scholarly journals Combining sources of information to increase survey response rates

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miguel Guinalíu ◽  
Vidal Díaz de Rada

Purpose The purpose of this paper is to show that mixed methods applied sequentially provide sufficient knowledge of topics under study. Design/methodology/approach This paper conducted an analysis of a real case using descriptive statistical and regression techniques. Findings The present study proposes the use of the so-called “sequential mixed-modes” in survey-based market research. This technique is based on the successive application of different information collection techniques (face-to-face, telephone and internet-based surveys); it offers four fundamental advantages: increased coverage rate; higher response rate; lower costs; and greater cooperation. Research limitations/implications In addition to the normal limitations associated with conclusions derived from case studies, the data collection was carried out in only one autonomous community (Spain) and focussed only on one theme. Practical implications Firstly, it was found that data collection through mixed sequential modes substantially increases response rates in online surveys. This is particularly important as, in recent years, data collection through the internet has become almost standard market research practice. Secondly, the sample that resulted from the joint use of the three data collection modes more accurately reflected the distinctive features of the universe under study. A third recommendation is that the use of internet-based self-administered surveys is especially promising with individuals with a higher level of education and among students. Originality/value The decrease in the response rate is one of the greatest challenges of survey-based market research, given its impact on sample representativeness. This paper addresses this problem and exposes the advantages of the sequential use of mixed modes in the collection of information.

2020 ◽  
Author(s):  
Elise Braekman ◽  
Stefaan Demarest ◽  
Rana Charafeddine ◽  
Sabine Drieskens ◽  
Finaba Berete ◽  
...  

BACKGROUND Potential is seen in web data collection for population health surveys due to a combination of its cost-effectiveness, implementation ease and the increased internet penetration. Nonetheless, web modes may lead to lower and more selective unit response rates than traditional modes and hence may increase bias in the measured indicators. OBJECTIVE This research assesses the unit response and costs of a web versus F2F study. METHODS Alongside the F2F Belgian Health Interview Survey of 2018 (BHIS2018; n gross sample used: 7,698), a web survey (BHISWEB; n gross sample=6,183) is organized. Socio-demographic data on invited individuals is obtained from the national register and census linkages. Unit response rates considering the different sampling probabilities of both surveys are calculated. Logistic regression analyses examine the association between mode system (web vs. F2F) and socio-demographic characteristics on unit non-response. The costs per completed web questionnaire are compared with these for a completed F2F questionnaire. RESULTS The unit response rate is lower in BHISWEB (18.0%) versus BHIS2018 (43.1%). A lower web response is found among all socio-demographic groups, however, the difference is higher among people older than 65, low educated people, people with a non-Belgian nationality, people living alone and these living in Brussels Capital. Not the same socio-demographic characteristics are associated with non-response in both studies. Having another European (OR (95% CI): 1.60 (1.20-2.13)) or a non-European nationality (OR (95% CI): 2.57 (1.79-3.70)) (compared to having the Belgian nationality) and living in the Brussels Capital (95% CI): 1.72 (1.41-2.10)) or Walloon (OR (95% CI): 1.47 (1.15 - 1.87) region (compared to living in the Flemish region) is only in BHISWEB associated with a higher non-response. In BHIS2018 younger people (OR (95% CI): 1.31 (1.11-1.54)) are more likely to be non-respondent than older people, this was not found BHISWEB. In both studies, lower educated people have a higher change to be non-respondent, but this effect is more pronounced in BHISWEB (OR low vs. high education level (95% CI): Web 2.71 (2.21-3.39)); F2F 1.70 (1.48-1.95)). The BHISWEB study has a considerable cost advantage; the total cost per completed questionnaire is almost three times lower (€41) compared to the F2F data collection (€111). CONCLUSIONS The F2F unit response rate is generally higher, yet for certain groups the difference between web versus F2F is more limited. A considerable cost advantage of web collection is found. It is therefore worthwhile to experiment with adaptive mixed-mode designs to optimize financial resources without increasing selection bias; e.g. only inviting socio-demographic groups more eager to participate online for web surveys while remaining to focus on increasing the F2F response rates for other groups. CLINICALTRIAL Studies approved by the Ethics Committee of the University hospital of Ghent


2018 ◽  
Vol 22 (4) ◽  
pp. 243-251
Author(s):  
Hanieh Gholamnejad ◽  
Ali Darvishpoor Kakhki ◽  
Fazlollah Ahmadi ◽  
Camelia Rohani

Purpose Hypertension is the most common chronic disease throughout the world. Self-care is the key criteria in determining the final course of the disease. However, the majority of elderly people do not observe self-care behaviors. The purpose of this paper is to analyze the experiences of elderly people with hypertension in order to understand the barriers of their self-care behaviors. Design/methodology/approach This is a qualitative study with a conventional content analysis approach conducted in Tehran, Iran in 2017. Data collection was done among 23 participants – 14 elderly people; 6 cardiologists, geriatric physicians and nurses working in the cardiovascular ward; and 3 caregivers – who were selected by purposeful sampling. Using semi-structured, face-to-face interviews, data collection was continued until data saturation. Findings Three main categories, including attitude limitations, inefficient supportive network and desperation, all showed barriers to self-care by the experiences of elderly people with hypertension. Originality/value Lack of knowledge of the disease and its treatment process is one of the main barriers to self-care in elderly people with hypertension. Deficient supportive resources along with economic and family problems exacerbate the failure to do self-care behaviors.


2020 ◽  
Vol 24 (9) ◽  
pp. 2035-2055
Author(s):  
Kilho Shin ◽  
Liliana Pérez-Nordtvedt

Purpose The purpose of this study is to investigate what type of knowledge enhances the frequency of strategic renewal for organizations operating in high velocity environments. It also investigates whether strategic renewal frequency is beneficial, rather than harmful in such environments. Design/methodology/approach The study followed a two-step data collection process involving pilot interviews and an on-site survey data collection procedure. The authors first conducted face-to-face pilot interviews with 16 fashion retailers lasting 30 min to 2 h. They then tested their hypotheses by using a sample of 152 South Korean fashion retailers, as the fashion industry is a prototypical high velocity environment. Findings Firms that have a higher rate of strategic renewal frequency outperform those with a lower one. Moreover, the frequency of strategic renewal mitigates the ill effects of lack of legitimacy not imbued by a franchisor’s backing. Finally, firms can increase the frequency of their strategic renewal efforts by accessing knowledge from their main customers more efficiently. Originality/value The results of this study provide a refined picture of the role of knowledge acquisition efficiency and strategic renewal frequency in the pursuit of competitive advantage in high velocity environments.


2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
E Lilja ◽  
A Seppänen ◽  
H Kuusio

Abstract Background Previous population surveys among people with foreign background (PFB) in Finland have had successful response rates (62%-66%) when using mainly face-to-face interviews. A cross-sectional population survey (FinMONIK) explored more cost-efficient ways to collect the data on PFB. Methods The data collection was conducted in Finland between May 2018 and January 2019. The random sample consisted of 12 877 (after removing over-coverage) 18-64-year-olds stratified by region. First, a letter containing a link to the online survey with 18 different language options was sent to the participants. After two reminders, the questionnaire was sent twice on paper to the non-respondents. Finally, supplementary phone interviews were carried out by multi-lingual interviewers. All the participants were able to enter in a draw to win gift cards. Results The response rate (RR) for the online survey was 34%. RR was highest for those who had lived in Finland 5 years or less (43%) and lowest among the divorced (23%) and Estonians (27%). The paper questionnaire was mostly preferred by older age groups, increasing the RR of 40-64 year-olds from 31% to 48%. Telephone interviews increased the RR by five percent points, thus making the final RR for the survey 53%. Persons born in the EU and North-America responded the most frequently (58%) whereas RR was lowest amongst the Sub-Saharan African origin migrants (47%). RR was particularly low (42%) for those who had moved to Finland at ages 0-6. Conclusions In surveys conducted amongst PFB, relatively good response rates can be obtained by using alternate methods for gathering data instead of costly and time-consuming face-to-face interview. Age and marital status seemed to affect the preference of survey format. The overall RR varied by country of origin. Key messages A good response rate can be obtained without face-to-face interviews in migrant population surveys. Migrant population surveys can be conducted more efficiently by combining a variety of methods.


2013 ◽  
Vol 29 (2) ◽  
pp. 261-276 ◽  
Author(s):  
Katherine A. McGonagle ◽  
Robert F. Schoeni ◽  
Mick P. Couper

Abstract Since 1969, families participating in the U.S. Panel Study of Income Dynamics (PSID) have been sent a mailing asking them to update or verify their contact information in order to keep track of their whereabouts between waves. Having updated contact information prior to data collection is associated with fewer call attempts, less tracking, and lower attrition. Based on these advantages, two experiments were designed to increase response rates to the between wave contact mailing. The first experiment implemented a new protocol that increased the overall response rate by 7-10 percentage points compared to the protocol in place for decades on the PSID. This article provides results from the second experiment which examines the basic utility of the between-wave mailing, investigates how incentives affect article cooperation to the update request and field effort, and attempts to identify an optimal incentive amount. Recommendations for the use of contact update strategies in panel studies are made.


Author(s):  
Bruno Duarte Abreu Freitas ◽  
Pedro Correia

Purpose This paper aims to determine how important cultural events organized by hotels are when guests select the establishment, determine the most influential source to attract customers to the hotels’ cultural events and measure their ability to meet guests’ expectations. Design/methodology/approach A qualitative exploratory methodology was adopted. Data collection was performed through voluntary and non-probabilistic face-to-face interviews to 2,229 guests and six directors from eight hotels that organize cultural events. Findings The data revealed that, although cultural events organized by hotels were not a selection factor, these were attended by the majority of guests, who felt valued for being asked for feedback by the hotels and were more influenced by marketing communications within the establishments than by word-of-mouth. Originality/value Contrary to cultural events organized by local authorities, cultural events organized by hotels have received little to no academic attention. This research allowed the authors to better understand the factors that may influence hotel selection and guests’ satisfaction.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Laurent Yacoub ◽  
Samer Nakhle ◽  
Dorra Yahiaoui

PurposeGiven the complexity of a post-conflict environment, the restaurant sector needs to be analyzed not just from the economic perspective. This paper aims to identify the diverse macroenvironmental and managerial factors underlying restaurant failures in Lebanon. The authors hope that this effort may help increasing restaurant success rates in other post-conflict settings.Design/methodology/approachThe aim of this paper is to explain how macroenvironmental pressures influence the restaurant business and which managerial factors are most critical in a post-conflict context. The authors adopted a qualitative method by conducting face-to-face, semi-structured interviews.FindingsThe findings show that restaurant failures in a competitive and uncertain post-conflict environment were caused mainly by a snowball of internal organizational factors related to bad management, poor human resource management policies, inefficiency and fraud. Internal organizational factors can all be associated with human mistakes and bad decisions, including excessive initial investment, expensive decoration, inability to manage monthly expenses, bad communication and market research.Originality/valueThis study contributes to the literature regarding restaurant failures in post-conflict regions and presents results that are expected to help managers in family- and non-family-owned businesses to enhance their decision-making process.


2018 ◽  
Vol 2 (2) ◽  
pp. 35
Author(s):  
Andi Supriadi Chan

Today the era of information and computerization makes people inevitably have computers skills and using smartphones, because various sources of information can be obtained through the internet and to get it one must have a minimum of basic computer skills. The nature of cyberspace that does not bring together individuals or groups can directly lead to the depletion of norms of courtesy, even lost altogether about responsibility, ethics in communication. That is very contrary to eastern culture that is very thick owned by the people of Indonesia. The parents who are in the housing of Griya Pratama are also mostly unable to supervise their children in the use of internet and smartphones , whereas now with the widespread use of the internet and social media by parties who are not responsible, fake news pops up or what is known as the Hoax news. This service aims to foster the community about ethics in the use of smartphones and the stages in counteracting hoax news. Service is carried out for 3 face-to-face meetings to provide guidance with digital lecture and education methods using smartphones. With the presence of the community at each meeting consistently on the activity showed enthusiasm in the importance of coaching about digital citizenship and digital communication to the Griya Pratama community.Keywords: citizenship, communication, digital, ethics, technologyABSTRAKSaat ini era informasi dan komputerisasi membuat masyarakat mau tidak mau harus memiliki keterampilan komputer maupun dalam penggunaan smartphone, karena berbagai sumber informasi dapat diperoleh melalui internet dan untuk mendapatkanya seseorang harus memiliki minimal keterampilan komputer dasar. Sifat dari dunia maya yang tidak mempertemukan individu mapun kelompok secara langsung dapat mengakibatkan menipisnya norma sopan santun, bahkan hilang sama sekali tentang tanggung jawab, etika dalam melakukan komunikasi. Hal tersebut sangat bertentangan dengan kebudayaan timur yang sangat kental di miliki oleh masyarakat Indonesia. Para orang tua yang berada di perumahan Griya Pratama juga kebanyakan tidak dapat mengawasi anaknya dalam penggunaan internet dan smartphone, padahal sekarang dengan maraknya penggunaan internet dan sosial media oleh pihak yang tidak bertanggung jawab, bermunculan berita-berita palsu atau yang dikenal dengan berita Hoax. Pengabdian ini bertujuan untuk membina masyarakat tersebut tentang etika dalam penggunaan smartphone dan tahapan dalam menangkal berita hoax.pengabdian dilaksanakan selama 3 kali pertemuan tatap muka untuk melakukan pembinaan dengan metode ceramah dan edukasi secara digital menggunakan smartphone. Dengan kehadiran masyarakat pada setiap pertemuan secara konsisten pada kegiatan menunjukan antusias dalam pentingnya pembinaan tentang kewarganegaraan digital serta komunikasi digital pada masyarakat griya pratama.Kata Kunci: kewarganegaraan, komunikasi,digital, etika, teknologi


2007 ◽  
Vol 19 (1) ◽  
pp. 40-56 ◽  
Author(s):  
Susan H.C. Tai

PurposeThis study aims to investigate the relationship between successful brand advertising campaigns in China and various factors such as message/creativity, media selection, market research, competition, market share, product uniqueness, and agency/client relationships.Design/methodology/approachThe data for the study were collected by mailing a questionnaire to 283 advertising agencies executives who were selected from the All‐Asia Ad Agency Guide. A total of 1,086 questionnaires were sent out and 163 were returned for a response rate of 15 per cent. Factor analysis was first used to identify various success factors, and ANOVA was used to compare the means of each factor related to the degree of success of the campaign. Correlation analysis was then used to examine the relationship between successful brand advertising campaign and various success factors.FindingsThe results of the ANOVA indicate that there are significant relationships between some items in each factor and the degree of success of an advertising campaign. Correlation analysis further reveals that message/creativity, media selection, market research, market share, and product uniqueness are significantly related to the success of brand advertising in China. No significant relationship is found between brand success and competition or agency/client relationship.Research limitations/implicationsThe respondents may have been biased about the extent to which their advertising campaigns are successful or how creative an advertisement should be. Their perceptions of successful or creative advertising could be very different, especially in relation to those questions that asked respondents to critique their own work. All of these affect the rigor of the study. Another limitation of the study is the low response rate. If the sample size had been large enough, comparisons could have been made concerning the correlates of successful brand advertising across different regions in China.Originality/valueIn addition to providing researchers with further understanding of brand advertising in China, this study provides some insights about the ways in which multinational advertising managers contribute to successful brand advertising.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brady Lund

Purpose The purpose of this study is to identify typical sample sizes and response rates in questionnaire research studies within the discipline of information systems, as well as the top statistical analyses utilized for questionnaire data in these studies. Design/methodology/approach A total of 842 articles published between the years of 2000 and 2019 were identified that met the criteria of using a questionnaire as the research method. These articles were analyzed based on the sample size, response rate (if applicable) and statistical analysis methods used. Findings The typical questionnaire study received between 136 (first quartile) and 374 (third quartile) respondents, with a median number of 217. Typical response rate ranged between 16.5% and 50.0%, with a median of 27.8%. it was found that articles published in journals included in the Social Science Citation Index had significantly larger numbers of respondents than those not included in the index, though no difference was found for response rate. Studies that utilized more advanced statistical methods (regression analysis, structural equation modeling) were found to have significantly larger sample sizes than those that utilized only descriptive statistics or t-tests. Structural equation modeling, including the partial least squares approach, was used in the largest number of studies. Originality/value This study is the first to broadly examine the typical sample size, response rates and methods of statistical analysis used in information systems questionnaire studies. The findings of this study may be useful for systems researchers in developing appropriate procedures for questionnaire-based research.


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