Children’s pester power, packaging and unhealthy food preference

2019 ◽  
Vol 21 (1) ◽  
pp. 35-55
Author(s):  
Juliana Maria Magalhães Christino ◽  
Erico Aurelio Abreu Cardozo ◽  
Thaís Santos Silva ◽  
Caroline Mazzini
Keyword(s):  
Practical Implication ◽  
Food Preferences ◽  
Positive Influence ◽  
Structural Equations ◽  
Marketing Strategies ◽  
Unhealthy Food ◽  
Healthy Foods ◽  
Content Type ◽  
Willingness To Buy ◽  
Vulnerable Subjects

Purpose This study aims to understand the extent to which packaging influences Brazilian parents' purchasing willingness based on children's food preferences for unhealthy food products. Design/methodology/approach Parents, with children up to 12 years old, answered questions about the positive influence of the packaging on the children, the preferences of the children in their willingness to buy and the propensity to give in to the desires of the children. Data analysis was performed with the statistical software SPSS and Stata used for structural equations modeling. Findings The results back the outlined hypotheses and point out that the characteristics of the packaging positively influence children's preferences as well as parents’ who are prone to give in to such influences. In some relationships, there was a minute moderating effect of social desirability and social class. Research limitations/implications The research presents as a limitation the nature of the sample, parents, to the extent that the influences of the packages on the children were analyzed from their perspectives. Practical implications Findings from the research can be used to think about preventive public policies to protect children as highly vulnerable subjects. Another practical implication is that the same marketing strategies that are used for unhealthy foods can also be used for healthy foods, improving their linkage to the children once there are evidences that packaging can positively influence their preferences. Originality/value The originality of this study is to focus on children's food preferences for unhealthy products and in parents with children up to 12 years old, which is not often investigated by researchers.

Macho Nachos

2015 ◽  
Vol 46 (4) ◽  
pp. 182-196 ◽  
Author(s):  
Luke (Lei) Zhu ◽  
Victoria L. Brescoll ◽  
George E. Newman ◽  
Eric Luis Uhlmann
Keyword(s):  
Gender Stereotypes ◽  
Food Packaging ◽  
Food Preferences ◽  
Healthy Food ◽  
Psychological Reactance ◽  
Unhealthy Food ◽  
Healthy Foods ◽  
Gender Schema ◽  
Male And Female ◽  
Schema Congruity

Abstract. The present studies examine how culturally held stereotypes about gender (that women eat more healthfully than men) implicitly influence food preferences. In Study 1, priming masculinity led both male and female participants to prefer unhealthy foods, while priming femininity led both male and female participants to prefer healthy foods. Study 2 extended these effects to gendered food packaging. When the packaging and healthiness of the food were gender schema congruent (i.e., feminine packaging for a healthy food, masculine packaging for an unhealthy food) both male and female participants rated the product as more attractive, said that they would be more likely to purchase it, and even rated it as tasting better compared to when the product was stereotype incongruent. In Study 3, packaging that explicitly appealed to gender stereotypes (“The muffin for real men”) reversed the schema congruity effect, but only among participants who scored high in psychological reactance.

Enthusiastically consuming organic food

2014 ◽  
Vol 24 (5) ◽  
pp. 587-607 ◽  
Author(s):  
Austin Rong-Da Liang
Keyword(s):  
Organic Food ◽  
Positive Influence ◽  
Demographic Variables ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Online Questionnaire ◽  
Content Type ◽  
Online Consumer Behavior ◽  
Tpb Model ◽  
Food Distributors

Purpose – The purpose of this paper is to integrate food-related lifestyle (FRL) approaches and perspectives from the theory of planned behavior (TPB) to investigate the profiles of consumers who purchase organic food online and to analyze differences in the related behaviors of consumers with different FRLs. Design/methodology/approach – A link to a web site explaining the content and presenting an online questionnaire was provided through the e-newsletters of five well-known Taiwanese organic food distributors. Respondents were given NT$50 e-gift coupons after they had completed the questionnaire. A total of 950 questionnaires were distributed, and 753 valid samples were obtained. Findings – Attitudes toward purchasing organic food online had the greatest positive influence on purchase intentions, followed by cognitive control and, finally, subjective norms. Populations with different FRLs were divided into traditional food, uninvolved food, and enthusiastic food shoppers, and these all showed significant differences with respect to the TPB model, their online organic food purchasing profiles, and demographic variables. Originality/value – Organic food businesses draw on various features of the internet to solve issues such as the difficulty of storing and transporting perishable food items. However, few studies have combined theories of online consumer behavior with food characteristics and psychographic approaches to analyze the overall consumer profiles of purchasers of organic food. The author believes that the conclusions of this study may be used by the food industry to analyze consumer demand, draw inferences about organic food-related habits in consumers’ everyday lives, and design more appropriate internet marketing strategies.

Job crafting, a bottom-up job characteristic of academics with an embeddedness potential

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Augustine Ebuka Arachie ◽  
Emmanuel Kalu Agbaeze ◽  
Hope Ngozi Nzewi ◽  
Emmanuela Obianuju Agbasi
Keyword(s):  
Employee Performance ◽  
Practical Implication ◽  
Academic Staff ◽  
Research Area ◽  
Positive Influence ◽  
Job Crafting ◽  
Secondary Source ◽  
Content Type ◽  
Level Of Significance ◽  
New Research

Purpose The frequent turnover of academic instructors (lecturers) to other organizations and countries despite the autonomies their job offer them necessitated; this study aims to examine the relationship between job crafting (JC) and embeddedness of lecturers to their jobs. Design/methodology/approach A survey research design was adopted. This study is carried out in the south-east region of Nigeria. The population of the study consisted of 8,051 academic staff of six randomly selected public universities in the region and a sample size of 367 was determined using Krejcie and Morgan (1970) formula. The primary and secondary source of data were used in data collection and were analysed using regression analysis at a 5% level of significance. Findings Result revealed that task crafting has a statistically significant positive relationship with employee job fit (r = 0.949, R2 = 0.900, F = 2699.473, p-value < 0.05), that relational crafting has a statistically significant positive influence on employee links (r = 0.982, R2 = 0.964, F = 8112.281, p-value < 0.05) and that there is a statistically significant positive correlation between cognitive crafting and sacrifice links (r = 0.962, R2 = 0.926, F = 3729.900, p-value < 0.05). Practical implications This study’s practical implication is that it will aid in making academics in Nigeria embedded in their jobs by encouraging them to craft their jobs so as to give them more meaning. In the field of research, this study helps to close the literature gap existing in JC and the role it plays in embedding academics in their jobs, hence, opening up a whole new research area with empirical data to back it up. For management, the study will help in knowing how to appropriately harness the potential of JC in making employees more engaged in their jobs. Originality/value Many studies have been carried out in the past in areas of JC and employee performance, non to the best knowledge of the researchers has been extended to studying JC as it relates to the embeddedness of academics to their jobs in Nigeria, this study is, therefore, a new addition to academic literature in this area.

Transfer of learning

2014 ◽  
Vol 38 (8) ◽  
pp. 728-744 ◽  
Author(s):  
Ana-Inés Renta-Davids ◽  
José-Miguel Jiménez-González ◽  
Manel Fandos-Garrido ◽  
Ángel-Pío González-Soto
Keyword(s):  
Data Collection ◽  
Transfer Of Learning ◽  
Transfer Of Training ◽  
Professional Training ◽  
Practical Implication ◽  
Positive Influence ◽  
Training Effectiveness ◽  
Content Type ◽  
Work Related ◽  
Training Courses

Purpose – This paper aims to analyse transfer of learning to workplace regarding to job-related training courses. Training courses analysed in this study are offered under the professional training for employment framework in Spain. Design/methodology/approach – During the training courses, trainees completed a self-reported survey of reasons for participation (time 1 data collection, N = 447). Two months after training, a second survey was sent to the trainees by email (time 2 data collection, N = 158). Factor analysis, correlations and multiple hierarchical regressions were performed. Findings – The results of this study demonstrate the importance of training relevance and training effectiveness in transfer of training. Results indicated that relevance, the extent training courses were related to participant’s workplace activities and professional development, positively influences transfer of training. Effectiveness, training features which facilitated participants to acquire knowledge and skills, also has a significantly positive influence in transfer of training. Motivation to participate and learning-conducive workplace features also have a positive influence in transfer of training. Originality/value – This study contributes to the understanding of transfer of learning in work-related training programmes by analysing the factors that influence transfer of learning back to the workplace. The study has practical implication for training designers and education providers to enhance work-related training in the context of the Professional Training for Employment Subsystem in Spain.

Flexibility and job stress in the accounting profession

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yosra Mnif ◽  
Emna Rebai
Keyword(s):  
Job Stress ◽  
Negative Impact ◽  
Positive Association ◽  
Well Being ◽  
Positive Influence ◽  
Structural Equations ◽  
Negative Effects ◽  
Accounting Profession ◽  
Content Type ◽  
Accounting Professionals

Purpose The purpose of this study is to examine the effects of flexibility as a coping mechanism for reducing the negative impact of job stress on the accounting profession. Design/methodology/approach Data were collected using a survey questionnaire sent by mail to accounting professionals in Tunisia. A total of 200 responses were examined using a structural equations modeling procedure. Findings The results indicate that flexibility attenuates the negative effects of job stress by improving job performance and job satisfaction among accounting professionals. Also, flexibility has a significant and positive association with psychological well-being. The results demonstrate that role ambiguity and overload have a positive influence on job burnout, which supports the argument that role stressors are antecedents of burnout in the accounting profession. Practical implications This study’s results help the accounting firms to reduce job stress by offering work flexibility to employees. Also, the results have significant implications for accounting professionals who are concerned with the consequences of job stress and the coping mechanisms that can diminish these consequences. Originality/value This study contributes to the behavioral accounting literature by examining flexibility as a coping strategy within the job stress model in an emerging country (Tunisia).

scholarly journals An Islamic banking perspective on consumers’ perception in Pakistan

2017 ◽  
Vol 9 (4) ◽  
pp. 337-358 ◽  
Author(s):  
Umair Riaz ◽  
Musafar Khan ◽  
Naimat Khan
Keyword(s):  
Positive Influence ◽  
Marketing Strategies ◽  
Primary Data ◽  
Future Research ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Religious Motivation ◽  
Content Type ◽  
Banking And Finance ◽  
Innovative Products

Purpose The aim of this study is to examine the perceptions of consumers on Islamic banking and finance in Pakistan. Islamic finance is an emerging phenomenon, and its survival depends on the availability, affordability and awareness. This paper attempts to fill the gap in the literature by exploring the perceptions of consumers and bankers in an attempt to gain insights so that the availability of products and awareness can be increased. Design/methodology/approach The study uses a regression model by using perception as a dependent variable and awareness, knowledge and religious motivation as independent variables. Primary data is collected using 150 questionnaires distributed amongst finance students in several universities and employees of Islamic banks in the Khyber Pakhtunkhwa (KPK) Province of Pakistan. Findings The findings reveal that overall consumers’ perception is positive about Islamic banking and finance in Pakistan. Statistical analysis shows that awareness, knowledge and religiosity level have a positive influence on the perception of consumers about Islamic financing products and services in Pakistan. To improve the awareness and understanding, Islamic banks could make better marketing strategies and could increase their presence by mosque visits and conferences. Cooperation between the industry and scholars could help in providing more innovative products to the consumers. Research limitations/implications There has been a limited amount of work carried out on the perceptions of consumers about Islamic banking in Pakistan. The present study represents the start of a larger context for examining Islamic banking practices in Pakistan. The findings of the study can be used as a reference in future research projects in the areas of perceptions and awareness. Originality/value Little research has been conducted to study this problem from the perspectives of consumers and Islamic banking employees. Most of the research associated with Islamic banks fails to pay attention to these stakeholder groups in one study.

Entrepreneurship education, gender and family background as antecedents on the entrepreneurial orientation of university students

2018 ◽  
Vol 10 (1) ◽  
pp. 58-70 ◽  
Author(s):  
Carla S.E. Marques ◽  
Gina Santos ◽  
Anderson Galvão ◽  
Carla Mascarenhas ◽  
Elsa Justino
Keyword(s):  
Social Sciences ◽  
Entrepreneurial Orientation ◽  
Family Background ◽  
Practical Implication ◽  
Entrepreneurship Education ◽  
Positive Influence ◽  
Online Questionnaire ◽  
Content Type ◽  
Survey Tool ◽  
The Impact

Purpose This study aims to evaluate the impact of entrepreneurship education (EE) on the entrepreneurial orientation (EO) of higher education students, as mediated by gender and family history. A survey tool for measuring EO was developed and used in one university. The responses were processed using statistical methods. Design/methodology/approach The data were collected with an online questionnaire distributed to students of engineering and business and social sciences in the past year of their degree program at the undergraduate and graduate levels. Some respondents had a class in entrepreneurship, while others did not have it. Findings The results highlight that EE generally has a greater impact on business and social sciences students. Family background and gender are moderating variables with a positive influence on individual entrepreneurial orientation (IEO). Practical implications This study’s main practical implication is that evidence was found that universities need to develop more effective didactic approaches to EE. These must take into account new market demands and students’ profile and always taking into account their different academic areas and levels of previous EE. Originality/value This paper contributes to filling a gap in the literature by identifying the importance of EE, gender and family background to the development of IEO in students of different academic programs (i.e. engineering, business and social sciences).

Influence of online hotel reviews on the fit between strategy and use of management control systems

2019 ◽  
Vol 21 (4) ◽  
pp. 615-634 ◽  
Author(s):  
Rogério J. Lunkes ◽  
Daiane Antonini Bortoluzzi ◽  
Marcielle Anzilago ◽  
Fabricia Silva da Rosa
Keyword(s):  
Practical Implication ◽  
Structural Equations ◽  
Management Control ◽  
Management Systems ◽  
Content Type ◽  
Research And Practice ◽  
Quantitative Evidence ◽  
Diagnostic Use ◽  
External Variables ◽  
Deliberate Strategy

Purpose The purpose of this paper is to analyze the influence of online hotel reviews (OHRs) on the fit between strategy and use of the management control system (MCS) in small- and medium-sized hotels in Brazil. The study analyzed the influence of the variable OHR on the fit between the deliberate strategy and emergent strategy, as well as the diagnostic use and interactive use, of MCS. Design/methodology/approach The study was carried out with the application of a questionnaire in small- and medium-sized hotels in Brazil. The analyses are based on 78 responses from Brazilian hotels. The analysis used the modeling of structural equations by parts (SmartPLS). Findings The results show the influence that external variables have in the adjustment of management systems. Specifically, the authors present quantitative evidence that OHR plays an important role in the adjustment between the deliberate strategy and the diagnostic use of MCS. Research limitations/implications The results have several implications for research and practice. Practical implications The results have several implications for research and practice. A practical implication of this work is to understand how external variables (e.g. OHR) can be important in the fit of management systems. This study offers value for managers in that it supports the argument that hotels can benefit from the use of OHR in the MCS fit. Originality/value This study provides evidence for the influence of external variables, such as OHR, on the fit between strategy and MCS use. The study contributes to the literature by providing new evidence of the role of guest evaluations in aligning strategies with the use of MCS.

scholarly journals How the type of sports-related endorser influences consumers' purchase intentions

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aaron von Felbert ◽  
Christoph Breuer
Keyword(s):  
Design Methodology ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Direct And Indirect Effects ◽  
Content Type ◽  
Mediation Analyses ◽  
Product Categories ◽  
Current State ◽  
Serial Mediation

PurposeAs the superiority of sports celebrities' endorsements has been questioned, the purpose of this study is to identify various types of endorsers' direct and indirect effects on consumers' purchase intentions.Design/methodology/approachEmpirical data were collected from 240 useful responses to an online experiment, and research hypotheses were tested using (moderated) serial mediation analyses.FindingsThe study's findings indicate that an endorser has a positive influence on consumers' purchase intentions through their perceptions of the advertisement and the endorsed brand. A moderated serial mediation analysis finds differences in the four types of endorsers analyzed. A sports celebrity is the most effective type of endorser in increasing consumers' purchase intentions, whereas endorsements by company managers and peer consumers, while also positive, are less effective in influencing advertising outcomes. An expert's endorsement is comparable to that of a manager but not significant.Research limitations/implicationsThe generalizability of the study's findings is limited because of a restricted data sample, the use of fictitious endorsers and the limited number of product categories and brands analyzed.Originality/valueThe study systematically analyzes the behavioral influence of four types of endorsers on consumers' purchase intentions, mediated by their perceptions of the advertisements and the endorsed brand. The results of this analysis extend the current state of endorsement research, indicating that endorsements should be integrated into companies' marketing strategies and provide marketing professionals practical guidance on which type of endorser is most effective in influencing advertising outcomes.

scholarly journals PDO labels and food preferences: results from a sensory analysis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elisabetta Savelli ◽  
Laura Bravi ◽  
Barbara Francioni ◽  
Federica Murmura ◽  
Tonino Pencarelli
Keyword(s):  
Purchase Intention ◽  
Critical Role ◽  
Food Preferences ◽  
Positive Influence ◽  
Acceptance Test ◽  
Brand Name ◽  
Content Type ◽  
Study Methodology ◽  
Hedonic Scale ◽  
Practical Implications

PurposeThe paper aims at investigating whether and how the product designation of origin (PDO) label influences consumers' acceptance, attributes' perception and purchase intention of PDO foods.Design/methodology/approachThe study employs an experimental lab study based on the affective test of acceptance methodology with a nine-point hedonic scale. Three PDO foods are compared with similar non-PDO samples concerning cheese, cured ham and olive oil categories.FindingsThe presence of PDO labels enhances the consumers' acceptance as well as their perception of sensory attributes. A critical role of the brand name as an enhancer of consumer acceptance also emerges, highlighting the relationship between brand-name and PDO label.Research limitations/implicationsThe main limitation is related to the lab study methodology, which employs a small number of participants and occurs far from a “normal” situation of consumption. The acceptance test, moreover, does not provide explanations about motives underlying the differences in consumers' perception and preferences.Practical implicationsPractical implications are suggested for food companies concerning the management of both PDO labels and brand strategies and the product's properties that could improve the sensory perception of consumers and their overall product's acceptance.Originality/valueThe study contributes to the debate on consumer behaviour towards PDO foods by adding evidence about the positive influence of such a certification on individual preferences on the basis of a sensory methodology that has been little employed for studying the domain of product certifications.

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