and the internet. The participants saw Auckland Libraries as a useful source but did not take full benefit of the library’s services. The main barriers in accessing services were English language incompetence, lack of resources available in the Thai language, lack of time and library staff behaviour. Research limitations/implications The results of this study will provide library and information professionals with new insights into Thai immigrants’ information-seeking behaviour and their information needs, which may contribute to providing immigrants with the information tools they need to improve the quality of their lives in New Zealand. As this study is limited to Thai immigrants in Auckland only, there is a need to conduct a study on the information needs and seeking behaviour of Thai immigrants in other locales. It may be of interest to researchers to conduct a quantitative study of a larger sample to further generalise the findings. Originality/value There is minimal research that specifically investigates the information needs, sources and barriers to information experienced by immigrants throughout the settlement process. This study is unique in that it focuses on a specific ethnic community of Thais. The findings of this study can be a stepping stone towards further research to gain a deeper understanding of Thai and other immigrants’ information needs, sources, barriers and their perceptions towards public libraries.


2019 ◽  
Vol 7 (2) ◽  
pp. 55
Author(s):  
Kingsley Lyonga Ngange ◽  
Moki Stephen Mokondo

Social media have been welcomed as important tools that contribute to satisfying the daily information needs of citizens in today’s global society. To many, they serve as an open and alternative source of information especially where the conventional media fail to play their role of serving the public’s interest first. Notwithstanding, there have been serious and legitimate concerns about the spread of fake news over social media especially during the 2016 US presidential elections (Allcott & Gentzkow, 2017). This coincided with the Cameroon Anglophone Crisis (CAC) in which the Cameroon government blamed social media users for spreading false information about the crisis to the extent that government shut down the Internet in the two affected Anglophone regions of the country for 93 days in 2017. This article therefore, examines the content of information (graphics, audios, videos, texts) posted on two widely used social media platforms (WhatsApp and Facebook) during the Anglophone Crisis, in order to understand how falsehood is propagated especially during crisis situations. A qualitative approach to analyse data of falsehood during the crisis was used and three major ways were identified through which falsehood was propagated. Principally, social media activists used computer software to distort pictures and superimpose content that depict the messages they wanted to pass across. They also spread rumours using texts, audio clips and distorted videos. The conclusion is that social media have been awash with falsehood in the Cameroon Anglophone Crisis. The major recommendation therefore, is that users of social media should make efforts to verify the authenticity of information obtained from such media before consuming and disseminating to others. The December 2014 Law on Terrorism in Cameroon treats such offences seriously and defaulters are severely punished with heavy jail sentences and fines.


Mousaion ◽  
2019 ◽  
Vol 36 (1) ◽  
Author(s):  
George Theodore Chipeta ◽  
Gift Alfred, B Dube ◽  
Winner D Chawinga ◽  
Lizzie Malemia ◽  
Maloto Green Chaura

The paper presents a study that examined the information-seeking behaviour of first-year undergraduate students at Mzuzu University, Malawi, by focusing on three research objectives, namely the information needs of first-year undergraduate students, the predominant sources of information for first-year undergraduate students, and information-seeking barriers of first-year undergraduate students. The study stratified the sample into five faculties and distributed questionnaires with a mix of closed-ended and open-ended questions to 215 first-year undergraduate students. According to the study findings, 135 (62.7%) students who returned the questionnaires predominantly need information for academic work such as assignments, test and examinations. The predominant sources of information used by students are library books, lecture notes or handouts, and text books assigned to the course with scores of 100 (74%), 98 (72.6%) and 63 (46.7%) respectively. The study concludes that as much as library books are the main source of information, the unavailability of relevant books, poor Internet connectivity, students’ lack of computer and search skills, frequent power outages, and underdeveloped ICT infrastructure including low Internet bandwidth, were found to be the inhibiting factors that students faced in accessing and using some information resources at Mzuzu University. Mzuzu University can mitigate some of these challenges by investing in ICT infrastructure and through the department of Library and Information Science and the library working collaboratively in teaching information literacy to students.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Robert Kwame Dzogbenuku ◽  
Joshua Kofi Doe ◽  
George Kofi Amoako

PurposeThis study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era.Design/methodology/approachPrimary data were randomly gathered from 373 students from two top universities (public and private) in Ghana, a sub-Saharan African economy. Data analysis was achieved utilizing the partial least square–structural equation model (PLS-SEM).FindingsSocial media (SM) entertainment partly mediates the link between social media content and social media performance of students, suggesting that social media entertainment is almost indispensable in creating social media content to achieve optimum performance among tertiary students.Research limitations/implicationsThe use of cross-sectional data alone for this study does not give us the opportunity to observe the social media activities of respondents over a longer period. Future studies could, therefore, include longitudinal data.Practical implicationsThe findings in this study suggest that faculties can modify their pedagogical activities to include social media and reflect some entertainment content, since it has an influence on student performance within the social media space.Social implicationsSM has a great influence on students' performance socially and academically; therefore, educational stakeholders like university authorities, faculties, parents and guardians, and the government should consider social media as a tool for attaining educational goals.Originality/valueThe study extends the use of UTAUT2, in understanding students' learning and behavior processes, by linking antecedents of adoption to the post-adoption effect.


Sign in / Sign up

Export Citation Format

Share Document