Understanding affective evaluation in retail: consumers perspective

2019 ◽  
Vol 32 (4) ◽  
pp. 541-565
Author(s):  
Enrique Marinao-Artigas ◽  
Leslier Valenzuela-Fernández ◽  
Karla Barajas-Portas

Purpose The purpose of this paper is to analyze the effect of the consumer’s emotional shopping experience on the perception of benefits and on the corporate reputation of a department store. Design/methodology/approach This study was applied to a non-probabilistic sample survey proportionally distributed among the main department stores in Chile and Mexico. Findings The findings show for both countries that the functional and symbolic benefit perceived by consumers significantly influences the reputation of department stores. However, the hedonic benefit perceived by the consumer had a negative effect on the reputation of the store. Practical implications The companies could redirect their marketing and commercial management strategies based on the variables and relationships of the model proposed in this study. For instance, managers should implement strategies to improve the emotional experience of their clients. In addition, future studies also could use other variables inherent to the consumer’s purchasing behavior to evaluate their effects on the corporate reputation of the department store. Originality/value This research contributes with the proposal of an explanatory model for decision making, using structural equations that suggest that the affective evaluation of the shopping experience is a key antecedent of the functional, hedonic and symbolic benefits perceived by the consumer. Moreover, the emotional experience plays a key role as an antecedent for the corporate reputation of a company.

2014 ◽  
Vol 42 (10) ◽  
pp. 902-928 ◽  
Author(s):  
Ronald L. Hess Jr ◽  
Lawrence Ring

Purpose – The purpose of this paper is to better understand the unique competitive positioning characteristics of off-price retailers and how they compare to other types of retailers. The authors compare off-price and upscale off-price retailers with four major formats of retailers: first, discount department store/warehouse club retailers; second, moderate department store retailers; third, department store retailers; and finally, specialty department store retailers. Design/methodology/approach – The paper employs a representative sample that was randomly drawn from four primary metropolitan cities in the USA. The data were collected using telephone interviews by a prominent, marketing research firm. A series of discriminant analyses were conducted to examine the data. Findings – The findings of the paper indicate that the off-price formats were consistently positioned at extreme points along the price/value continuum, signifying the strongest value-orientation among the other retail formats. The authors also found that while the upscale off-price format followed the specialty department stores in terms of fashion. The results point to an important disadvantage of the off-price format – although strong on price/value, they often fall short on fashion and many other store attributes that may be important to luxury-oriented customers. Research limitations/implications – The paper employed a sample from several cities collected using a telephone interview methodology within the US. Due to these limitations, the findings of this paper may be hampered by this methodology and not generalize to regions outside of the US. Future research should examine how the demise of most of the upscale off-price retailers and growth of flash web sites have changed the competitive structure of retailing. Practical implications – The results demonstrate that the positioning of the off-price retail format is unique from other formats. The retail formats occupy distinct positions. The off-price retail format is strongly associated with the price/value position but only moderately fashionable to customers, especially when compared with the department and specialty department store formats. In contrast, the upscale off-price format, while also strongly positioned along the price/value continuum, is considered much more fashionable than the off-price retail format. In fact, the upscale off-price retail format only trails the specialty department store format in terms of fashion. Originality/value – The unique characteristics of the off-price retail format and growing interest from upscale department stores underscores the need for a comprehensive understanding of the motives of the off-price shopper. This paper provides retailers with a more complete understanding of the store attributes that differentiate the off-price retail format from other major retail store formats. The overall objective of this study is to offer a comprehensive view of the positioning of off-price retailers compared with many alternative retail formats.


2016 ◽  
Vol 8 (3) ◽  
pp. 416-433 ◽  
Author(s):  
Matthew Bailey

Purpose This study focuses on the marketing strategies of the two most successful discount department store chains in Australia between 1969 and the late 1980s when consumer acceptance of both brand and format were being determined. It examines how they approached marketing a new-format national retail chain to the Big Middle of the market and the ways in which brands were differentiated. Design/methodology/approach Archival sources and oral histories provide evidence about the marketing strategies of each firm. These are integrated with press coverage, advertising and promotional activity to analyze marketing programs. Consumer research from the time offers insights into the effectiveness of campaigns. Findings The Coles and Myer retailing firms pursued similar marketing strategies to encourage adoption of their Kmart and Target discount department store chains, educating consumers about the links between their operational efficiencies and lower prices. Both firms not only formulated national standardized marketing strategies but also differentiated their positioning to maximize their appeal to consumers. Originality/value This article expands understandings of the ways in which new national retail chains are developed and marketed. It explores the intersection between public relations material and media coverage and the ways in which existing brands can be leveraged to legitimize new formats and encourage adoption. More broadly, it contributes to a literature on the “Big Middle”, a space occupied by dominant, volume-oriented retailers. In doing so, it demonstrates that foreign adopters can draw on Big Middle retail formats to quickly gain access to large population segments in their home markets.


Urban History ◽  
1992 ◽  
Vol 19 (1) ◽  
pp. 64-83 ◽  
Author(s):  
Jeanne Catherine Lawrence

Over the past decade a number of scholars have examined the rise of the mass production and distribution of goods, and the concurrent emergence of a nineteenth- and twentieth-century consumer society or ‘culture of consumption’. This body of work has featured the department store prominently in several roles: as a venue for the distribution of consumer goods; as a material fantasyland in which women were encouraged to play out their dreams of conspicuous consumption; and as a place of white-collar employment for working-class clerks. Whatever their focus, these accounts generally view all department stores as homogeneous middle-class institutions, located in a similarly consistent ‘downtown’ in any (and all) large American and European cities. There are serious flaws in such a portrayal. Very real distinctions between department stores in a given city and the social implications of these differences in terms of social status and class are not addressed. Further, the contribution of the built environment and urban topography to the shaping of these status and class distinctions and, ultimately, women's shopping experience, is likewise overlooked. This article examines a set of surveys and marketing reports prepared in 1932 for the Higbee Company of Cleveland, Ohio, in order to situate more precisely one department store within its urban context. These sources document the relationship of the Higbee Company to the city's other department stores and in so doing reveal some of the ways in which stratification between and among classes was interpreted in terms of geographical and social space. Examination of the hierarchy of stores that existed in what was at the time the nation's sixth largest city provides a corrective to the image of the department store as a homogeneous democratic phenomenon, and thus provides an invaluable basis for a reinterpretation of the department store as an urban institution in early twentieth- century America.


2017 ◽  
Vol 18 (4) ◽  
pp. 810-845 ◽  
Author(s):  
JON STOBART

The department store is often seen as a revolutionary force: transforming retail practices, shopping experiences, and the high street. It is variously lauded for its role in the democratization of luxury, the introduction of price ticketing and unfettered browsing, and the creation of a fantasy world of goods. As is so often the case, reality is more complex than the image, especially when we move away from the bright lights of the metropolis and start exploring the high streets of provincial towns. Based on a thorough trawl of trade directories, I explore the regional distribution of stores in their 1930s heyday and examine how this distribution developed over time, pushing the discussion back to consider the varied origins of provincial department stores. I then turn to the spatial organization, selling practices, and shopping experience of small samples of stores, questioning the extent to which they formed a monolithic retail type.


Africa ◽  
2012 ◽  
Vol 82 (3) ◽  
pp. 368-392 ◽  
Author(s):  
Bianca Murillo

ABSTRACTDespite the perception that department stores are a recent phenomenon in West Africa, modern indoor retail spaces have existed in its major cities since the mid-twentieth century. This article uses the history of Kingsway Department Store in Accra as a lens to understand emerging political, economic and social tensions in post-colonial Ghana. Drawing on United Africa Company (UAC) records, staff reports and inspection findings, as well as local newspapers, advertising and oral interviews, I demonstrate how legacies of colonial capitalism, struggles for political independence and negotiations over what constituted the ‘modern’ fuelled both local and foreign support of the project. For the UAC, investment was an opportunity to legitimize its activities in a newly independent Ghana and a means to shed its image as a colonial merchant firm. While local authorities were divided on whether large-scale retail developments should be part of an expanding post-colonial city, Prime Minister Kwame Nkrumah thought the store might provide a key component in constructing his vision of a new modern nation. However, the presence of white-collar working women, young managers supervising older employees, and the mixing of white expatriate and African shoppers exacerbated social conflicts – challenging local and colonial notions of authority based on race, gender and age.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lori J. Tucker ◽  
Peter E. Williams

PurposeThe purpose of this paper is to understand the experience of three formerly abrasive leaders who improved their conduct and management strategies following a workplace intervention.Design/methodology/approachNarrative inquiry, a personal and collaborative research method, revealed the experience of three leaders in their shift from destructive behaviors. Concepts from adult development, specifically Kegan's constructive-development theory (CDT) and Mezirow's transformative learning theory (TL), provided a lens to better understand the leaders' personal development.FindingsThis study culminated with three co-composed narrative accounts and an analysis of narrative threads. The focus of this paper is the interpretive narrative thread analysis. The developmental experience of these three leaders included disruption, awakening and equipping.Research limitations/implicationsThis study included three leaders. The experience of these leaders may not be representative of other formerly abrasive leaders.Practical implicationsThis initial exploratory study contributes to CDT and TL by suggesting leader interpersonal development is an intensely emotional experience that transcends the mechanics of developmental stages. In practice, this study indicates abrasive leaders may improve their conduct and management strategies with organizational support, including supervisor intervention and specialized professionals.Originality/valueThis paper offers insight for scholars and human resource (HR) professionals on the emotionally intense experiential journey of leaders who improved their interpersonal conduct. This study introduces concepts from CDT and TL into the study of workplace psychological aggression (WPA), and it expands the limited knowledge of how HR can support positive perpetrator change.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chayanon Phucharoen ◽  
Tatiyaporn Jarumaneerat ◽  
Nichapat Sangkaew

Purpose Based on big data analytical and statistical techniques, this study aims to examine tourists’ shopping experiences at department stores and street markets in Phuket. Design/methodology/approach A Naïve Bayes machine learning algorithm was used to identify the most frequently used terms in TripAdvisor reviews of both department stores and street markets contributed by the same pool of 729 tourists. Findings A total of 18 out of 62 terms used were common in reviews of both shopping settings. However, the study found significant differences in the mean use of the 18 common terms and the likelihood of those terms being used in overall positive reviews. Practical implications The study’s findings indicate differences in tourist shopping experiences at department stores and street markets. Several concrete recommendations are made, including a greater focus on the linkage to the national characteristic of street markets, and particularly the quality of local fruit, to enhance the tourist shopping experience. Originality/value Understanding the differences between shopping malls and street markets from the tourist’s perspective would further enhance the coexistence of shopping malls and street markets in tourism-led growth cities. As such, using reviews of both shopping malls and street markets from an identical pool of tourists, the present study will analyse and compare tourists’ actual shopping experiences, thereby addressing this gap in the research canon via integrated statistical and big data analysis techniques.


2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Faizal Ardiyanto

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.


2019 ◽  
Vol 9 (2) ◽  
pp. 167-178
Author(s):  
Eric C.K. Cheng

Purpose The purpose of this paper is explore the relative effectiveness of people-based and information technology-based knowledge management (KM) strategies as implemented by principals in Hong Kong schools to facilitate and sustain Lesson Study for teachers’ knowledge sharing and internalization. Design/methodology/approach Data from 184 principals in Hong Kong were collected by a cross-sectional quantitative survey. Confirmatory factor analysis and reliability tests have been used to examine the constructed validity and reliability of the instrument. A structural equation model was applied to confirm the predictive effect of people-based and information technology-based KM strategies on teachers’ knowledge sharing and internalization through Lesson Study. Findings Results show that people-based KM strategy predicts knowledge sharing and internalization by and among teachers. However, while information technology-based knowledge management strategies predict teachers’ knowledge sharing, they do not predict how effectively they internalize knowledge. Practical implications Cultivating communities of practice, professional learning communities and mentoring schemes in schools can nurture a knowledge-sharing culture to facilitate and sustain Lesson Study for teacher learning. Institutionalizing an information technology system can help teachers to retrieve, share and store the school’s explicit knowledge. Originality/value The paper not only suggests school management strategies and practices for school leaders to facilitate and sustain Lesson Study, but also brings a new research dimension, KM, to the research area.


2018 ◽  
Vol 15 (3) ◽  
pp. 265-287 ◽  
Author(s):  
Bhavana Mathur ◽  
Sumit Gupta ◽  
Makhan Lal Meena ◽  
G.S. Dangayach

PurposeThe purpose of this paper is to examine the causal linkages among supply chain practices, effectiveness of supply chain performance (SCP) and organizational performance (OP) in Indian healthcare industries.Design/methodology/approachThis paper is helpful in developing a framework for linking a healthcare supply chain practice to its OP, and thus identifies how such a linkage can be connected to the effectiveness of SCP. Such effort also enables the authors to derive a set of recommended supply chain practices for SC performance.FindingsFrom the literature review, this paper finds that, in the context of Indian healthcare industries, efficient SC performance may play a critical role for overall OP improvement, as there is a close interrelationship between supply chain management (SCM) practices and SCP that may have a more significant effect on OP improvement.Research limitations/implicationsThe principle limitation of the paper is that it is performed only in a particular industry and with a questionnaire survey which could be extended in future for other industries also. Another limitation of the paper is that it is focused only on the SCP of medical device and equipment supply chain which is a small portion of the whole healthcare supply chain, and therefore requires further research covering various other domains of healthcare supply chain. Another limitation of the study is that the sample survey has been taken from only one respondent per company at one point of time which may create biasness in the results. Thus, future research should collect data through multiple members from the organization.Practical implicationsThis study contributes to know the effect of SCM practices on healthcare SCP and provides a practical and useful tool to evaluate the extent of effectiveness of SCP and finally their impact on the healthcare OP. Finally, this study provides conceptual and descriptive literature regarding SCM practices that leads to improvement in healthcare performance.Social implicationsThis study adds to the knowledge on healthcare SCM performance by exploring the relationship between supply chain practices, healthcare SCP and healthcare OP and by developing and testing a research framework thus help in improving patient satisfaction.Originality/valueThis study attempts to show how the potential benefits of supply chain practices can no longer be ignored in healthcare supply chain.


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