One Nation, Two Teams: Repositioning the Toronto Blue Jays Among the Threat of a New Entrant

2021 ◽  
Vol 10 (1) ◽  
pp. 46-49
Author(s):  
Keegan Dalal ◽  
Lindee Declercq ◽  
Megan C. Piché ◽  
Craig G. Hyatt ◽  
Michael L. Naraine
Keyword(s):  
National Identity ◽  
Marketing Strategy ◽  
Major League Baseball ◽  
Marketing Strategies ◽  
External Factors ◽  
Major League ◽  
Blue Jays

While many teams face difficult decisions regarding their branding, this case emphasizes how external factors can dictate marketing strategies. The Montreal Expos returning to Major League Baseball poses many threats and opportunities for the Toronto Blue Jays. As a result, the Blue Jays must reconsider their use of national identity in their branding—and whether it is appropriate to transition from being Canada’s only team to now sharing the market with the Expos. Nevertheless, the Expos’ return to Major League Baseball provides the Blue Jays with an opportunity to explore new marketing strategies. Case participants are tasked with repositioning the Blue Jays’ marketing strategy in response to the Expos’ return.

scholarly journals Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group

2018 ◽  
Vol 13 (1) ◽  
pp. 19
Author(s):  
Eviet Sri Setiyorini ◽  
Bambang Pramudya Noorachmat ◽  
Muhammad Syamsun
Keyword(s):  
Marketing Strategy ◽  
External Factor ◽  
Marketing Strategies ◽  
External Factors ◽  
Raw Material ◽  
Internal Factor ◽  
Factor Evaluation ◽  
Processed Products ◽  
Internal And External Factors ◽  
A Company

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.

scholarly journals STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS

2020 ◽  
Vol 3 (1) ◽  
pp. 487-502
Author(s):  
Parmila Khansa ◽  
Keyword(s):  
Marketing Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Natural Antioxidants ◽  
Marketing Strategies ◽  
The Body ◽  
External Factors ◽  
Fruit Peel ◽  
Business Model Canvas ◽  
Dragon Fruit

This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the Bunaty business. The analytical method used is IFAS and EFAS, SWOT analysis, marketing strategy of 7C model, and business model canvas. The results of this study are the results of the calculation of internal factors obtained a total score of 2.64, where this value indicates strength in the internal position that can overcome weaknesses. The results of the analysis of external factors in the matrix get a total score of 3.26, where this value shows the opportunities for external factors that can minimize threats. To face competition in the alternative business strategy market through a SWOT matrix that is incorporated into the marketing strategy of the 7C model and applied to the business model canvas by the company. Keywords: business model canvas, dragonskin, marketing 7C model, ready to drink beverages, SWOT analysis.

Strategi Obyek Wisata Di Gunung Kidul

2017 ◽  
Vol 25 (1) ◽  
pp. 88-109
Author(s):  
Lukia Zuraida ◽  
Marliana Handayani ◽  
Dwi Novitasari
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
External Factors ◽  
Special Interests ◽  
Data Collection Methods ◽  
Tourist Destinations ◽  
Depth Interview ◽  
Collection Methods ◽  
Special Region

Gunung Kidul District is one of areas in Yogyakarta Special Region in which has potentialities of special interests of natural tourist destinations. It has about 58 caves, 69 beaches, and many other natural tourist destinations. Most of them are Karst as the main potential of natural destinations. Regarding with the special interests on tourism, Gunung Kidul District has given contribution to the Yogyakarta Regional Revenue on tourism it’s about 4,5 billion in 2012. It means that there is increasing of the revenues about 133 % from 2011, with the regional revenue is about 1,7 billion. Based on the contributions of regional revenues on tourism field, and the significant increase of the tourists, especially in Pindul Cave and Indrayanti Beach during last five years, it is necessary to have research on Marketing Strategies of Pindul cave Tourist Destinations and Indrayanti Beach. The aim of the research is to analyze the Marketing strategy of Pindul cave and Indrayanti Beach. Another purpose to discover factors weather internal or external factors give influences to the Marketing strategy of Pindul Cave and Indrayanti Beach. To get comprehensive data, this research used several data collection methods, participary observations, and in–depth interview with visitors, agencies, communities, government, and local people. Based on the descriptive analyze of the 30 interviewers about Pindul Cave and Indrayanti Beach , most of them explained that marketing of Pindul Cave and Indrayanti Beach are quite good. The analyze proved that the agencies and the marketing strategies of Pindul Cave and Indrayanti Beach are at the first (I) quadrant (the Growth), in which they have opportunities and strengths to be developed, with the differencies of their opportunities and strength .

scholarly journals ANALISIS STRATEGI PEMASARAN PRODUK WAKAF PADA PT. SUN LIFE FINANCIAL SYARIAH CABANG KOTA TANGERANG

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Fifin Afrilina ◽  
Nihayatul Masykuroh
Keyword(s):  
Marketing Strategy ◽  
Vertical Integration ◽  
Financial Services ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
External Factors ◽  
Insurance Benefits ◽  
Research Procedure ◽  
Product Marketing ◽  
Internal And External Factors

Sun Life Financial Syariah Tangerang City Branch is a financial services company that provides a variety of products including waqf products for insurance benefits. The fundamental challenge in optimizing waqf programs in Indonesia is that understanding of the waqf law is good and right by some people, some people do not know about waqf money / cash, lack of socialization about endowments of insurance benefits. this requires PT. Sun Life Financial Syariah needs a special strategy to attract public interest in waqf products The formulation of the problems that can be raised in this study are (1) how the waqf product marketing strategy carried out by PT. Sun Life Financial Syariah Tangerang City Branch, (2) how the SWOT analysis that affects marketing strategies based on internal and external factors at PT. Sun Life Financial Syariah in marketing waqf products. The purpose of this study are (1) To find out the application of waqf product marketing strategies at PT. Sun Life Financial Syariah Tangerang City Branch, (2) to find out the results of the SWOT analysis that affects the marketing strategy based on internal and external factors. The method used in this study is a qualitative method which is a research procedure that produces data from direct interviews in the form of written or oral words from the parties concerned then analyzed using SWOT analysis. From the results of the research, the waqf product marketing strategy undertaken by PT. Sun Life Financial Syariah Tangerang City Branch namely marketing strategies through agents, and marketing strategies through collaboration with institutions. The result of the SWOT analysis is the strategy adopted by the company is the strategy of concentration through vertical integration (cell 1), growth through concentration can be achieved through vertical integration by means of backward integration (taking over the supplier function) or by means of forward integration (taking over the distributor function). This is the main strategy for companies that have strong competition in high-attraction industries.

scholarly journals Strategi Pemasaran Museum Buleleng Dalam Upaya Meningkatkan Jumlah Kunjungan Wisatawan

2020 ◽  
Vol 2 (2) ◽  
pp. 1-8
Author(s):  
I Gede Putra Nugraha ◽  
Made Dian Putri Agustina
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
External Factors ◽  
Research Subject ◽  
Internal Factors ◽  
Museum Marketing ◽  
Qualitative Descriptive

This study aims to describe the decrease factor of tourist visits to the Museum Buleleng, marketing strategies used to increase the number of tourist visits to the Museum Buleleng. This study used a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in Buleleng Museum, and discussed using qualitative descriptive analysis. This research subject is the manager of the Buleleng Museum. Then the object of this study is data on the number of tourists. Data on the number of tourist arrivals was obtained through interviews with related parties. Data were analyzed descriptively. These results indicate that factors causing the decline in the number of tourist visits to the Museum Buleleng namely internal factors and external factors do not Buleleng Museum marketing strategy, which is due to funding constraints. Results of the analysis of the data showed that important to know the potential, weaknesses that should be corrected, an opportunity that must be exploited to the maximum, and a threat to be faced so that it can be known from the marketing strategy to be followed.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Sign in / Sign up

Export Citation Format

Share Document