Facing Off on Twitter: A Generation Y Interpretation of Professional Athlete Profile Pictures

2014 ◽  
Vol 7 (3) ◽  
pp. 317-336 ◽  
Author(s):  
Katie Lebel ◽  
Karen Danylchuk

This study investigated how professional athletes present themselves in their Twitter profile pictures and how athlete self-presentation is interpreted by a Generation Y audience (N = 206). Goffman’s theory of self-presentation guided the analysis with a specific focus on the notions of front- and backstage performances as they relate to impression-management strategies. Participants assessed a sample of profile photos of the most followed male and female athletes on Twitter by providing their first impressions of each athlete’s image and then evaluating photo favorability and effectiveness. This research provides evidence to suggest that individuals invest meaning in the social cues provided in athlete profile pictures. Athletes who highlighted a sport context were consistently ranked most favorably and effectively and were linked with positive word associations. These findings underscore the importance of a strategic alignment between social-media profile content, profile photos, and the brand established by athletes.

2019 ◽  
Vol 12 (1) ◽  
pp. 155-168
Author(s):  
Roberta Biolcati

Background: Self-esteem is a critical factor in online impression management strategies and could play a crucial role in explaining women’s selfie-posting behaviours. Previous works examining relationships between self-esteem and self-presentation on social media have yielded controversial results. Objective: This study was performed to clarify the relationship between self-esteem and the frequency of taking and posting own, group and partner selfies on Social Networking Sites (SNS). Methods: A sample of 692 Italian young women (18-28 years old) completed questionnaires on self-esteem, satisfaction with life, body satisfaction and selfie posting bahaviours. The low self-esteem group was compared with the high self-esteem group. Results: Results showed that women with low self-esteem are more dissatisfied with their body image and life and significantly they post fewer types of selfies compared to women with high self-esteem. Conclusion: Findings from this study provide new insights into the relation between self-esteem and selfie impression management strategies.


2012 ◽  
Vol 24 (4) ◽  
pp. 166-180 ◽  
Author(s):  
Michele M. Strano ◽  
Jill Wattai Queen

This study examines the ways in which identity is managed on social networking sites through image suppression practices – namely, untagging and requesting deletion on Facebook. Goffman’s theory of impression management is used, focusing on his understudied ideas about how individuals respond to what others communicate about them, by controlling for information that is discrepant with their desired self-presentation. Data are reported from an exploratory set of qualitative interviews and an online quantitative survey. Results showed that many Facebook users engaged in suppression strategies, albeit infrequently. In addition, users were statistically more likely to not post a potentially damaging image than they were to untag it, and were more likely to untag it than to request that another user delete it. The authors suggest that one possibility is that users avoid more overt identity management strategies because they carry the risk of making users look duplicitous. A potential model is suggested that future research might test to develop a fuller understanding of online identity management.


Sociologija ◽  
2013 ◽  
Vol 55 (4) ◽  
pp. 503-518 ◽  
Author(s):  
Natasa Simic ◽  
Milica Vukelic ◽  
Vesna Djordjevic

The main goal of this research was to explore the ways people portray themselves in resumes, labelled as ?unsuitable? after the first review of the recruiters in a manufacturing company in Serbia. The form and the content of fifty resumes were analyzed using qualitative content analysis, inductive approach. Personal life stories described in an intimate and submissive tone were predominantly present in resumes, compared to the description of work experience and competencies. Concerning the content of the resumes, two core categories emerged - I as a worker and Employment needs. Finding support in the literature dealing with postsocialist transformation in Serbia and Hofstede?s theory, results are interpreted as pointing to the opposition of two value systems in Serbia: that of the authors of ?unsuitable? resumes, reflecting collectivistic and feminine values and that of the job market in Serbia, reflecting manly individualistic and masculine values. The authors of "unsuitable" resumes display interdependent self-construal, use defensive impression management strategies and their need to work is exclusively financial in nature. Finally, the need for better understanding between job candidates and employers, having different value systems, especially in the context of actual socio-economic changes in Serbia is discussed.


2020 ◽  
Author(s):  
Matthew H. Rafalow ◽  
Britni L. Adams

The widespread adoption of digital communications technologies has provided new avenues for social interaction to occur. We build on the sociological literature of fleeting encounters in bar settings to show how patrons’ use of these technologies augments the bar experience and shapes the social networks that may develop through interaction. Using seven gay, lesbian, and heterosexual bars located in Southern California as research sites, we describe how patrons invoke digital technologies as props to aid the impression management strategies used to facilitate new connections. Second, we demonstrate how these encounters are subject to greater relationship persistence as a result of the way these technologies are used to quickly create a shared history. We conclude by arguing that fleeting encounters are no longer connections that either persist or completely fade away after face-to-face interaction. Rather, they often persist through technology-mediated communications in ways that result in, at minimum, the development of weak ties. This greater relationship persistence can permit more opportunity to get to know a potential partner in digitally mediated settings like Facebook or via texting, but it could also require new strategies to evade interested others given this new lack of ephemerality and the influx of weak ties.


2021 ◽  
Vol 57 (2) ◽  
pp. 147-172
Author(s):  
Kateřina Turková ◽  
Veronika Macková ◽  
Alice Němcová Tejkalová

Social media platforms allow athletes to share information with the public. This opportunity is arguably more important for female athletes who traditionally receive less space in the mainstream media than their male counterparts. This article focuses on the social media self-presentation of six successful, internationally recognized, professional Czech female athletes and their fans’ reactions. By using qualitative and quantitative content analyses, it was revealed that throughout the season, the selected athletes presented themselves as powerful professionals, while their off-season posting tended to be more personal and, for the most part, more feminine. Contrary to previous research, fans did not frequently respond with explicitly sexual or negative comments. Moreover, they supported and admired the athletes, and in most cases, reacted positively. A higher sensitivity was indicated in relation to the sportswomen’s personal relationships and opinions. This leads us to the conclusion that social media enables professional female athletes to present themselves more freely than traditional media and be positively received by the public.


2021 ◽  
Vol 12 ◽  
Author(s):  
Jinghua Gao ◽  
Pengfei Zhang

Background: In China, celebrities, represented by entertainment and sports personalities, are often involved in charitable activities to assist the party-state in solving social problems. Although previous research has addressed the manifestation of prosocial behavior by Chinese celebrities, altruistic engagements have rarely been theorized from the perspective of impression management.Methods: Based on the perspective of impression management, we use the discourse analysis approach to analyze the interview manuscripts of Chinese celebrities in media reports and then summarize the charitable motives and impression management strategies adopted by Chinese celebrities in their self-presentation.Results: Chinese celebrities’ self-presentation of philanthropic motives in the media can be roughly divided into five categories: motivation for empathy-altruism, motivation for social responsibility, motivation to gain prestige, and pursue fame, motivation to reduce negative emotions, and motivation to achieve fulfillment and satisfaction. The philanthropic motives presented in media reports include the impression management processes of celebrities. They adopt a variety of image management strategies to self-present their philanthropic motives, and sometimes several strategies coexist.Conclusion: Our paper helps to expand the existing understanding of the relationship between impression management and philanthropy. The presentation of Chinese celebrities’ philanthropic motivations in the media reflects the uniqueness of China’s political, institutional, and social environment in influencing celebrity philanthropy. As a philanthropic phenomenon with Chinese characteristics, this study could provide some insights into the understanding of celebrities and philanthropy in other cultural contexts.


2019 ◽  
Vol 13 (2) ◽  
pp. 243-276 ◽  
Author(s):  
Lucie Merunková ◽  
Josef Šlerka

To investigate how people form their identity on social networks and control the impressions they invoke in their audiences, we analyzed personal profiles of 50 university student Facebook users using Erving Gofmann´s dramaturgical theory. We identified five basic forms through which users create and present their identities: The Public diary, The Influencer, The Entertainer, Job and education and Hobby, as well as the appropriate secondary roles performed by users who interact with them.These findings are corroborated by 8 semi-structured interviews with respondents, which enable a more in-depth exploration of the way they use Facebook, the social interactions they participate in, their motivation for posting contributions, and how they engage in impression management, perceive privacy and resolve issues caused by multiple audiences.A better understanding of how privacy is conceived and what motivates users to share their personal information online is essential for public authorities’ cooperation on shaping company privacy policies and creation of appropriate legal regulations.The key results confirm the presence of conscious effort to make a desired impression and prove Goffman’s theory of face-to-face interactions to be relevant in the context of online social networks.


Author(s):  
Sharon E. Norris ◽  
Tracy H. Porter

Self-monitoring represents a social psychological construct of expressive behavior and self-presentation. The original 25-item Self-Monitoring Scale was developed by Snyder (1974) to measure the extent to which individuals differ in their use of social cues to guide behavior. High self-monitors tailor their behavior to fit the social context and make a good impression (Snyder, 1979). Low self-monitors are less responsive to situational and interpersonal cues (Snyder & Cantor, 1980). Social psychologists were the earliest users of the Self-Monitoring Scale, but its use has expanded to include researchers studying organizational behavior, group and organizational management, consumer marketing, and human relations. Researchers report a relationship between self-monitoring and impression management, leader emergence, career success, and citizenship behaviors.


Author(s):  
Adity Saxena ◽  
Pallavi Majumdar

Face book profile image provides ample opportunity to the FB users to portray a visual self-presentation within this social networking circle. Profile images play a vital role to establish an impression on the other users’ mind, particularly when each online friend may not be known to the other. Existing research reveals multiple aspects of FB users’ intention, attitude and approach towards the profileimages, such as frequency of change by the young FB users, the triggers for change of profile images, and the difference in approach according to gender. Drawing on the theoretical perspective of impression management and other relevant theories, the present study will explore the role of profile pictures in influencing the perception of other FB users in the Indian context. The study uses the tools of content analysis and survey to address the research questions.


2005 ◽  
Vol 82 (4) ◽  
pp. 968-982 ◽  
Author(s):  
Kaye D. Trammell ◽  
Ana Keshelashvili

This study investigated impression management tactics and self-presentation on popular A-list blogs. Building on Goffman's constructs of self-presentation and operationalizing impression management strategies, this study content analyzed the most-linked-to blogs. A-list bloggers reveal more information about themselves than other bloggers and actively engage in impression management. Differences in blogs based on gender confirm traditional gendered online behavior. Findings indicate the diversity of blogs and encourage researchers to understand the pieces of blogs before purporting to understand the medium as a whole.


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