CWP - Creating Consumer Insights

2015 ◽  
pp. 1-6
Author(s):  
Sanjeev Tripathi ◽  
Arvind Sahay
Keyword(s):  
Data Analysis ◽  
Market Research ◽  
Business Development ◽  
Business Research ◽  
Data Analysis Plan

Narayana, the head of Market Dynamic's (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom space. These would help bring credibility for CWP and help in business development. CWP had requested for an early delivery and Narayana was planning to work on the analysis plan himself as his chief analyst was on leave. This case highlights the importance of an analysis plan in research. Specifically, it illustrate the role of different tools in data analysis and familiarizes participants with various tools and their applications. This case would be useful for students in Business Research and Market Research courses.

scholarly journals Business Development Services Provided by Islamic Microfinance Institutions and Customer Satisfaction: The Mediation Role of Perceived Benefits. A Study on SMEs in Yemen

2014 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Fahmi Shaaban Fararah ◽  
Abdullah Kaid Al- Swidi ◽  
Wan Sulaiman B. Wan Yusoff
Keyword(s):  
Data Analysis ◽  
Business Development ◽  
Comfort Level ◽  
Perceived Benefits ◽  
Microfinance Institutions ◽  
Moderating Effects ◽  
Remarkable Effect ◽  
Islamic Microfinance ◽  
The Relationship

This study seeks to determine the effect of Business Development Services (BDS) on the comfort level of the Islamic Microfinance System and SMEs owners in Yemen. Based on the importance of SMEs in Yemen which consists of 99.6% of all businesses in Yemen and their important role on the overall economic development by reducing poverty and creating new job. The paper made it easy to see what effectiveness the Islamic microfinance system is bringing in SMEs sector in the country.532 questionnaire were distributed amongst the SMEs owners in Yemen to collect data, 346 were returned and further 320 were selected for Data analysis. It was found in the study that there was a remarkable effect of BDS on the satisfaction and the perceived benefits that SMEs owners got through dealing with Islamic microfinance system. The additional findings were to confirmed the role of perceived benefits mediating the relationship between satisfaction and BDS but the moderating effects of perceived benefits on the two were not confirmed.

scholarly journals Peran Dan Manfaat Modal Sosial Dalam Peningkatan Efektivitas Kerja Karyawan Sektor Usaha Mikro Kecil Dan Menengah Di Sentra Kerajinan Tas Dan Koper Tanggulangin Sidoarjo

2016 ◽  
Vol 2 (1) ◽  
pp. 01
Author(s):  
Harge Trio Widodo
Keyword(s):  
Social Capital ◽  
Data Analysis ◽  
Knowledge Transfer ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Business Development ◽  
Analysis Method ◽  
Mutual Cooperation ◽  
Good Communication

The purpose of this research is to identify and describe the shape of social capital that exist in the centers of craft bags and suitcases Tanggulangin. Identify the role of social capital in improve the effectiveness of employees in the center of bags and suitcases craft Tanggulangin. Identify the use of social capital by craftmen in their business development. Sampling method used in this study are done by purposive, decide the informant by selective informant. Data analysis method used is descriptive analysis. The result showed that social capital is formed in the industrial centers of bags and suitcases Tanggulangin started from family, relatives, neighbors and their friends, and grow together with local habit. The role of social capital to form a network, a sense of trust, social norms, leadership, and solidarity among employees and craftsmen in Tanggulangin. The benefits of social capital in the industrial centers of bags and suitcases in Tanggulangin found to form a good mutual cooperation among them, the knowledge transfer, and maintained good communication. Efforts to increase social capital is done by sharing the workload and remuneration managed transparently and in accordance with the capabilities and contributions of employees.

scholarly journals A Study of the Effect of Service Recovery on Customer Loyalty Based On Marketing Word Of Mouth in Tourism Industry

2019 ◽  
Vol 64 ◽  
pp. 74-84
Author(s):  
Chih-Hung PAI ◽  
Kuo-Min KO ◽  
Troy SANTOS
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Market Research ◽  
Service Failure ◽  
Service Recovery ◽  
Business Research ◽  
Consumer Services ◽  
Online Brand Community ◽  
The Impact

Akamavi, R K., Mohamed, E., Pellmann, K., & Xu, Y. (2015). Key determinants of passenger loyalty in the low-cost airline business. Tourism Management, 46, 528-545. Baldus, B.J., Voorhees, C., & Calantone, R. (2015). Online brand community engagement: Scale development and validation. Journal of Business Research, 68(5), 978-985. Boo, H.V. (2017). Service Environment of Restaurants: Findings from the youth customers. Journal of Asian Behavioural Studies, 2(2), 67-77. Bowen, T.J., & Chen, S.L. (2015). Transitioning Loyalty Programs: A Commentary on the Relationship Between Customer Loyalty & Customer Satisfaction. International Journal of Contemporary Hospitality Management, 27(3), 415-430. Casidy, R., & Shin, H. (2015). The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions. Journal of Retailing and Consumer Services, 27, 103-112. Chang, J.H. (2017). The role of relationship on time and monetary compensation. The Service Industries Journal, 37, 915-935. Fan, A., Mattila, A.S., & Zhao, X. (2015). How does social distance impact customers’ complaint intentions? A cross-cultural examination. International Journal of Health Policy and Management, 47, 35-42. Gohary, A., Hamzelu, B., & Alizadeh, H. (2016). Please explain why it happened! How perceived justice and customer involvement affect post co-recovery evaluations: a study of Iranian online shoppers. Journal of Retailing and Consumer Services, 31, 127-142. Guo, L., Lotz, S.L., Tang, C., & Gruen, T.W. (2015). The role of perceived control in customer value cocreation and service recovery evaluation. Journal of Service Research, 19(1), 39-56. Heidenreich, S., Wittkowski, K., Handrich, M., & Falk, T. (2015). The dark side of customer co-creation: exploring the consequences of failed co-created services. The Journal of the Academy of Marketing Science, 43(3), 279-296. Hsu, C.L., & Lin, J.C.C. (2016). Effect of perceived value and social influences onmobile app stickiness and in-app purchase intention.Technological Forecasting and Social Change, 108, 42-53. Kashif, M., Zarkada, A., & Ramayah, T. (2016).The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically. Total Quality Management & Business Excellence, 29(5-6), 1-21. Li, M., Qiu, S.C., & Liu, Z., (2016). The Chinese way of response to hospitality service failure: The effects of face and guanxi. International Journal Hospital Management, 57, 18-29. Liu, S.Q., & Mattila, A.S. (2015). “I Want to Help” versus “I Am Just Mad” how affective commitment influences customer feedback decisions. Cornell Hospitality Quarterly, 56(2), 213-222. Oman, B., Pepur, M., & Arneric, J. (2016). The impact of service quality and sport-team identification on the repurchase intention. Journal of Contemporary Management Issues, 21(1), 19-46. Ozuem, W., Patel, A., Howell, K.E. & Lancaster, G. (2016). An Exploration of Consumers' Response to Online Service Recovery Initiatives. International Journal of Market Research, 59(1), 97-115. Park, J., & Ha, S. (2016). Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses. Journal of Retailing and Consumer Services, 28, 310-316. Rezaei, S., Shahijan, M.K., Amin, M., & Ismail, W.K.W. (2016). Determinants ofapp stores continuance behavior: A pls path modellingapproach. Journal of Internet Commerce, 15(4), 408-440. Sengupta, S.A., Balaji, M., & Krishnan, B.C. (2015). How customers cope with service failure? A study of brand reputation and customer satisfaction. Journal of Business Research, 68(3), 665-674. Sloan, S., Bodey, K., & Gyrd-Jones, R. (2015). Knowledge sharing in online brand communities. Qualitative Market Research: An International Journal, 18(3), 320-345. Tan, C., Benbasat, I. & Cenfetelli, R.T. (2016). An Exploratory Study of the Formation and Impact of Electronic Service Failures. MIS Quarterly, 40(1), 1-31. Van Vaerenbergh, Y., & Orsingher, C. (2016). Service Recovery: An Integrative Framework and Research Agenda. The Academy of Management Perspectives, 30(3), 328-346. Varela, J.C.S., Svensson, G., Brambilla, F.R., & Oliveros, M.E.G. (2015) Perceived Justice & Emotions in a Negative Service Encounter: A Latin American Perspective. In: Kubacki K. (eds). Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer. Vyas, V. & Raitani, S. (2015). A Study of the Impact of Relationship Marketing on Cross-Buying. Journal of Relationship Marketing, 14(2), 79-108. Weber, K., Sparks, B., & Hsu, C.H. (2016). The effects of acculturation, social distinctiveness, and social presence in a service failure situation. International Journal Hospital Management, 56, 44-55. Wu, J., Huang, L., Zhao, J.L., & Hua, Z. (2015).The deeper, the better? Effect of online brand community activity on customer purchase frequency. Information & Management, 52(7), 813-823. Yang, A., Chen, Y., & Huang, Y. (2017). Enhancing customer loyalty in tourism services: the role of customer-company identification and customer participation. Asia Pacific Journal of Tourism Research, 22(7), 735-746. Zhang, H., Zhang, K.Z., Lee, M.K., & Feng, F. (2015). Brand loyalty in enterprise microblogs: Influence of community commitment, IT habit, and participation. Information Technology & People, 28(2), 304-326.

scholarly journals MANAJEMEN PENGEMBANGAN USAHA EKONOMI PESANTREN

2017 ◽  
Vol 11 (2) ◽  
pp. 331-360
Author(s):  
Imam Syafi'i ◽  
Wisri Wisri
Keyword(s):  
Data Analysis ◽  
Human Resources ◽  
Study Design ◽  
Management System ◽  
Business Development ◽  
Qualitative Approach ◽  
Economic Management ◽  
Business World ◽  
Operational Methods

The Successful economic of management business development has some factors that can support to organizing and controlling in economic business of Boarding Institutions Salafiyah Syafi'iyah Sukorejo Situbondo. Researcher can find these from two operational methods, such as the study design and qualitative approach who has a role of key instrument. To get validity obtainded data, researcher used triangulation method by several steps. Such as data analysis, researcher known that economic management of business development in Boarding Institutions Salafiyah Syafi'iyah Sukorejo of Situbondo has some steps which are the organization that coordinating by an institution named Badan Usaha Milik Pesantren and the controlling one that held by the institution named Badan Pengawas Keuangan & Kekayaan Ma’had. Human Resources have an important thing to reach the successful of these situation. Based on the result of research, researcher can be gave the suggestion that we must increase the management system and controlling with professional act, autonomy expansion in management system, and providing training with brings someone experts from outside who are competent in the business world.

Strategic Tools for Business Research and Analysis

2022 ◽  
pp. 1-33
Keyword(s):  
Business Development ◽  
Analysis Tool ◽  
Business Managers ◽  
Business Research ◽  
Development Officers ◽  
Business Analysis ◽  
Strategic Options ◽  
Tools And Techniques

There are many tools and techniques available for business analysis, but the question is whether there is one tool or a set of tools that are most commonly used. What tools or techniques are taught to business managers or business development officers? The literature is reviewed for tools that are most widely taught and in use. The chapter examines the reasons they have been chosen and the comments on how effective they were found to be. The use of tools generally and the need to use more than one tool are discussed. Several authors suggest that the central role of a business analysis tool appears to be to provoke discussion amongst the business development officers. The discussion seems to be more important than the tool in preparation for developing strategic options. The theory of resource-based analysis is discussed with its role in analysing the company and its competition.

Sasak People’s Resistance Against Mataram-Karangasem and Dutch Colonial Rulers: The Role of Tuan Guru Umar Kelayu

2020 ◽  
Vol 2 (1) ◽  
pp. 73-90
Author(s):  
Ahmad Tohri ◽  
H. Habibuddin ◽  
Abdul Rasyad
Keyword(s):  
Data Analysis ◽  
19Th Century ◽  
Economic Factors ◽  
Historical Method ◽  
The 19Th Century ◽  
Historical Methods ◽  
Depth Interviews ◽  
Dutch Colonial ◽  
Dutch Colonialism

This article discusses the Sasak people’s resistance against MataramKarangasem and Dutch colonial rulers in the 19th century in Lombok, Indonesia. It particularly focuses on Tuan Guru Umar Kelayu and his central role in the emergence of Sasak people’s resistance which transformed into Sasak physical revolution local and global imperialismcolonialism. Using the historical method, this article collected data through observation, in-depth interviews, and documentation. The data analysis involved the historical methods of heuristics, verification or criticism, interpretation, and historiography. The findings show that Sasak people’s resistance was not only caused by economic factors but also related to other factors such as social, cultural, and religious ones. Tuan Guru Umar Kelayu played a key role in the Sasak people’s resistance in that it was under his leadership and influence that the resistance transformed into a physical struggle against MataramKarangasem and Dutch colonialism as seen in Sakra War and Praya War which were led by his students and friends.

Minangkabau Language Maintenance by the Association of Sei Jaring Community in Medan

2014 ◽  
Vol 11 (2) ◽  
Author(s):  
Yenita Uswar ◽  
Amrin Saragih ◽  
Tina Mariany Arifin
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Language Maintenance ◽  
Young Generation ◽  
Third Generation ◽  
The Third ◽  
Danger Level

The objectives of this qualitative research were (1) to identify the factors that affect the Minangkabau language (ML) maintenance in Medan, (2) to discover the parents’ efforts in maintaining ML in Medan and (3) to find out the reason why the speakers have to maintain ML. The souree of data is the nembers of the Association of Sei Jaring Community (Ikatan Warga Sei Jaring: IWS) in Medan. The sample was 10 families including 10 parents and their children. The instruments of this study are a questionnaire and an interview. The questionnaire was used to answer the factors affected the maintenance of ML and how factors affected the maintenance of ML. The interview was used to discover the influence why Minangkabau’s people have to maintain ML. There are four factors in ML maintenance, the parents’ role, the role of family, the intramarriage and homeland visits. After distributing questionnaire and did some interviews it is found that IWS especially for the third generation (children) has the danger level in ML when they communicate to each other. Meanwhile, the data analysis also shows that both fathers and mothers communicate to each other with ML. This condition occurred because of the influence of the environment. Parents have to keep communication and teaching Minangkabau language continuously to their children. so, the young generation can keep the existence of ML for their future. Keywords: Minangkabau Language Maintenance, parents’ efforts, the young generation.

Peranan Ketua Pengurus dan Manajer Dalam Penyusunan dan Penerapan Laporan Keuangan Berbasis SAK ETAP Pada Koperasi di Kota Palembang

2019 ◽  
Vol 14 (2) ◽  
pp. 119
Author(s):  
Riza Syahputera ◽  
Martha Rianty
Keyword(s):  
Data Analysis ◽  
Sampling Technique ◽  
Financial Statements ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Regression Test ◽  
Using Data ◽  
The City ◽  
Positive Effect

AbstractThis study aims to determine the effect of the role of the Chairperson and Cooperative Manager in the preparation and application of Financial Statements based on SAK ETAP in cooperatives in the city of Palembang. This research is a quantitative study using data obtained from questionnaires and measured using a Likert scale. The sampling technique used is purposive sampling. The sample used in this study was the Chairperson of the cooperative and the manager of the cooperative in the city of Palembang. The cooperatives studied were 203 cooperatives. The data analysis technique used is multiple linear regression test. The results showed that the role of cooperative leaders and managers had a significant positive effect on the preparation and application of SAK ETAP-based financial statements.Keywords : chairman, manager, SAK ETAP, cooperative

Peranan media sosial dalam pengembangan melek politik mahasiswa

2017 ◽  
Vol 14 (2) ◽  
pp. 139-145
Author(s):  
Yudha Pradana
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Likert Scale ◽  
Study Habits ◽  
Quantitative Approach ◽  
Result Show ◽  
Political Literacy ◽  
Descriptive Method

This research is used quantitative approach and descriptive method. Instrument used by the research is skala Survey of Study Habits and Attitudes questionnaire to describing media social using by students and Likert Scale questionnaire to describing student’s political literacy. Data analysis using Rank Spearman Order.The result show that social media used by students 48% good, 26% fair, and 15% poor. Student’s political literacy are 36% good, 43% fair, and 21% poor. The role of social media in the development of student's political literacy is 54,79% affected by social media, and 45,21% affected by other factors.

The effect of psychological empowerment on job burnout and competitive advantage

2020 ◽  
Vol 18 (1) ◽  
pp. 47-71 ◽  
Author(s):  
Ali Safari ◽  
Arash Adelpanah ◽  
Razieh Soleimani ◽  
Parisa Heidari Aqagoli ◽  
Rosa Eidizadeh ◽  
...  
Keyword(s):  
Data Analysis ◽  
Organizational Commitment ◽  
Competitive Advantage ◽  
Indirect Effect ◽  
Psychological Empowerment ◽  
Job Burnout ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role

Purpose This study aims at investigating the effect of psychological empowerment on job burnout and competitive advantage with the mediating role of organizational commitment and creativity. Design/methodology/approach The statistical population included all the managers and staffs of Tooka Company in Iran, and for data analysis, 120 completed questionnaires were used. Data analysis was carried out by SPSS 18 and Amos 20 software and structural equation modeling method. To test the mediating relationships, bootstrap method was used. Findings The findings showed that psychological empowerment has a significant direct effect on job burnout and competitive advantage. Also, psychological empowerment has a significant indirect effect on job burnout through the mediating role of organizational commitment. In addition, psychological empowerment has a significant indirect effect on competitive advantage through the mediating role of organizational creativity. Originality/value This study is among the first to investigate the relationship between psychological empowerment, job burnout, competitive advantage, organizational commitment and creativity.

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