Social Media Image Analysis for Public Health

Zusammenfassung. Abstract: Hintergrund: Die Bundeszentrale für gesundheitliche Aufklärung (BZgA) ist als Fachbehörde unter anderem für die Umsetzung nationaler Programme zur Suchtprävention zuständig. Die jährlichen Arbeitsprogramme werden mit dem Bundesministerium für Gesundheit abgestimmt und sehen aktuell vor dem Hintergrund der Public-Health-Relevanz Schwerpunkte in der Prävention der legalen Substanzen Tabak und Alkohol vor. Vorrangige Zielgruppen sind Jugendliche und junge Erwachsene, da sich bei ihnen riskante Konsummuster entwickeln und festigen können. Die Präventionsprogramme der BZgA umfassen schulische Angebote, Webportale, Social Media und Printmedien wie Informationsbroschüren. Aktuelle Situation: Die Corona-Pandemie hat Einfluss genommen auf die Suchtprävention der BZgA. Zu nennen ist die thematische Verzahnung im Kontext von Corona und ein veränderter inhaltlicher Beratungsbedarf – telefonisch und online. Auch die durch die Corona-Pandemie bedingten Kontaktbeschränkungen während des „Lockdowns“ sowie die neuen Rahmenbedingungen für ein persönliches Miteinander haben die Suchtprävention verändert. Interaktive Präventionsangebote in Schulen wurden ebenso wie die Unterstützung von Mitmachaktionen in Sportvereinen oder die Durchführung von Peer-Programmen ausgesetzt. Dafür rückte die Nutzung digitaler Möglichkeiten sowohl bei der Umsetzung von suchtpräventiven Angeboten als auch in der Kooperation und Vernetzung mit den Ländern in einen neuen Fokus. Die Corona-Krise kann perspektivisch auch eine Chance für mehr Digitalisierung in der Suchtprävention werden.

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Exploring the Nexus between Online Alcohol Posters and Alcohol Drinking among Kenya’s Higher Vocational College students

10.31219/osf.io/xq8sn ◽

2020 ◽

Author(s):

Joseph Malechwanzi

Keyword(s):

Public Health ◽

College Students ◽

Social Media ◽

Substance Abuse ◽

Alcohol Drinking ◽

Alcoholic Beverage ◽

Vocational College ◽

Drinking Habits ◽

Higher Vocational College ◽

Unrestricted Access

Alcohol drinking among young people is a major global public health concern. The situation has been aggravated further by the advent of the internet and subsequent development of social media as a tool for online alcohol marketing. Measures that aim at reducing substance abuse is a stride towards “2030 Agenda” for sustainable development goal number 3 set by the United Nation General Assembly. In this goal, attention is not only drawn to health and wellbeing but also to prevention and treatment of substance abuse. This descriptive study sought to find out the prevalence of alcohol advertisements on social media and its possible influence on alcohol drinking among Kenya’s higher vocational college students. Based on a field survey conducted in Nairobi (n=209), this study established that there was heavy presence of alcohol advertisements on social media scene in Kenya. Although statistically, there was huge gender disparity, the final results showed that there was significant association between alcohol ads on social media and college student’s possible alcohol drinking habits. This study concludes that there was heavy presence of alcohol ads on social media, and the likelihood of youth having unrestricted access to the alcoholic beverage products. This could have a far-reaching implication on their alcohol drinking habits. Therefore, the study recommends the stakeholders in public health promotions to formulate policies aimed at mitigating against the challenges posed by unrestricted access to online alcohol ads by the youth in order to prevent them from being lured into early alcohol drinking by the alcoholic beverage makers.　 Keywords: Alcohol abuse; Influence; Online ads; Youth; Kenya

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Examining the accuracy of estimated smartphone use: How well-being and usage level predict discrepancies between estimated and actual use

10.31234/osf.io/3sju4 ◽

2019 ◽

Author(s):

Craig Sewall ◽

Daniel Rosen ◽

Todd M. Bear

Keyword(s):

Public Health ◽

Social Media ◽

Life Satisfaction ◽

Mobile Device ◽

Screen Time ◽

Well Being ◽

Actual Use ◽

Smartphone Use ◽

Usage Level

The increasing ubiquity of mobile device and social media (SM) use has generated a substantial amount of research examining how these phenomena may impact public health. Prior studies have found that mobile device and SM use are associated with various aspects of well-being. However, a large portion of these studies relied upon self-reported estimates to measure amount of use, which can be inaccurate. Utilizing Apple’s “Screen Time” application to obtain actual iPhone and SM use data, the current study examined the accuracy of self-reported estimates, how inaccuracies bias relationships between use and well-being (depression, loneliness, and life satisfaction), and the degree to which inaccuracies were predicted by levels of well-being. Among a sample of 393 iPhone users, we found that: a.) participants misestimated their weekly overall iPhone and SM use by 22.1 and 16.6 hours, respectively; b.) the correlations between estimated use and well-being variables were consistently stronger than the correlations between actual use and well-being variables; and c.) the amount of inaccuracy in estimated use is associated with levels of participant well-being as well as amount of use. These findings suggest that estimates of device/SM use may be biased by factors that are fundamental to the relationships being investigated. **This manuscript is currently under review**

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Trend of Parental Refusal or Delay of Childhood Vaccinations

MacEwan University Student eJournal ◽

10.31542/j.muse.738 ◽

2016 ◽

Vol 3 (1) ◽

Author(s):

Meagan Marie Daoust

Keyword(s):

Public Health ◽

Social Media ◽

Healthcare System ◽

Educational Context ◽

Health Consequences ◽

Missed Opportunities ◽

The Public ◽

Health Related ◽

Parental Refusal

The healthcare trend of parental refusal or delay of childhood vaccinations will be investigated through a complex Cynefin Framework component in an economic and educational context, allowing patterns to emerge that suggest recommendations of change for the RN role and healthcare system. As a major contributing factor adding complexity to this trend, social media is heavily used for health related knowledge, making it is difficult to determine which information is most trustworthy. Missed opportunities for immunization can result, leading to economic and health consequences for the healthcare system and population. Through analysis of the powerful impact social media has on this evolving trend and public health, an upstream recommendation for RNs to respond with is to utilize reliable social media to the parents’ advantage within practice. The healthcare system should focus on incorporating vaccine-related education into existing programs and classes offered to parents, and implementing new vaccine classes for the public.

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Estimating the number of cases during COVID-19 pandemics using a web-based tool: first week results of “COVID-19 TRENDS” social media project in the Araba-Alava province in Basque country, Spain. (Preprint)

10.2196/preprints.20885 ◽

2020 ◽

Author(s):

Ignacio Garitano ◽

Manuel Linares ◽

Laura Santos ◽

Ruth Gil ◽

Elena Lapuente ◽

...

Keyword(s):

Public Health ◽

Social Media ◽

Response Rate ◽

Basque Country ◽

Case Definition ◽

Public Health Action ◽

Web Based ◽

Health Action ◽

Estimate Number ◽

Media Project

UNSTRUCTURED On 28th February a case of COVID-19 was declared in Araba-Álava province, Spain. In Spain, a confinement and movement restrictions were established by Spanish Government at 14th March 2020. We implemented a web-based tool to estimate number of cases during the pandemic. We present the results in Áraba-Álava province. We reached a response rate of 10,3% out a 331.549 population. We found that 22,4 % fulfilled the case definition. This tool rendered useful to inform public health action.

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Instagramming our way through public health communication: why and who is using it?

European Journal of Public Health ◽

10.1093/eurpub/ckaa165.079 ◽

2020 ◽

Vol 30 (Supplement_5) ◽

Author(s):

R Vareda ◽

T Garcia ◽

J Rachadell

Keyword(s):

Public Health ◽

Social Media ◽

Health Promotion ◽

Health Professionals ◽

Cross Sectional Study ◽

Communicable Diseases ◽

Healthy Lifestyles ◽

Communication Tool ◽

Cross Sectional ◽

Non Communicable Diseases

Abstract Background From disease prevention to health promotion, communication is key for Public Health (PH) practice and, according to the 9th Essential Public Health Operation its goal is to improve populations health literacy and capacity to access, understand and use information. Though social media is frequently presented as a potentially useful tool for PH communication, there is a lack of evidence about its effectiveness and impact on PH outcomes. This study researches Instagram® as a PH tool and aims to know who is using it, what content is shared on the platform and how much engagement there is. Methods This cross-sectional study regards information on 1000 Instagram® posts with the hashtags publichealth, publichealthpromotion, healthpromotion, publichealthmatters and publichealtheducation. Authors categorized post content and creators, and reviewed the number of likes and comments per post to determine engagement. Data analysis was performed on IBM SPSS® Statistics. Results The most common content categories were communicable diseases (n = 383), non-communicable diseases (n = 258) and healthy lifestyles (n = 143). Health professionals post more about communicable diseases (43,6%) and non-professionals about healthy lifestyles (36,1%). Non-professionals (n = 191) post about PH issues almost as much as health professionals (n = 220) and PH associations (n = 201). Most don't reference their sources (n = 821). Posts on communicable diseases have the most likes and comments per post (mean of 172 likes and 3,1 comments). Conclusions Half the Instagram® posts analysed in this study were made by health professionals or organizations. Communicable diseases, non-communicable diseases and healthy lifestyles were the most frequent content categories and had the most engagement. The majority of posts didn't reference their sources. Though Instagram® seems to be a potential PH communication tool, further research is needed to confirm its benefits for PH. Key messages Social media platforms like Instagram® are potentially powerful tools for PH communication. There is a need to understand the efficacy of social media as health promotion tools.

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A Panel Evaluation of the Changes in the General Public’s Social-Media-Following of United States’ Public Health Departments during COVID-19 Pandemic

Journal of Primary Care & Community Health ◽

10.1177/2150132721995450 ◽

2021 ◽

Vol 12 ◽

pp. 215013272199545

Author(s):

Areej Khokhar ◽

Aaron Spaulding ◽

Zuhair Niazi ◽

Sikander Ailawadhi ◽

Rami Manochakian ◽

...

Keyword(s):

Public Health ◽

Social Media ◽

State Level ◽

The State ◽

Public Health Department ◽

Health Departments ◽

The Public ◽

Public Health Departments ◽

The Social ◽

The U.S

Importance: Social media is widely used by various segments of society. Its role as a tool of communication by the Public Health Departments in the U.S. remains unknown. Objective: To determine the impact of the COVID-19 pandemic on social media following of the Public Health Departments of the 50 States of the U.S. Design, Setting, and Participants: Data were collected by visiting the Public Health Department web page for each social media platform. State-level demographics were collected from the U.S. Census Bureau. The Center for Disease Control and Prevention was utilized to collect information regarding the Governance of each State’s Public Health Department. Health rankings were collected from “America’s Health Rankings” 2019 Annual report from the United Health Foundation. The U.S. News and World Report Education Rankings were utilized to provide information regarding the public education of each State. Exposure: Data were pulled on 3 separate dates: first on March 5th (baseline and pre-national emergency declaration (NED) for COVID-19), March 18th (week following NED), and March 25th (2 weeks after NED). In addition, a variable identifying the total change across platforms was also created. All data were collected at the State level. Main Outcome: Overall, the social media following of the state Public Health Departments was very low. There was a significant increase in the public interest in following the Public Health Departments during the early phase of the COVID-19 pandemic. Results: With the declaration of National Emergency, there was a 150% increase in overall public following of the State Public Health Departments in the U.S. The increase was most noted in the Midwest and South regions of the U.S. The overall following in the pandemic “hotspots,” such as New York, California, and Florida, was significantly lower. Interesting correlations were noted between various demographic variables, health, and education ranking of the States and the social media following of their Health Departments. Conclusion and Relevance: Social media following of Public Health Departments across all States of the U.S. was very low. Though, the social media following significantly increased during the early course of the COVID-19 pandemic, but it still remains low. Significant opportunity exists for Public Health Departments to improve social media use to engage the public better.

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Making equal rights to health an election issue in NZ local body elections

European Journal of Public Health ◽

10.1093/eurpub/ckaa166.1229 ◽

2020 ◽

Vol 30 (Supplement_5) ◽

Author(s):

P Stone ◽

D e b Leyland

Keyword(s):

Public Health ◽

Social Media ◽

Human Rights ◽

New Zealand ◽

Social Determinants Of Health ◽

Social Determinants ◽

Health Inequity ◽

Equal Rights ◽

The Public ◽

Local Body

Abstract In New Zealand there are 20 district health boards (DHBs) with local elections every 3 years. There is low voter turnout for these, we suspect because the public has low cognizance of the role DHBs have in governing their health and disability system. Good governance ensures everyone whatever ethnicity, gender or sexual proclivity, from birth to old age, able or disabled, mentally well or unwell, drugfree or addicted, has equal rights of dignified access to healthcare. Without public engagement in DHB elections, the community risks having candidates elected that also don't understand their role through a preventative public health framework or human rights lens. The United Community Action Network (UCAN) developed a human rights framework and Health Charter for people driven into poverty by the costs of staying well in NZ. The framework outlines 6 social determinants of health needing protection through policy, to ensure all enjoy their rights to health. UCAN and the Public Health Association of New Zealand (PHA) partnered to raise public and the candidates' awareness during 2019 elections, of these social determinants causing inequity in health outcomes. A series of short explainer-videos were created for sharing through social media during the election build-up period, helping to promote PHA Branches' public Meet the Candidates events. Post-election, a longer film was produced to send to the elected DHB members. Our theory of change centred on spotlighting health inequity for voters, so that they would elect DHB members who had the greatest understanding and commitment to addressing this issue. With shareable videos we aimed to attract audience, raise awareness and debate the policy solutions to health inequity with candidates, enabling more informed choice amongst the voting public. Post-election, we maintain supportive relationships with the elected DHB members that promised their commitment to our Health Charter during their campaigns. Key messages Using videos and social media, local body elections provide an opportunity to promote everyone’s right to affordable healthcare, supporting and informing voter decision-making. UCAN's Health Charter is an advocacy resource for raising awareness of the social determinants of health inequity and poverty for people with mental illness, addiction and disability.

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A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals’ WeChat public accounts as examples

BMC Health Services Research ◽

10.1186/s12913-020-05901-3 ◽

2020 ◽

Vol 20 (1) ◽

Author(s):

Jie Wang ◽

Lanting Wu

Keyword(s):

Public Health ◽

Social Media ◽

Health Communication ◽

Traditional Medicine ◽

Health Knowledge ◽

Health Care Service ◽

Mobile Internet ◽

Chinese Traditional Medicine ◽

Public Account ◽

Significant Difference

Abstract Background In the light of “Internet plus”, hospitals are following the trend of using mobile internet and adopting a strategy of spreading public health knowledge through mobile terminals. WeChat is a social media with the largest number of users in China. Its public account has become the most popular service among the public. Methods We examine the health communication of medical institutions on social media platforms. The WeChat public accounts of Zhejiang Provincial Chinese Traditional Medicine Hospital and Jiangxi Provincial Chinese Traditional Medicine Hospital were taken as cases to measure the communication effect from the following dimensions: update interval, content positioning and design, numbers of clicks and likes as well as topic types. Results The update interval of WeChat public account of Jiangxi Provincial Hospital of Traditional Chinese Medicine was regular, compared with that of the other hospital. The accounts of the two hospitals both set up special sections to facilitate patients to obtain medical services online. There is an extremely significant difference between the two hospitals’ mean numbers of clicks (p < 0. 001), compared with no significant difference between their mean numbers of likes. One-way analysis of variance suggests the type of topic on posts is significantly correlated with the number of clicks. Moreover, there is an extremely significant difference between public health knowledge and news propaganda. Conclusion The development of hospitals’ WeChat public accounts can promote people’s health and equity in accessing medical information and service, and also boost “Internet plus health care” service. The topic type of hospital’s news publicity is paid a relatively lower attention by users. Therefore, hospitals’ WeChat public accounts need to adjust their strategy from propaganda-oriented to users-centered, with topic planning and posts designed to fulfill users’ needs.

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