scholarly journals A Multimodal and Pragmatic Analysis of the Environmental-Friendly Corporate Identity of Apple

2021 ◽  
Vol 4 (1) ◽  
pp. 50
Author(s):  
Zhe Xiong
Keyword(s):  
Identity Construction ◽  
New Product ◽  
Relevance Theory ◽  
Corporate Identity ◽  
Visual Images ◽  
Multimodal Analysis ◽  
Environmental Friendly ◽  
Research Material ◽  
Pragmatic Analysis ◽  
Shed Light

As environmental problems become increasingly serious, people are more aware of the importance of the environmental protection. Accordingly, companies have realized the necessity and significance of constructing an environmental-friendly identity. Environmental-friendly corporate identity is currently receiving an increasing amount of attention in the literature on corporate identity construction. The present study has continued that focus by investigating the environmental-friendly corporate identity of Apple. The new product conference, which is held online by Apple in October, 2020 is chosen as the research material. The present study is different from previous research on new product conferences or corporate identities, for it offers a multimodal analysis of the data within the framework of the Relevance Theory. The purpose of the study is to explore how Apple constructed its environmental-friendly corporate identity while rationalizing its announcement in the new product conference. Findings from the study indicate that the environmental-friendly corporate identity of Apple is constructed in the new product conference through the interplay of main modes, such as language, visual images, gaze and gestures. The findings of the study not only contribute to prove the feasibility of multimodal analysis of the new product conference under the Relevance Theory, but also shed light on the studies of environmental-friendly corporate identity construction.

scholarly journals Resistance against being formulated as cultural other

Pragmatics ◽  
2006 ◽  
Vol 16 (4) ◽  
pp. 429-456 ◽  
Author(s):  
Chie Fukuda
Keyword(s):  
Learning Environment ◽  
Conversation Analysis ◽  
Identity Construction ◽  
Native Speaker ◽  
The Political ◽  
Language Practices ◽  
Shed Light

So-called traditional theories in second langauge acquisition (SLA) have been criticized for their neglect to examine interactional, social, and political aspects in language practices. The present study will illustrate exoticization, one of the political phenomena observed in interactions between native-speaker and non-native speaker (NS/NNS). Exoticization is known as a covert power exercise where ‘self’ creates inferior ‘other’ in order to establish and maintain its superiority (Said 1978), which involves identity construction and categorization. Adopting a conversation analysis (CA) approach and utilizing NS-NNS conversations in Japanese, this study will first demonstrate how exoticization is discursively constructed through the development of interactions. Then the study will explore how the NNS participant tries to resist such practices. By so doing, this study will shed light on interactional and ideological aspects of language practices and society as a learning environment. The study will also suggest the necessity for exploring what NNSs face in real L2 societies in order to develop emic perspectives in SLA studies.

Beyond Overcoming: A Woman Writer’s Articulation of Pain in Socialist China

NAN Nü ◽  
2021 ◽  
Vol 23 (2) ◽  
pp. 301-336
Author(s):  
Daniela Licandro
Keyword(s):  
History Of Medicine ◽  
Identity Construction ◽  
Embodied Experience ◽  
Chinese People ◽  
Political Discourses ◽  
The Status ◽  
History Of ◽  
Party State ◽  
Shed Light ◽  
Status Of Women

Abstract Feminist inquiries into the status of women in Mao-era China have shed light on the challenges women experienced in their double role as producers and reproducers in the nascent socialist state. Less is known about how women lived up to expectations of (re)productivity while struggling with illness. Drawing on gender studies, literary studies, history, and the history of medicine, this article examines articulations of pain in the diaries that writer Yang Mo (1914-95) kept between 1945 and 1982, and published in 1985, to explore intersections among normative configurations of pain, gender politics, and identity construction in socialist China. Yang’s diaries show that the narrative of pain is fundamentally shaped by cultural and political discourses of “overcoming” physical and ideological shortcomings – discourses that the party-state upheld to transform the Chinese people into physically-fit, ideologically-correct socialist citizens. Within this context, this study focuses on Yang’s embodied experience to reveal both the empowering potential of these discourses and their inherent limits.

scholarly journals Strategi Pemasaran Usaha Art Shop Lokal Dalam Menghadapi Persaingan Global Di Lingkungan Batu Belig, Kelurahan Kerobokan Kelod, Kabupaten Badung

2018 ◽  
Vol 5 (1) ◽  
pp. 17
Author(s):  
Kadek Ayu Purnamasari ◽  
Made Sukana
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Market Segmentation ◽  
Qualitative Data ◽  
New Product ◽  
Corporate Identity ◽  
Innovative Design ◽  
Innovative Products ◽  
Depth Interviews

This study aims to determine the marketing strategy for the local art shops at Batu Belig, Badung Regency. This research is interesting to be conducted because there is a difference between local and foreign art shops which could be identified from several aspects. This research is both interesting as well as important to make the local peoples as locals entrepreneurs  to be able to compete with the investors. The data in this study are qualitative data, which were obtained based on the results of observation, in- depth interviews, literature studies, and questionnaires. The amount of sampling is 60 respondents and they were selected using purposive and accidental sampling. In  order to survive in this tourism business, local owners must have a marketing strategy to increase the promotion by introducing Balinese culture, creat the innovative design of new product, making corporate identity, and increasing market segmentation,  the positive image, product quality and the quality of service. The suggestion in this study is local entrepreneurs should be able to create some innovative products that are more representing  Balinese culture.  Keywords: art shop, strategy, Balinese culture

Luxury consumption as identity markers in Tallinn: A study of Russian and Estonian everyday identity construction through consumer citizenship

2019 ◽  
Vol 20 (2) ◽  
pp. 194-215
Author(s):  
Abel Polese ◽  
Oleksandra Seliverstova
Keyword(s):  
Identity Construction ◽  
Consumer Behaviour ◽  
Ethnic Relations ◽  
High Status ◽  
Majority Group ◽  
Counter Narratives ◽  
Identity Narratives ◽  
The Everyday ◽  
Consumer Citizenship ◽  
Shed Light

While the importance of consumption of luxury goods as a mechanism accompanying upwards movement in a social hierarchy has been well acknowledged, attention to the role and perceptions of luxury in multicultural societies has been scarce so far. It is nonetheless intriguing that ethnic groups inhabiting the same territory, and exposed to a same culture, might develop substantially different notions of luxury, which may end up affecting the integration, or isolation, of one of the groups. Our article addresses this deficiency in the literature by exploring the case of Estonia, a multi-ethnic society where Russians make up almost one-fourth of the population. Much has been written about the integration, and lack thereof, of ethnic Russians into Estonian society. We contrast these views by looking at inter-ethnic relations in the country from a different angle and by a) looking at consumption of luxury in the country through the concept of ‘conspicuous consumption'; b) endorsing Foster's concept of consumer citizenship. This allows us to shed light on an under-explored tendency and maintain here that, in a significant number of cases, ordinary citizens challenge official identity narratives by the state through counter-narratives centred around consumption of luxury at the everyday level. The identified counter-narratives end up translating into (consumer behaviour) instructions for those Russians willing to assert their Estonianness thus allowing them to seek integration into the majority group by simply consuming luxury items that they perceive as appreciated among Estonians, or associated with Estonian high status. By doing this, we make a case for expanding the parameters for academic scrutiny of social integration to include more ‘banal' forms of consumer practices through which top- down narratives and macro studies may be challenged.

Telop, Affect, and Media Design: A Multimodal Analysis of Japanese TV Programs

2016 ◽  
Vol 18 (5) ◽  
pp. 427-440 ◽  
Author(s):  
Ryoko Sasamoto ◽  
Minako O’Hagan ◽  
Stephen Doherty
Keyword(s):  
New Media ◽  
Relevance Theory ◽  
Evidence Base ◽  
Media Design ◽  
Multimodal Analysis ◽  
Empirically Supported ◽  
Form Part ◽  
Media Research ◽  
Insight Into ◽  
The Way

Japanese and other Asian TV producers have been deploying multi-colored, and highly visible, intra-lingual captions on TV programs to enhance their appeal and to influence their viewers’ interpretations. The practice of adding these captions is far from innocent and is prone to abuse and overuse due to the lack of official guidelines and an evidence base. We conducted a multimodal analysis within the framework of relevance theory to provide an empirically supported insight into the way in which these captions, known as “telop” in Japan, form part of a production’s deliberate and careful media design. Our findings suggest that telop are deployed in conjunction with other communicative resources that are deliberately used to influence viewers’ interpretations, to enhance and make affective values in TV programs more explicit. The increasing use of diegetically integrated captions elsewhere further justifies the need for critical TV and new media research on telop.

Discursive (re)construction of “witchcraft” as a community and “witch” as an identity in the eighteenth-century Hungarian witchcraft trial records

2017 ◽  
Vol 18 (2) ◽  
pp. 214-234
Author(s):  
Márton Petykó
Keyword(s):  
Eighteenth Century ◽  
Identity Construction ◽  
Cognitive Model ◽  
General Context ◽  
Pragmatic Analysis ◽  
Legal Context ◽  
Definition Of ◽  
Mental Constructs ◽  
Witchcraft Trials

Abstract This paper provides a qualitative historical (socio)pragmatic analysis of records of three eighteenth-century Hungarian witchcraft trials using a socio-cognitive model of discursive community and identity construction. I aim to describe how the general social and legal context of witchcraft became situated and interpreted in the actual witchcraft trial records from the delegated officials’ perspective. I argue that in the analysed records, the officials did not simply apply a codified definition of “witchcraft”, but they discursively (re)constructed “witchcraft” as a community and “witch” as the defendants’ identity. Thus, from the officials’ perspective, discursive community and identity construction established a relationship between the general context of witchcraft and the actual witchcraft trials. In order to reconstruct this process, I investigate the linguistic constructs by which the delegated officials actively created “witchcraft” and the defendants’ “witch” identity as mental constructs.

Interpretive Representation: A Relevance-Theoretic Analysis of the Opening Paragraph of Carlyle's Chartism

2005 ◽  
Vol 34 (1) ◽  
Author(s):  
David Keeble
Keyword(s):  
Relevance Theory ◽  
Theoretic Analysis ◽  
Close Analysis ◽  
Opening Paragraph ◽  
Point Of Departure ◽  
Shed Light

AbstractThis paper demonstrates the capacity of relevance theory to illuminate the stylistic features of a complex piece of literary prose and in particular to shed light on the level of coherence inherent in the text examined. Taking some independent critical observations of the writer's style as a point of departure, it provides a close analysis of the opening paragraph of Thomas Carlyle's essay

Neo-Gricean Pragmatics and the Lexicon

2009 ◽  
Vol 1 (1) ◽  
pp. 118-153 ◽  
Author(s):  
Yan Huang
Keyword(s):  
Systematic Study ◽  
Relevance Theory ◽  
John Stuart Mill ◽  
Theoretical Frameworks ◽  
Lexical Meaning ◽  
Pragmatic Theory ◽  
Logical Operators ◽  
Seminal Work ◽  
Separate Branch ◽  
Pragmatic Analysis

AbstractInterest in the pragmatics of the lexicon is probably as old as that in pragmatics itself, as can be seen in the early work by e.g.the 19 th century British philosophers John Stuart Mill and Augustus De Morgan, and the more recent, seminal work by Grice (1975, 1989) and McCawley (1978). However, a revival of this interest has occurred since the 1990s, and there has since been an acceleration in the development of a separate branch of lexical pragmatics. Currently, lexical pragmatics - the systematic study of aspects of meaning-related properties of lexical items that are dependent on or modifi ed in language in use, i.e.that part of lexical meaning which is parasitic on what is coded but is not part of what is coded (e.g.Huang 1998) – is a hot pursuit within at least three diff erent theoretical frameworks of pragmatics, namely, neo-Gricean pragmatic theory (e.g.Horn 1984, 1989, 2003, 2006a, b, 2007, Huang 1998, 2005, 2008, 2009, Levinson 2000), neo-Gricean oriented bidirectional optimality-theoretic (OT) pragmatics (e.g.Blutner 1998, 2004, forthcoming) and relevance theory (e.g.Carston 1997, Wilson 2003, Wilson and Carston 2007). e aim of this article is to present a neo-Gricean pragmatic analysis of four central topics in lexical pragmatics: lexical narrowing, lexical cloning, lexical blocking, and asymmetry in the lexicalization of certain logical operators.

Young children on the stages

2013 ◽  
Vol 23 (2) ◽  
pp. 323-343 ◽  
Author(s):  
Anna-Maija Puroila
Keyword(s):  
Young Children ◽  
Identity Construction ◽  
Day Care ◽  
Continuous Process ◽  
Day Care Centers ◽  
Research Material ◽  
Research With Children ◽  
Small Stories ◽  
Active Reconstruction ◽  
Children's Identity

In this article, I approach day care centers as stages upon which various small stories are constructed and performed by young children and other interlocutors. The aim of the article is two-fold. Methodologically, the paper is a tentative application of Erving Goffman’s dramaturgical perspective onto narrative research with children. Empirically, the aim is to explore day care centers as narrative environments that constitute children’s lives and identities. I anchor my analysis and interpretation of research material, collected in two groups of children, in three perspectives. Firstly, I focus on the spatial practices of the day care centers, framing the construction of small stories. Secondly, I deal with the production of small stories between cultural routines and active reconstruction. Finally, I draw attention to children’s identity construction as a continuous process influenced by a variety of individual, material, contextual, cultural, and interactional factors.

scholarly journals The Handwork of Folkloristic-Ethnological Knowledge

2017 ◽  
Vol 44 ◽  
pp. 35-51
Author(s):  
Kari Tapio Korolainen
Keyword(s):  
Cultural Studies ◽  
Visual Culture ◽  
Material Culture ◽  
Research Question ◽  
Membership Categorization Analysis ◽  
Multimodal Analysis ◽  
Research Material ◽  
Membership Categorization ◽  
Point Of Departure

Drawing is discussed here, both from the historical and from the contemporary folklore and material culture stance. Folklore collector Samuli Paulaharju’s (1875–1944) drawings serve as a point of departure; again, cultural studies constitute the background, as the notion of representation and the construction of folkloristic-ethnologic knowledge are stressed. Material and visual culture comprises yet other central viewpoints. The research material consists of Paulaharju’s folkloristic descriptions (at the SKS) of the interlacements, as knots and lattices. The materials are discussed in the context of magic and belief, at first, and of folk games and plays further back. The research question is: how Paulaharju constructs the meanings of the interlacements by means of drawings? The method of membership categorization analysis (MCA) is combined with multimodal analysis, since the drawing–texts relations are analysed in detail. Thus, the examination demonstrates, that not only several drawing methods are utilised, but also the contexts, as agrarian life, appear diversified when the drawings are concerned. Then, by applying drawing innovatively and experimenting with it, Paulaharju operated between distinct viewpoints, and also challenged the established folkloristic practises. Accordingly, wide interestedness and learning-by-drawing are emphasised more than drawing as a restricted – or restrictive – orientation.

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