CUSTOMER ATTITUDE TOWARD MARKETING MIX ELEMENTS PERTAINING TO FOREIGN PRODUCTS IN AN EMERGING INTERNATIONAL MARKET

1999 ◽  
Vol 9 (3/4) ◽  
pp. 116-137 ◽  
Author(s):  
Shahid N. Bhuian ◽  
David Kim
Keyword(s):  
International Market ◽  
Marketing Mix ◽  
Foreign Products ◽  
Customer Attitude

scholarly journals Language strategies for the adaptation of Western brand names in Taiwan

Onomastica ◽  
2021 ◽  
Vol 65 (2) ◽  
pp. 271-283
Author(s):  
Irena Kałużyńska
Keyword(s):  
International Business ◽  
International Market ◽  
Brand Names ◽  
Chinese Society ◽  
Purchase Decisions ◽  
Foreign Products ◽  
Foreign Brand ◽  
Consumer Markets ◽  
Language Strategies ◽  
Trade Names

The paper deals with some language strategies in the domain of the adaptation of foreign brand names (trade names) in Taiwan (ROC) in the context of Chinese language, society and culture. It also presents the results of the author’s investigation into 50 Chinese/Taiwanese adaptations of brands of foreign food products. In the Chinese naming culture, proper names are predominantly semantically transparent and most members of Chinese society still believe that names can influence the fate of the objects named. It is evident, that brand names play a crucial role in the marketing of products and in their acceptance by the consumers, and ultimately their purchase decisions. Good and pleasing brand names contribute to the success of products, while improper and ugly names may contribute to their failure. In a time of globalization, many foreign products and brand names occur in Chinese-speaking countries, such as the PRC and Taiwan, probably the largest consumer markets in international business. Consumers’ behavior and language are usually among the major barriers to the international market, so it is important to know the linguistic and social content of Chinese names and typical language strategies for the adaptation of Western brand names.

scholarly journals Factors Influencing Customer Purchase Intention Towards Insurance Products

2020 ◽  
Vol 4 (5) ◽  
pp. 70-79
Author(s):  
Keyword(s):  
Life Insurance ◽  
Purchase Intention ◽  
Marketing Mix ◽  
Survey Method ◽  
Insurance Company ◽  
Product Price ◽  
Place Promotion ◽  
Customer Attitude ◽  
Buying Behaviour ◽  
The Relationship

Malaysia has low insurance penetration rate which is about 60% compare to other country. This means Malaysians might not be prepared in cases of unexpected disasters. Studies show that product, price, place, promotion and attitude do influences the purchase intention of insurance. Black box theory is applied in this study. This is a quantitative study where data is collected using survey method. All items were using 5-points Likert scale. 350 sample is used in this survey using questionnaire developed using adoption and adaptation of existing items. Using PLS-SEM data analysis method, this study found that product is the most important influence on life insurance purchase decision. Attitude his also found to mediate the relationship marketing stimuli and purchase behaviour. This study concludes that marketing mix which is product, price, place and promotion will influence customer attitude and subsequently customer purchase intention. Hence, insurance company should develop their marketing mix carefully in order to increase sales. Future studies are recommended to investigate effect of image provided through marketing/sales representatives on life insurance buying behaviour.

scholarly journals Scale-Up Marketing and Export of MSME Products Based on Digital Business at MEK-PDM Gresik

2021 ◽  
Vol 5 (1) ◽  
pp. 53
Author(s):  
Efta Dhartikasari Priyana ◽  
Abdurrahman Faris Indriya Himawan
Keyword(s):  
Human Resources ◽  
Transaction Costs ◽  
Scale Up ◽  
International Market ◽  
Global Market ◽  
Business Climate ◽  
Global Marketing ◽  
Foreign Products ◽  
The Impact

The low quality of Human Resources which ultimately leads to the ineffectiveness of management, organization and technology has made the development of MSMEs in Indonesia unable to touch rapidly. Plus the large transaction costs from the impact of an unfavorable business climate are also a problem for the case of MSMEs fostered by MEK-PDM Gresik, making it difficult to compete in the international market. In fact, the products produced by MSMEs are no less competitive with those produced by foreign products. In fact, to be able to penetrate the global market, MSMEs must at least be able to adapt to the concept of global marketing which is not yet owned by MSME stakeholders. Therefore, in this service, MSME actors will be taught how to market their products globally. Fronted by Dr. Indro Kirono as a performer who previously had a long history in the export world, the service event went more than imagined. Many MSME products were independently assisted by the presenters to be introduced a little in the global market. Gresik UMKM products will also be assisted by the introduction of Gresik Muhammadiyah University. So that Muhammadiyah University of Gresik can become a place for Gresik SMEs to be fostered.

scholarly journals Effectiveness of Retail Marketing-Mix on Consumer Patronage: A Performance Assessment of Selected Supermarkets

2019 ◽  
Vol 8 (4) ◽  
pp. 8349-8353
Keyword(s):  
Marketing Mix ◽  
Primary Data ◽  
National Brands ◽  
Customer Perception ◽  
Patronage Behavior ◽  
Retail Marketing ◽  
Patronage Intention ◽  
Customer Attitude ◽  
Retail Format ◽  
The Impact

Retail market in India is becoming bigger with the multinational and national brands making rapid changes in order to survive in the highly competitive environment. The changes are not limited to the type of retail format but include all the factors which can improve consumer buying experience. Therefore, the current study seeks to develop a conceptual framework for analyzing the impact of retail marketing mix such as product, services offered, brand, customer perception, customer attitude, promotional measure of the selected mall on its customer satisfaction, patronage intention, patronage behavior and word of mouth using primary data in Nagpur city. The study measure the performance of selected malls and retail outlets situated in Nagpur city. The nature of research is descriptive. A structured questionnaire was designed and distributed among 200 respondents, who have made recent purchases from supermarket operated in Nagpur through convenience sampling. Data was collected by visiting supermarkets multiple times on different timings incorporating more and less crowded situations. Cross tabulation, ANOVA, regression and correlation tests are applied to know the statistical significant relationship among variables.

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Nazwirman Nazwirman ◽  
Efendy Zein
Keyword(s):  
Local Government ◽  
Analytical Method ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Easy Access ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Physical Evidence ◽  
Technology Process

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests

Determinants of Brazilian Exports by Levels of Technological Intensity: A Gravity Model Analysis Using the PPML Estimator

2019 ◽  
Vol 10 (9) ◽  
pp. 861-879
Author(s):  
Edson Roberto Vieira ◽  
◽  
Daniel Henrique Alves Reis ◽  
Keyword(s):  
International Market ◽  
Positive Influence ◽  
Gravity Models ◽  
Transport Costs ◽  
Consumer Market ◽  
Technology Products ◽  
The Us ◽  
Trading Partners ◽  
Negative Impacts ◽  
Technological Intensity

The objective of this study is to analyze the determinants of Brazilian exports by levels of technological intensity in the period 2000-2015. Gravity models were estimated for total of the exports and for each type of exports by levels of technological intensity, using the PPML-estimator. The study indicates that there is a process of concentration of Brazilian exports in low technology and medium-low technology products, at the same period in which China's share of total Brazilian shipments abroad grew. Estimates of empirical gravity models have shown that the income and size of the consumer market of Brazil’s trading partners seem to have the greatest positive influence on the Brazilian exports. Indications of this study are that the Brazil should continue to diversify its trading partners to minimize the impacts of a possible reduction of the economic growth of large trading partners (such as China and the US) on its exports and increase its exports of products with greater technological intensity. The results also highlight the need for Brazil to make greater efforts to increase its competitiveness in the international market to reduce the negative impacts of transport costs on the final prices of products exported by the country.

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