PENGARUH PEMBERIAN CENDAWAN MIKORIZA ARBUSCULAR (CMA) DAN DOSIS PUPUK P TERHADAP PERTUMBUHAN DAN PRODUKSI OKRA (Abelmoschus esculentus L)

Okra is a vegetable crop that has a high selling value and the production of okra is more exported than sold domestically. The demand for okra from year to year continues to increase from various countries, especially Japan, which imports the most okra from Indonesia. Fertilization of phosphorus (P) fertilizer to fulfill nutrients and provision of arbuscular mycorrhizal fungi (CMA) for more efficient and maximum absorption by plants. Phosphorus (P) fertilizer can increase the production and quality of okra. The aim of this study was to determine the combination of treatment of arbuscular mycorrhizal fungi and which dosage of P fertilizer was best to increase the yield of okra production. The design used was a completely randomized design (CRD) with factorial treatment consisting of two factors. The first factor is the dose of arbucular mycorrhizal fungi (CMA) consisting of 4 levels, namely (0; 160; 320; 480) and the second factor is the dose of P fertilizer (75; 100; 125; 150). Parameters observed were plant height, number of leaves per plant, volume of roots, number of fruits per plant, weight of fresh fruit per plant and weight of plant dry corpse. Based on the analysis of variance, it showed that the interaction was significantly different on the variables of root volume, plant height, number of fruits and fruit weight. Based on research, the CMA dose of 320 kg / ha and the dose of 125 kg / ha gave the highest production results.

ANALISIS MARJIN PEMASARAN PENGECER AYAM POTONG DI PD PASAR JAYA PASAR MINGGU

This research was about broiler chicken business in PD Pasar Jaya, Pasar Minggu, Jakarta Selatan by focussed on its market margin. The research objective was to identify marketing channels for broiler chicken, analyze the marketing margins of broiler retailers, and providing recommendation for broiler marketing channel management. The analysis method used was descriptive, marketing marjin, and marketing efficiency. There were four patterns of marketing channels and five marketing agencies. The most efficient marketing channel for broiler chickens was Channel 1 in the domestic chickens. Farmers distribute it directly to the retailers. Channel 1 had the lowest marketing marjin of IDR 16,000. The highest farmer's share value was 78%, meaning that the farmers received 78% of the price paid by the consumer. Marketing cost in the channel 1 was the smallest amounting to Rp 943. Marketing channel was efficient if the value was less than 5%, therefore channel 1 was the most efficient due to the value is the lowest at 1%. Chicken price fluctuations influenced by supply-demand which was subject to particular moments. An effective management recommendation define an effective and efficient marketing channel to set margins on the raw product so that the fair distribution of the margins between marketing channels. The fluctuation of chicken prices in breeders can be overcome by determining the period of raising chickens according to the demand data during particular moment.

TINGKAT SERANGAN LALAT BUAH DAN THRIPS PADA CABAI DENGAN BERBAGAI TEKNIK PENGENDALIAN HAMA DAN PENYAKIT

Microbe-intensive technology is an integrated package of various biocontrol agents in chili cultivation. This technology was known to be effective in suppressing various chili diseases. The effect of this technique on the two mayor pests of chili, i.e. fruit flies (Bactrocera sp) and thrips (Thrips sp) is still unknown. The aim of this study was to find out the effect of microbeintensive technology on the infestation intensity of fruit flies and thrips on chili pepper. The study consisted of four treatments, namely fully microbe- intensive, microbe- intensive in the nursery, conventional, and control. The research was conducted in three locations with different altitudes. Infestation intensity of fruit fly were observed at 10 and 11 weeks after planting, while observations of infestation intensity of thrips were carried out once a week from 2 to 10 weeks after planting. The application of microbe-intensive technology significantly reduced the infestation rate of fruit flies. Microbe-intensive technology reduced thrips infestation at two planting locations, i.e. Margasari and Bojong, but It was not significantly affect the thrips infestation on Bumijawa.

PERENCANAAN NAMA MEREK (BRAND NAME) MANISAN MANGGA INDRAMAYU KERING BERBASIS NILAI PELANGGAN (STUDI KASUS : PRODUK INOVASI BALAI BESAR PASCAPANEN, BOGOR, JAWA BARAT)

A study on brand name planning candied dried mango indramayu based on customer value. The purpose of this study is to identify the customer profile, design a value proposition and plan the brand name of candied dried mango products. The results showed that the needs of the millennial generation were choosing the place, buying and bringing the product home; looking for healthy snacks; have a healthy and ideal body; avoid foods that are too sweet and too sour. They also have a problem (pains) when consuming dried mango candies which are pieces of mango are too thin, the taste is too sour, the sugar layer is too much, and there is a bitter taste when eaten. Besides the desire (gains) millennial generation including the taste is not too sour and sweet, do not use harmful preservatives, use quality mangoes, affordable prices, attractive product packaging and easy to carry everywhere. Subsequently, "Mat Mango" was obtained as the brand name of the dried mango candy which was chosen based on the results of the most votes from respondents.

PERAN GANDA DAN KONTRIBUSI EKONOMI PEREMPUAN BURUH TANI HORTIKULTURA DALAM MENINGKATKAN KESEJAHTERAAN KELUARGA

The results of research on women's involvement in supporting agricultural household economic activities in rural areas have encouraged women to perform multiple functions. This dual role is a quite complex problem for women. On the one hand, they have to carry out their functions as wives and mothers, on the other hand, women have to earn a living helping their husbands support the family economy. The objectives of this study were: (1) To describe the allocation of female working time as farm laborers and as housewives; (2) Describing the size of women's income contributions; and (3) Describe how big the family of women agricultural workers has achieved family welfare. The research location was chosen deliberately and using snowball techniques involving 30 respondents as farm laborers with the criteria coming from a complete family (having a husband and income). The main motivation of housewives in rural areas is to leave their domestic sphere, to work as horticultural farm laborers because their husband's income is still insufficient to meet family needs, so he follows the invitation of his colleagues to work. Part-time from their activities as agricultural laborers, the contribution to the total family income reaches 46 percent (not deducted from food allowance) and 45 percent (deducted by food allowance). The percentage of working time spent on productive activities is around 4.21 hours/day, while for reproductive activities it reaches 19.79 hours/day. Meanwhile, from the results of this study, it was also revealed that 78 percent of the families of female agricultural laborers were still in the underprivileged category.

STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS

This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the Bunaty business. The analytical method used is IFAS and EFAS, SWOT analysis, marketing strategy of 7C model, and business model canvas. The results of this study are the results of the calculation of internal factors obtained a total score of 2.64, where this value indicates strength in the internal position that can overcome weaknesses. The results of the analysis of external factors in the matrix get a total score of 3.26, where this value shows the opportunities for external factors that can minimize threats. To face competition in the alternative business strategy market through a SWOT matrix that is incorporated into the marketing strategy of the 7C model and applied to the business model canvas by the company. Keywords: business model canvas, dragonskin, marketing 7C model, ready to drink beverages, SWOT analysis.

PENGEMBANGAN PRODUK BUBUR UBI JALAR UNGU (IPOMEA BATATAS) SEBAGAI ALTERNATIF PRODUK PANGAN DARURAT

Emergency food is food that designed and produced for directly consumed, and supplying humans daily nutritional needs in emergency conditions. Purple sweet potato porridge is an alternative for emergency food product that can directly consumed and also as effort for food diversification because it use purple sweet potato as carbohydrate source. Emergency food must easy to distribute, so one of the method is by using retort pouch as the packaging. The aims of this study is to analyze changes of critical parameters (colour, pH, and microbiological contamination) during storage period and to determine the shelf life of purple sweet potato porridge products. This study shows that the most preferred formulation of purple sweet potato porridge is Formulation F2 with 250 grams of purple sweet potato, 150 grams of sweetened condensed milk, and 500 ml of water. Shelf life of purple sweet potato porridge product based from colour changes parameter is 30 days, however based from microbiological contamination parameters the product didn’t meet national standard of Indonesia (SNI) requirements after two weeks of storage.

PERTUMBUHAN SETEK KRISAN (Chrysanthemum sp.) PADA BERBAGAI KONSENTRASI HORMON IBA (Indole Butyric Acid) DI BANGKA DENGAN SISTEM EX-VITRO

Chrysanthemum is an ornamental flower plant that has advantage because of various colors and has long vase time. The minimum potential for chrysanthemum development in Bangka is because of limited seed and the enviroment conditions in Bangka are less than optimal for chrysanthemum plants. The increasing chrysanthemum seedlings can be done vegetatively by addition of IBA hormone with an ex-vitro system. This study aims to determine the effect of IBA (Indole Butyric Acid) hormone on the growth of chrysanthemum cuttings in Bangka. This research was conducted from March to May 2020 at the Research and experimental Garden, Faculty of Agriculture, Fisheries and Biology, Universitas Bangka Belitung. The research method used an experimental method with a single completely randomized design (CRD) consisting of 6 treatments, namely (Control), IBA 50 ppm, IBA 100 ppm, IBA 150 ppm, IBA 200 ppm, IBA 250 ppm. The results showed that giving IBA had no significant effect on the growth of chrysanthemum cuttings in Bangka. Treatment (IBA 150 ppm) tends to be better for the growth of chrysanthemum cuttings in Bangka.

RESPON TANAMAN CABAI RAWIT TERHADAP PEMBERIAN PUPUK ORGANIK CAIR REBUNG BAMBU

Cayenne pepper is a vegetable plant that has great potential to be developed in Indonesia because it can meet the needs of households, domestic industries, exports, and raw materials in the pharmaceutical industry. One way to increase the yield of cayenne pepper is by giving liquid organic fertilizer (POC) for bamboo shoots. This study aims to determine the response of cayenne pepper toward the application of POC and gets the best POC concentration to support the growth and production of cayenne pepper. This study used a randomized block design with treatment in the form of POC concentrations consisting of 5 levels (0; 25 ml / L water; 50 ml / L water; 75 ml / L water; 100 ml / L water). Each treatment consisted of 4 replications so that there were 20 experimental units. The results show that the application of POC had a very significant effect on the number of flowers, fresh weight of fruit, and growth rate of cayenne pepper with the best treatment was 75 ml / L of water.

PENGARUH BERBAGAI MEDIA TANAM TERHADAP PERTUMBUHAN DAN HASIL TANAMAN PAKCOY (BRASSICA RAPA SUBSP. CHINENSIS)

Pakcoy is a short-lived plant and has the high nutritional content needed by the body. One of the factors that influence the growth and yield of pakcoy is the growing medium. This study aims to determine the effect of various growing medium on the growth and yield of pakcoy. This study used a randomized block design (4 x 4) with treatment of M1 (soil), M2 (soil + manure), M3 (soil + sand) and M4 (soil + sand + manure). The results showed that the growing medium is a mixture of soil, sand, and manure gave the highest average value for all observed parameters, although it was not significantly different from the mixed growing medium of soil and manure