scholarly journals Analysis Strategy of Visual Brand Adaptation During the COVID-19 Pandemic

2021 ◽  
pp. 130-138
Author(s):  
Yon Ade Lose Hermanto ◽  
Andreas Syah Pahlevi ◽  
Masayu Zulfidyah Rakhmatia ◽  
Nadira Ayu Safitri ◽  
Nabisah Binti Ibrahim
Keyword(s):  
Visual Communication ◽  
Research Method ◽  
Consumer Behaviour ◽  
Design Science ◽  
Visual Adaptation ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Communication Techniques ◽  
Analysis Strategy

This study aimed to determine how companies successfully created visual brands during the COVID-19 pandemic that are easy to remember, contextually-relevant, and educated the public about the current pandemic. The phenomenology research method was used, which is a method to deeply observe actual and factual phenomena occurring at a specific time. This method runs with several steps to find out the essence of the phenomenon that occurs. The results of this study explain consumer behaviour, visual strategies that can be taken by companies in dealing with pandemic situations, and how companies and brands communicate in the new-normal era. It will be a valuable input, especially for visual communication design science, because the collected data can be used to determine strategies and visual communication techniques during a pandemic. Data related to the stage of consumer shifting during a pandemic can also be used to determine the direction of branding and brand communication with the community. Keywords: visual brand, visual adaptation, COVID-19 pandemic

scholarly journals Semiotika Tanda Verbal dan Tanda Visual Iklan Layanan Masyarakat

Panggung ◽  
2017 ◽  
Vol 26 (2) ◽  
Author(s):  
Sumbo Tinarbuko
Keyword(s):  
Public Service ◽  
Visual Communication ◽  
Research Method ◽  
Analysis Method ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Public Service Advertising ◽  
Verbal Message ◽  
Service Advertising

ABSTRACT This article uses qualitative  research method by describing, interpretating,  and explaining the  connotation  meaning  of public  service  advertisingLater   on it is classified  based on  the sociolinguistics,  pragmatics, visual communication  design, and semiotics theory.The method of semiotics  visual  communication  analysis  is also used as an analysis method for verbal and visual  data. It is used as one of public service advertising  reading  methods do to the tendency to see things,  such as art, culture, social, visual communication design, and public service advertising  as the phenomenon  of language  and sign.It is important to understand the semiotics of visual  communication  theory, because it can be used to enlarging  the imagination,   insight, and  knowledge about  the importance  of under- standing  semiotics  of visual communication,  both on the creation  and designing public service advertising  process or process  of reviewing  the public service advertising object. Practically,  it gives a positive adventage for the advertising  practitioners  or students    at the Department  of Advertising and Visual Communication Design. Keywords: sign, code and meaning  of public service advertising,  semiotics  of visual  communica- tion, verbal message and visual message     ABSTRAK  Tulisan ini menggunakan metode penelitian kualitatif dengan cara mendeskripsikan, menginterpretasikan, dan menerangkan makna konotasi iklan layanan masyarakat yang kemudian diklasifikasikan berdasarkan pada bangunan teori sosiolinguistik, teori pragmatik, teori desain komunikasi visual, dan teori semiotika.Metode analisis semiotika komunikasi visual juga dimanfaatkan sebagai metode analisis data verbal dan data visual, sebagai salah satu metode pembacaan Iklan Layanan Masyarakat (ILM) akibat adanya kecenderungan untuk memandang berbagai hal, seperti seni, budaya, sosial, desain komunikasi visual, dan ILM sebagai fenomena bahasa dan tanda.Penguasaan teori semiotika komunikasi visual ini penting karena dapat digunakan sebagai bahan referensi verbal dan visual bagi khalayak untuk memperluas imajinasi, wawasan, dan pengetahuan mengenai pentingnya memahami semiotika komunikasi vi- sual baik dalam proses penciptaan dan perancangan iklan layanan masyarakat maupun proses mengkaji objek iklan layanan masyarakat. Secara praktikal memberikan manfaat yang positif baik bagi praktisi periklanan dan biro iklan pada umumnya maupun civitas akademika Jurusan Periklanan dan Desain Komunikasi Visual pada khususnya. Kata kunci: tanda, kode dan makna iklan layanan masyarakat, semiotika komunikasi visual, pesan verbal, dan pesan visual

scholarly journals TATA KELOLA PAMERAN BERBASIS PROJECT LEARNING PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS DIAN NUSWANTORO

2020 ◽  
Vol 5 (1) ◽  
pp. 30
Author(s):  
Khamadi Khamadi ◽  
Agus Setiawan
Keyword(s):  
Learning Outcomes ◽  
Visual Communication ◽  
Research Method ◽  
Learning Program ◽  
Visual Communication Design ◽  
Project Learning ◽  
Communication Design ◽  
Management Project ◽  
Design Students

Cultivating exhibitions for visual communication design students is to increase the drive to create and enhance the spirit of student appreciation for the work of students to achieve quality and character in the work. The research objective is to know and understand the governance of project learning-based exhibits to improve the quality of learning and build a climate of appreciation for artwork among Udinus visual communication design students. The research method uses qualitative methods which are more emphasized on observation, interviews, documentation. Through the implementation of project learning-based exhibition governance, learning outcomes in improving quality can be achieved.Key Words: Exhibition, Management, Project Learning

scholarly journals Using Design and Graphic Design with Color Research in AI Visual Media to Convey

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Chunyan Liu ◽  
Zhe Ren ◽  
Sen Liu
Keyword(s):  
Visual Communication ◽  
Visual Media ◽  
Current Status ◽  
Color Matching ◽  
Media Communication ◽  
Art And Design ◽  
Design Information ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design

With the development of science and technology and social progress, people can reveal design information in different forms on a daily basis. The more common visual design information, the more important its development status. In visual communication design, the two most important factors are color and image. These two factors can play a great role and can attract the public’s attention. This article is based on AI technology to study the design of color matching and image application in visual media communication design, aiming to innovate the method of visual media communication design, breaking through the traditional color matching and image application, so as to better use color art in visual communication design and graphic art and design excellent works. First, this article elaborates on the concept, main components, and influencing factors of visual communication design and also introduces the application of AI technology, then designs a visual media communication design model based on AI technology, and finally analyzes the current status of visual media communication design, usage, and satisfaction. From the analytical analysis, it appears that the optical media interface is commonly used for packaging design, responding to 45.6%; it is used more in the film and television media industry, reaching 68%; 49% of the public are very satisfied with AI visual media communication design. The above data fully shows that the application of AI visual media communication design is very wide, and the color matching and image use are very prominent, and the public is willing to accept AI visual media communication design works.

scholarly journals TATA KELOLA PAMERAN BERBASIS PROJECT LEARNING PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS DIAN NUSWANTORO

2020 ◽  
Vol 5 (1) ◽  
pp. 30
Author(s):  
Khamadi Khamadi ◽  
Agus Setiawan
Keyword(s):  
Learning Outcomes ◽  
Visual Communication ◽  
Research Method ◽  
Learning Program ◽  
Visual Communication Design ◽  
Project Learning ◽  
Communication Design ◽  
Management Project ◽  
Design Students

Cultivating exhibitions for visual communication design students is to increase the drive to create and enhance the spirit of student appreciation for the work of students to achieve quality and character in the work. The research objective is to know and understand the governance of project learning-based exhibits to improve the quality of learning and build a climate of appreciation for artwork among Udinus visual communication design students. The research method uses qualitative methods which are more emphasized on observation, interviews, documentation. Through the implementation of project learning-based exhibition governance, learning outcomes in improving quality can be achieved.Key Words: Exhibition, Management, Project Learning

scholarly journals GAPURA SEBAGAI DESAIN KOMUNIKASI VISUAL TENUN TROSO KABUPATEN JEPARA

DeKaVe ◽  
2018 ◽  
Vol 10 (2) ◽  
pp. 37
Author(s):  
Kukuh Dwi Wijanarko ◽  
Ahmad Adib
Keyword(s):  
Visual Communication ◽  
Research Method ◽  
Third Party ◽  
Specific Location ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Village ◽  
District Governance

Gapura as the entrance to tourist sites Troso weaving is very important, because it is a symbol of visual communication design at the forefront of the village entrance. In general, the purpose of this study to find answers that fit with the main problem is how the gate can visualize the concept of brand visual communication to give impact to the development of Troso Jepara Weaving. The research method is descriptive, that is to make an accurate, systematic and factual explanation about the facts and nature of the population or specific location in this sense in research. The Troso weaving gate was originally established in 2012 and was inaugurated by the district governance of Jepara. Prospects after the gate of Troso Weaving can be seen on the Propinsi road from Semarang to downtown Jepara, it is expected that many people come to Troso village, so that entrepreneurs can market directly to buyers without third party intermediaries. 

scholarly journals GAPURA SEBAGAI DESAIN KOMUNIKASI VISUAL TENUN TROSO KABUPATEN JEPARA

DeKaVe ◽  
2017 ◽  
Vol 10 (2) ◽  
pp. 37
Author(s):  
Kukuh Dwi Wijanarko ◽  
Nanang Rizali ◽  
Ahmad Adib
Keyword(s):  
Visual Communication ◽  
Research Method ◽  
Third Party ◽  
Specific Location ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Village ◽  
District Governance

Gapura as the entrance to tourist sites Troso weaving is very important, because it is a symbol of visual communication design at the forefront of the village entrance. In general, the purpose of this study to find answers that fit with the main problem is how the gate can visualize the concept of brand visual communication to give impact to the development of Troso Jepara Weaving. The research method is descriptive, that is to make an accurate, systematic and factual explanation about the facts and nature of the population or specific location in this sense in research. The Troso weaving gate was originally established in 2012 and was inaugurated by the district governance of Jepara. Prospects after the gate of Troso Weaving can be seen on the Propinsi road from Semarang to downtown Jepara, it is expected that many people come to Troso village, so that entrepreneurs can market directly to buyers without third party intermediaries.

scholarly journals Desain Komunikasi Visual untuk Menunjang Penjualan Berbasis Bisnis Online bagi Pemula

Humaniora ◽  
2011 ◽  
Vol 2 (2) ◽  
pp. 1059
Author(s):  
Yusaira Farhia
Keyword(s):  
Visual Communication ◽  
Research Method ◽  
Target Market ◽  
Design Element ◽  
Literature Study ◽  
Business People ◽  
Visual Communication Design ◽  
Communication Design ◽  
Large Audience ◽  
Online Business

Living in Jakarta, as one biggest business centre and largest target market, increases people awareness for doing entrepreneurship. However, for many business people with minimal capital, the choice is to run online business. Since internet as one familiar thing among society, the chance of online business isincreasing. Research method used is questionnaire randomly for 20 respondents, internet and literature study. One online shop will be easier and structured in designing concept. This research is about the importance of visual communication design in the appearance of online business. Visual communication design will produce something with quality and increase product value and sales from online shop. Through the application of simple design element, a good and quality online shop will be created so it could help and give benefit for large audience.

scholarly journals PROSES DESAIN KOMUNIKASI VISUAL IKLAN POLITIK DALAM PILKADA MOROWALI TAHUN 2012

2016 ◽  
Vol 3 (2) ◽  
pp. 127
Author(s):  
Achmad Herman ◽  
Anita Pahlevi ◽  
Yulianti Said
Keyword(s):  
Data Collection ◽  
Design Process ◽  
Visual Communication ◽  
Research Method ◽  
Qualitative Approach ◽  
Research Subject ◽  
Visual Communication Design ◽  
Descriptive Research ◽  
Communication Design ◽  
Depth Interviews

The purpose of this study was to discuss visual communication design process of of political advertisement in the Morowali election 2012. This research method used a qualitative approach with descriptive research. This research subject is chosen by purposive sampling, each people from each candidate and data collection techniques used in-depth interviews and documentation. Ideally, in the process of visual communication design used seven stages, namely inspiration, identification, conceptualization, definition, exploration, communication, and production. The results showed that the campaign team of four candidates in the process of visual communication design political advertising did seven stages. However, in practice some stage wasn't taken maximum yet namely conceptualization, definition and production, due to the successful teams of the four candidates did not understand very well how the process of visual communication design.

scholarly journals Kontribusi Desain Komunikasi Visual dalam Anti-Hoax System saat Pandemi Covid-19 di Indonesia

2020 ◽  
Vol 7 (10) ◽  
Author(s):  
Marsudi Marsudi ◽  
Muchammad Bayu Tejo Sampurno ◽  
Condro Wiratmoko ◽  
Fera Ratyaningrum
Keyword(s):  
Critical Thinking ◽  
Qualitative Methods ◽  
Visual Communication ◽  
False Information ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Ethnographic Approach ◽  
Key Points

AbstrakPenelitian ini ingin membahas tentang kecenderungan maraknya hoax saat pandemi Covid-19 di Indonesia, dan sebagai tindakan solutif adalah mengeksplorasi kontribusi Desain Komunikasi Visual sebagai anti-hoax system saat pandemi Covid-19 di Indonesia. Penelitian ini menggunakan metode kualitatif yang dipadukan dengan poin kunci pendekatan etnografi virtual. Hasil penelitian menunjukkan (1) penyebaran informasi palsu atau hoax disebabkan karena kemudahan dalam meneruskan informasi; (2) kemudahan tersebut ironisnya tidak diikuti dengan daya pemikiran kritis yang berlandaskan akademis sehingga informasi palsu dan hoax dapat dengan mudah menyebar di masyarakat; (3) Desain Komunikasi Visual dapat menjadi solusi dengan cara membiasakan calon desainernya untuk berpikiran kritis dan melakukan eksplorasi ide kreatif dalam karyanya dengan berbasis riset; (4) Desainer komunikasi visual mampu memberikan rasa nyaman kepada masyarakat dengan karya yang turut memerhatikan efeknya terhadap psikologis penontonnya.Kata kunci: kontribusi Desain Komunikasi Visual, anti-hoax system, pandemi Covid-19, Indonesia AbstractThis research wants to discuss the tendency of hoaxes to emerge during the Covid-19 pandemic in Indonesia, and as a solutive measure is to explore the contribution of Visual Communication Design as an anti-hoax system during the Covid-19 pandemic in Indonesia. This study uses qualitative methods combined with key points of the virtual ethnographic approach. The results showed (1) the dissemination of false information or hoaxes caused by the ease in forwarding information; (2) the convenience is ironically not followed by critical thinking power based on academics so that false information and hoaxes can easily spread in the community; (3) Visual Communication Design can be a solution by getting the potential designers to think critically and explore creative ideas in their work with research-based; (4) Visual communication designers are able to provide a sense of comfort to the public with works that also pay attention to their psychological psychological effects.Keywords: contribution of Visual Communication Design, anti-hoax system, Indonesian Covid-19 pandemic

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