scholarly journals Promotion as a Variable of HR Marketing in Selected Corporations in the Czech Republic in the Context of Digitization

2018 ◽  
Vol 66 (6) ◽  
pp. 1393-1405
Author(s):  
Jiří Bejtkovský
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Research Question ◽  
Biological Age ◽  
Primary Data ◽  
Significant Relation ◽  
The Czech Republic ◽  
Level Of Education ◽  
Social Media Platforms ◽  
Use Of Social Media

Today’s corporations want to differentiate themselves and be more attractive, popular and interesting for their current and potential employees. HR marketing can help corporations gain a competitive advantage and be different. The purpose of this paper was to determine the current state of use of social media platforms based on the biological age of the respondents and the highest level of education achieved of the respondents in selected corporations in the Czech Republic in the context of HR marketing. The primary data was obtained by a self‑administered, structured questionnaire targeted at selected Czech corporations and their employees. The total number of respondents was 588 employees. One research question and two research hypotheses have been formulated. The verification or rejection of null research hypotheses was done through the statistical method of the Pearson’s Chi‑square test. The results came along with finding that there is a statistically significant relation between the active use of social media platforms and the biological age of the respondents and there is a statistically significant relation between the active use of social media platforms and the highest level of education achieved of the respondents in selected corporations in the Czech Republic.

A Comparative Study of Teachers' and Students' Use of Social Media for Interaction with Other People

2016 ◽  
pp. 214-238
Author(s):  
Jeļena Zaščerinska ◽  
Andreas Ahrens
Keyword(s):  
Social Media ◽  
Research Question ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Exploratory Research ◽  
Web Technologies ◽  
Primary Data Analysis ◽  
Teachers And Students ◽  
Use Of Social Media ◽  
Teaching In Higher Education

Economic crisis strongly influences teaching. To promote effectiveness and competitiveness of teaching in higher education, teachers' and students' use of social media for interaction with other people has to be analysed. The research question is as following: are there any similarities and differences between teachers' and students' use of social media for interaction with other people? The purpose of the research is to compare teachers' and students' use of social media for interaction with other people. The meaning of the key concepts of “social media” and “web technologies” is studied. Exploratory research is used. The empirical study was based on teachers' and students' case studies. Descriptive statistics was implemented for primary data analysis. The findings allow drawing the conclusions on the teachers' and students' use of social media for interaction with other people. A hypothesis is proposed. Directions of further research are formulated.

scholarly journals Social Media in Enterprises in the Czech Republic

2018 ◽  
Vol 7 (2.28) ◽  
pp. 211
Author(s):  
Eva Kasparova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Czech Republic ◽  
Competitive Advantage ◽  
Business Practice ◽  
The Czech Republic ◽  
Business Objectives ◽  
Economic Practice ◽  
Use Of Social Media ◽  
Mutual Communication

Social media play an important role in the present business practice. Enterprises increase their usage of social media to accomplish various business objectives. Many companies are not only aware of the importance of social media in the contemporary economic practice but also perceive them as a competitive advantage. Social media expand the space for mutual communication both inside and outside an enterprise. Through social media, businesses can build, expand and consolidate social networks of relationships that are necessary to achieve the set goals. The paper focuses on the importance of social media in business practice and the use of social media by enterprises in the Czech Republic. 

scholarly journals Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

2018 ◽  
Vol 13 (3) ◽  
pp. 1133-1149 ◽  
Author(s):  
Jiří Bejtkovský
Keyword(s):  
Czech Republic ◽  
Job Search ◽  
Generation Y ◽  
Research Question ◽  
Research Area ◽  
Primary Data ◽  
Employer Branding ◽  
The Czech Republic ◽  
Factors Influencing ◽  
Job Selection

Abstract The factors influencing job search and job selection are related to employer branding, employer’s position and employer attractiveness on labour market. These factors make employer branding. A conception of employer branding is hot issue not only in scientific research area. The employer branding can be divided into internal and external branding. The main goal of this article was to discover the factors influencing the job search and job selection based on the gender of the respondents and the type of faculty in the employer branding context. The students of Generation Y introduced a research sample of respondents. The primary data was acquired by structured questionnaire targeted at selected students of Generation Y in the Czech Republic. The total number of respondents was 655 students. Two research hypotheses and one research question have been defined. An analysis was realized using statistical software IBM Statistical Package for Social Science (SPSS) Statistics 23 and Microsoft Excel 2013. The verification of the research hypotheses was performed by the statistical method of the Two-sample t-Test for equal means. The research results discovered the findings that the mean perceptions of the factors influencing the job search and job selection: (1) were as the same for females and males, (2) were as the same for Generation Y students of the Faculty of Humanities (FHS) and Faculty of Management and Economics (FaME). Information about potential employers in the employer branding context was also investigated. The most frequent information about potential employers was information about job position and working conditions.

scholarly journals Employee Voice: An Employee Satisfaction Level by Selected Healthcare Service Providers in the Czech Republic

2018 ◽  
Vol 66 (6) ◽  
pp. 1407-1416
Author(s):  
Jiří Bejtkovský
Keyword(s):  
Czech Republic ◽  
Employee Satisfaction ◽  
Healthcare Service ◽  
Service Providers ◽  
Research Question ◽  
Employee Voice ◽  
Satisfaction Level ◽  
Significant Relation ◽  
The Czech Republic ◽  
Research Areas

The employee satisfaction level is closely related to the performance and quality of work performed by an employee and, consequently, it translates into the competitiveness and success of a corporation, because a motivated and satisfied employee builds and participates in the success of any corporation (organization, firm, hospital, etc.). The aim of the article was to discover more about the current situation employee satisfaction level by selected healthcare service providers in the context of the gender of employees and the length of current employment of the employees by selected healthcare service providers in the Czech Republic. The overall employee satisfaction level was monitored through seven selected research areas. The research was carried out in 2017 from the sample of 608 respondents. Two research hypotheses and one research question have been formulated. The verification or rejection of null research hypotheses was done through the statistical method of the Pearson’s Chi‑square test. The results came along with the discovery that there is a statistically significant relation between the overall employee satisfaction level by selected healthcare service providers and the gender of employees and there is no statistically significant relation between the overall employee satisfaction level by selected healthcare service providers and the length of current employment of the employees by selected healthcare service providers.

Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services

2019 ◽  
pp. 182-204
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Legal Framework ◽  
Policy Framework ◽  
Primary Data ◽  
Research Approach ◽  
Digital Era ◽  
National Archives ◽  
Social Media Platforms ◽  
Use Of Social Media

This chapter discusses the use of social media platforms for increased access and visibility by the Botswana National Archives and Records Services (BNARS). A qualitative research approach is used to illuminate efforts to use social media for marketing archival services by BNARS, and to closely analyze the benefits and challenges embedded in the use of social media for marketing and outreach by archival institutions. This chapter also draws inferences from the study and proffers recommendations. Primary data was collected through interviews of archivists who manage BNARS social media pages while secondary data was derived from documentary and content analysis. The study reveals that while BNARS was visible to users and potential users online, the legal and policy framework was found to be lacking. Challenges associated with the use of social media pertained to issues of privacy, security, data management as well as policy and the legal framework. The chapter adds literature on advocacy, promotion, and public programming by archival institutions in the digital era.

scholarly journals Communication of Socially-Responsible Activities by Higher Education Institutions

2021 ◽  
Vol 13 (2) ◽  
pp. 483
Author(s):  
Libena Tetrevova ◽  
Jan Vavra ◽  
Simona Munzarova
Keyword(s):  
Higher Education ◽  
Czech Republic ◽  
Social Responsibility ◽  
Higher Education Institutions ◽  
Cultural Development ◽  
Primary Data ◽  
Communist Country ◽  
Public Higher Education ◽  
Socially Responsible ◽  
The Czech Republic

Higher education institutions play a fundamental role in the scientific, economic, social, and cultural development of each and every society. In view of new challenges such as the COVID-19 pandemic, the importance of their social responsibility and ability to effectively communicate the socially–responsible activities which are performed is growing. The aim of this article is to analyze and evaluate the scope and structure of socially-responsible activities communicated on the websites of public higher education institutions operating in a small post-communist country where education plays a traditional role—the Czech Republic, and to formulate recommendations for improvement of the level of communication of social responsibility by higher education institutions. Primary data was obtained using latent analysis of the content of the websites of all public higher education institutions operating in the Czech Republic. The CE3SPA method was applied. The survey which was performed shows that the level of communication of social responsibility by higher education institutions in the Czech Republic is low. Activities in the field of economic and social responsibility are communicated in the greatest scope. On the contrary, activities in the field of environmental responsibility are communicated the least. Public higher education institutions in the Czech Republic should therefore apply the measures proposed in the article, these also being transferrable to practice in other countries.

scholarly journals Faculty Use of Author Identifiers and Researcher Networking Tools

2017 ◽  
Vol 78 (2) ◽  
Author(s):  
Clara Y. Tran ◽  
Jennifer A. Lyon
Keyword(s):  
Social Media ◽  
Research Impact ◽  
State University ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Social Media Platforms ◽  
Low Levels ◽  
Use Of Social Media ◽  
Research Networking ◽  
Faculty Surveys

This cross-sectional survey focused on faculty use and knowledge of author identifiers and researcher networking systems, and professional use of social media, at a large state university. Results from 296 completed faculty surveys representing all disciplines (9.3% response rate) show low levels of awareness and variable resource preferences. The most utilized author identifier was ORCID while ResearchGate, LinkedIn, and Google Scholar were the top profiling systems. Faculty also reported some professional use of social media platforms. The survey data will be utilized to improve library services and develop intra-institutional collaborations in scholarly communication, research networking, and research impact.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

Enacting social media success in local public administrations

2017 ◽  
Vol 30 (1) ◽  
pp. 31-47 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín ◽  
J. Ramon Gil-Garcia
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Secondary Data ◽  
Electronic Government ◽  
Primary Data ◽  
Analysis Model ◽  
Content Type ◽  
Preliminary Validation ◽  
Use Of Social Media ◽  
Institutional Model

Purpose The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments. Design/methodology/approach The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score. Findings The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable. Research limitations/implications First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study. Originality/value This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.

scholarly journals Open Innovation Session as a Tool Supporting Innovativeness in Strategies for High-Tech Companies in the Czech Republic

Economies ◽  
2018 ◽  
Vol 6 (4) ◽  
pp. 69 ◽  
Author(s):  
Pavla Matulova ◽  
Petra Maresova ◽  
Mohammad Ali Tareq ◽  
Kamil Kuča
Keyword(s):  
Czech Republic ◽  
Open Innovation ◽  
Innovation Process ◽  
Secondary Data ◽  
Primary Objective ◽  
Primary Data ◽  
High Tech ◽  
Regional Government ◽  
The Czech Republic ◽  
General Managers

Open innovation has developed over several decades from a small pool of innovation pioneers, mostly active in high-tech industries, to be widely discussed and implemented in innovation strategy. The primary objective of the Open Innovation Session (OIS) is to create a platform where firms are able to facilitate knowledge transfer. This paper focuses on the contribution of OIS, implemented by regional government, in formulating companies’ strategic management and to overcome barriers to innovation for high-tech companies in the South Moravian region of the Czech Republic. The methodology adopted for this paper includes monitoring and analysing the activities of this programme over seven years, followed by a quantitative study using both primary and secondary data. The primary data for the research were gathered through questionnaires, where the respondents were general managers of companies that had at least some experience of an innovation process. Secondary data were taken from the Czech Statistical Office. This paper has found that the association between an aspiration for innovation leadership and expenditure for research and development is high, further that participation in OIS led to a shift in the perception of the objectives, needs and conditions of the business and finally the major barriers to the innovation process are a lack of highly motivated people with the necessary technical and business experience.

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